We have worked with the City Of Dreams coalition, contributed to urban climate solutions policy-making, and supported Resista movement to communicate the sustainable agriculture and land protection agenda. We also work to promote clean urban mobility with Bus of Dreams and boost climate coverage made by communication groups from the outskirts of Brazilian cities with Climate & Territories.
We’d love to get in touch. Send us a note at saopaulo@purpose.com
Mariana is a Senior Campaign Director and the Head of Office at Purpose Brazil. She brings 10+ years of experience in working at the intersection of communications and social impact in different capacities. From social entrepreneur to campaigner and strategist, to documentary impact producer, in her career Mariana has collaborated with corporate brands, philanthropies, filmmakers, NGOs, grassroots organizations and activists from different parts of the globe.
From 2015 through 2017, Mariana was part of the Strategy Team at Purpose NYC, working primarily with corporate brands such as Unilever South Africa, Intel and Nike on social-mission driven projects, besides collaborating on global campaigns such as #ClimateChangeIsReal and #RefugeesWelcome.
Mariana's background includes producing an acclaimed web series with 75 short docs about activists driving change in all parts of Brazil. Mariana was the Communications and Projects Director at Nossas, a non-profit organization in the field of civic technology, where she created and led a lab structure to push innovative rapid-response campaigns and solidarity networks, with special focus on women’s rights and prevention of gender-based violence. She has also managed the national team of the impact campaign of 2020 Academy Award nominated feature documentary The Edge of Democracy.
Mariana is an MBA graduate in Marketing (FGV/SP) and a specialist in Design for Social change from The School of Visual Arts (NYC). She is a member of the Board of All Out, a global movement working to build a world where no one will have to sacrifice their freedom because of who they are or who they love.
Mariana is a hug activist and will convince you that hugs are also an amazing tool for social change. She's also a firm believer that everyone should visit Rio at least once in a lifetime. But she will hug you even if you think otherwise.
Como gerente de projetos no Laboratório de Mudanças Climáticas da Purpose, Ana Neca trabalha com a equipe no Brasil na criação de estratégias de campanha, se ocupando do fluxo de trabalho e prestando apoio à equipe na entrega de campanhas incríveis e cheias de impacto no cenário climático.
Antes de entrar para a Purpose, Ana trabalhava com organizações não-governamentais no Brasil desde 2006, incluindo vários cargos distintos na gestão de comunicação do Instituto Akatu para promover o consumo e produção sustentável, bem como campanhas pela proteção da infância no Instituto Alana e na ANDI – Comunicação e Direitos.
Ana é formada em direito, com pós-graduação em gestão de comunicação. Quando não está ajudando a equipe do Laboratório de Mudanças Climáticas da Purpose a atingir suas metas, pode ser encontrada junto de seu filho, marido e amigos, seja cozinhando, brincando ou aproveitando os momentos de lazer em parques e espaços abertos.
Andréa Albero truly believes in the power of people and good ideas. As a Project Manager for the Purpose Climate Lab, she brings her business background and her passion for social impact to work together with the teams to co-create and develop projects with creativity and energy.
She focused her career on social impact, working more than 9 years in different organizations in Brazil. Her work has ranged from developing projects to promote inclusion through social gastronomy to engaging people and companies in volunteering projects and working with innovation and smart cities.
She has a degree in Business Administration from Sao Paulo University and had a semester as an exchange student in Vrije University in Amsterdam.
Outside of the office, Andrea loves to create crazy projects, cook, practice yoga and enjoy life with friends, nature and the sea.
Bruna Galvão atua liderando projetos, desenvolvendo estratégias e construindo relacionamentos com atores chave, com o objetivo de estimular a mobilização e gerar mudanças positivas no mundo nos temas em que atua - sejam essas mudanças culturais ou políticas. Além disso, apoia a tradução de conhecimento técnico para conteúdos criativos e engajadores.
Possui formação em jornalismo e atualmente cursa ciências políticas e sociais na FESP/SP.
Antes da Purpose, ela era gerente de planejamento na Wunderman Brasil e coordenadora de conteúdo digital na Sunset e AD Brazil, entre outras agências. Alguns de seus clientes anteriores incluem a Intel América Latina, Motorola, Microsoft e Nokia, o que só fez aumentar sua paixão por tecnologia e inovação.
Devido a seu interesse por mobilidade urbana, ela começou a trabalhar como voluntária em ONGs locais ligadas ao tema e em 2015 participou do Busão dos Sonhos, que acabou dando origem ao Cidade dos Sonhos, um dos primeiros projetos do Laboratório de Mudanças Climáticas da Purpose no Brasil. Ela também atuou por um ano como integrante da Câmara Temática da Bicicleta, órgão vinculado à prefeitura de São Paulo e dedicado a garantir um diálogo entre a sociedade civil e a gestão municipal.
Para além do trabalho, Bruna atua como militante feminista em coletivos e prestando serviço voluntário. Ela admite que pode até parecer clichê, mas é mesmo apaixonada por arte e literatura. Em seu tempo livre, gosta de cozinhar com os amigos, rir muito cercada das pessoas que ama, estudar novas culturas e entrar numa discussão política aqui e ali.
Como Gerente de Comunicação no Laboratório de Mudanças Climáticas, Caio desenvolve e implementa estratégias de comunicação online e offline, coordena trabalho de assessoria de imprensa. gera relatórios de imprensa quantitativos e qualitativos.
Antes de se juntar a Purpose atuou como executivo e consultor (start-ups e social business) e esteve a frente de algumas das marcas mais icônicas do Brasil, em diferentes setores, como consumidor, varejo, mídia e conteúdo de entretenimento, como Globo TV, MTV, Grupo Abril.
Caio trabalha com comunicação e marketing desde sua graduação em publicidade. Focado e inspirado pela criação de negócios globais de impacto, com experiências de liderança em comunicação para o público em massa, marketing, vendas de publicidade e estratégia de conteúdo.
Caio ama viajar e registrar tudo com muitas fotos e vídeos.
Caroline Rego is Strategy Manager in Purpose's Brazil office. She develops and implements creative and engagement strategies and campaigns to help partners achieve meaningful social impact. At Purpose, she has worked with non-profit clients and partners, including LEGO Foundation, Luminate, IKEA Foundation and United Nations.
Prior to Purpose, she worked with education and climate issues for organizations such as WWF-Brazil, Victor Civita Foundation and National Geographic – Abril Group creating and managing communication campaigns and driving solutions to business development. She also had experience with branding and marketing in agencies and companies such as Ana Couto and Itaú.
Caroline holds a bachelor's degree in Social Communication, postgraduate degrees in Sustainable Development and Business Management, and Project Management for Development Professionals (PMD Pro) certification.
She is passionate about traveling, discovering different cultures, learning new languages and decided to make a difference every day.
Gabriela Vuolo é Diretora de Campanhas, responsável pelo trabalho do Laboratório de Mudanças Climáticas da Purpose no Brasil. Gabriela tem formação em relações internacionais e trabalha com causas há mais de 15 anos.
Antes de entrar para a Purpose em 2015, ela ocupou diversos cargos no Greenpeace relacionados a campanhas de energia, clima, florestas e agricultura no Brasil. Ao longo dessas experiências, duas questões centrais sempre orientaram seu trabalho: “o que uma pessoa comum pode fazer?” e “como podemos facilitar para que essa pessoa possa agir?”.
Ela também trabalhou para a Fundação SOS Mata Atlântica, numa campanha de resposta rápida voltada a conter os retrocessos no Código Florestal, e depois atuou como coordenadora de mobilização para o Instituto Alana, criando e apoiando iniciativas de organizações e pessoas para proteger as crianças do consumismo e da publicidade.
Gabriela possui um longo histórico de ativismo e construção de movimentos. Em 2011, foi co-fundadora da Escola de Ativismo, uma iniciativa brasileira criada para capacitar e apoiar organizações e grupos informais em suas campanhas. Ela também foi co-fundadora da Rede Brasileira Infância e Consumo, onde permaneceu até 2015.
Enquanto ciclista e mãe em São Paulo, ela dedica muito de seu tempo a pensar em como criar espaços urbanos acolhedores, seguros e saudáveis, especialmente para mulheres e crianças. Ela também é apaixonada por feiras livres – provavelmente o melhor lugar para encontrá-la nos finais de semana.
As a Purpose Campaigner, Lígia is a social impact-driven professional, that brings together communication expertise, ability in designing creative narratives and passion for politics. With a background in daily newspapers, electoral politics and non-profit organizations, Lígia is a political marketing specialist that believes that communication is one of the most important tools for social change. At Purpose Brazil, she has worked with the team building campaign strategies and executing projects connected with gender and with electoral advocacy.
Before joining Purpose, Lígia spent almost 3 years as an executive-coordinator of a political renewal movement that develops public policies for elected politicians and technical professionals in government. She has also worked as a freelancer and as a trainee at two of the most prestigious newspapers of Brazil - Folha de S. Paulo and O Estado de S. Paulo.
Lígia graduated in Social Communication/Journalism from State University “Julio de Mesquita Filho” (Unesp) and holds an MBA in Political Marketing and Electoral Propaganda from São Paulo University (USP).
She is also a volunteer at Virada Política, a political, independent and collaborative event that takes place in São Paulo. When not in office, Lígia is passionate about movies, discussions about gender and studying Latin America history.
As a Senior Strategist at Purpose Brazil, Nathalia brings together a solid social impact communication background and campaigning expertise, always fostering partnerships and working to strengthen collective-led processes within organizations and grassroots movements.
As part of the Strategy Team at Purpose Brazil, Nathalia has led a number of climate change campaigns focused on building power for marginalised and under organized groups, having also collaborated with nonprofits and companies working in the environmental field, such as WWF and Natura.
Before joining Purpose, Nathalia worked at CAUSE, a cause-marketing agency in which she led projects with corporate brands, NGOs and national philanthropies, mainly connected to environmental or human rights issues. Previously, she worked at Amnesty International as a fundraiser, developing storytelling tactics to attract new donors. She has also written articles about LGBT+ rights, mental health and national politics for Vice Media.
Nathalia has a bachelor degree in Journalism (Unesp/SP) and holds a MBA in Marketing and Digital Communication from ESPM. She is a member of the steering committee of Narrativas, a network of communication professionals working on cause-related projects across Brazil.
When not at Purpose, she can be found playing with her cats or testing new vegetarian recipes.
As a visual strategist at Purpose, Rodrigo Terra uses his digital, print and branding experience, visual narrative and strategic creative content to make a positive impact on the world.
Before joining Purpose, he has worked in advertising agencies, design studios and magazines such as MTV Brasil, EleEla and SuperInteressante. In the studio of the graphic artist Elifas Andreato, he researched and created for many publications on Brazilian popular culture, as well as covers of music albums, books and magazines.
Rodrigo is also a cartoonist, and his work has been published in Brazilian magazines and newspapers. Terraço, the publishing house he has created to launch his self-publications and books, is also a way he found to launch new authors. Through his small label, he participates in several independent editorial fairs in Brazil.
