Purpose Asia-Pacific


Founded in 2018, Purpose Asia-Pacific includes teams across Australia & Indonesia.

Purpose’s Asia-Pacific operation delivers regional projects and campaigns and also supports the global Purpose network. Our work includes partnerships with leading not-for-profit organisations, philanthropies, and corporations to drive impact on a variety of issues including environmental protection and climate change, education, health, international development, and the protection of democracy.

Purpose’s regional Asia-Pacific hub is based in Sydney.

We’d love to get in touch – send us a note at sydney@purpose.com


We acknowledge the Traditional Custodians – the Gadigal people of the Eora Nation – upon whose ancestral lands we live and work. We pay respect to their Elders, past, present and emerging, and acknowledge the pivotal role that Aboriginal and Torres Strait Islander people continue to play within the Australian community. We

Our Reconciliation Action Plan (Reflect) outlines a plan for Purpose to commit to reconciliation with Aboriginal and Torres Strait Islander peoples. We hope the process of starting on our RAP journey grows Purposes’ understanding, commitment and respect for Aboriginal and Torres Strait Island cultures.

Have a read of our Action Plan here.

Um pouco do nosso trabalho pelo mundo
Headshot Australia agency

Simon Goff

Partner & Global Managing Director

Pronouns: he / him

Simon has deep experience working on some of the world’s most complex problems - crafting new ways to channel the power of culture toward positive social change. Through his career he has built unique partnerships to harness the potential of powerful storytelling to mobilize people to action. At Purpose, Simon has contributed to the growth and expansion of our international offices in Europe, Africa, Asia, and Australia. He has developed and led projects with clients including The Bill & Melinda Gates Foundation, the LEGO Foundation, the Children's Investment Fund Foundation, Google, Luminate Group, Unilever, the World Health Organization, the Red Cross, AGL, and The Fred Hollows Foundation on issues including early childhood development, digital rights, climate change, avoidable blindness, and women's empowerment. 

Prior to Purpose, Simon spent over a decade working at the intersection of media and social change. After joining Viacom International in London to work on MTV’s social responsibility initiatives, Simon co-founded the MTV EXIT Foundation, an independent non-profit organization based in London and Bangkok committed to ending human trafficking and exploitation, becoming its Chief Executive in 2009. In 2013, Simon became Executive Director of FilmAid International, an organization that uses the power of film and media to bring life-saving information, psychological relief and empowerment to refugees.

Simon completed a degree in Engineering and Business Finance from University College, London, which somehow led to making a television program about his journey across the Caucasus and Central Asia in search of Xanadu. He hopes the resulting program remains buried in the archives.

He is a native of Brighton, England, and has lived in London, Bangkok, and Sydney.

Chris Cooper

Senior Campaign Director & Head of Office, Australia

Pronouns: he / him

As Senior Campaign Director & Head of Office, Australia, Chris brings over a decade of experience in strategic communications, advocacy and content production to our work on digital rights, public health, international development and climate change.  

Through the combination of his early career in media production and cultural anthropology, he has worked with communities to leverage culture and storytelling to shape behaviours and systems, enable change and drive progress. He has a strong commitment to participatory approaches and is driven to work that enables vulnerable and marginalised communities to self-advocate and design their own progress. With this approach and throughout his career, Chris has co-designed, built and implemented issue-driven programs and campaigns across numerous continents and issue areas.

Chris brings to Purpose experience working across the corporate, NGO, and activist sectors, and continues to drive innovative work at the intersections of these areas. After having spent years working in Kenya, Iceland, the UK and Indonesia, Chris is now based in our Sydney office.

Alex Mclntosh

Strategy Manager

Pronouns: she / her

Alex joins the Purpose team having a background in product, service and process design, where she worked on projects ranging from developing a bed that tracks your sleep patterns to improving the experience for museum visitors to redesigning an onboarding process for new team members.

At Purpose, she applies a human centered design approach to the development of campaigns and initiatives and looks to use participatory methods to designing solutions. Since joining Purpose, Alex has worked on projects in the digital rights, early childhood vulnerability and ethical investments space.

In her spare time, Alex likes to plot out future business ventures which would allow her to live on a plot of land surrounded by trees. She usually comes back to the same idea involving a cafe / camping ground / veggie farm where visitors can amuse themselves reading a weekly news roundup on the back of the menu while eating leeks on toast.

Brigitte Harbrow

Project Manager

Pronouns: she / her

As a Project Manager at Purpose, Brigitte ensures each project is delivered on time and on budget. Brigitte has a background in account management, business development, resourcing and client management.

At Purpose, she has worked with non-profit clients including Australian Conservation Foundation, Save The Children, and forms part of the team of Reset Australia (a charity incubated by Purpose).

Before joining Purpose, Brigitte led fully-integrated advertising campaigns and brand transformations at award-winning agencies. Brigitte has worked across a range of sectors including government, financial, non for profit and technology. Some of her previous clients were Commonwealth Bank, Telstra, Audi, Ikea and Cancer Institute. Brigitte also worked part-time at the environmental charity, Take 3 for the Sea to concept campaigns and social content planning.

Brigitte graduated from the University of New South Wales in a Bachelor of Media, Advertising and Public Relations. She's also completed the competitive creative thinking course, Award School.

In her spare time, Brigitte enjoys dining at the newest vegan restaurant, op shopping and spending time in nature around animals.

Claire Sutton

Creative Lead

Pronouns: she / her

As the Creative Lead at Purpose Sydney, Claire brings a positively charged and passionate approach to all things design and communication. Having worked in the social impact and sustainability sector for over 4 years, she has a passion for urban greening, human rights and diversity. Claire aims to create seamless, emotive and meaningful experiences through considered design to create real-world impact.

Before Purpose, Claire worked for Republic Of Everyone – a collective impact creative agency in Sydney, heading up the design department as a multi-tasking designer, art director and mentor. Coming from a craft-design and advertising background, she is used to wearing many hats at once.

Claire graduated from a Bachelor of Communication Design (with honours) from Swinburne University, Melbourne. She also lectures regularly at Western Sydney University  for the Social Impact Design studies, and sits on their external design committee board.

When she isn’t at the beach or camping, you can find her in the workshop creating jewellery or at the pub with a bunch of mates. 

Desytha Rahma Dwi Utami

Associate Campaign Director

Pronouns: she/ her

Desytha is an Associate Campaign Director at Purpose where she takes pride in making connections happen among different partners, be it with the government, experts, NGOs, media, and businesses to bring a campaign to life. She believes that change is inclusive and can only happen when it is made collectively.

Prior to joining Purpose, Desytha spent almost a decade progressing her career as a communication professional in a multinational FMCG company in the nutrition industry, as well as several international NGOs in the area of environment and conservation. In addition to her background in public relations, she is an MBA graduate in Corporate Governance from Putra Business School, University Putra Malaysia with extensive experiences and practical understanding of corporate communications, media relations, creative campaigns and corporate social responsibilities.

Outside of work, she enjoys exploring new places with her family and during her spare time she volunteers to feed underprivileged communities in her neighborhood.

Headshot of a man campaign agency

Dylan Williams

Digital Campaigner

Pronouns: he / him

Dylan is a Digital Campaigner in the Purpose Sydney office. With a background in digital engagement and voter mobilization, Dylan knows how to drive participation and engagement in issue based campaigns. Before joining Purpose, Dylan worked for the NSW Labor Party leading the team responsible for digital campaigning at elections on a local, state, and federal level.

He studied politics at the University of Sydney, where he became involved in the student union and helped run campaigns on student welfare and education funding. 

Dylan is a member of the Media, Entertainment and Arts Alliance and a passionate advocate for workers rights, social justice and economic equality.

Elena Yi-Ching Ho

Policy & Research Officer

Pronouns: she / her

As a Purpose Policy and Research Officer, Elena Yi-Ching Ho brings her experience in conducting research on diverse policy and social issues across government and non-government sectors. Her research interests include Cross-Strait relations, Australian foreign and domestic policy, disinformation and misinformation on social media, and critical technology development especially in the semiconductor industry and in combating climate change.  

Before joining Purpose, Elena was a research intern at the Australian Strategic Policy Institute (ASPI). She holds a Master of International Relations from the University of Sydney and a Bachelor of Foreign Languages and Literature from National Cheng Kung University in Taiwan, where she was awarded a Ministry of Education Scholarship to study in Kraków, Poland and a Russian Government Scholarship to study in Yekaterinburg, Russia.

When she’s not spending time sitting in front of the computer, Elena enjoys cooking Taiwanese cuisine and baking shortbread.

Imogen Hunter


Pronouns: she / her

Imogen is a Designer at Purpose’s Sydney office, where she uses her skills in visual storytelling and creativity to tell compelling stories that address global problems.

Before joining Purpose, Imogen spent time as a designer at an advertising agency where she worked on projects for local and global brands such as ASICS and Lenovo. She previously spent time as a freelance designer, as well as in-house for The University of New South Wales, and their Student Organisation. Imogen also developed a passion for the business and entrepreneurship world through co-founding two social enterprise startups during her studies.

Imogen graduated from the University of New South Wales in 2020, receiving a bachelor of Design (Honours) / Media (PR & Advertising). During her time at university, Imogen received a 1st class honours project, where she designed an open educational research for school greening.

A coast-side dweller, Imogen spends her mornings surfing, is an avid painter, and most of all loves having a laugh with friends.

Woman headshot social impact agency

Justine Szalay

Associate Strategy Director

Pronouns: she / her

Justine brings her background in creative strategy and communications to her role as an Associate Strategy Director and the Strategy Lead in the Sydney office. Her interest lies in social and behavioural sciences, finding the intersection of strategically applied insights and creative principles to solve problems, impact social issues, and create change.  In her time at Purpose, Justine has worked on a range of projects from nuclear disarmament to female leadership in STEMM, as well as a rebrand for Environmental Defenders Office Australia. 

 Her career began at M&C Saatchi where she was first exposed to the power of insightful creativity. Furthering her skills at a range of digital and creative agencies in both Australia and London, Justine gained experience in leading, developing and executing end-to-end creative and media strategies. In working with commercial clients such as ASOS and Coca-Cola, she quickly established a desire to serve, encouraging her to investigate how organisations can shape positive outcomes for communities and the environment.

In her spare time, Justine runs an urban culture print magazine called Grass Fires, practices as a Functional Medicine Health Coach and spends any chance she can get outdoors - whether it's hiking, surfing or drinking beers in the sunshine.

Lucía Parejo-Bravo

Program Manager

Pronouns: she/ her

Lucía joined Purpose in 2019 as Project Manager after having spent the previous years managing R&D+I European funded cooperation projects in the environmental sector, particularly in the fields of climate change, green entrepreneurship and the circular economy. 

Since achieving her Bachelors Degree in Business Administration & Management, Lucía became very interested in alternative economic models and how businesses can have a positive social and environmental impact. 

She joined us as the first PM for the APAC office, which gave her the opportunity to work in a big variety of projects and issues but in 2021 her role transitioned to become Program Manager of the Purpose Climate Lab in Asia-Pacific, where she’s working on different campaigns in Indonesia, Vanuatu, India and China. 

Apart from her climate work at Purpose, she’s also personally involved in the climate movement helping a non for profit organisation called “Surfers for climate” and she’s also part of the “Climate Reality Leadership Corps,” a global network of climate leaders which was founded by Al Gore. 

Originally from Spain, she is passionate about understanding different cultures and learning different languages. Besides being fluent in Spanish and English, she is also proficient in German, Chinese and French, which has allowed her to experience some of those countries in depth. 

In her spare time, Lucía likes to grab her surfboard and search for waves, do some yoga, take photos and buy lots of books that she still believes she will read one day. 

Michelle Winowatan

Senior Campaigner

Pronouns: she / her
As a Senior Campaigner at Purpose, Michelle Winowatan brings together her expertise in political advocacy and passion for human rights and social justice. With her background in public policy analysis, evidence-driven programming, and strategic communications, Michelle currently focuses on building movement to drive climate action in Indonesia.
Prior to joining Purpose, Michelle did research on technology policy at The Governance Lab in New York City; supported human rights advocacy at Human Rights Watch in New York City and Jakarta; and implemented peacebuilding programs with Search for Common Ground in Bali, Indonesia.
She has a Master’s degree in Public and Nonprofit Management and Policy with a specialization in Advocacy and Political Action from New York University, which she completed on a Fulbright scholarship.
In her free time, Michelle likes to cook, spend time around a body of water, and try out new things.

Rika Novayanti

Campaign Director

Pronouns: she / her

As a Campaign Director, Rika brings expertise at the intersection of sustainability, communications, and advocacy with 10+ years of experience working in journalism, environmental campaigns, and corporate sustainability. As a part of the team founding Purpose’s presence in Indonesia, she has worked to develop Purpose Climate Lab in the country and brings a unique set of approaches and diverse networks to our climate campaigns.

Before joining Purpose, Rika led and developed the road map for the 10 year sustainability program at L’Oréal Indonesia. Prior to L’Oréal Indonesia, she worked with WRI Indonesia to support the government under the peatland protection program, and in renewable energy acceleration. She has also worked with organisations like Greenpeace and CIFOR.

Rika holds a bachelor degree in Political Science with a focus on media and mass communication from University of Gadjah Mada, and a Master of Science from the School for Sustainability and Environment at the University of Michigan under Global Climate Change Scholarship Program by the US Government. 

When not dealing with campaigns, Rika teaches and practices yoga, bakes, hikes, reads, and writes. She regularly writes for local community media, and co-published three books.

Sophie Drummond

Operations & Office Associate

Pronouns: she/ her

As Operations and Office Associate, Sophie helps keep the Purpose Asia Pacific team running smoothly. From organising events, assisting with marketing and looking after operational needs of the team, Sophie brings her bubbly energy to the Sydney office.  

Sophie joins Purpose with a background in community management at a startup community - Fishburners - where she helped organise up to three events a week. This role helped her discover her interest in innovation for good and how social impact and startups can go hand in hand. Sophie is currently completing her Bachelor of Management and Diploma in Languages with majors in Events and Spanish at the University of Technology Sydney. 

Outside of work, you can find Sophie travelling, going on long walks or reading. Sophie is also using social media to raise awareness and advocate for people with chronic illness and disabilities.

Vishad Sharma


Pronouns: he / him

Vishad is a Strategist at Purpose with almost a decade of a diverse array of experiences encompassing journalism, public relations and public policy analysis. Interested in questions of equity, democracy, governance, how policy is shaped and why stakeholders or issues are left behind, Vishad aims to understand complex systems and demystify them without overly simplifying them.

Before joining Purpose, Vishad worked in policy research and advocacy at one of Australia’s leading financial education organisations. His work saw him work with and develop training materials for a team of over 100 volunteers that engaged with Australia’s top 200 listed companies on issues of corporate governance, environment and more. Vishad developed resources to help the team engage on environmental, social and governance issues, ethical investment, boardroom diversity, and more. Vishad’s other experiences in Sydney have involved working as a research assistant for a globally renowned Australian foreign policy think-tank, tutoring and research engagements with the University of Sydney and a stint as a part-time copywriter and a warehouse assistant.

In India, Vishad worked for critically lauded journalism start-up Scroll.in where he helped oversee a team of nine news curators and assisted in the development of new journalism products with the technology team. His interest in public policy and complex systems developed when he worked as the communications lead for a not-for-profit affordable housing organisation that engaged with federal, state and local government and private stakeholders with the aim of ending India’s housing shortfall of 19 million homes.

Vishad has a Master of Public Policy from the University of Sydney and a Bachelor of Mass Media from the University of Mumbai.

Outside of work, Vishad likes reading books and comics, watching movies and documentaries, going for bushwalks and marvelling at how beautiful Sydney and surrounding areas are, learning how to cook and why people eat what they eat.

Exploring Racial Equity Impact