Purpose Brasil

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Purpose Brasil is based in São Paulo.

We have worked with the City Of Dreams coalition, contributed to urban climate solutions policy-making, and supported Resista movement to communicate the sustainable agriculture and land protection agenda. We also work to promote clean urban mobility with Bus of Dreams and boost climate coverage made by communication groups from the outskirts of Brazilian cities with Climate & Territories.

We’d love to get in touch. Send us a note at saopaulo@purpose.com

Mariana Ribeiro

Senior Campaign Director & Head of Office, Purpose Brazil

Pronouns: she / her

Mariana is a Senior Campaign Director and the Head of Office at Purpose Brazil. She brings 10+ years of experience in working at the intersection of communications and social impact in different capacities. From social entrepreneur to campaigner and strategist, to documentary impact producer, in her career Mariana has collaborated with corporate brands, philanthropies, filmmakers, NGOs, grassroots organizations and activists from different parts of the globe.

From 2015 through 2017, Mariana was part of the Strategy Team at Purpose NYC, working primarily with corporate brands such as Unilever South Africa, Intel and Nike on social-mission driven projects, besides collaborating on global campaigns such as #ClimateChangeIsReal and #RefugeesWelcome.

Mariana's background includes producing an acclaimed web series with 75 short docs about activists driving change in all parts of Brazil. Mariana was the Communications and Projects Director at Nossas, a non-profit organization in the field of civic technology, where she created and led a lab structure to push innovative rapid-response campaigns and solidarity networks, with special focus on women’s rights and prevention of gender-based violence. She has also managed the national team of the impact campaign of 2020 Academy Award nominated feature documentary The Edge of Democracy.

Mariana is an MBA graduate in Marketing (FGV/SP) and a specialist in Design for Social change from The School of Visual Arts (NYC). She is a member of the Board of All Out, a global movement working to build a world where no one will have to sacrifice their freedom because of who they are or who they love.

Mariana is a hug activist and will convince you that hugs are also an amazing tool for social change. She's also a firm believer that everyone should visit Rio at least once in a lifetime. But she will hug you even if you think otherwise.

Headshot of person in white tank top against gray background

Ana Clara Toledo

Strategy Manager

Pronouns: she / her

As a Strategy Manager at Purpose, Ana Clara brings together expertises in campaigning, training for activism and innovation on civic mobilization. With a background on policy change campaigns in women’s rights, climate and city-issues, vast experience in developing training methodologies, and a large story in building solidarity networks, Ana delivers campaign strategies built in the best practices. At Purpose, she works in Brazil’s Climate Lab and on Business Development, building strategies and proposals for impact projects.

Before joining Purpose, Ana was a part of NOSSAS's leadership team, a Brazilian activism lab. She led Beta, the world’s first chatbot used to mobilize citizens for political action, the Mobilizers Program, a training developed for young activists in Brazil and Latin America, impactful crowdfunding campaigns and dozens of rapid response campaigns all through Brazil.

Ana Clara graduated at UFRJ with a Bachelor’s degree in Journalism, and at Harvard Kennedy School with an Executive Degree on Public Narrative with Marshall Ganz.

When not at work, she can be found planning her next trip or exploring electronic music.

Headshot for a campaign agency

Caroline Rego

Associate Strategy Director

Pronouns: she / her

Caroline Rego is Associate Strategy Director and Strategy Lead in Purpose's Brazil office. She develops and implements creative and engagement strategies and campaigns to help partners achieve meaningful social impact. At Purpose, she has worked with non-profit clients and partners, including LEGO Foundation, Luminate, IKEA Foundation and United Nations.

Prior to Purpose, she worked with education and climate issues for organizations such as WWF-Brazil, Victor Civita Foundation and National Geographic – Abril Group creating and managing communication campaigns and driving solutions to business development. She also had experience with branding and marketing in agencies and companies such as Ana Couto and Itaú.

Caroline holds a bachelor's degree in Social Communication, postgraduate degrees in Sustainable Development and Business Management, and Project Management for Development Professionals (PMD Pro) certification.

She is passionate about traveling, discovering different cultures, learning new languages and decided to make a difference every day.

Diego Justino

Designer

Pronouns: he / him

Before joining Purpose, Diego worked as a designer and freelance illustrator. He has worked for clients like Meta, Facebook, Itaú, BMG Bank, Elle Magazine, Revista Elástica, CIA das Letras among others.

When he was a teenager, he participated in social movements through hip hop at Distrito Federal - BR, where did graffiti workshops to others teenagers in vulnerable situations. The experiences with graffiti took him to a degree in Design at
Universidade de Brasília.

Nowadays he develops personal work as an activist designer, and he does work with themes such as racial inequality, social inequality, territoriality, and political participation. He has passion for life and daily in peripheral communities, his biggest sources of inspiration. Diego is a multidisciplinary designer but works mainly with branding, editorial, typography and illustration.

Flavia Mesquita

Senior Campaigner

Pronouns: she / her

Flávia Mesquita is a Senior Campaigner at Purpose Brasil supporting Lego Play Lab. Her background involves more than ten years of experience in communication, marketing, audiovisual and events production. 

Before joining Purpose, Flávia worked for Doctors Without Borders (MSF) where she was in charge of fundraising campaigns, and building and managing relationships with a diverse set of partners. She was also a producer in audiovisual projects that proposed new perspectives on Rio's favelas.

As part of the fight for justice and equal rights, Flávia attends the Black Leadership Development program of the Instituto Identidades do Brasil (ID_BR), and voluntarily participates in activities to support the implementation of racial equity actions in Brazilian companies and other sectors.

Flávia holds a BA in Public Relations from UERJ and an MBA in Digital Marketing.

In her spare time, Flavia enjoys connecting with nature, meeting new people, and telling and listening to stories. 

Gabriel Gomes

Campaign Director

Pronouns: he / him

Gabriel Gomes is a Campaign Director & the Campaigns Lead at Purpose Brasil. With 10+ years of experience in marketing and social impact, Gab believes that creativity, systemic approach and giving power to the crowds are the three key pillars for building the transformation we need and desire. At Purpose, he leads the development of engagement strategies and creative campaigns to move people to action to achieve real meaningful goals. Gab brings enthusiasm, creative passion and an outstanding capacity to make ideas happen in every project he gets involved with.

Prior to joining Purpose, Gab worked as a Social Innovation Marketing Manager at Red Bull Brasil, accountable for projects, events, mentorships, and storytelling programs for social entrepreneurs and tech innovators throughout the country. Previously, Gabriel was the Cofounder and Creative Director of two companies: Cosmonauta – a design studio, and Shoot – a social impact agency focused on creative urban interventions and engagement strategies.

Gabriel has a B.A in Communication Studies from PUCRS (BR), with a post-graduation degree in Systems Thinking in Practice from The Open University (UK). He is also the co-author of two books and has spoken in more than 50 events on topics related to entrepreneurship, creativity and social impact.

Outside the office, you may find Gab practicing sports (mainly tennis, basketball, skateboarding, chess), or spending time in his little balcony garden where he grows cherry tomatoes, peppers, basil, and other ingredients that he uses for cooking.

Helena Arruda

Marketing & Partnerships Trainee

Pronouns: she / her

Helena is a trainee in Marketing and Partnerships, in charge of publicizing the projects and contacting partners. 

Before joining the Purpose team, Helena worked in several communication fields, having the expertise to work with Film, Cultural Production and Community Management. 

Helena is fascinated by acquiring knowledge in entrepreneurship and creative economy and believes in the importance of perceiving the social, cultural and political context in which she is inserted in order to have a communication that respects the protagonism of each individual. 

Helena has a degree in Social Communication - Advertising and Propaganda from Universidade Anhembi Morumbi and is graduated in Cinema from Instituto de Cinema. In her spare time, she enjoys watching movies and series, visiting art exhibitions and immersing herself in the world of still photography.

Person headshot for campaign agency, in blue shirt with gray background

Juliana Matteucci

Strategy Manager

Pronouns: she / her

Juliana Matteucci is a Strategist Manager at Purpose Brazil. Her career is grounded in communications for social and environmental issues. With a background in campaign strategies, fundraising, events, and design, she is always on the lookout for innovative practices. At Purpose, she has so far worked with various partners and clients, including the LEGO Foundation, Luminate, IKEA Foundation, and the United Nations.

Before joining Purpose, she worked with SOS Children’s Village, Victor Civita Foundation and Nova Escola Association in Brazil, where she participated in its business development and innovation opening opportunities with other organizations such as Volkswagen Foundation, Faber-Castell, Unilever, and others. She also has experience working with Global Water Partnership in Sweden. In addition, she partnered with some of her friends to create the Somar para Multiplicar network, which provides monthly assistance to small organizations in Sao Paulo.

Juliana has a B.A. in Social Communications, and spent a couple of years in Barcelona to obtain her master’s degrees in Marketing and International Studies focused on International Organizations and Cooperation.

She loves the Spanish language, and she has many friends all over Latin America and Spain. Depending on the nationality of the person to whom she is speaking, she likes to use different slangs: “Pura vida” (pure life)!

Headshot of person for Purpose Campaigns

Laura Guerreira

Operations Assistant

Pronouns: she / her

Laura is an Operations Assistant at Purpose Brasil, responsible for supporting administration-related issues across projects.

With over 5 years of experience in the fields of Education, Film and Social Impact, Laura is always searching for opportunities to match together her greatest passions: dynamic, creative work and positive changes to the world. Laura is especially fascinated by social movements and social causes, and she believes that only through social participation is it possible to achieve truly diverse, responsible and inclusive societies.

Laura holds a Social Sciences degree from the Federal University of Mato Grosso do Sul (UFMS) and is earning a Master’s degree in Education from the University of São Paulo (USP). In her spare time, she enjoys skating along São Paulo City skate tracks, planning trips, and she loves to immerse herself into movies, series and documentaries that discuss cultural, social and political issues.

Lígia Oliveira

Senior Campaigner

Pronouns: she / her

Lígia is a Senior Campaigner (Associate Manager) at Purpose. With a professional career focused on social impact, she gathers expertise in political communication and marketing. Her professional history includes working at daily newspapers and non-profit organizations. At Purpose Brasil, she works on constructing campaign strategies and articulating partnerships for the Democracy Lab, with a special focus on the agenda of political participation.

Lígia is a co-creator of the Game Impact Lab, a project that seeks to address democracy and politics in the world of gaming. She has also worked at Purpose’s Climate Lab, organizing electoral advocacy-, ocean protection- and gender equality-related campaigns.

Before joining Purpose, Lígia worked in the executive coordination of a movement of renewal aimed at developing public policies for elected candidates and professionals with a technical profile within governments. She has also worked as both a freelancer and a trainee at two of the most widely read newspapers in Brazil - Folha de S.Paulo and O Estado de S. Paulo.

Lígia holds a Social Communication/Journalism degree from the São Paulo State University “Júlio de Mesquita Filho” (Unesp) and an MBA in Political Marketing and Electoral Propaganda from the University of São Paulo (USP). She believes communication is one of the most important tools for promoting social change. She is also passionate about film and Latin American history.

 

Marta Leal

Finance & Operations Manager

Pronouns: She/Her

As the Finance & Operation Manager at Purpose, Marta is responsible for the implementation and development of Brazil Office strategy, assuring its financial sustainability and making sure all the necessary resources are timely in place in order to maintain projects and operations efficiently running.

Prior to joining Purpose, she spent more than twenty years working as Accountant, Financial Coordinator, Tax Manager and Assistant Controller in a range of industries such as Construction - Queiroz Galvao; Solid Fuel - Oxbow Group; Hospitality - Sheraton Hotel; and Non Governmental Organizations - Save the Children UK, International Service and World Vision Brazil.

She holds a Bachelor Science of Accounting Degree and has the plan to enroll in a MBA - Finance, Controllership, Audit and Compliance at FGV in July this year.

Outside work, she loves music, photography, art in general, coffee and being a mother.

Micaela Valentim

Senior Campaigner

Pronouns: she / her

Micaela is a Senior Campaigner at Purpose Climate Lab in Brazil. She develops and implements communication, mobilization and advocacy campaigns that contribute to strengthening organizations and activists in the climate movement, especially in the Amazon region.

Before joining Purpose, Micaela worked for 5 years as a Project and Campaign Manager related to sanitation, advocacy, gender, climate, and the development of educational methodologies focused on youth. Mica is one of the co-founders of Ame o Tucunduba, a civil society organization that seeks to rethink the Amazonian cities by the water, developing socio-environmental education and citizen mobilization projects.

Micaela has a degree in Oceanography, with a specialization in City Management and Sustainability from the Federal University of Pará.

When she's not working, Micaela can be found in cafes chatting with friends (and strangers) or watching cliché romance movies and series, especially those produced in Korea.

 

Nara Perobelli de Moraes

Campaigner

Pronouns: she / her

Nara is a Campaigner at Purpose's Climate Lab, supporting campaigns that put people at the center of conversation, generate concrete policy changes, and strengthen the Brazilian climate movement.

Before Purpose, Nara worked at Imaflora, Climate Observatory (Observatório do Clima) and the Brazilian Association of Municipalities (Associação Brasileira de Municípios)- always with projects related to climate justice, in addition to punctually and voluntarily supporting other initiatives related to the environmental sector. In these spaces, she developed knowledge in political advocacy, project management, facilitation and articulation of groups and processes.

Nara graduated studying Environmental Management from ESALQ/USP, and had the opportunity to spend a semester at the University of Amsterdam with an academic scholarship. She is also currently studying a postgraduate course in Social and Environmental Conflicts (Univale).

In her spare time, Nara continues to voluntarily dedicate herself to causes she believes in, and she also enjoys the company of nature and her loved ones.

 

Renata Vargas

Project Manager

Pronouns: she / her

Renata is a Project Manager at Purpose, where she is responsible for collaborating with the team so that projects develop in an organized and fluid manner.

Graduating in journalism from Universidade Anhembi Morumbi, she joined the communication area in 2008, in an internship in press relations. In 2009 she started working in an advertising agency, and had the opportunity to experiment in different areas: writing, creation, customer service, and finally, project management. It was in project management where she found herself the most, organizing flows, timetables and dealing with people. After that, she worked at other advertising agencies, large and small, digital and offline, and had contact with various types of projects, from the simple to the more complex, production and development of websites, applications, and events. Renata has worked with brands such as L'Oreal, Habib's, PepsiCo, Renault, Spotify, Itaú, Bradesco, Ambev, Ceratti, Diageo and many others.

Renata has a postgraduate degree in Communication Management and Digital Marketing, from Fundação Armando Alvares Penteado (FAAP), but believes that in dealing and exchanging with people that we truly learn.

When she is not working, Renata enjoys being lazy and cuddling with her cats, her husband and her family, which is quite large. She also loves taking care of her plants and meeting friends to talk and laugh about the finer things in life.

Silmara Ferreira

Senior Project Manager

Pronouns: she / her

As Senior Project Manager, Silmara carries a lot of experience working with different clients since 2011 in the communication field. From website development to live events, she has undertaken projects that demanded a variety of methodologies and teams, which contributed to honing her abilities in organization, project overview, and summarization.

Before joining Purpose, she worked in advertising agencies with clients such as Santander, Facebook, Google, Outback, Unilever, Ambev and LG. Then, for three years, she was part of the Think Olga and Think Eva team, conducting projects related to gender equality and intersectionalities. The main goal was to bring to life projects that had a positive impact on women's lives.
Silmara has an undergraduate degree in Social Communication & Advertising from Sao Judas University, and is a post-grad in Media, Information and Culture at CELACC-USP.

Silmara is passionate about people, culture and music. She grew up translating songs for herself as a hobby, and had the chance to work in the delivery of big concerts and festivals - which felt almost like her childhood dream came true.

Taiane de Bittencourt

Project Manager

Pronouns: she / her

As Project Manager of Purpose Climate Lab, Taiane is responsible for ensuring the sustainability, organization and fluidity of projects, as well as supporting the team in developing partnerships and proposals for impact.

Before joining Purpose, in her 9 years of experience with project management, Taiane worked in the third sector, developing projects and raising funds in the areas of public management and environment. She has also worked with internationalization of companies, raising funds and managing projects to increase the competitiveness of small businesses. Taiane has also worked with organizations such as Lemann Foundation, Vetor Brasil, WRI Brasil, SEBRAE and Apex-Brasil, among others.

Taiane has a degree in International Relations from the Federal University of Rio Grande do Sul. In her free time, she loves to sing, discover new artists, and cook for her friends.

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