Maddie Dai was born in Australia but found both the wildlife and political scene too poisonous for her liking, and so she sought greener pastures on the picturesque island of New Zealand. NZ is renowned internationally for doing important things before anyone else in the world, and it gave Maddie the *head start* she needed to develop a profound, lasting confidence that some would argue outweighs her personality and abilities.
As an Art Director at Purpose, Maddie uses visual storytelling and strategic creative content to tackle the world’s toughest challenges. She considers herself to be "medium agnostic" and uses whatever it takes to get the job done, whether it's design, illustration, animation, infographics, web products, comics, humor, or brute force. Her design work at Purpose has won both a Webby Award and a Lovie Award. She has built visual campaigns across a range of issues in and out of Purpose, working on the refugee crisis, youth voter turnout, racial justice organizing, and grassroots climate campaigning. Maddie also art directed an animated short film, 11 Paper Place, which was featured on The Atlantic, Wired, Huffington Post, and numerous film festivals.
After graduating from Middlebury College, she spent two years working in the New York Purpose office before relocating to London. She now enjoys observing America and its antics from afar and providing sporadic commentary in cartoon form – since June 2017, Maddie has done this primarily for The New Yorker and her family WhatsApp group.
In her spare time, she enjoys making 3D computer generated animated films, writing down ideas in her notes app at inopportune moments, producing small comedic pieces for the internet, and thinking about what to eat for dinner.