Senior Strategy Director
Laura joined Purpose as a Senior Strategy Director in 2019 with 15 years experience in corporate purpose, sustainability, CSR and brand campaigns. With a career that spans multiple global geographies, she brings strategic rigour, creative thinking and an international perspective to reimagining the ways that businesses and citizens can be a force for good in the world.
Before joining Purpose, Laura worked as an independent consultant and founded her own strategy and communications consultancy in New Delhi where she led a team that was responsible for developing CSR strategies and partnerships for major corporations including BG Group, Sterlite Technologies and Shahi Exports. She has developed purpose-led strategies for startups and nonprofits and has worked extensively with manufacturers, retailers and advocacy organisations in the fashion industry to prove the business case for investing in improved worker welfare and human rights.
In her previous avatar, Laura worked in some of the world’s top creative agencies including Wieden+Kennedy and M&C Saatchi where she led client relationships for Nike, Nokia, Unilever and Orange, as well as the UK Home Office, NHS and Transport for London.
Laura graduated from the University of Manchester with a B.A. in Linguistics and Social Anthropology and holds a Post-graduate Certificate in Sustainable Value Chains from the University of Cambridge.
When she’s not working, Laura likes nothing more than to be on the road adventuring to new places. If there’s a hike, cycle, run or swim involved, she’s there.