Purpose New York

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Founded in 2009, Purpose New York serves as our headquarters.

Purpose’s New York office is based in Union Square, Manhattan.

We’d love to be in touch. Send us a note at [email protected]

Some of our work
Latest news
maio 25, 2018
Meet our team
Jeremy Heimans Co-fundador e Diretor-Executivo
Anne Keenan Head of Strategy
Dan Shannon Managing Director
Jessy Tolkan Diretora dos Laboratórios e Diretora-Executiva do Laboratório de Mudanças Climáticas da Purpose
Jon Damon VP of Finance & Operations
Annie Melia Marketing & Communications Manager
Annjolynn Cales HR Coordinator
Betty Chan Director of Project Management
Breanne Rehley Senior Program Manager, Purpose Climate Lab
Catherine Addo Strategy Director
Chelsea Lipman Visual Designer & Creative Content Strategist, Purpose Climate Lab
Colin Quinn Associate Creative Director & Copywriter
Edward Smith Controller
Emma McDonald Creative Director
Genesis Henriquez Visual Designer
Gissou Nia Strategy Director
Jackie Lam Human Resources & Talent Manager
Jessica McGhee Art Director
Joao Talocchi Co-diretor, Laboratório de Mudanças Climáticas da Purpose
Joonas Virtanen Associate Creative Director
Juliana Uribe Villegas Founder and Executive Director of Movilizatorio, Purpose Peace Lab
Kaitlyn Kelly Project Manager
Ken Bukoski Senior Operations Manager
Kevin Mernin Senior Strategist
Lindsay Noyes Associate Director of Project Management
Madison Walsh Executive Assistant to the CEO
Marguerite Pettit Campaigns Director
Marisa Kabas Editorial Campaigns Director
Mathew McDermid Senior Strategy Director
Meredith Saucier Business Development & Fundraising Manager
Mohini Narasimhan Strategist
Molly Cihak Strategist
Morgan Sendor Resource & Operations Manager
Nadja Creavalle Project Manager
Patrick Anderson Executive Assistant
Phil Aroneanu Senior Advisor
Rachna Govani Project Lead, Foodstand
Rebecca Christopher Associate Campaign Director
Robin Hilkey Visual Designer
Savannah O'Leary Head of Video, Associate Creative Director
Steven Bazarian Visual Designer
Taylor Gese Strategist
Udi Falkson Senior Developer

Jeremy Heimans

Co-fundador e Diretor-Executivo

Jeremy Heimans é co-fundador e Diretor-Executivo da Purpose, um espaço onde se constroem movimentos e empreitadas do século 21 que usam o poder de participação para mudar o mundo. Desde sua fundação em 2009, a Purpose lançou e incubou várias novas organizações, incluindo a All Out, Meu Rio e Minha Sampa, construiu a primeira plataforma global open source de ativismo do mundo, além de assessorar instituições como Bill and Melinda Gates Foundation, ACLU e Google.

Junto com Henry Timms, Jeremy é coautor do livro New Power: How Power Works in Our Hyperconnected World – and How to Make It Work for You, lançado em abril de 2018 pela editora Doubleday. A reflexão sobre o “novo poder” foi destaque na Harvard Business Review, consolidou-se uma das principais falas do TED em 2014 com mais de 1,25 milhão de visualizações e também foi eleita pela CNN como uma das dez principais ideias para mudar o mundo em 2015.

Jeremy vem construindo movimentos desde os oito anos de idade quando, enquanto ativista mirim na sua Austrália natal, fazia campanhas de mídia e mobilizava líderes acerca de questões como os direitos das crianças e a não proliferação de armas nucleares. Em 2005, Jeremy deixou a Universidade de Oxford para se tornar cofundador de um grupo de campanha nas eleições presidenciais americanas que usava crowd-funding para ajudar um grupo de mulheres cujos parceiros estavam no Iraque a contratar um jato privado para acompanhar o vice-presidente Dick Cheney nas suas viagens de campanha, o que ficou conhecido como a turnê “Perseguindo Cheney”. No ano seguinte, fundou a GetUp, uma organização política australiana e fenômeno de movimento social de reconhecimento internacional que hoje conta com mais integrantes do que todos os partidos políticos da Austrália reunidos. Em 2007, Jeremy foi um dos co-fundadores da Avaaz, maior movimento online de cidadãos do mundo todo, hoje com mais de 35 milhões de membros.

Em 2011, Jeremy recebeu o Prêmio Visionário no 75° aniversário da Fundação Ford por seu trabalho como pioneiro em movimentos, e o Fórum Econômico Mundial o nomeou um Jovem Líder Global. Em 2012, a Fast Company o classificou como 11° em sua lista anual de 100 pessoas mais criativas em negócios. O Fórum Global de Governo Eletrônico o nomeou uma das dez pessoas que estão mudando o mundo da política e a internet, e o Guardian o listou como uma das dez vozes mais influentes em temas de sustentabilidade nos EUA.

Jeremy começou sua carreira com a consultoria de estratégia McKinsey & Company e é formado pela Harvard University e pela University of Sydney. Ele vive em Nova Iorque.

Anne Keenan

Head of Strategy

Anne Keenan is Head of Strategy at Purpose and a member of the Executive team. She brings nearly twenty years of digital marketing and advocacy expertise to Purpose’s partners, with experience at both progressive advocacy organizations like Planned Parenthood Federation of America and creative agencies including iCrossing. As a strategist, Anne loves that she gets to solve problems for a living—starting with bringing a strategic lens to Purpose's social impact mandate.

At Purpose, Anne works primarily on the agency side of the business, leading teams to meet strategy, campaign and branding challenges. With a passion for health and healthcare, she chairs the Public Health practice at Purpose, working to build expertise in the issue, and connect clients across sectors.

Anne’s nonprofit experience includes serving as the Director of Online Content and New Media Strategy at Planned Parenthood Federation of America, overseeing online content, strategy and implementation for the organization. In this role, Anne doubled the organization’s number of social media supporters through social media and content strategy, expanded its Spanish-language visitors, and coordinated messages across Planned Parenthood’s 90 affiliates. She also worked at Planned Parenthood of New York City (PPNYC), building the organization’s grassroots organizing program, planning and implementing large-scale marketing campaigns, and serving as the Director of PPNYC’s electoral organization.

On the agency side, Anne was the SVP of Strategy for Hearst’s iCrossing, a full-service digital marketing agency. She built integrated, cross-channel digital programs for healthcare, retail, finance, and publishing clients, including Voya, Bernstein, Hearst Magazines, and BlueCross BlueShield. In this role, she was responsible for strategy in the East and Central regions, as well as the agency’s social media practice. Anne’s previous agency experience included Brodeur Partners, and EchoDitto. At these firms, she worked with clients including Feeding America, Iraq and Afghanistan Veterans of America, American Cancer Society, and National Academy Foundation to develop digital and web strategy that engaged their supporters.

Anne graduated summa cum laude from Smith College and lives in Brooklyn. She is a member of the Board of Directors for the New York Civil Liberties Union (NYCLU), and a former board member and chair of the New York Abortion Access Fund (NYAAF) and the Eastern Massachusetts (EMA) Fund. 

 

Dan Shannon

Managing Director

As Purpose’s Managing Director, Dan Shannon oversees our Agency work, collaborating with mission-driven organizations to design and implement strategies and campaigns aimed at mobilizing people to take action and create meaningful change. With a background in non-profit campaigns, communications, and organizing, Dan has lead projects with US-based civil rights organizations including the ACLU and Anti-Defamation League, as well as INGOs focused on global poverty and human rights including UNICEF and the Bill & Melinda Gates Foundation.

Before joining Purpose in 2011, Dan spent 10 years leading campaigns and organizing for People for the Ethical Treatment of Animals. While there, Dan lead the development of peta2, PETA’s youth arm with more than a million social media followers and 300 affiliated campus organizations. As a national spokesperson, he appeared regularly in national publications and news programs including the New York Times, Washington Post, CNN, MSNBC, and Fox News.

Dan graduated Phi Beta Kappa and with honors from Wesleyan University, receiving a B.A. in English Literature.

When he’s not at Purpose, Dan lives in Brooklyn with his daughter and wife, with whom he’s co-authored two vegan cookbooks. This solar system’s yellow sun gives him a wide range of super-powers.

Jessy Tolkan

Diretora dos Laboratórios e Diretora-Executiva do Laboratório de Mudanças Climáticas da Purpose

Jessy Tolkan é Diretora dos Laboratórios e Diretora-Executiva do Laboratório de Mudanças Climáticas da Purpose, um acelerador de movimentos que trabalha para aumentar e acelerar a ambição das soluções para as mudanças do clima. Ela passou a última década como ativista e líder de movimentos por mudanças progressistas, especializada em campanhas de grande escala para mudar a política, a culturas e as indústrias poluidoras.

Jessy prestou consultoria para algumas das principais organizações líderes em mudança social nos EUA, capitaneando inclusive um esforço internacional para construir infraestruturas para veículos elétricos para várias grandes empresas automobilísticas, e também como conselheira sênior para a Working Families Organization e o Center for Working Families. Atuou como codiretora executiva do Laboratório de Engajamento Cidadão e da Coalizão pela Ação em Energia, e como diretora estadual do Projeto Novos Eleitores, em que ajudou a cadastrar mais de 130.000 jovens eleitores, garantindo uma das maiores taxas de comparecimento de jovens no país e criando as bases para as estratégias históricas focadas em juventude usadas na eleição presidencial de 2008. Ela também liderou o maior encontro de jovens sobre aquecimento global na história dos EUA – o POWER SHIFT 2009, uma conferência com mais de 12.000 jovens representando todos os 50 estados norte-americanos, que culminou no maior dia de lobby político focado em aquecimento global já visto. Desde então, o POWER SHIFT já se espalhou para mais de 25 países e o primeiro Power Shift Global aconteceu na Europa.

Jessy obteve seu bacharelado em Ciências Políticas na University of Wisconsin-Madison.

Ela já esteve nas publicações TimeGlamourThe New York TimesVanity Fair e no programa Hardball com Chris Matthews. Em 2008, a revista Rolling Stone nomeou-a como uma dos 100 agentes de mudança na América.

Jon Damon

VP of Finance & Operations

Jon Damon is the Vice President of Finance and Operations at Purpose. He brings over 12 years of Corporate Finance and Strategy experience in the consulting, media, and technology industries. Jon is responsible for Finance, Accounting, and Operations at Purpose.Prior to joining Purpose, Jon was the Head of Finance and Accounting at AccountAbility, a consulting company specializing in sustainability and corporate responsibility.Earlier in his career, Jon was the Director of Finance at SourceMedia, a business-to-business publishing company focused on the financial services industry. Jon holds a B.A. in Economics from the University of Rochester and an M.B.A in Finance from the Zicklin School of Business at Baruch College.

Outside of the office, Jon enjoys the outdoors, traveling, and reading.



Annie Melia

Marketing & Communications Manager

Annie is the Marketing & Communications Manager at Purpose.  Before her time at Purpose, Annie worked on President Obama's successful 2012 campaign in New Hampshire (where she also contributed to the first all-female state delegation in history!) She also worked with the FDNY’s non-profit, the FDNY Foundation, as well as their Counseling Services Unit. After her time with the Fire Department, Annie came to Purpose to help put out more figurative fires in the social justice sphere.

Annie graduated with honors from Providence College, majoring in Sociology and Writing. When she is not focusing on social issues, Annie may be found fostering baby kittens, dancing, or doing puzzles, but is more often relentlessly trying to find ways to incorporate cat puns into social justice campaigns.

Annjolynn Cales

HR Coordinator

Annjolynn is Purpose's HR Coordinator and the Executive Assistant to Purpose’s Managing Director, Creative Director, and Head of Strategy. In addition to being a wizard of calendar management, she is a people person and enjoys greeting everyone who visits our New York office, never letting anyone walk through the door without a warm welcome and a smile.

Annjolynn joins Purpose with an extensive non-profit theater management background. She is a proud alumni of the University of Buffalo with a B.F.A in Theatre Performance and trainee of The Peoples Improv Theatre — performing throughout NYC with her all-female improv troupe PUNCH! She's also the proud creator of a recurring benefit show, Battlestar Girlactica.

A true nuyorican, Annjolynn loves the city she was born and raised in. She lives the New Yorker motto: "Be there for your neighbor, and for all the other nonsense out there, just 'Fughettaboutit'!" After work, Annjolynn enjoys her commutes back to Staten Island, eating cheese, and discussing cosmology and astrological signs. Her sun sign is Scorpio, how about yours?

Betty Chan

Director of Project Management

Betty is the Director of Project Management at Purpose, overseeing a team of stellar project managers and developing methods that address both human and material needs on our projects. She is the go-to person for making sure goals are clear, promises are kept, and that everyone happily reaches the finish line.

 

Prior to joining Purpose, Betty journeyed her way through focus groups, digital design, front-end coding, and ultimately, project management. She thrives at large-scale digital builds and intricate campaigns that connect organizations with their communities, including Bike New York, Alvin Ailey, March of Dimes, and UN Environment. She's also an active contributor in the project management community as a speaker and moderator.

 

After 6pm, you’ll often find Betty surrounded by boxing bags practicing her slip-hook-cross. However, her credibility as a fitness nut is often questioned due to her frequent consumption of fried chicken.  

 

Betty graduated from Babson College with a B.S. in Business Management and Marketing. 

Breanne Rehley

Senior Program Manager, Purpose Climate Lab

As Senior Program Manager for the Purpose Climate Lab, Breanne Rehley brings together her strong organizational and project management skills, her passion for social good, and her background in development and communications to support the Lab’s fundraising, communications, and internal processes.

Breanne has extensive experience in marketing and resource development for nonprofit organizations, most recently serving as the Communications and Development Coordinator at the New York County Lawyers Association. Previous to that she worked at Center for Science in the Public Interest and the Aga Khan Foundation in DC. 

She has a passion for writing and editing, marketing, and design and received an MS in Digital Publishing from NYU School of Professional Studies in May 2016. Although she attended NYU for grad school, she is a Tarheel through-and-through: She graduated from the University of North Carolina at Chapel Hill with degrees in Biology and English and a minor in Chemistry. 

In her spare time, Breanne loves to travel, read, cook, hike, explore NYC, and make friends with other people’s pets.

Catherine Addo

Strategy Director

Catherine is a Strategy Director who flourishes in roles fusing strategy, creative work, and communication. At Purpose, Catherine contributes her strategic sensibility to projects involving identity and messaging, public engagement campaigns, and Purpose’s increasing initiatives in the criminal justice space. Catherine sits on Purpose’s Civil Rights, Identity, & Democracy issue area team, and is a founding member of Purpose’s Equity Team, leading the company in prioritizing racial sensitivity and inclusivity in its workplace and work product. 

Catherine joined Purpose after eight years in the music industry, where she racked up challenging and eventful experiences like marketing projects for high-profile performers, representing songwriters' copyrights through a range of creative endeavors, and conceptualizing campaigns for artist-brand partnerships. In 2012, Catherine thrived when recruited to establish the marketing department for a young music company. She created the firm's brand assets, developed its voice and communications framework, and identified its partnership outreach priorities to establish the company’s brand.

Outside of the office, Catherine occasionally works as a graphic designer and branding consultant. Recreationally, she enjoys pursuing any bit of creative escape, including practicing French, vocal technique, bass guitar, writing, or exploring her Brooklyn neighborhood with her family in tow. She is a graduate of New York University. 

Chelsea Lipman

Visual Designer & Creative Content Strategist, Purpose Climate Lab

Here at the Purpose Climate Lab, Chelsea works at the intersection of strategy and creative application. With her design degree, background in experiential advertising and knowledge of policy and planning, she develops creative tactics which energize climate action throughout Europe, India and East Africa.

 

Prior to Purpose, Chelsea worked for the Times Square Alliance where she explored the intersection of design, civic programming and placemaking. In 2017, she founded I Scream!, a philanthropic ice cream kiosk which motivated Times Square's 330,000 daily visitors to remake the world. She doesn't mind telling you that I Scream! recently won a Downtown Achievement Award of Excellence. And the Village Voice won't mind telling you that I Scream! was "the most exciting thing to happen in Times Square since the Clash destroyed it at Bond's in 1981."

 

Outside of Purpose, Chelsea enjoys cycling through U.S. states she hasn't yet visited, listening to live jazz and exploring various artist spaces and museums.

Colin Quinn

Associate Creative Director & Copywriter

Colin works on the creative team at Purpose, where he is able to combine his lifelong passion for writing with his equally lifelong drive to make the world in a better, friendlier place.

He grew up in the Blue Ridge Mountains of Virginia and studied journalism at the University of Richmond before spending several years teaching English as a foreign language in Mexico, Peru, Brazil, Japan and the Middle East. During that time, he learned a lot about communication, as well as just how silly the English language can be. In 2008, he returned to the U.S. to attend VCU’s Brandcenter, with a focus on copywriting.

After grad school, Colin spent the next 10 or so years working at creative agencies such as Ogilvy & Mather, Grey NY, BooneOakley and gyro, writing for clients such as Ally Bank, the Charlotte Hornets, Canon, Fujifilm, Siemens, Frontier Airlines, Crown Royal and Joe Torre’s Safe at Home Foundation. Colin joined Purpose in 2018 and is excited to work on social movements and issue spaces that matter to him, and the planet.

When Colin is not working, he’s traveling, writing about traveling, hiking, volunteering and eating his way around NYC.

Edward Smith

Controller

As the Controller at Purpose, Edward Smith helps manage the Finance and Accounting functions.

Prior to joining Purpose, Edward spent over a decade working in a range of Finance roles, most recently as Accounting Manager at Avenues: The World School, an international system of private schools for pre-K-12th grades.

Earlier in his career, Edward was a Senior Analyst, then Delivery Lead in Project Accounting at National Australia Bank, the largest business bank in Australia. Prior to this, Edward was Corporate Accountant at IRESS Limited, a leading supplier of innovative technology solutions for financial markets, after starting as a Graduate Accountant in Business Services at Grant Thornton. Edward holds a Bachelor of Commerce from the University of Melbourne and is a qualified Chartered Accountant. Edward also used to sing opera professionally in his native Australia, before he and his wife moved to the Big Apple.

Outside of the office, Edward enjoys sports, movies, Broadway shows and singing bass in his pop a-cappella group, Crosstown Vocal.

Emma McDonald

Creative Director

After growing up in upstate New York in the Carousel Capital of the world, Emma took the only
logical next step and moved to Brooklyn to study Art Direction at Pratt Institute. Upon graduating,
she gained experience at leading establishments such as Eyebeam, PAPER Magazine, BBDO,
LBi, and MRY. In 2012, she left the advertising world to focus on work around social change at
Matter Unlimited. A year or so later she was joining the team here at Purpose. She's incredibly
excited to be a part of a mission-driven team with people who care so deeply about the work they're
creating.

Emma has done everything from hand-crafted typography, to packaging, to digital design. As Creative Director and a designer, her strength lies in blending detail-oriented craftsmanship with optimal user experience. In the past, she has created work for clients like the Clinton Global Initiative, Mark Rockefeller, GE, Speedo, Neutrogena, and Johnson & Johnson.

When Emma's not actively designing, she's playing volleyball, scavenging for Rice Krispie Treats,
or obsessing over her dog, Frankie.

Genesis Henriquez

Visual Designer

Genesis works on the Creative Team at Purpose. As a visual designer, she expertly combines her digital, print and branding experience, alongside her passion for social impact design to create smart and compelling visuals for every project she’s assigned.

Before joining Purpose, Genesis was an in-house designer at Voto Latino, a civic media organization based in Washington D.C. Her work played an important role in increasing voter registration among millennials during the 2016-17 election cycle and beyond. Before Voto Latino, Genesis received her Bachelor of Arts in Graphic Design from the University of Maryland, College Park.

When she’s not designing, Genesis can be found exploring the city, reading books from her ever-growing list and testing out new sheet masks.

Gissou Nia

Strategy Director

Gissou Nia is a human rights lawyer with a passion for world politics, social good and solutions for global displacement. As a Strategy Director, she is currently leading an initiative in partnership with Purpose and Unicef to boost public engagement around the global refugee crisis.

Before her most recent posting, Gissou served as the Executive Director of the Iran Human Rights Documentation Center and the Deputy Director of the International Campaign for Human Rights in Iran. Gissou also works on war crimes and crimes against humanity trials at the International Criminal Tribunal for the former Yugoslavia (ICTY) and the International Criminal Court (ICC) in The Hague, The Netherlands. She lectures and publishes widely on human rights developments in the Middle East and North Africa, as well as the rule of law in post-conflict and transitional societies.

Gissou is a producer on Checkmate, a documentary film series about prisoners of conscience around the world, a selection of which premiered at the Oslo Freedom Forum in Norway. Her work has been published and featured on CNN, Forbes, NPR, Foreign Policy, Al Jazeera, The Guardian and other major media outlets.

Jackie Lam

Human Resources & Talent Manager

As the Human Resources and Talent Manager at Purpose, Jackie brings not only her expertise in HR best practices and high-volume recruitment but her passion for community-building to the People, Culture and Operations Team. Together with the PC&O team, Jackie refines the onboarding process, crafts HR policies and supports the HR and Talent functions across the Purpose globe. Currently, Jackie serves as the co-chair of the Equity Team at Purpose where she devotes her energy to building a diverse, equitable and inclusive work culture.


Jackie received her B.A. from Hollins University in Business and Psychology. Prior to joining Purpose, Jackie worked in both the urban and higher education sectors for a few years as an HR and Talent expert. While working at a local charter school, she developed her skills in finding the right person for the right job, and brought in top-level talent to educate and inspire disadvantaged youth. Jackie was also the co-chair of the Diversity, Equity and Inclusion (DEI) Team, where she helped craft the DEI mission and ensured all school policies were transparent and equitable.


Jackie grew up in Hong Kong and moved to New York City after college. New York City has become her second home and favorite city - but please don’t tell this to her family and friends in Hong Kong. Outside of work, Jackie loves traveling, meeting new people and going on food adventures around the city.

Jessica McGhee

Art Director

As an Art Director at Purpose, Jessica brings together creative expertise and a passion for social impact design. With a diverse design background that includes branding, digital, environmental, and packaging, Jessica delivers compelling creative that is both conceptually and technically considered.

Prior to joining Purpose, Jessica spent nearly 4 years at dc3, a Brooklyn-based branding agency where she developed creative for clients such as Nikon, Verizon and Pfizer. She also worked at CreateHere, a nonprofit focused on civic engagement initiatives. While there, Jessica created compelling graphics for numerous campaigns driven by social issues pertaining to crime, education, arts funding and revitalizing local businesses.

Jessica received her BFA for graphic design at the University of Tennessee at Chattanooga. When she’s not at Purpose, she can be found trying to keep her plants alive, enjoying live music, and eating tacos.

Joao Talocchi

Co-diretor, Laboratório de Mudanças Climáticas da Purpose

João é um brasileiro que se estabeleceu em Nova Iorque há cinco anos, depois de mudar de continente três vezes. Atualmente, é co-diretor do Laboratório de Mudanças Climáticas da Purpose.

Desde 2015, João conduziu o lançamento e implementação do trabalho do Laboratório de Mudanças Climáticas da Purpose no Brasil e na Índia, enquanto supervisionava uma série de outros projetos globais. Nesse período, apoiou o desenvolvimento e implementação de várias campanhas, incluindo o Cidade dos Sonhos, 100% Bihar, 100% UP, Help Delhi Breathe, FaithsforEarth e 1,5°C nas Olimpíadas do Rio, entre outras. Essas campanhas envolveram milhões de pessoas – de líderes religiosos, como Desmond Tutu, a atletas olímpicos, usuários de transporte público em São Paulo e motoristas de riquixá em Varanasi, na Índia. Juntas, essas campanhas geraram mudanças de políticas, mercado e comportamento em favor de soluções tangíveis para as mudanças climáticas e a poluição do ar.

João traz para a Purpose seus dez anos de experiência em questões relacionadas às mudanças do clima. Ele reúne conhecimento em assuntos técnicos relacionados ao problema e suas soluções, com profunda visão estratégica, criatividade, perspicácia cultural e experiência em realização de campanhas, redação de políticas e coordenação de processos grandes envolvendo várias partes interessadas. Em 2017, João teve a honra de depor no Senado norte-americano acerca do papel da energia renovável descentralizada para o acesso à energia.

Antes da Purpose, João ocupou vários cargos no Greenpeace no Brasil, na Holanda e nos EUA. Durante sua carreira, dirigiu também o Centro Estadual de Mudanças Climáticas do Governo do Amazonas (Ceclima), onde foi responsável por uma série de iniciativas, desde coordenar o desenvolvimento da política de serviços ambientais do estado e sua participação no Rio+20, até organizar e participar de atividades de comando e controle contra desmatamento. Um dos primeiros empregos de João, como instrutor de mergulho, levou-o ao trabalho dos sonhos como cineasta de esportes submarinos e radicais – algo que ele não vê a hora de retomar quando as mudanças climáticas estiverem sob controle.

Joonas Virtanen

Associate Creative Director

Joonas is an Associate Creative Director whose right brain and left brain get along perfectly well: his core strength is in experience design & art direction, but his mindset, education and analytical skills are those of an experience strategist. He is most fired up when switching between discussing the business & social impact of an idea to designing pixel-perfect interfaces to bring the ideas to life.

Joonas is also an entrepreneur fueled by the digital era: he is the designer-founder of both a successful Finnish digital agency, Contrast.agency, and an international SaaS-startup, Smarp.com, that now employs over 50 people worldwide. He loves working at the nexus of design, tech, and strategy, and at Purpose, he finally gets to add his biggest passion into the mix: working to tackle the world’s biggest problems - problems that truly matter.

He is a graduate of The New School's Parsons School of Design, where he gained a Master’s in Strategic Design & Management to further fortify his skills in Human Centered Design, in sustainability frameworks, and in crafting well-designed, technology-driven experiences and campaigns.

Having lived in Finland, Ecuador, Chile and now in New York, Joonas is an avid lover of travel and language-learning. When he's not geeking out over a new design tool or an immersive campaign idea, he enjoys snowboarding, live music, and having a great conversation with someone outside of his social bubble.

Juliana Uribe Villegas

Founder and Executive Director of Movilizatorio, Purpose Peace Lab

Juliana lives at the intersection of social innovation, international relations and digital strategy as Founder and Executive Director of Movilizatorio, Purpose Peace Lab. She is passionate about the opportunity new technologies can offer modern society, and about transferring innovations with high social impact to Latin America.

 

Movilizatorio , the citizen engagement and social innovation Lab she leads, is a space for experimentation, creation and implementation of initiatives on citizen empowerment, leadership and collective work. At Movilizatorio, Juliana and her team combine strategy, creativity, and technology to solve social problems.

 

One of the platforms Movilizatorio launched, El Avispero allows citizens to create campaigns, and map peacebuilding initiatives in Colombia, reaching more than 38,000 members in the first six months. El Avispero won the Tuner Prize on Social Transformation, awarded by the Peace Nobel Prize Laureates Secretariat.

 

Juliana is also a co-founder of Escala, an organization that improves educational access. 

 

Before becoming an entrepreneur, Juliana developed extensive experience in government and consulting in developing countries. She served as Senior Strategist at Purpose, Vice President of FTI Consulting, International Relations Director for the City of Bogota and Marketing Director at ProColombia.

 

Noted for her work as social entrepreneur, Juliana was named one of the 20 Most Inspiring Women in Colombia by Semana, one of Colombia’s most distinguished and influential political magazines.

 

Juliana received her Master´s in Public Administration from the Harvard Kennedy School of Government. She holds a B.A. in Economics from the Universidad de los Andes and a Cum Laude Master in International Business from the University of Barcelona.

Kaitlyn Kelly

Project Manager

As a Project Manager at Purpose, Kaitlyn leverages her expertise in strategic account management and client partnership to help elevate and drive movements for social good. In her role, Kaitlyn is passionate about facilitating strong relationships, creating clear channels of communication and finding creative solutions to ensure successful delivery of impactful strategies and campaigns.

Kaitlyn brings extensive experience in account and client services roles at advertising agencies large and small, having supported clients across a diverse array of categories spanning consumer electronics, healthcare, retail, packaged goods and B2B. More recently, she shifted her focus toward purpose-driven work at agency OBERLAND, where she worked directly with nonprofit development and major fundraising teams to develop and execute brand strategies, communications plans and creative campaigns for organizations like The Nature Conservancy, No Kid Hungry, the Edna McConnell Clark Foundation and Nurse Family Partnership.

Kaitlyn holds a B.A. in English and Psychology from New York University. Outside of work, she loves enjoying live music, cooking, exploring the outdoors, and scaring her parents with solo travel to places that her friends have trouble placing on a map (most recently, Azerbaijan).

Ken Bukoski

Senior Operations Manager

As part of the People, Culture & Operations team, Ken is Purpose's Senior Operations Manager who looks after our NYC office and team to help foster a collaborative and engaging work environment for all employees. Beyond crafting office policies and ensuring the smooth flow of day-to-day operations, Ken also leads in the organizing of special events, team offsite meetings, and other staff activities and convenings. At the end of the week you’ll often find him popping champagne bottles as the host of our ‘Champagne Thursday’ mixers – a weekly Purpose tradition with staff and friends within the Purpose community.

In his former life, Ken made a living working in the Hollywood film industry after earning his undergraduate degree from Boston University’s College of Communication. He landed his first gig as a member of Lionsgate Entertainment's post-production department, followed by a stint at a Sony Pictures-based production company working in script development.

Looking for a change, Ken moved to New York City to seek out interesting opportunities at socially conscious, progressive-minded organizations. In 2014 he graduated from CUNY’s Baruch College where he earned a Master's degree in Public Administration, specializing in non-profit management and policy analysis.

Outside of Purpose, you'll find Ken rooting for his hometown Boston sports teams, refining his cooking skills (a work in progress), and spending time with family and friends.

Kevin Mernin

Senior Strategist

Kevin is a Senior Strategist at Purpose. He brings together experience in brand, digital, and social strategies and a passion for healthcare reform that will improve the standard of living for those living with chronic illnesses. He has worked on developing re-brand strategies for March of Dimes and the American Foundation for Suicide and Prevention’s Out of Darkness campaign. 

Prior to Purpose, Kevin was a strategist with Wunderman New York where he helped reposition Miracle-Ear, a large hearing aid supplier, to eliminate the stigma consumers feel when wearing devices. He also helped developed Net Generation, a youth brand and program for the US Tennis Association. He also worked on integrated digital strategies for clients like Coca-Cola and United Airlines. 

Hailing from Virginia, Kevin attended Virginia Commonwealth University’s Brandcenter where he received a M.S. in Business Communications Strategy and the University of Virginia where he received a B.A. in Sociology.

Lindsay Noyes

Associate Director of Project Management

Lindsay is Associate Director of Project Management and joins Purpose after a notable career in advertising and entertainment. Having worked on the most viral commercial yet, Turkish Airlines’ Kobe vs. Messi: The Selfie Shootout, producing websites for Academy Award-winning films and best-selling video games, and managing intensive pitch work, she knows how to run projects successfully and keep teams energized. She leads from her heart and feels strongly that there’s no such thing as a good meeting without laughter.

 

Lindsay has dual bachelor's degrees in advertising communications and behavioral psychology from the University of New Mexico and attended the San Francisco Academy of Art master's program. In her role at Purpose, she proactively communicates with clients and internal teams, maintains budgets, creates work plans, produces digital experiences, interfaces with vendors, and finds solutions to tough problems. For her, team satisfaction and project success are always top of mind.

Outside of Purpose, Lindsay advocates for women’s health by supporting and fundraising for reproductive rights groups. In addition to reproductive freedom, she also loves talking about crime dramas, margaritas, and her lovable cat, Jack.

Madison Walsh

Executive Assistant to the CEO

Maddie brings her organizational super powers, expertise in people, and past experience as a middle school teacher to the role of providing unwavering support and positivity to Purpose’s CEO. She aims to connect people, build systems, and manage projects in a way that maximizes efficiency and impact for the greater Purpose team and our work.

Before joining Purpose, Maddie worked in the education sector as a teacher and instructional coach. She began her career with Teach for America in the Mississippi Delta, where she learned about the power of community and gained a deeper understanding of the inequities that impact our country. Following that experience, she continued her work in education as a teacher and instructional coach at a charter school in Nashville, TN. At the same time, she co-founded Girls Write the World, a girls-only summer writing and youth development program for high school students, which aims to provide a safe space for female creativity and empowerment. Each of these experiences has widened her worldview, strengthened her leadership skills, and increased her desire to effect positive change.

Maddie graduated from the College of the Holy Cross with a BA in Economics and Peace & Conflict Studies.

Outside of the office, Maddie can often be found addressing envelopes for her friends’ weddings, exploring national parks, or reading young adult literature recommended by a former student.

Marguerite Pettit

Campaigns Director

Marguerite’s role at Purpose focuses on creating and executing cutting edge campaigns that inspire new audiences to take action. She works in close collaboration with the Purpose Creative Team and external partners to bring to life engaging campaigns. She has worked for Nike, the UNEP, IKEA Foundation, Vice Media, and many other leading organizations dedicated to social change. Marguerite is passionate about finding ways to speak to new audiences and find common ground around shared values.

Prior to joining Purpose she worked for the corporate watchdog SumOfUs.org where she ran online campaigns to engage consumers to take action on critical corporate accountability issues. In the aftermath of the tragic events in the Bangladesh garment industry she worked with stakeholders around the world to develop and implement strategies to push apparel companies to sign the Accord on Fire and Building Safety in Bangladesh. In her role as a corporate responsibility consultant she supported the Estee Lauder Companies' global CSR team, convened stakeholder engagement sessions for Cisco and wrote and project-managed GRI reports for clients in the finance and education sectors. She has a Masters in Environmental Law from the University of Sydney and her research on carbon finance and human rights was published in the Asia Pacific Journal of Environmental Law.

Originally from Australia Marguerite is a trained classical dancer and theater actor. Like all good Australians she loves to travel and is never far from booking her next adventure. On weekends you will find her taking ballet classes at Steps on Broadway, exploring New York’s epic food scene and dragging her reluctant husband onto the dance floor whenever possible. 

Marisa Kabas

Editorial Campaigns Director

Marisa Kabas is the Editorial Campaigns Director at Purpose. In this role, she's helped build original product offerings from the ground up, like Hope—a chatbot that marries news and activism—and Crush the Midterms—an interactive platform that made voters personalized plans for activism around the 2018 elections.
 
Her background in journalism and social media has proved invaluable in advising Purpose clients in how to engage with their desired audiences, how to to frame their message, and best practices for creating an online identity.
 
When she's not helping build movements at work, she's personally supporting existing movements. You can find her tweeting about social justice and US politics, listening to history podcasts, writing commentary, or attending a protest. She's not a big fan of participating in chants, but, in true writer form, loves a good sign.

Mathew McDermid

Senior Strategy Director

Mat comes to Purpose with a unique mix of strategy expertise: from war-zone conflicts, to climate change regulatory frameworks, to corporate sustainability strategy, he now joins the world of movements and social change.
 
Hailing from GreenOrder, a pioneering sustainability strategy firm, Mat helped a major utility work through the predicament of an industry being disrupted, and advised a major apparel and footwear brand on carbon and climate leadership.  
 
His career began with the Australian Foreign Service focused on intelligence and security: working daily with local officials on his posting to Baghdad, Iraq, then on the Afghanistan desk, it was a quintessentially formative experience.  At Booz & Company’s public sector practice, it was a Department of Climate Change project that nudged his career trajectory towards the environment and our place within it.  It also nudged him across an ocean and a continent to pursue his Masters in environment and energy policy - but really, the bigger draw was his then-girlfriend, now wife (they met trekking in Nepal, of all places).
 
Educated at New York University and The University of Queensland, Mat is an amateur woodworker, photographer, and architecture enthusiast; loves a good rock climbing problem; and always enjoys the cultural exchange of Aussie-isms and Ken Burns documentaries.

Meredith Saucier

Business Development & Fundraising Manager

As the Business Development & Fundraising Manager at Purpose, Meredith helps to build partnerships that tap public mobilization and storytelling to foster political and social impact.  

Prior to joining Purpose, Meredith developed cross-cultural exchange and education programs at the Institute of International Education. She specialized in designing initiatives in the Middle East and North Africa and Sub-Saharan Africa, such as Harnessing Innovation through Virtual Exchange (HIVE) which links students in Egypt, Lebanon, Morocco, and Palestine with their U.S. peers to explore STEM subjects. She is most proud of her work developing PEER, an online hub that connects displaced Syrian students to scholarships, online education, and language learning resources.

Meredith has consulted with Qatar Foundation International and volunteered with several human rights organizations in Morocco. She was a Program and Research Fellow for the Nanubhai Education Foundation in India where she helped design a scholarship program and researched the role of schools in the wake of communal violence. 

In her free time, Meredith loves walking around Prospect Park, collecting old things for a future antique store, and taking many weeks to finish puzzles. She has her BFA from the School of Visual Arts and MA from Columbia University.

Mohini Narasimhan

Strategist

Mohini Narasimhan is a Strategist at Purpose, where she leverages her background which spans industries. She’s previously worked in university-level research, education advocacy and on projects born out of design-thinking and ethnography. Now, inspired and energized by new challenges, she is excited to deliver insights informed by her broad range of experiences.  

Mohini graduated from the University of Southern California with a B.A. in International Relations. 

A California native, Mohini already misses her daily routines of surfing and reading in her hammock. In her spare time, she enjoys making her own earrings and seeing $5 movies on Tuesdays (at any AMC theater)! 

Molly Cihak

Strategist

Molly is a Strategist at Purpose who brings experience in brand strategy and customer loyalty to help brands engage their consumers to create meaningful change in the world. Since joining Purpose, she has developed a brand strategy for Education Cannot and designed an accelerator program for Unilever to help 8 of their brands develop brand purpose rooted in social impact.

Prior to coming to Purpose, Molly was a strategist at several brand consultancies, including Siegel + Gale and Joe Smith, where she focused on brand positioning, brand purpose development, customer experience strategy, and loyalty programming. In the past, she has worked with brands such as American Express, Chick-fil-A, Hilton and SAP.

Originally from Virginia, Molly attended Virginia Commonwealth University’s Brandcenter where she received a M.S. in Creative Brand Management and Virginia Tech, where she received a B.S. in Marketing Management.

In her free time, Molly enjoys cheering on Hokie football and hiking her way through all the National Parks. 

Morgan Sendor

Resource & Operations Manager

As Purpose’s Resource & Operations Manager, Morgan spends her days ensuring project teams are staffed and ready to deliver great work, interfacing with Purpose’s vendors and contractors and supporting on internal reporting. Working with Purpose’s employees worldwide, she is happiest when building systems that ease her colleagues’ day-to-day experience.
 
Prior to Purpose, Morgan worked at the aptly named Ideas On Purpose (IOP), where she honed her account management, organization skills and ability to put out fires as a project manager with clients of all sizes. She also organized the inaugural rounds of the IOP’s pro bono initiative, Brand New Brand!. 
 
Morgan received her BA from NYU with a focus on the global community, where she wrote a thesis about rebranding the concept of environmental sustainability to make it more interesting and accessible for Chinese youth (and an endeavor that she is excited to see encouraged for all nations across the globe). When not thinking about how to support Purpose’s work and structures, Morgan is considering her next meal, hoarding craft supplies that she may or may not use one day and attempting to stay up-to-date on the sustainable fashion world.

Nadja Creavalle

Project Manager

Nadja is a Project Manager at Purpose working on the People, Culture, and Operations team where she plans and execute projects, ensuring that projects are delivered on time, within scope, and on budget. Nadja’s daily mantra is: “Happy client, happy team, happy life.”  

Nadja received a B.A. from Hunter College in Urban Studies, where she was a two-time Model UN participant. Prior to joining Purpose, Nadja worked in strategic account management and internal operations at a digital marketing agency focusing on travel and hospitality.

Outside of the office, Nadja enjoys collecting cookbooks (and occasionally whipping up something delicious), buying more books than she can read, and discovering new places—at home and abroad. 

 

Patrick Anderson

Executive Assistant

As the Executive Assistant to the Head of Labs & Executive Director of the Purpose Climate Lab, as well as the Head of Product & Chief Technology Officer, Patrick brings along a knack for implementing operational systems to maximize efficiency, internal communications and project management expertise to keep all the wheels turning for the Executive team at Purpose. 

Patrick has previously worked in both nonprofit education for underserved youth and the startup sector; wearing multiple hats in operations, communications, and executive leadership support and gaining exposure to the key organizational inner workings that ensure teams are set up for success.

Patrick holds a BFA from the School of Visual Arts in NYC. Passionate about art and social justice, Patrick's love of volunteering has ranged from supporting voters as a polling place administrator during election seasons and coordinating group tours at major art fairs such as The Armory Show and Frieze. He enjoys spending his free time taking figure drawing classes, gallery, museum, and art venue hopping and engaging in healthy debate about culture and societal issues over coffee. He will never ever say no to ice cream.

Phil Aroneanu

Senior Advisor

Phil Aroneanu is a Senior Advisor at Purpose. He has over a decade of experience working at the local, state, national and international levels on policy and politics. 

He co-founded 350.org, which in 2009 organized what CNN dubbed "The most widespread day of political action in history," with over 5200 public events in 181 countries. In the following years, Phil helped run the campaign against the Keystone XL Tar Sands pipeline, a global fossil fuel divestment campaign, and in 2014, managed the People's Climate March, the largest ever climate action that mobilized 400,000 into the streets of New York City. In 2016, he served as New York State Director for Bernie Sanders' campaign for President.

Phil has also consulted and managed a variety of global, national and state-level electoral and advocacy efforts. He is a writer and public speaker, and has been published in The Guardian, Grist, Huffington Post, The Tyee and others. When he's not strategizing, he plays banjo with The Second String Band, runs, bikes, hikes and cooks.

Rachna Govani

Project Lead, Foodstand

Rachna is passionate about building things to make the world a better, more efficient place. Her relentless commitment started at age 5 with her first (prize-winning) invention of the sock-keeper to prevent losing socks in the laundry. The problems she tackled quickly became more complex as she took on the role of the youngest democratic committee member in her town to leading the local tobacco narc program.

After heading to NY for college, Rachna learned two different tactics to create change – building products and telling stories. At American Express, Rachna learned how to build products, campaigns, brands, and strategies to create new value, generating millions of dollars of revenue and lots of happy customers. After 5 years and a handful of awards along the way, she realized her childhood passion to change the world couldn’t just be fulfilled in her ‘spare time’ as a pro bono consultant, so she was lucky to join a mission-aligned startup as Director of Product and Partnerships where she built products to help people live greener lives.

Rachna also learned the power of storytelling through performance via the mission-driven dance company she co-founded, Infin8 Dance. The company used performance to raise awareness and thousands of dollars for arts-based education for marginalized youth across the world, even catching the eye of the NY Times!

She now has the opportunity bring products and storytelling together with the launch of Foodstand, the latest Purpose Venture focused on shifting the dialogue about better food.

Rebecca Christopher

Associate Campaign Director

Rebecca works as an Associate Campaign Director at Purpose, focused on areas of public advocacy and worker protection. Previously, she worked in progressive politics in America for the past decade, developing creative and messaging across Barack Obama's two presidential elections, an inaugural committee, and a variety of midterms. As a senior writer, she has contributed to developing and interpreting key voices including President Obama, Vice President Biden, and First Lady Michelle Obama. As the creative lead at the Democratic National Committee, she worked to develop the Democrats’ brand, launched and managed the online store, led the Design and Video teams, and managed the digital launch and incubation of the 2016 Convention. She separately managed the launch of Enroll America’s Get Covered America campaign and has lectured on the role of digital voice and branding in politics at George Washington University. She has collected over 600 pug pins on Pinterest.

Robin Hilkey

Visual Designer

As a Visual Designer at Purpose, Robin combines her passions for design and social impact, working on both the Purpose creative team as well as the Purpose Climate Lab on the Propeller team creating rapid response content on climate change.

Before joining Purpose, Robin was an in-house designer at (RED), an AIDS organization, where she designed and branded their annual campaigns as well as creative for marketing and business development. Prior to that, she was at the Rhode Island School of Design (RISD), where she graduated with a BFA in Graphic Design and a concentration in History, Philosophy and Social Science. 

When not in the office, Robin can be found most likely somewhere in Brooklyn, painting, drawing or doodling for her illustration cohort, Whalepaws. She can also be found frantically trying to capture her rabbit, Ryan Gladstone, whilst binking. 

Savannah O'Leary

Head of Video, Associate Creative Director

Savannah is the Head of Video and Associate Creative Director at Purpose. Formerly, she was a Multimedia Producer at HuffPost, where she gained experience as a writer, video journalist, producer, and social media strategist. She often works as a one-woman-band, directing, shooting, and editing documentary shorts that highlight stories of resilience and innovation. She has also produced interactive features that fuse together new mediums and collaborated with reporters, international editions, and creatives to bring these stories to life. Savannah has covered police brutality, the rise of Islamophobia, the lives of undocumented children under Trump's administration, and the diverse experiences of women seeking abortions. At HuffPost, she also championed the Instagram strategy and ideated viral social graphics that commented on social and political injustice. Regardless of the beat, Savannah always looks for an angle that inspires hope, compassion, and action.

Savannah attended NYU Tisch to study film production and escape college football. She is originally from Toronto, Canada and enjoys being the token Canadian most places she goes.

Steven Bazarian

Visual Designer

As a Visual Designer at Purpose, Steven combines his passion for creating with his desire to make a positive impact in the world. His design background consists of branding and identity, web design, editorial design, and packaging design, with an emphasis on conceptual thinking and attention to detail and craft.

Prior to joining Purpose, Steven studied at Massachusetts College of Art and design, where he received a BFA in Graphic Design. He enjoys creative problem solving and experiencing the opportunity to work across a variety of different projects and media with the mission-driven team at Purpose.

Steven has always believed that art and design are meant to co-exist, as creativity is a fluid process and each discipline can learn a lot from the other. In his free time, Steven can be found in the ceramics studio making pottery, scavenging flea markets for curiosities, or working towards personal goals at his local Planet Fitness.

Taylor Gese

Strategist

As a Strategist at Purpose, Taylor Gese combines passion for human and civil rights and dedication to innovation and creativity to help partners tackle today’s most pressing social issues.

Taylor has extensive experience in public engagement and communications at nonprofit organizations, most recently serving as the Development & Outreach Coordinator at Human Rights Watch.  Before that, she worked at the Brennan Center for Justice in New York City and People in Need’s Human Rights Center in Prague, Czech Republic. She is currently a member of the Council on Foreign Relations' Young Professionals Committee. 

Hailing from Seattle, Taylor switched coasts to complete a dual B.A. in Sociology and Hellenic Studies at New York University. Outside of work, she can usually be found buried deep in the latest travel blog, plotting her next adventure.

Udi Falkson

Senior Developer

Udi's passion is for designing and building tools that bring people together and help them to communicate. He is currently doing exactly that as the Lead Developer on Foodstand at Purpose.

Udi has been designing and building websites since the age of 14 and his varied career has seen him take on important roles at large corporations, as well as key roles at exciting startups. Before joining the Foodstand team, Udi co-founded the innovative data analysis startup iknow.io where he was responsible for product development, user experience design, and front-end engineering.

Udi began his career in the Technology Development Program at Lehman Brothers in New York after getting his degree in Computer Science from Cornell University. While at Lehman, he built a creative hack for the photo-sharing site Flickr. This hack was noticed by the Flickr founders and led them to recruit Udi for a role as an early member of the award-winning Yahoo! Answers team in Sunnyvale California. After Yahoo!, he worked as an engineer and product manager at the startup VideoSurf, a computer-vision based video search engine that was later acquired by Microsoft.

Udi spent nearly 6 years in the San Francisco Bay Area before returning to New York. He currently lives in Park Slope where he is often found at the Food Co-op, plays a bit of guitar, and frequently climbs at Brooklyn Boulders.