Purpose New York

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Founded in 2009, Purpose New York serves as our headquarters.

Purpose’s New York office is based in Union Square, Manhattan.

We’d love to be in touch. Send us a note at weare@purpose.com

Um pouco do nosso trabalho pelo mundo
Nosso time
Jeremy Heimans Co-fundador e Diretor-Executivo
Ilyse Hogue President
Jon Damon Partner & Chief Financial Officer
Keno Sadler Partner & Chief Experience Officer
Alex Hammer Ducas Senior Director, Private Sector Lead
Bernard Hayman Global Head of Impact, Measurement & Learning
Catherine Addo Founder, Racial Equity Impact Practice & Senior Strategy Director
Edward Smith Global Head of Accounting
Emily Hawkins Senior Director
Emma McDonald Global Head of Creative
Isabel Chou General Counsel
Jodie Van Horn Senior Director, Play Movement Lab
Levi Braslow Global Head of Impact, Measurement & Learning
Lindsay Noyes Global Head of Operations
Luz Rodriguez Head of Global Partnerships
Alessia García Associate Strategist
Alexandra Callaway Senior Project Manager
Alexandra Prow Associate Director, Program Management
Anna Baranova Manager of Impact, Measurement & Learning
Annie Melia Director of Communications
Ashley Kate Preza Marketing & Partnerships Junior Associate
Beatriz Zappa Associate Strategy Director
Becca Hovland Associate Creative Director
Brian Palmer Financial Planning & Analysis Manager
Bridget Barry Associate Director, Impact, Measurement & Learning
Carolina Velasquez Purpose Climate Lab Project & Ops Manager
Chelsea Lipman Campaigner
Clare Cho Junior Accountant
Claudia Barcha Senior Strategist
Corey Smith-West Copywriter
Corina Kwami Associate Strategy Director
Damion Edwards IT Systems Manager
Elena Scott Art Director
Emma Pulido Strategy Manager
Genesis Henriquez Art Director
Hogan Fritz Executive Assistant
Jade Taylor Project Manager
Jessica McGhee Associate Design Director
Jessy Tolkan Diretora dos Laboratórios e Diretora-Executiva do Laboratório de Mudanças Climáticas da Purpose
Juliana Uribe Villegas Founder and Executive Director of Movilizatorio, Purpose Peace Lab
Julie Brazen Associate Director, Resourcing & Operations
Kacper Kopka Junior Financial Analyst
Kaitlyn Kelly Senior Project Manager
Katie Spillman Executive Assistant Team Manager & Senior EA
Laura Bidwa Associate Director, Institutional Fundraising
Lauren Starrett Associate Director of Project Management
Leela Bhashyam Associate Director, Partnerships
Lisa Chau Associate Director, Project Management
Lou Peralta Culture and Operations Manager
Lucy Hoffman Executive Assistant
Malik Hassan Senior Strategist
Marcela Bustillos Associate Partnerships Manager
Margaret Dawson Director, Project Management & U.S. Local Lead
Matt Lima Tech Lead
May Steinberg Senior Campaigner
Meredith Saucier Associate Director, Partnerships
Morgan Sendor Associate Director, Project Management
Nada Ezzat Project Manager
Nathaniel Olin Associate Director, Impact, Measurement & Learning
Nick Seip Senior Copywriter
Noelle Fries Associate Director, Practice Management & Strategy, Racial Equity Impact Practice
Omar Hakim Campaign Director
Prachi Rao Strategy Director
Rosa Ling Senior Accounting Manager
Sami Ehmed Associate Accounting Manager
Sarah Brettschneider Senior People Experience Business Partner
Sean Swift Data & Operations Manager
Sharon Alpert Senior Advisor
Shira Albagli Campaign Director
T. Courtney Williams Associate Strategy Director, Racial Equity Impact Practice
Tina Allen Special Advisor

Jeremy Heimans

Co-fundador e Diretor-Executivo

Jeremy Heimans é co-fundador e Diretor-Executivo da Purpose, um espaço onde se constroem movimentos e empreitadas do século 21 que usam o poder de participação para mudar o mundo. Desde sua fundação em 2009, a Purpose lançou e incubou várias novas organizações, incluindo a All Out, Meu Rio e Minha Sampa, construiu a primeira plataforma global open source de ativismo do mundo, além de assessorar instituições como Bill and Melinda Gates Foundation, ACLU e Google.

Junto com Henry Timms, Jeremy é coautor do livro New Power: How Power Works in Our Hyperconnected World – and How to Make It Work for You, lançado em abril de 2018 pela editora Doubleday. A reflexão sobre o “novo poder” foi destaque na Harvard Business Review, consolidou-se uma das principais falas do TED em 2014 com mais de 1,25 milhão de visualizações e também foi eleita pela CNN como uma das dez principais ideias para mudar o mundo em 2015.

Jeremy vem construindo movimentos desde os oito anos de idade quando, enquanto ativista mirim na sua Austrália natal, fazia campanhas de mídia e mobilizava líderes acerca de questões como os direitos das crianças e a não proliferação de armas nucleares. Em 2005, Jeremy deixou a Universidade de Oxford para se tornar cofundador de um grupo de campanha nas eleições presidenciais americanas que usava crowd-funding para ajudar um grupo de mulheres cujos parceiros estavam no Iraque a contratar um jato privado para acompanhar o vice-presidente Dick Cheney nas suas viagens de campanha, o que ficou conhecido como a turnê “Perseguindo Cheney”. No ano seguinte, fundou a GetUp, uma organização política australiana e fenômeno de movimento social de reconhecimento internacional que hoje conta com mais integrantes do que todos os partidos políticos da Austrália reunidos. Em 2007, Jeremy foi um dos co-fundadores da Avaaz, maior movimento online de cidadãos do mundo todo, hoje com mais de 35 milhões de membros.

Em 2011, Jeremy recebeu o Prêmio Visionário no 75° aniversário da Fundação Ford por seu trabalho como pioneiro em movimentos, e o Fórum Econômico Mundial o nomeou um Jovem Líder Global. Em 2012, a Fast Company o classificou como 11° em sua lista anual de 100 pessoas mais criativas em negócios. O Fórum Global de Governo Eletrônico o nomeou uma das dez pessoas que estão mudando o mundo da política e a internet, e o Guardian o listou como uma das dez vozes mais influentes em temas de sustentabilidade nos EUA.

Jeremy começou sua carreira com a consultoria de estratégia McKinsey & Company e é formado pela Harvard University e pela University of Sydney. Ele vive em Nova Iorque.

Person headshot in purple shirt

Ilyse Hogue

President

Pronouns: she / her

Ilyse Hogue is a fierce advocate for justice and a leader, innovator and coalition builder across American and global progressive movements. As Purpose’s President, Ilyse supports the global team of passionate changemakers and steers strategic planning and development. A trained ecologist, she approaches social change from a systems perspective, looking to identify gaps and points of leverage at which to intervene and proactively anticipating trends where Purpose can apply knowledge and capacity to address emerging threats.

Ilyse, who has spent over a quarter century waging fights on behalf of humanity and our planet, most recently served in an eight-year tenure as president of NARAL Pro-Choice America, during which she helped transform the legacy organization into a modern-day organizing and political powerhouse. Under her leadership, NARAL tripled its membership, staff and annual budget in service advancing state and federal legislation to protect and expand abortion access, and fighting an unprecedented wave of abortion bans at the state level. She helped to position reproductive freedom as a central tenet of progressive politics and to engage organizations cross-movement in support of the full spectrum of reproductive freedoms being fundamental human rights. In doing this, they achieved what was said to be impossible: engaging the private sector in the fight to protect abortion access. 

In 2016, Ilyse made history when she became the first speaker to share her abortion story at the Democratic National Convention. In 2020, she co-authored a best-selling book, The Lie That Binds, with former NARAL Research Director Ellie Langford on the history of the radical right, its authoritarian aims, and its reliance on white supremacy, misogyny and disinformation. Her commentary has been featured in The Washington Post, HuffPost, The Nation, Cosmopolitan, and ELLE. She is a frequent guest in the media, appearing as a progressive pundit on MSNBC, CNN, and NPR. She also spoke to popular New York Times podcast The Daily about the interlocking fights against dissolution of democracy, undercutting reproductive freedom and justice and disinformation. 

Prior to her work for NARAL, Ilyse worked for MoveOn.org, Greenpeace, Rainforest Action Network, Media Matters for America, and the Friends of Democracy PAC. She holds a BA from Vassar College, an MS from the University of Michigan, and was named as one of the 10 Most Powerful Women in Washington DC by Elle Magazine. She currently serves on the boards of Demand Justice, a court reform organization, and Governing for Impact.

When not at work, Ilyse can be found spending time with her husband, six-year-old twins, and two dogs Ranger Rooster and Little Yellin. She’s an avid hiker, biker, and home cook, and an aspiring gardener.

Jon Damon

Partner & Chief Financial Officer

Pronouns: he / him

Jon Damon is a Partner and the Chief Financial Officer at Purpose. He brings over 15 years of Corporate Finance and Strategy experience in the advertising, consulting, media, and technology industries. Jon oversees Purpose’s Finance, Accounting, IT and Legal functions and works with the Leadership Team to drive growth, expand internationally and promote business performance. 

Prior to joining Purpose, Jon was the Head of Finance and Accounting at AccountAbility, a consulting company specializing in sustainability and corporate responsibility. 

Earlier in his career, Jon was the Director of Finance at SourceMedia, a business-to-business media company focused on the financial services industry.

Jon holds a B.A. in Economics from the University of Rochester and an M.B.A in Finance from the Zicklin School of Business at Baruch College.

Outside of the office, Jon enjoys the outdoors, traveling, and reading.

Keno Sadler

Partner & Chief Experience Officer

Pronouns: he / him

Keno brings over 20 years of experience as a social entrepreneur creating and implementing innovative programs in education, leadership development and social justice. With a background that blends military service, classroom teaching and organizational development rooted in diversity, equity and inclusion, he delivers senior-level leadership and guidance to multi-disciplinary teams delivering social impact globally. At Purpose, he has worked with the Bill and Melinda Gates Foundation to support their effort to elevate diverse voices that can help broaden the conversation about the issues inhibiting economic mobility and generate deeper awareness and actionable understanding. 

Before Purpose, Keno served as Vice-President of Programs at the Echoing Green Foundation where he provided strategic leadership to Echoing Green’s flagship Fellowship programs designed to identify, develop and support early stage social justice and climate change leaders. A 1997 Echoing Green Fellow himself, Keno also created the Breakthrough Atlanta program, an empowering educational experience that has resulted in equitable access to higher education for over 2,000 Atlanta middle school students and prepared over 400 college-aged teaching fellows for education sector roles. An educator at heart with a passion for leadership development, Keno also co-created and taught the Resilient Leadership course at Yale University and has served as an Executive Coach to a wide range of impact leaders around the world.

After hours, you will find Keno enjoying New York’s restaurant scene, hunting for a bike trail to explore or working towards his next belt in Karate and Jiu Jitsu. 

Alex Hammer Ducas

Senior Director, Private Sector Lead

Pronouns: she / her

As the Private Sector Lead at Purpose, Alex brings 15 years of global experience partnering with leading brands, civil society organizations and philanthropists to drive social change. 

Alex joined Purpose from Girl Effect where she served in a range of roles across partnerships, program leadership and most recently as a Chief of Staff. During her tenure, she led expansion into new markets including Malawi, Tanzania and the US as well as partnerships with organizations including PEPFAR, the Vodafone Foundation and Nike. Before Girl Effect, she was part of Nike’s Social Impact team in Europe. She started her career at SustainAbility advising corporate clients on sustainability and social impact strategy. 

Alex graduated from Brown University with a BA in Development Studies and holds a Masters in Food Policy from City University in London. 

When not at her desk, Alex tries to be outside and is more likely than not chasing around or being chased by her two young children.

Bernard Hayman

Global Head of Impact, Measurement & Learning

Pronouns: he / him

As Global Head of Impact, Measurement & Learning, Bernard melds evaluative research design and digital campaign strategy to design and implement measurement and evaluation tools for the Voices for Economic Opportunity Incubator Lab. He uses data and information from the Incubator to develop products that can increase the program’s potential and impact. Additionally, his work translates research analysis and testing results into key findings, best practices, and actionable insights for organizational partners, stakeholders, policymakers, and other audiences. 

Before joining Purpose, Bernard was a campaign manager at Color Of Change, where he spearheaded successful digital campaigns that pressured companies like Airbnb to take action against racial discrimination and lobbied U.S. government agencies to improve lead poisoning prevention policies in the wake of the Flint Water Crisis. Prior to entering the digital advocacy sector, Bernard taught at the University of Brasilia as a Fulbright Scholar and served as an interrogator in the U.S. Army. 

Bernard holds a M.A. in Geography from the Ohio State University. He also holds a B.A., with High Honors, in International Relations and Global Studies from the University of Texas at Austin. 

Outside of work Bernard is usually busy chasing his toddler around the house, reading, or playing Magic: the Gathering. 

Catherine Addo

Founder, Racial Equity Impact Practice & Senior Strategy Director

Pronouns: she / her

Catherine joined Purpose in 2016 to lead impact strategy on projects fusing culture, brand, messaging, and activation. While at Purpose, Catherine has served in roles ranging from a leader on the Strategy team, to the creator and lead of Purpose’s first Equity Team, to the Co-Head of Office for the company’s New York City office.

Catherine is the Founder and head of Purpose’s Racial Equity Impact Practice, which leads the company and its partners in prioritizing equity for people of color and other marginalized groups in its social impact work. Catherine’s Purpose portfolio covers issue spaces including criminal justice, public health,  the arts and media, access to play and sport, housing insecurity, and more, all with a mindful equity lens.

Prior to her role at Purpose, Catherine worked in the music industry in a range of marketing, communications, and management roles.

Edward Smith

Global Head of Accounting

Pronouns: he / him

As the Global Head of Accounting at Purpose, Edward Smith helps manage the Finance and Accounting functions.

Prior to joining Purpose, Edward spent over a decade working in a range of Finance roles, most recently as Accounting Manager at Avenues: The World School, an international system of private schools for pre-K-12th grades.

Earlier in his career, Edward was a Senior Analyst, then Delivery Lead in Project Accounting at National Australia Bank, the largest business bank in Australia. Prior to this, Edward was Corporate Accountant at IRESS Limited, a leading supplier of innovative technology solutions for financial markets, after starting as a Graduate Accountant in Business Services at Grant Thornton. Edward holds a Bachelor of Commerce from the University of Melbourne and is a qualified Chartered Accountant. Edward also used to sing opera professionally in his native Australia, before he and his wife moved to the Big Apple.

Outside of the office, Edward enjoys sports, movies, Broadway shows and singing bass in his pop a-cappella group, Crosstown Vocal.

Emily Hawkins

Senior Director

Pronouns: she / her

As Senior Director, Emily sits across a variety of global and US-based work, including Verified, the Purpose Covid Lab and the US early childhood portfolio. Emily brings over 20 years of experience in campaign strategy, creative communications and has spent her career designing and implementing innovative programs across a wide range of social issue areas.

Emily joined Purpose from GoFundMe and CrowdRise, where she led strategic partnerships, helping to develop high impact programs, campaigns and partnerships with some of the world’s largest nonprofits, foundations, influencers and corporations.

Previously, Emily built and ran an award-winning creative marketing practice within Sunshine Sachs and Associates, and served as a political director on Hillary Clinton’s 2008 Presidential campaign. Emily holds a Bachelors of Arts in Political Studies from Wesleyan University.

In her spare time, Emily can be found chasing after her toddler and dog, spending as much time outside as possible and making awkwardly-shaped pottery.

Emma McDonald

Global Head of Creative

Pronouns: she / her

After growing up in upstate New York in the Carousel Capital of the world, Emma took the only logical next step and moved to Brooklyn to study Art Direction at Pratt Institute. Upon graduating, she gained experience at leading establishments such as Eyebeam, PAPER Magazine, BBDO, LBi, and MRY. In 2012, she left the advertising world to focus on work around social change at Matter Unlimited. A year or so later she was joining the team here at Purpose. She's incredibly excited to be a part of a mission-driven team with people who care so deeply about the work they're creating.

Emma has done everything from hand-crafted typography, to packaging, to digital design. As the Head of Creative at Purpose, her strength lies in blending detail-oriented craftsmanship with optimal user experience. In the past, she has created work for clients like the Clinton Global Initiative, Mark Rockefeller, GE, Speedo, Neutrogena, and Johnson & Johnson.

When Emma's not actively designing, she's playing volleyball, scavenging for Rice Krispie Treats, or obsessing over her dog, Frankie.

Isabel Chou

General Counsel

Pronouns: she / her

As Purpose’s General Counsel, Isabel Chou brings with her over a decade of legal experience and twenty-five years’ worth of lessons learned from her work in social impact.  Formerly a partner at two prominent New York and New Jersey law firms, Isabel specialized in affordable housing and community redevelopment laws while in private practice, representing clients from the private, public and nonprofit sectors. Her work consisted of advising and guiding clients in the development of low- to moderate-income housing.  She continues to support the movement to innovate in the real estate space to improve (and increase) access to affordable housing options across the country and globe.

Prior to becoming a lawyer, Isabel worked in the nonprofit sector as a program manager for several children’s advocacy organizations based in the Silicon Valley, California.  Isabel continues to be an active community volunteer, currently serving as the President of The Waterfront Project, a free legal services clinic serving several counties in Northern New Jersey.  She has previously served on various nonprofit committees and boards across the country and is frequently brought into organizations to advise on change management, fundraising and organizational structuring.

Isabel holds a BA from UC Berkeley, an MPA from the University of San Francisco, and her JD from Rutgers University.  She is licensed to practice law in both New York and New Jersey.

In her spare time, Isabel enjoys road trips in the Northeast with her partner and two dogs and cross country visits with her family in California. 

Jodie Van Horn

Senior Director, Play Movement Lab

Pronouns: she / her

Jodie is an advocate and movement-builder working in the service of a more sustainable, just and joyful world. As Senior Director of the Play Movement Lab at Purpose, she leads work with the LEGO Foundation and partners to build a future where learning through play empowers children to become creative, engaged, lifelong learners. 

Prior to joining Purpose, Jodie created and led the largest, most successful 100% clean energy campaign in the United States, winning policy commitments from more than 150 cities, 11 counties and 7 states and generating widespread public support for an equitable transition to clean energy. For 15 years she has worked with Indigenous and environmental justice communities, non-profits, businesses, and policymakers to change policies, shift culture and advance transformative change.

Jodie received her B.A. in Global & International Studies and Spanish from the University of California, Santa Barbara and the University of Barcelona. She lives on the Costa Brava in Spain, where she spends her free time mountain biking and exploring in her camper van.

Levi Braslow

Global Head of Impact, Measurement & Learning

Pronouns: they / them

Levi is the Global Head of Impact, Measurement & Learning at Purpose.  A strategic leader and researcher, they design and implement innovative approaches to program evaluation and measurement, supporting Purpose teams and clients to understand, communicate and maximize the impact of our work.  

Levi comes to Purpose with a range of experience spanning research, data analytics, technology and strategy consulting in policy and politics. Throughout their career, Levi has always looked for innovative ways to answer challenging questions, solve hard problems, and help make the world a better place. 

Levi holds a BA from Brown University in Public Policy and Modern Culture and Media, and a Masters in Nonprofit Management and Policy from the New York University Wagner School of Public Service.  

Outside of work they enjoy cooking and eating adventurously, baking bread, live music (especially bluegrass), and spending as much time as possible outdoors.

Lindsay Noyes

Global Head of Operations

Pronouns: she / her

Lindsay has been with Purpose since 2016. Informed by her previous experience leading client work and co-developing the project management function at Purpose, she applies her team-building and systems-thinking skills to her current role as Global Head of Operations. In this role, she creates and maintains sustainable systems and reports that connect our international teams. 

While on the project management team at Purpose, Lindsay facilitated international workshops with UN groups, managed a major abortion-access concert that brought together reproductive rights groups across the US, produced large-scale convenings to foster narrative change, developed relationships between corporate groups and refugee resettlement organizations, helped rebrand multiple organizations, produced countless videos that welcomed new movement supporters, and so much more. Lindsay’s cross-functional expertise enables her to bring rigorous organization, creative solutions, and thoughtful stakeholder management to everyday operations and business challenges.

Before joining Purpose, Lindsay produced digital experiences for major video games and Academy Award-winning films, worked on viral brand commercials, and managed intensive pitch work. She holds dual bachelor's degrees in advertising communications and behavioral psychology from the University of New Mexico and attended the San Francisco Academy of Art Master's program.

Outside of Purpose, Lindsay advocates and fundraises for reproductive rights groups. She recently welcomed her first baby, and is enthusiastically embracing the “REI mom” look on weekend hikes. 

Luz Rodriguez

Head of Global Partnerships

Pronouns: she / her

As Head of Global Partnerships, Luz works across the business to drive the development of Purpose’s evolving offer to businesses, brands, philanthropies and NGOs. 

Luz brings 20 years’ experience in building high-impact partnerships with corporations and civil society organizations — working across five continents. Before joining Purpose, Luz led partnership development for the media and health sectors for the World Economic Forum in North America. Her work was deeply focused on forging coalitions to address major social challenges — including extensive work with major medical firms in response to the COVID-19 pandemic. 

Luz previously held business development and partnership roles at a major New York cultural institution, the Paley Center for Media, and the world’s largest business organization — the International Chamber of Commerce. A common thread of Luz’s work has been the development of innovative and authentic relationships with major clients — creating win-win solutions that deliver on the promise of business as a force for good in the world. 

Luz is a graduate of Boston University. Away from Purpose, Luz’s life is driven by three other “Ps”: Peloton, podcasts and her pet dog, Pierre. 

Alessia García

Associate Strategist

Pronouns: she / her

As an Associate Strategist at Purpose, Alessia researches and analyzes the sociological, political and cultural dimensions that shape campaign landscapes. She is passionate about steering corporate social responsibility in creative directions and uses her multicultural perspective to deliver insights that shape meaningful, action-oriented work. At Purpose, she has worked with clients including Bloomberg Philanthropies, The Bill and Melinda Gates Foundation, and Darkness to Light. 

Alessia brings experience from both the political and non-profit sector. Before joining Purpose, she worked in data visualization at Mike Bloomberg’s political tech startup, Hawkfish — a 2020 Election effort that engaged with Democratic candidates & causes to reach voters using robust technology, data, and digital-first storytelling. Prior to this, Alessia worked in communications at the American Red Cross and on immigration casework at the office of Congressman Brad Schneider. 

Alessia graduated from New York University with a B.Sc in Media, Culture, and Communication and a minor in Political Science.

Outside of work, you’ll find Alessia trying new ramen places, learning new languages, and spending time with friends and family.

Alexandra Callaway

Senior Project Manager

Pronouns: she / her

Alexandra is a Senior Project Manager at Purpose, helping lead her teams to success through the oversight of project goals, details and trajectories. At Purpose, Alexandra acts as the day-to-day point of contact for her team, external vendors and clients. She manages project workload, all schedules and financial implications. She knows she has done her job well when everyone is feeling happy and proud to be making a societal impact together. 

Alexandra is well-established in client and project management, having worked in both the social impact and entertainment industries. In the social impact space, Alexandra has worked with corporations, government agencies and nonprofits to help oversee the successful and timely completion of projects. Alexandra has become a specialist in many different social sectors, including but not limited to financial literacy, food insecurity, civic engagement and mental health awareness. As the day-to-day contact, she is focused on helping both client and project teams stay aligned on long-term goals and have a clear understanding of the project schedule and next steps.

Outside of work, Alexandra volunteers and raises funds for organizations close to her heart, such as The Make-A-Wish Foundation, St Jude Children’s Research Hospital and Special Olympics. She is an alumna of the University of Colorado at Boulder and was a dancer prior to beginning her career in project management. She loves to travel, eat, cheer on her favorite sports teams and listen to people’s stories.

Alexandra Prow

Associate Director, Program Management

Pronouns: she / her

As Associate Director of Program Management, Alexandra designs and leads programs that provide advocates, organizers, artists, and their partners with the resources and community they need to sustain and scale their narrative change efforts. She currently manages the Voices for Economic Opportunity Incubator, a two-year program that supports 28 organizations across the U.S. to shift pervasive, negative narratives around poverty through training, research, and community-building. She has the pleasure of collaborating alongside the Bill and Melinda Gates Foundation, the Robert Wood Johnson Foundation, and a diverse array of partners and teams to advance this incredibly timely and important work.

Prior to Purpose, Alexandra served as the Director of the Oslo Freedom Forum, an international advocacy program and event series that brings together human rights leaders and their allies to share strategies in nonviolent democratic transformation. In her time there, she collaborated with frontline activists to craft their stories for new audiences, developed relationships with diverse partners ranging from the City of Oslo to Twitter, and produced powerful multi-day summits in Taiwan, Mexico, South Africa, and New York.

Alexandra is a graduate of Vassar College and a creative at heart. Though she’s a classical pianist and vocalist by training, she is often ruining her hearing at punk shows or seeking out new folk musicians from her native North Carolina. She always welcomes recommendations for favorite playlists, venues, or composers.

Anna Baranova

Manager of Impact, Measurement & Learning

Pronouns: she / her

As a Manager of Impact, Measurement & Learning (IML) and IML Lead at Purpose U.S, Anna Baranova works with project teams in understanding and measuring project impact and collecting insights.

Anna brings over ten years of international experience in performance, impact and knowledge management working in non-profit, social enterprise and financial sectors. Prior to joining Purpose, she led impact measurement efforts across a wide variety of development projects in clean energy technologies, lean experimentation research, waste management and education sectors in Indonesia. She also ran an award-winning social enterprise in Cambodia that combined cultural immersion with experiential learning, while raising money to support local community development. In another lifetime she evaluated financial and operational risk at a global banking institution. 

Anna graduated with an MSc in Climate Change and Development from University of London, SOAS and a B.A. in Business Administration from Schulich School of Business.

When she’s not evaluating something, Anna prefers being outdoors, especially above and belows water, and battling her friends in board games.

Annie Melia

Director of Communications

Pronouns: she / her

Annie is the Director of Communications at Purpose, where she leads on showcasing Purpose's renowned global social impact work. Annie manages Purpose's digital presence, brand, external marketing efforts, and knowledge sharing. 

Under her leadership, Purpose’s work has been recognized by the Cannes Lions, Shorty Social Good Awards, Fast Company Innovation by Design, Webby Awards, Lovie Awards, and more. Annie was part of the core team supporting the campaign and launch for the best-selling book, New Power: How Power Works in Our Hyperconnected World--and How to Make It Work for You by Jeremy Heimans & Henry Timms.

Before her time at Purpose, Annie worked on President Obama’s successful 2012 campaign in New Hampshire (which also brought us the first all-female state delegation in US history!) In the world of public health & safety, Annie also worked for the Fire Department of New York’s non-profit, the FDNY Foundation, as well as the FDNY Counseling Services Unit.

Annie graduated with honors from Providence College, majoring in Sociology and Writing. A fierce advocate for homing New York’s animals, Annie works with the Long Beach Humane Society and has fostered over 100 kittens to date.

When she is not at work, Annie may be found dancing or doing puzzles, but is more often relentlessly trying to find ways to incorporate cat puns into social impact campaigns.

Ashley Kate Preza

Marketing & Partnerships Junior Associate

Pronouns: she / her

As Marketing & Partnerships Junior Associate, Ashley helps to showcase Purpose’s global social impact work and supports business development and new relationship cultivation.

Before joining Purpose, Ashley spent time running social media for Tidal Tea, a local bubble tea shop, where she supported generating awareness for the new business since its opening. She also previously worked on marketing and PR at Kitsby, a dessert bar and online baking shop.

Ashley graduated from the City Honors program at the City College of New York CUNY, with a degree in Advertising & Public Relations.

Outside of work, you can find Ashley getting through her never-ending watch list, buying books more frequently than finishing them, and trying to learn new languages.

Beatriz Zappa

Associate Strategy Director

Pronouns: she / her

Bia brings international experience leading brand, digital strategy, and product marketing from both the agency and brand sides. She has built a solid marketing foundation throughout her career while leading multi-channel communication projects at Unilever, and embraced the scrappiness and resilience needed to successfully open and grow a creative agency in New York. As a queer Latina, she is deeply passionate about gender and racial justice. 

Prior to Purpose, Bia was a Group Strategy and Account Director at CUBO.CX New York. As the first hire, she led the Strategy and Accounts departments and helped build a successful global office from the ground up. At CUBO.CX she has led a complete brand overhaul for Nexxus, launched a campaign and program for Hellman's, inviting children and their millennial parents to learn about and connect with where their food comes from. She also helped women with all hair types love and care for their hair type on non-wash days in Brazil and the United States, strategizing for TRESemmé and Dove.    

Bia graduated from ESPM University in São Paulo with a B.A. in Social Communication and Marketing. When she’s not taking care of her plant babies (including foster plants she takes in from her friends to revive), Bia can be found volunteering on a suicide prevention hotline for LGBTQ+ youth, trying veggie recipes, introducing friends she thinks should meet, and laying on McCarren Park reading and soaking up the sun.  

Becca Hovland

Associate Creative Director

Pronouns: she / her

Becca Hovland is an Associate Creative Director at Purpose, where she uses her branding, communication, and copywriting skills to create impactful campaigns. In her role as Local Lead for the US creative team, she enjoys empowering others to succeed and leans into her passion for people.

Becca studied at the Savannah College of Art and Design where she earned a BFA in Advertising. She then began her career in a traditional advertising agency setting developing work for a variety of global and national clients in the corporate and nonprofit sector.

Becca is a serial crafter picking up a variety of hobbies including making polymer clay jewelry, embroidery, mixed media, punch needling, and more.

 

Brian Palmer

Financial Planning & Analysis Manager

Pronouns: he / him

Brian Palmer is the Financial Planning & Analysis Manager at Purpose. He brings over 7 years of Corporate Finance and Strategy experience in sports, entertainment & media to Purpose. Brian works with Purpose's Finance & Accounting teams to drive growth and increase business performance.

Prior to joining Purpose, Brian was the FP&A Manager for Madison Square Garden Company. Earlier in his career, Brian was the lead analyst for Spectra by Comcast Spectacor. Brian holds a B.A. from Drexel University.

Outside of the office, Brian enjoys playing sports, trying new restaurants and exploring every neighborhood in NYC.

Bridget Barry

Associate Director, Impact, Measurement & Learning

Pronouns: she / her

Bridget is Associate Director of Evaluation on the Impact, Measurement, and Learning (IML) team at Purpose. In her role leading evaluation, Bridget collaborates across strategy and creative teams to track progress toward desired outcomes and measure the impact of Purpose’s initiatives.

Bridget comes to Purpose with over a decade of sector experience in international development, education, and community development. For the past 6 years, Bridget led evaluations of large-scale international education programs at the Institute of International Education (IIE) for clients such as the U.S. Department of State and private foundations. While at IIE, Bridget contributed to the unprecedented 10-year Alumni Tracking Study of the Ford Foundation International Fellowships Program, and designed the first-ever evaluation strategy for the Fulbright Student Program.

Bridget graduated from London School of Economics with an MSc in Urbanisation and Development, and a B.A. in Environmental Science from University of Wisconsin-Madison. She speaks English and Spanish.

When not wrangling her two kids through Fort Greene Park, Bridget enjoys riding bikes, finding a new place to enjoy a cold drink, and searching for stoop treasures on the streets of Brooklyn.

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Carolina Velasquez

Purpose Climate Lab Project & Ops Manager

Pronouns: she / her

As Purpose Climate Lab Project & Operations Manager, Carolina uses her organization skills and project management expertise to ensure that Purpose Climate Lab is able to deliver innovative campaigns with maximum efficiency and impact. Her deep passion for the planet, along with her analytical and creative background equip her to develop effective processes, ensure timely workflows and use communication for effective problem solving. 

Carolina’s career has fused together her background in fashion with creative strategy and social impact work. Her past roles in visual and project management with companies such as Nike and MaxMara allowed for creative growth while sharpening her attention to detail. She attributes her grit and stamina to her work in fast-paced environment and her deep passion for the planet.

Carolina holds a Bachelors in Business Management & Fashion Design from Montclair State. Carolina’s simple joys are her two dogs, a perfect cup of coffee, Colombian food and being active.

Chelsea Lipman

Campaigner

Pronouns: she / her

Here at the Purpose Climate Lab, Chelsea works at the intersection of strategy and creative application. With her design degree, background in experiential advertising and knowledge of policy and planning, she develops creative tactics which energize climate action throughout Europe, India and East Africa.

 

Prior to Purpose, Chelsea worked for the Times Square Alliance where she explored the intersection of design, civic programming and placemaking. In 2017, she founded I Scream!, a philanthropic ice cream kiosk which motivated Times Square's 330,000 daily visitors to remake the world. She doesn't mind telling you that I Scream! recently won a Downtown Achievement Award of Excellence. And the Village Voice won't mind telling you that I Scream! was "the most exciting thing to happen in Times Square since the Clash destroyed it at Bond's in 1981."

 

Outside of Purpose, Chelsea enjoys cycling through U.S. states she hasn't yet visited, listening to live jazz and exploring various artist spaces and museums.

Clare Cho

Junior Accountant

Pronouns: she / her

Clare is a Junior Accountant at Purpose, she Joined Purpose as Accounting and Finance Intern. She helps maintain the AP process and the financial records for Purpose international entities.

Prior to joining Purpose, she worked in Marketing and Sales in Real Estate and worked with global corporations and governments. Clare brings her client services experience to Purpose to help create friendly financial environments for all

Clare holds a Bachelor of Accounting from Baruch. Earlier in her studies, she studied Chemistry Engineering.

Outside of the office, Clare enjoys playing sports, watching movies, and renovating homes.

Claudia Barcha

Senior Strategist

Claudia is a Senior Strategist  at Purpose who brings her experience in communication, storytelling and systems thinking to research and uncover insights, explain complicated concepts, co-create with multiple stakeholders, and define success measurement frameworks in projects.

At Purpose she works in agency and lab projects that sit at the intersection of systems, storytelling, and impact design and measurement. She has worked in global and local projects in different issue areas that include racial justice, early childhood education, economic inequality and food insecurity. 

Along her career development in Colombia, she had the opportunity to work with farmers communities from a multinational organization’s perspective. She implemented design research methodologies in the field and inside the company that resulted in the design of services, communication campaigns and products to improve the user experience and perception of the brand.

Claudia holds a Master in Strategic Design and Management from Parsons and a Bachelor in Design with an emphasis on communication from Los Andes University in Colombia.

She’s passionate about human behavior, learning from stories and traveling. Depending on the time of the day you will find her cooking, reading or dancing around.

Corey Smith-West

Copywriter

Pronouns: he / him

Need some clear and concise copy? Corey Smith-West is your guy. With a multicultural advertising and journalism background, he’s equally at home working with big ideas as the finer details. However ambitious the ask or tight the deadline, Corey seems to find the right words at the right time.

Before joining Purpose, Corey honed his writing skills as a Copywriter at UniWorld Group, America’s oldest Multicultural Agency. Corey has also contributed 50+ articles to online platforms, including GQ, Pitchfork, and SoundCloud.

Corey graduated from the University of Pennsylvania with a BA in English.

When he’s not crafting copy, Corey is watching artsy films with his partner, taking photos, or going for a jog along the Hudson River.

Corina Kwami

Associate Strategy Director

Pronouns: she / her

Corina Kwami is an Associate Director of Strategy at Purpose, bringing her globally recognized expertise in infrastructure, sustainability and cities to our strategy work. Since joining Purpose, she has led the development of a narrative change curriculum for practitioners across different sectors (Voices Incubator), contributing her subject-matter expertise on business development for our climate portfolio and collaborating with partner organizations in designing for the planet.

With a decade of experience in over 20 countries across Latin America, Africa and Southeast Asia, Corina’s career includes systems analyses and stakeholder engagement in global health, infrastructure policy and environmental, social & governance (ESG) initiatives. She has extensive experience in systems thinking, problem-framing and facilitating spaces for collaboration through the arts. Prior to joining Purpose, Corina led the ‘Sustainable living places’ portfolio at the Royal Academy of Engineering which applied a systems approach to decarbonizing housing in partnership with the Infrastructure Projects Authority, a part of the UK Treasury that oversees major infrastructure projects.

Corina holds a bachelors from the Georgetown University School of Foreign Service, masters from the London School of Hygiene & Tropical Medicine and a doctorate from University College London.

As a former competitive swimmer for nearly 12 years at the national / collegiate level, Corina credits her values of 'caring for the whole person' and being 'people for others' to many hours in the pool with teammates from all over the world. Often described as a 'Renaissance woman', Corina is also jazz musician often found performing in London and around the globe and has been recognised for her impressive grasp of what jazz can teach us about leadership, partnerships, and innovative thinking at the UNLEASH Innovation Lab.

Damion Edwards

IT Systems Manager

Pronouns: he / him

As an IT Systems Manager at Purpose, Damion Edwards brings his expertise in digital e-commerce, Apple and Windows desktop management and a passion for technology with a background in Agile strategy.

Before joining Purpose, Damion was a Scrum Master in the Agile environment and a E-Commerce Applications Technical Associate at Eileen Fisher (one of the biggest American female fashion designers and entrepreneurs) and led the digital e-commerce engineering and developer team on the OMNI Project Digital E-Commerce Magento system upgrade in 2019.

Damion graduated from Technical Career Institute in New York with an AA degree in Industrial Electronics in Telecommunications Technology, with over a decade of experience from Verizon to Apple.  

 When Damion is not spending time with his family in Brooklyn, he can be found DJing corporate events for clients such as Hugo Boss, Bloomingdales, Google and Micheal Kors, just to name a few.

 

Elena Scott

Art Director

As an Art Director, Elena utilizes her branding and advertising background to create compelling solutions for the organizations and movements Purpose works with. She is thrilled to be able to use her love of design to contribute positively to the world. 

Before joining the Purpose team, Elena was a designer at Bon Appétit Magazine, where she created print, digital, event design and art directed photo and video projects. Since 2018, she has been a founding member and design director of the New York canvassing group, Knock for Democracy, which recruits, trains, and mobilizes volunteers for local and federal elections. 

Outside of work, you can find Elena throwing dinner parties for friends, drinking natural wine and making Spotify playlists (and accompanying artwork.) Despite being an adventurous eater, she strangely hates carrots.

Emma Pulido

Strategy Manager

Pronouns: she / her

As a Strategy Manager at Purpose, Emma brings together social science research skills, prior professional experience in digital communications, and a commitment to multicultural perspectives in her work.

Before joining the Purpose team, she served as a Zolberg Research Fellow at the International Rescue Committee's Airbel Impact Lab, where she helped ideate and prototype games designed to increase gender equity in the IRC's field teams. Prior to her fellowship, she conducted fieldwork on the management of migration in Lesvos and Sicily, worked as the Communications Coordinator for the New School's Studley Graduate Programs, assisted the media relations team at the Americas Society/Council of the Americas, served as an Editorial and Social Media Management Consultant for a travel media start-up, and volunteered in Rio de Janeiro. She began her career as an AmericorpVISTA member working at the intersection of juvenile justice and arts education in her hometown of New York. 

Emma received her BA in International Studies from Macalester College and her MA in International Affairs from the New School's Studley Graduate Programs in International Affairs. In her off hours, she is often with friends, watching movies with subtitles, or tracking down snacks from around the world. 

Genesis Henriquez

Art Director

Genesis works on the Creative Team at Purpose. As an Art Director, she expertly combines her digital, print and branding experience, alongside her passion for social impact design to create smart and compelling visuals for every project she’s assigned.

Before joining Purpose, Genesis was an in-house designer at Voto Latino, a civic media organization based in Washington D.C. Her work played an important role in increasing voter registration among millennials during the 2016-17 election cycle and beyond. Before Voto Latino, Genesis received her Bachelor of Arts in Graphic Design from the University of Maryland, College Park.

When she’s not designing, Genesis can be found exploring the city, reading books from her ever-growing list and testing out new sheet masks.

Hogan Fritz

Executive Assistant

Pronouns: he / him

Hogan brings his organizational prowess, strategic mindset, and social expertise to his role as an Executive Assistant supporting Purpose’s CEO & Founder, Jeremy Heimans, as well as CFO Jon Damon.

Arriving at Purpose by way of the entertainment industry, Hogan was most recently stationed at the world’s largest talent agency, William Morris Endeavor. Before that, he spent time in the talent departments of such television shows as The Chew on ABC, The Late Show with Stephen Colbert on CBS, and Saturday Night Live on NBC. He also boasts civic experience in the field with the United States Census Bureau, on Capitol Hill in the D.C. Office of U.S. Senator Jeff Merkley, and as a volunteer for the Joe Biden 2020 Victory group in the lead up to last year’s election.

Hogan graduated Cum Laude from Marymount Manhattan College with a BA in Communication Studies and minors in Journalism and Political Science. He originates from the hills of Portland, Oregon in the beautiful Pacific Northwest.

Outside of work, Hogan can be spotted anywhere from Brooklyn’s hottest brunch spots, to the national parks of the American Southwest, while always making time in between for a good old fashioned game night.

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Jade Taylor

Project Manager

Pronouns: she / her

As a Project Manager at Purpose, Jade coordinates project processes and operations to facilitate the team’s delivery of impactful work and campaigns. She leverages her background in brand development to be a creative thought partner in problem-solving and storytelling. At Purpose, she has worked with non-profit and foundation clients including The Oak Foundation, Human Rights Watch, and Vermont PBS.

Jade comes to Purpose with a range of project experience supporting clients such as Walmart, U.S. Chamber of Commerce Foundation, Colgate, and early stage startups to create and grow innovative brands in sustainability, telehealth, consumer packaged goods, and B2B categories.

Jade graduated Cum Laude from Scripps College with a degree in Politics & International Relations.

Jessica McGhee

Associate Design Director

As an Associate Design Director at Purpose, Jessica brings together creative expertise and a passion for social impact design. With a diverse design background that includes branding, digital, environmental, and packaging, Jessica delivers compelling creative that is both conceptually and technically considered.

Prior to joining Purpose, Jessica spent nearly 4 years at dc3, a Brooklyn-based branding agency where she developed creative for clients such as Nikon, Verizon and Pfizer. She also worked at CreateHere, a nonprofit focused on civic engagement initiatives. While there, Jessica created compelling graphics for numerous campaigns driven by social issues pertaining to crime, education, arts funding and revitalizing local businesses.

Jessica received her BFA for graphic design at the University of Tennessee at Chattanooga. When she’s not at Purpose, she can be found trying to keep her plants alive, enjoying live music, and eating tacos.

Jessy Tolkan

Diretora dos Laboratórios e Diretora-Executiva do Laboratório de Mudanças Climáticas da Purpose

Jessy Tolkan é Diretora dos Laboratórios e Diretora-Executiva do Laboratório de Mudanças Climáticas da Purpose, um acelerador de movimentos que trabalha para aumentar e acelerar a ambição das soluções para as mudanças do clima. Ela passou a última década como ativista e líder de movimentos por mudanças progressistas, especializada em campanhas de grande escala para mudar a política, a culturas e as indústrias poluidoras.

Jessy prestou consultoria para algumas das principais organizações líderes em mudança social nos EUA, capitaneando inclusive um esforço internacional para construir infraestruturas para veículos elétricos para várias grandes empresas automobilísticas, e também como conselheira sênior para a Working Families Organization e o Center for Working Families. Atuou como codiretora executiva do Laboratório de Engajamento Cidadão e da Coalizão pela Ação em Energia, e como diretora estadual do Projeto Novos Eleitores, em que ajudou a cadastrar mais de 130.000 jovens eleitores, garantindo uma das maiores taxas de comparecimento de jovens no país e criando as bases para as estratégias históricas focadas em juventude usadas na eleição presidencial de 2008. Ela também liderou o maior encontro de jovens sobre aquecimento global na história dos EUA – o POWER SHIFT 2009, uma conferência com mais de 12.000 jovens representando todos os 50 estados norte-americanos, que culminou no maior dia de lobby político focado em aquecimento global já visto. Desde então, o POWER SHIFT já se espalhou para mais de 25 países e o primeiro Power Shift Global aconteceu na Europa.

Jessy obteve seu bacharelado em Ciências Políticas na University of Wisconsin-Madison.

Ela já esteve nas publicações TimeGlamourThe New York TimesVanity Fair e no programa Hardball com Chris Matthews. Em 2008, a revista Rolling Stone nomeou-a como uma dos 100 agentes de mudança na América.

Juliana Uribe Villegas

Founder and Executive Director of Movilizatorio, Purpose Peace Lab

Juliana lives at the intersection of social innovation, international relations and digital strategy as Founder and Executive Director of Movilizatorio, Purpose Peace Lab. She is passionate about the opportunity new technologies can offer modern society, and about transferring innovations with high social impact to Latin America.

Movilizatorio , the citizen engagement and social innovation Lab she leads, is a space for experimentation, creation and implementation of initiatives on citizen empowerment, leadership and collective work. At Movilizatorio, Juliana and her team combine strategy, creativity, and technology to solve social problems.

One of the platforms Movilizatorio launched, El Avispero allows citizens to create campaigns, and map peacebuilding initiatives in Colombia, reaching more than 38,000 members in the first six months. El Avispero won the Tuner Prize on Social Transformation, awarded by the Peace Nobel Prize Laureates Secretariat.

Juliana is also a co-founder of Escala, an organization that improves educational access. 

Before becoming an entrepreneur, Juliana developed extensive experience in government and consulting in developing countries. She served as Senior Strategist at Purpose, Vice President of FTI Consulting, International Relations Director for the City of Bogota and Marketing Director at ProColombia.

Noted for her work as social entrepreneur, Juliana was named one of the 20 Most Inspiring Women in Colombia by Semana, one of Colombia’s most distinguished and influential political magazines.

Juliana received her Master´s in Public Administration from the Harvard Kennedy School of Government. She holds a B.A. in Economics from the Universidad de los Andes and a Cum Laude Master in International Business from the University of Barcelona.

Julie Brazen

Associate Director, Resourcing & Operations

Pronouns: she / her

As the Associate Director of Resource Management and Operations, Julie works across disciplines to ensure projects are staffed appropriately and the teams are balanced and aligned. She’s a creative problem solver and advocate of efficient processes to enable better work and collaboration.

Prior to Purpose, she spent the past six years in advertising, working with WPP companies GTB, VMLY&R and Wunderman Thompson. In a previous life, she spent three years teaching English in Taiwan and a year in Hawaii working at an outdoor education camp.

She has a BA in Film/Video from Columbia College Chicago and is the editor of a documentary, Michoacán to Michigan. She is passionate about all aspects of health and is also an Ayurveda wellness coach and yoga teacher.

Outside of work, you can find her adventuring in the great outdoors with her toddler, practicing yoga, reading and compulsively buying books - all while pondering the mysterious nature of existence.

Kacper Kopka

Junior Financial Analyst

Pronouns: he / him

Working on Finance's Purpose team as a Junior Financial Analyst, Kacper Kopka helps to maintain budget trackers, and works with the team to make sure that financial documents are up to date and accurate. He hopes to grow and become a significant part of driving Purpose's mission to make positive and everlasting change.

Before becoming a fulltime Porp, Kacper attended Baruch College in NYC, while also interning for the company. He then graduated with a Bachelors and Masters in Accounting—during this time he also worked as a Personal Trainer and received his NASM certification.

When he's offline, Kacper loves to shoot landscape photography and engage in difficult treks. He also enjoys bodybuilding and helping others achieve their physique goals.

Kaitlyn Kelly

Senior Project Manager

Pronouns: she / her

As a Senior Project Manager at Purpose, Kaitlyn leverages her expertise in strategic account management and client partnership to help elevate and drive movements for social good. In her role, Kaitlyn is passionate about facilitating strong relationships and healthy teams, creating clear channels of communication, and finding creative solutions to ensure successful delivery of impactful strategies and campaigns.

In her time at Purpose, Kaitlyn has worked across a myriad of projects spanning issue spaces and sectors, from co-creating youth engagement strategies with young people across the world, to mobilizing New Yorkers around issues of climate change and sustainability, to producing full-scale national campaigns. Most recently, she helped lead the Voices for Economic Opportunity Incubator, a two year program supporting 28 organizations working across the US to shift harmful narratives on economic mobility and poverty.

Prior to Purpose, Kaitlyn worked directly with nonprofit development and major fundraising teams to develop and execute brand strategies, communications plans and creative campaigns for organizations like The Nature Conservancy, No Kid Hungry, the Edna McConnell Clark Foundation and Nurse Family Partnership. She also brings extensive experience in account and client services roles at advertising agencies large and small.

Kaitlyn holds a B.A. in English and Psychology from New York University. Outside of work, she loves cooking, painting and drawing, traveling to new places near and far, and chasing after any live music she can find.

Katie Spillman

Executive Assistant Team Manager & Senior EA

Pronouns: she / her

Katie manages the EA team and is Senior EA to the President of Purpose. She oversees and supports the hiring, development and work product of EA’s across Purpose’s global offices. 

She is skilled at creating and streamlining internal processes to drive improved efficiency and elevated performance. She enjoys using her skills to support NGOs addressing some of the world’s biggest challenges such as climate change, equality and criminal justice reform.

Prior to joining Purpose, Katie was Special Projects Lead at REFORM Alliance where she supported the Chief of Content & Comms with priority projects, research and high-level relationship management. She thrives when it comes to team coordination and seeing projects from concept to completion. 

Katie graduated from The New School with a M.A. in Media Management. When not working, you’ll find Katie working with animal rescues, going to the movies or reading.

Laura Bidwa

Associate Director, Institutional Fundraising

Pronouns: she / her

As Associate Director of Institutional Fundraising at Purpose, Laura leverages her deep editorial experience to guide the development of concise, complete, and compelling proposals.

Prior to Purpose, Laura led diverse editorial and content development projects in fundraising, marketing, planning, and higher education— spanning from 50-word postcards to 75,000-word city planning reports to bazillion-word market-leading college textbook/digital titles. Her industry experience includes higher ed publishing, higher ed marketing/communications, local government and quasi-governmental agencies, and art centers.

Laura is also a practicing artist whose work is part of more than 100 private, corporate, and public collections in the United States and Europe. Represented by Hammond Harkins Galleries, she has a BFA and BA from Indiana University and an MFA from Ohio State University. In her spare time, she is a devoted gardener who wants to stop at every single greenhouse along the way as she continues to finetune the Secret-Gardenesque situation in her yard.

Lauren Starrett

Associate Director of Project Management

Pronouns: she / her

Lauren brings extensive experience wrangling client partnerships infused with trust and empathy. Fusing inclusive collaboration with clear and efficient processes, Lauren is passionate about supporting meaningful change with aspirational clients agitating for a better world.

Lauren’s career began in the fashion industry, where she worked as a trainer and project manager, jumping to the progressive political space. For the past seven years, Lauren strove to improve the world around her via project management and strategy for progressive clients, including The Movement for Black Lives, Congresswoman Alexandria Ocasio-Cortez, Sunrise Movement, Biden Victory Fund, and Congresswoman Katie Porter.

Committed to relationship building and empathy, Lauren is incredibly passionate about cultivating inclusive teams. Centering diversity, equity, and inclusion best practices, she has built out and led agency-wide hiring for several consultancies whilst infusing organizational values throughout the candidate experience. After several years of balancing high-level account management with robust internal-facing efforts across hiring and process improvement, Lauren joins Purpose thrilled to focus on creating optimal environments for teams and clients to define and execute their important work.

Lauren is a graduate of Michigan State University.

Leela Bhashyam

Associate Director, Partnerships

Pronouns: she / her

As the Associate Director of Partnerships at Purpose, Leela brings her diverse experience in social impact consulting to support innovative, impactful and thoughtful partnership building throughout the Purpose ecosystem.

Before joining Purpose, Leela was the former Head of Impact for Liberty & Company, a boutique creative, consulting and experiential agency. She also recently served as an Impact Advisor for Renew Oceans, a non-profit focused on the intersection of women’s empowerment and circular economies in India. Previous to these roles, she was the Director of NEXUS India and Diaspora Engagement for NEXUS, a global movement of youth philanthropists and social entrepreneurs.

Leela completed her MPA from New York University’s Robert F. Wagner School of Public Service, where she specialized in International Policy Planning and Management. 

When she’s not learning to garden in her home in suburban New York, she can be found volunteering her time with Collab New Haven and crocheting mismatched socks.

Lisa Chau

Associate Director, Project Management

Pronouns: she / her

As an Associate Director of Project Management at Purpose, Lisa coordinates timelines, budgets, staff, and process to ensure our project teams are delivering impactful work. 

Her educational background is rooted in Urban Planning, with a postgraduate focus in Sustainable Urbanism. Her love for the planet led her to work for a creative nonprofit, called Global Inheritance, where she still serves as an advisor. Through her project management role there, she helped to design, build and activate experiences at large-scale events to raise awareness around environmental issues. 

One of her past "hats" includes being a restaurant co-owner and general manager, of which she attributes her grit and stamina. She also has served as a Business Development / Marketing Manager for a creative production studio, where she's helped to connect a talented team of artists to top agencies and brands. 

Lisa graduated from UC San Diego with a B.A. in Urban Studies & Planning and from UCL with a post-graduate degree in Sustainable Urbanism.

Outside of work, Lisa can be found traveling, hiking, camping, running, snowboarding, or museum-hopping. Her latest passion project is a family cookbook, which features stories of her family's survival of the Cambodian genocide, alongside Cambodian and Chinese home recipes. She hopes to use the cookbook as a way to highlight her family's experience as refugees and help raise funds for our current global refugee crisis.

Lou Peralta

Culture and Operations Manager

Pronouns: he / him

As the U.S. Culture and Operations Manager at Purpose, Lou focuses on creating an equitable, inclusive, and sustainable environment for all the team members in the U.S. as well as collaborating with the Purpose Partners, the Purpose Senior Leadership team, and the Local Leadership team.

Before joining Purpose, Lou managed operations for a fine-art photography gallery, an angel investment firm, and a boutique architecture design firm. His exposure to these industries helped him sharpen his operational strategy skills which he uses daily at Purpose.

Lou received his Bachelors in Fine Art and Photography from SUNY Purchase. He channels his passion for raising awareness through social media activism and good olde traditional protesting. When he’s not fighting for social justice, you can find him scouring through bins at his local record stores, planning and hosting parties, and enjoying the company of his husband and two cats.

Lucy Hoffman

Executive Assistant

Pronouns: she / her

As a Purpose Executive Assistant, Lucy Hoffman primarily works with the IML team to ensure optimal efficiency and communication within the team and with the organization as a whole.

Before joining Purpose, Lucy worked on the Diversity, Equity, and Inclusion team at Boston Consulting Group, helping to bring together people from different diversity networks within the company on relevant issues. Prior to BCG, Lucy worked at a think-tank nonprofit organization called MassINC, focusing on research projects within Massachusetts in areas such as Education, Healthcare, and Transportation.

Lucy graduated from Northeastern University in Boston with a B.S. in Political Science and Criminal Justice and a minor in Business Administration.

Lucy loves spending time with friends, traveling, playing the piano, and rollerblading.

Malik Hassan

Senior Strategist

Pronouns: he / him

Malik is a Senior Strategist at Purpose, where he conducts comprehensive research across multiple cause spaces and market categories, uncovers eye-opening strategic insights, and builds innovative strategies that solve complex issues within purpose-driven institutions and the world at-large. As a Senior Strategist, he uses both the right side and the left side of his brain to combine research and analysis with brainstorming and creative concepting to create the most effective and innovative solutions possible.

Before joining Purpose, Malik was the lead Campaign and Creative Strategist at DoSomething.org — the largest social change organization exclusively for young people. He led campaigns and programs that were centered around impactful calls to action that fueled young people to change the world across 20+ different cause spaces. These projects addressed causes that young people cared about most, causes that were timely, and causes that were too often ignored, including Gun Violence, Colorism, Racial Equity, Loneliness, Climate Justice, and Hygiene Poverty. These social impact initiatives were in partnership with leading nonprofits and philanthropies such as March for Our Lives, Sunrise Movement, Craig Newmark Philanthropies and the Boys and Girls Club, as well as powered by global brands such as Unilever, ESPN, Allstate, and Mattel. Before DoSomething, he also completed various internships, fellowships, and contractor roles in the worlds of NGOs, media, marketing, communications, public policy, grassroots organizing, and political campaigns.

Malik studied Public Relations, Marketing, and Political Science at the City College of New York.

In his free time, Malik can be found touring local foodie spots, binge-watching political dramas, working on a local political campaign, and overseeing the three community centers he is on the board of.

Marcela Bustillos

Associate Partnerships Manager

Pronouns: she / her

As Associate Partnerships Manager, Marcela helps Purpose develop meaningful partnerships with leading organizations and businesses that result in lasting social impact. 

Before joining Purpose, Marcela worked with Vision Democratica, a nonprofit that promotes social welfare in Venezuela by connecting humanitarian organizations on the ground with funders in the U.S. There, she helped develop a humanitarian aid pipeline that provides daily meals to Venezuelan refugees in Colombia. Prior to Vision Democratica, Marcela was a co-creator and manager of the online platform Ask A Venezuelan, an awareness campaign that brought attention to the crisis in Venezuela and the misinformation that surrounds it. Additionally, she also served as a curator for TEDxNorthwestern, where she helped TEDx highlight leading research and innovation in the Chicago area. 

Marcela graduated from Northwestern University with a B.A. in Communication Studies. 

In her free time, Marcela can be found at a dance class, reading French books, or sitting down and people watching New Yorkers. 

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Margaret Dawson

Director, Project Management & U.S. Local Lead

Pronouns: she/her

Margaret brings to her roles as Director, Project Management and U.S. Local Lead, a rich background in education, nonprofit leadership and program development, and social impact strategy.

At Purpose she enjoys tackling complex projects and facilitating smooth project-team dynamics that allow for each team member to focus on producing their best work, building and executing impactful strategies in partnership with innovative brands, nonprofits, and NGOs.

Prior to joining Purpose Margaret was the Director of Strategy at CarrotNewYork, a consultancy specializing in developing public education programs.  Margaret holds a Masters of Science in Education from Portland State University, a Bachelor of Science in Business Administration with an emphasis in marketing from Georgetown University, and a certificate in Digital Marketing from General Assembly.

On her own time, Margaret is keen on anything related to art, food, farming, gardening, and the great outdoors. This combo comes to life in her role as board member at CityGrowers, a NYC based nonprofit that uses urban agriculture to close fundamental gaps in the experiences of city kids.

Matt Lima

Tech Lead

Pronouns: he/him

As Tech Lead at Purpose, Matt oversees application and web development. He is also responsible for translating client desiderata into technical deliverables on projects, and ensuring the newest web technologies are leveraged for the benefit of the client. For the past decade, he and his team have built web applications with open source technology for a range of partners. 

Matt got his first computer back when software still came on cartridges, but his love of music led him to study classical composition. He graduated with a music degree summa cum laude from Harvard before attending the Royal Academy of Music (London) on a Marshall scholarship. After almost a decade in London and Paris, he returned to the U.S. and began a new career with roots in his longstanding interest in programming. He still practices the Goldberg Variations every day. 

May Steinberg

Senior Campaigner

Pronouns: she / her

May is a Senior Campaigner at Purpose’s New York office.

Prior to being a Senior Campaigner at Purpose, May has honed her skills in social media strategy and content production within the startup world and the nonprofit sector.

She has ideated and executed campaigns that have supported social services initiatives in NYC and reproductive rights, which included strategy and creating content for a 12 hour InstagramTV fundraising “telethon” to support independent clinics who provide abortions in hostile states amid the early days of the COVID-19 pandemic.

May has a Master’s in International Relations from The New School, with a specialization in women’s rights. May brings the same feminist energy to her non-digital life when she’s baking and thrusting those bakes upon others.

Meredith Saucier

Associate Director, Partnerships

As Associate Director of Partnerships at Purpose, Meredith helps to build partnerships that tap public mobilization and storytelling to foster political and social impact.  

Prior to joining Purpose, Meredith developed cross-cultural exchange and education programs at the Institute of International Education. She specialized in designing initiatives in the Middle East and North Africa and Sub-Saharan Africa, such as Harnessing Innovation through Virtual Exchange (HIVE) which links students in Egypt, Lebanon, Morocco, and Palestine with their U.S. peers to explore STEM subjects. She is most proud of her work developing PEER, an online hub that connects displaced Syrian students to scholarships, online education, and language learning resources.

Meredith has consulted with Qatar Foundation International and volunteered with several human rights organizations in Morocco. She was a Program and Research Fellow for the Nanubhai Education Foundation in India where she helped design a scholarship program and researched the role of schools in the wake of communal violence. 

In her free time, Meredith loves walking around Prospect Park, collecting old things for a future antique store, and taking many weeks to finish puzzles. She has her BFA from the School of Visual Arts and MA from Columbia University.

Morgan Sendor

Associate Director, Project Management

Pronouns: she / her

As an Associate Director of Project Management at Purpose, Morgan brings her calm and humor to every assignment, and looks to create social good through well-run projects. She has worked on projects across the Purpose spectrum, from brand-focused work for the American Foundation for Suicide Prevention to campaign strategy and management for Purpose’s grant-based work, including the Voices for Economic Opportunity Incubator and the Early Childhood for Illinois Lab.

Prior to Purpose, Morgan worked at the aptly named Ideas On Purpose (IOP), where she honed her account management approach, organization skills and ability to put out fires as a project manager with clients of all sizes. She also organized the inaugural rounds of the IOP’s pro bono initiative, Brand New Brand!.

Outside of work, Morgan is constantly considering her next meal, hoarding craft supplies that she may or may not use one day, and keeping up with the sustainable fashion world. 

Nada Ezzat

Project Manager

Pronouns: she/her

As a Project Manager at Purpose, Nada works closely with clients, project teams and vendors to produce impactful campaigns.

Prior to joining Purpose, Nada was the Programs and Communications Director at ABANA, a non-profit organization in New York. She also worked as a Program Assistant at Independent Diplomat.

At the start of 2020, Nada joined the New York City Department of Small Business Services, where she works as a part-time instructor and delivers a course that aims to inform and support Arabic-speaking immigrants on the best practices for building a successful business in New York.

Nada graduated from Fordham University with a B.A. in Political Science & French Studies, and she holds a post-graduate degree in Media and Politics in the Middle East, from SOAS, University of London. She is fluent in English, Arabic and French.

Nada is passionate about utilizing media to drive positive social change, especially when it comes to issues like climate change, and the global refugee crisis. When not at work, you might find Nada walking through the streets of Brooklyn, drinking coffee in the sun or sitting somewhere by the beach.

Nathaniel Olin

Associate Director, Impact, Measurement & Learning

Pronouns: he / him

Nathaniel Olin is an Associate Director on the Impact, Measurement & Learning team. He brings a decade of social science research experience in progressive politics, government policy, and academic study, with a focus on quantitative methods, experimental design and analysis, and data visualization.

Before joining Purpose, Nat was the Deputy Director for Research and Analysis in the Mayor's Policy Office in Philadelphia, where he helped develop the work of GovLabPHL, an initiative committed to expanding the practical use of data for evidence and policy in local government. Previously, he worked at the Analyst Institute as Senior Analyst and later Analytics Lead during the 2016-2017 electoral cycle, designing and implementing randomized controlled trials to refine messaging and outreach for progressive political campaigns and causes. In both roles, he helped to develop the organizations' statistical methods and data toolkit, building data analysis infrastructure in the R programming language.

Nat studied political science at the University of Wisconsin-Madison, and got his B.A. in International Relations from Stanford University. He spends much of his time managing his two cats' demands for attention during Zoom calls, pitching overly-complex board games to his friends (who are very good sports about it all), and trying to re-develop a running habit.

Nick Seip

Senior Copywriter

Pronouns: he / him

As a Senior Copywriter at Purpose, Nick gives voice to big ideas.

Nick’s fingerprints can be found on projects spanning social movements across the world. Over the past ten years, he’s developed campaigns for housing justice with the United Nations, built digital movements for LGBTQ equity in the US, led marketing efforts for high profile benefit concerts, and more. Prior to joining Purpose, he was Director of Communications at Cyndi Lauper's True Colors United, an organization he helped build from the ground up since 2013.

Nick graduated from Susquehanna University with a B.A. in English Literature, is a Certified Associate in Project Management, and is licensed to teach.

When he's not writing, Nick spends his time performing and recording with his band Noods and riding his bike.

Noelle Fries

Associate Director, Practice Management & Strategy, Racial Equity Impact Practice

Pronouns: she / her / they / them

Noelle is an Associate Director of Practice Management & Strategy for the Racial Equity Impact Practice at Purpose. She brings over 10 years experience of building transformative interventions, programs, and organizations by centering equity, healing justice, and the people who are most impacted by systemic injustice. Her passion is mobilizing communities towards system change and collective liberation. Noelle supports the expansion of the Practice through strategy and management while building and nurturing coalitions that strengthen impact. 

Noelle’s work has spanned across various public health and social impact issues including gender based violence, youth homelessness, human trafficking, prison abolition, and birth justice. Prior to joining Purpose, she led a national program centering LGBTQ and BIPOC young people with lived experience to be leaders in the movement to end youth homelessness, and provided technical assistance to communities around the country on equity, youth collaboration, and participatory action programming. Noelle has co-authored research on prison abolition as public health, sexual agency in young people, and art activism.

Noelle graduated with a BA in Race, Gender, and Sexuality Studies from Mills College and holds a Master’s of Public Health in Community Health and Public Health Policy from CUNY School of Public Health. 

When not at work, Noelle can be found building a mini-homestead with her partner, painting community murals, or studying herbalism.

Omar Hakim

Campaign Director

Pronouns: he / him

Omar is a Campaign Director & Campaign Lead at Purpose's US office, leveraging over 15 years of experience spanning political advocacy, community organizing, and narrative development. He centers intersectionality, authentic storytelling and asset-based leadership as vehicles for movement building, working with impacted stakeholders to drive high-impact grassroots action. Working across Labs and Agency at Purpose, a few of Omar's recent projects have included delivering campaigns on immigrant and migrant inclusion for the Global Forum on Migration and Development, research and strategy on digital threats to society for Luminate, and training on narrative change for organizations selected for the Voices for Economic Opportunity Incubator.

Before joining Purpose, Omar worked for Consumer Reports Advocacy as a Campaign Manager, leading efforts to improve consumer safety and protections. He mobilized activists on issues across the financial and tech sectors including algorithmic bias, discriminatory pricing, student debt, net neutrality, and data privacy. Previously, he was the national coordinator for Cities for Action, a coalition of mayors and municipal leaders advocating for immigration and refugee-related reforms at the federal and local level. Omar’s campaign work is rooted in his experience as an organizer; among his many roles, he has worked with the NYC LGBT Center and Public Allies to develop and support community-based leaders on issues relating to foster care, fair housing, and homeless services.

Omar has a Masters of Social Work from the City University of New York at Hunter College and a BFA in Film & Television from the University of California, Los Angeles (UCLA). Having worked at Paramount Pictures, New Regency Productions, and the Doha Film Institute, Omar is still passionate about the power of filmmaking and you may find him tinkering on a screenplay or two.

Prachi Rao headshot photo

Prachi Rao

Strategy Director

Prachi is a Strategy Director & Strategy Lead in the NY office, and an experienced organizer who has developed compelling campaigns and creative mobilizations, which have been featured in national publications like the New York Times, to help solve society’s most pressing issues.

Before joining Purpose, Prachi worked for Amnesty International where she led Amnesty’s Innovation Lab working at the intersection of technology, human rights and participation. Prachi helped design their lean impact accelerator which was tasked with scaling and testing new ideas. Prior to that, Prachi worked as a community organizer at Amnesty focusing on refugee and migrant rights. She led Amnesty’s family detention organizing strategy in Berks, Pennsylvania which resulted in the release of the four remaining "Castro" families (Castro v. DHS) who had been detained for more than 600 days.

Prior to Amnesty, Prachi worked at the Women's Environment & Development Organization, a global women's advocacy organization, to ensure women's voices were represented in the UN climate change negotiations, particularly in the lead up to the Paris Climate Summit. Prachi managed the Women Delegates Fund, a capacity building fund, at five UNFCCC meetings for a network of over 300 women delegates from 50 countries. At COP21, Prachi was named as one of the women on the frontlines of the climate debate by Cosmopolitan Magazine.

Over the past eight years, Prachi has also worked and volunteered with a variety of non-governmental and grassroots organizations including Peace Women, Amnesty International Australia, the Starlight Foundation, Jeans for Genes and Oaktree.

Prachi, originally from Australia, holds a Bachelor of Laws, with a major in international human rights law, and a Bachelor of Arts (Politics). In her spare time, Prachi loves to eat her way through New York City.

Rosa Ling

Senior Accounting Manager

Pronouns: she / her

Rosa is Senior Accounting Manager at Purpose, where she assists with different accounting and finance functions.

Prior to joining Purpose, Rosa has worked in various business sectors, ranging from Pharmaceutical, IT, and the Transportation Industry.

Rosa has a Finance degree from St. John’s University and holds an M.B.A. degree with a concentration in Accounting from Long Island University.

Outside of the office, Rosa volunteers for an animal rescue organization and loves playing with her dog, Nugget!

Sami Ehmed

Associate Accounting Manager

As an Associate Accounting Manager, Sami Ehmed helps maintain the financial records for Purpose's international entities. His mission is to help project teams to easily manage their finances, so that they can execute their campaigns to full effect. He enjoys approaching new problems with creative and practical solutions.
 
Sami graduated from CUNY Baruch College with a BBA in Accountancy, and a double minor in Business Law and Graphic Communications.
 
Prior to starting at Purpose, Sami worked as a Loan officer, and financial counselor at a credit union. He took great pride in the credit union’s focus on helpful, and financially supportive services in an industry plagued by predatory practices. He brings his member services experience to Purpose to help create a healthy financial environment for all.
 
When he isn’t crunching numbers in the office, he likes to explore art exhibitions and pop-ups, and take part in whatever crazy new adventures are invented up next. Other days though, he likes to just lay down and binge through the newest show or documentary.

Sarah Brettschneider

Senior People Experience Business Partner

Pronouns: she / her

As the Senior People Partner supporting the US team at Purpose, Sarah Brettschneider impacts the growth of our business utilizing her expertise within talent management strategy, performance management, career development, employee relations, workforce planning and HR operations.

Before Joining Purpose Sarah was the global lead for people operations and engagement at BSR (Business for Social Responsibility) where she supported 180+ employees across the US, EMEA, and APAC. Prior to BSR Sarah worked at Non-Profits and Startups where she gained experience as the sole HR and office manager.

Sarah graduated from SUNY New Paltz with a B.A. in Psychology.

In her spare time Sarah enjoys taking dance classes, playing in a competitive bocce league, and traveling.

Sean Swift

Data & Operations Manager

Pronouns: he / him
As the Data & Operations Manager at Purpose, Sean is the facilitator of key operational reports and the system administrator for the third-party platform used by the organization to track time and forecast hours.  
 
Previously, Sean worked for over a decade in the pre-employment background screening industry, serving as the product owner for one of the largest company's Verifications suite of services. This provided a range of experience in data analysis, product and project management, call center operations, Agile development and Six Sigma methodologies. Sean also spent time in the managed HR services industry as the main administrator for that company's proprietary operating platform.
 
Outside of Purpose, Sean can be found playing goalkeeper in a local soccer league, exploring new cities both domestic and foreign, or hiking with his fiancee. 
 
Sean graduated from Plattsburgh State University with a BA in Print Journalism.
 

Sharon Alpert

Senior Advisor

Pronouns: she / her

Sharon Alpert is a Senior Advisor at Purpose, where she works at the intersection of Purpose’s corporate & philanthropic offerings. Sharon Alpert is a visionary philanthropic leader with more than two decades of experience in social justice philanthropy, environmental, community and economic development, and the private sector.  She is known for challenging the status quo and taking risks to support leaders and movements to solve the climate crisis and reimagine our economy to build a just and sustainable future for people and the planet.

Sharon brings her expertise on climate, misinformation, and polarization to Purpose’s work on COVID, Purpose Climate Lab, and our labs work mobilizing diverse constituencies.  She also brings extensive experience working on corporate environmental, social, and governance issues to accelerate purpose driven leadership in the private sector. 

Sharon currently serves as an Executive-in-Residence with Council on Foundations, where she focuses on building common ground across philanthropy and communities. Most recently, Sharon served as the fourth President and first female CEO of the Nathan Cummings Foundation, where she led the foundation to align 100% of its half a billion dollar endowment with its mission, making it the largest foundation to undertake such a commitment. Under Sharon’s leadership, NCF prioritized racial justice, increased its annual payout, held corporations accountable through shareholder activism, and used its moral voice to shine a spotlight on increasing threats to our democracy, including the rise of white nationalism.

Sharon spent 11 years at the Surdna Foundation, one of the oldest and largest family foundations in the U.S.  As the Vice President of Programs and Strategic Initiatives, she was the lead architect of Surdna’s first strategic plan, which centered on social justice and led to a realignment of all its programs, as well as a $100 million commitment to mission related investing.  As Director of Surdna’s Sustainable Environments Program, she supported transformational work at the intersection of the environment and inequality, including helping to conceive Recovery through Retrofit, a signature piece of President Obama’s stimulus plan to increase the energy efficiency of homes and create green jobs.

Sharon began her career in philanthropy at the Ford Foundation, where she launched the first cross‐portfolio regional equity initiative and designed a new multi-year strategy for the environmental justice portfolio.

Prior to that, Sharon was a community organizer and housing developer at Northern Manhattan Improvement Corporation, worked at the Washington Office on Environmental Justice and the Natural Resources Defense Council, and was a liaison to the President’s Council on Sustainable Development. She also worked on Wall Street as the Director of Marketing for a tech startup.

Sharon holds a master’s in public administration and a bachelor’s in agricultural, resource and managerial economics from Cornell University. She lives in Brooklyn, New York, with her Canadian husband, and their two children. 

Shira Albagli

Campaign Director

Pronouns: she / her
Shira is a social impact leader with a track record of building high-profile campaigns that mobilize millions, shift public narratives, and deliver legislative wins. She has led breakthrough public engagement strategies that leverage corporate and influencer partnerships and put power in the hands of people to deliver measurable impact at t the UN, the Bill and Melinda Gates Foundation, Paid Leave for the US, with the First Partner of California Jennifer Siebel Newsom, and currently at Purpose as a Campaign Director & Campaigns Lead for Purpose New York.
 
As the Communications Chair of the Closing the Women’s Wealth Gap initiative, Co-Founder of a Bay Area Women’s Mastermind Group, and guest lecturer on equity advocacy at various universities and organizations, she is deeply invested in building political, social, and economic power for women. 

Shira graduated from Barnard College, Columbia University cum laude with a degree in politics and theatre, a discipline she created at the college. 

T. Courtney Williams

Associate Strategy Director, Racial Equity Impact Practice

Pronouns: they/ them

Court is an Associate Strategy Director for the Racial Equity Impact Practice at Purpose. Court brings a global strategy lens to projects and frameworks that center racial equity objectives, and leads the execution of strategy with partners across sectors. 

Prior to joining Purpose, Court was an Independent Strategist, specializing in embedding and designing intersectional equity in systems. Court founded A Call For Equity, a Global South platform imaging affirming black futures. They’ve collaborated on projects and research around food security, transformative justice in queer communities, and global Black identity while living and traveling the African continent. They have an extensive food justice & youth community engagement background. 

Court is an avid home-cook with a culinary background and a fervent interest in the creolization of food across the diaspora. 

Tina Allen

Special Advisor

Pronouns: she / her

Tina Allen is a Special Advisor at Purpose. She is passionate about reimagining, building and evolving global HR and EDI.

Tina brings over 20 years of experience as a purpose-driven HR leader and practitioner with expertise in Organizational Design, Change Management, People and Culture, HR Strategy and Structure and Learning and Development. 

Tina has held numerous leadership positions at various organizations including Kantar, Publicis, the 4As, Scholastic and Sesame Workshop. She has extensive experience working at creative consulting organizations, as well as leading EDI.

Tina is also a professional coach. She provides career action planning and guidance to her coachees. Tina earned her BA, English/Journalism from Baruch College. She currently resides in Westchester with her husband and pet Bearded Dragon Kato. She is an avid spinner, enjoys weight training, beach hopping and jazz music.

Choose Both: A Digital Guide
for Equity & Evidence