Senior Creative Writer
Pronouns: he / him
Raphael Bento is Senior Creative Writer (Associate Manager) at Purpose Brasil. With 9 years of experience in communication, he began his career in journalism, at the Petiscos portal, an exponent of the beauty and behavior segment in the country. There, he wrote articles and conducted interviews with showbizz figures, and impacted an audience of thousands of people daily.
As he was about to graduate in Philosophy, a course he is majoring in at the Federal University of São Paulo (Unifesp), he also got into advertising, initially in a Soko campaign for Skol. Since then, he has thought and developed narratives for agencies such as Mesa Company, Estúdio Eixo, and MOOC, and brands and companies such as Do Bem, TikTok, and Ambev, through a creative writing style that considers sensibility, listening, and intuition to make the words flow.
In parallel, he keeps his journalistic essence alive through his own website "The Enthusiast - Chronicles of a Street Corner Correspondent", an electronic journal that reports his views and experiences about the crossroads between culture, arts, architecture, gastronomy, music, etc.
He always keeps an eye on what is going on, therefore, in art and communication, and enhances his knowledge and connects with what matters in his wanderings around the world, present at exhibitions, concerts, shows, backstage, dressing rooms, classrooms, discussions, reviews, and tables in bars all over the world.