Purpose Brasil


Purpose Brasil is based in São Paulo.

We have worked with the City Of Dreams coalition, contributed to urban climate solutions policy-making, and supported Resista movement to communicate the sustainable agriculture and land protection agenda. We also work to promote clean urban mobility with Bus of Dreams and boost climate coverage made by communication groups from the outskirts of Brazilian cities with Climate & Territories.

We’d love to get in touch. Send us a note at saopaulo@purpose.com

Mariana Ribeiro

Senior Campaign Director & Head of Office, Purpose Brazil

Mariana is a Senior Campaign Director and the Head of Office at Purpose Brazil. She brings 10+ years of experience in working at the intersection of communications and social impact in different capacities. From social entrepreneur to campaigner and strategist, to documentary impact producer, in her career Mariana has collaborated with corporate brands, philanthropies, filmmakers, NGOs, grassroots organizations and activists from different parts of the globe.

From 2015 through 2017, Mariana was part of the Strategy Team at Purpose NYC, working primarily with corporate brands such as Unilever South Africa, Intel and Nike on social-mission driven projects, besides collaborating on global campaigns such as #ClimateChangeIsReal and #RefugeesWelcome.

Mariana's background includes producing an acclaimed web series with 75 short docs about activists driving change in all parts of Brazil. Mariana was the Communications and Projects Director at Nossas, a non-profit organization in the field of civic technology, where she created and led a lab structure to push innovative rapid-response campaigns and solidarity networks, with special focus on women’s rights and prevention of gender-based violence. She has also managed the national team of the impact campaign of 2020 Academy Award nominated feature documentary The Edge of Democracy.

Mariana is an MBA graduate in Marketing (FGV/SP) and a specialist in Design for Social change from The School of Visual Arts (NYC). She is a member of the Board of All Out, a global movement working to build a world where no one will have to sacrifice their freedom because of who they are or who they love.

Mariana is a hug activist and will convince you that hugs are also an amazing tool for social change. She's also a firm believer that everyone should visit Rio at least once in a lifetime. But she will hug you even if you think otherwise.

Ana Neca

Senior Project Manager

As a Senior Project Manager at Purpose Climate Lab, Ana Neca works with the team in Brazil building campaign strategies, taking care of the work flow, and supporting the team on delivering wonderful and impactful campaigns on the climate scenario.

Before joining Purpose, Ana worked with Brazilian non-governmental organizations since 2006, including playing several roles at Instituto Akatu on communications management to promote sustainable consumption and production and campaigning for childhood protection at Instituto Alana and ANDI – Comunicação e Direitos.

Ana holds a B.A. in Law and a post-graduation degree in Communications Management. When she’s not helping Purpose Climate Lab team reach goals, she can be found with her son, husband, and friends cooking and playing together or enjoying leisure time in parks and open spaces.

Andréa Albero

Project Manager

Andréa Albero truly believes in the power of people and good ideas. As a Project Manager for the Purpose Climate Lab, she brings her business background and her passion for social impact to work together with the teams to co-create and develop projects with creativity and energy.

She focused her career on social impact, working more than 9 years in different organizations in Brazil. Her work has ranged from developing projects to promote inclusion through social gastronomy to engaging people and companies in volunteering projects and working with innovation and smart cities.

She has a degree in Business Administration from Sao Paulo University and had a semester as an exchange student in Vrije University in Amsterdam.

Outside of the office, Andrea loves to create crazy projects, cook, practice yoga and enjoy life with friends, nature and the sea.

Bruna Galvão

Digital Campaigner, Purpose Climate Lab

Bruna Galvão is a digital campaigner at Purpose Climate Lab. Her work consists of building strategies and communication tools that can be better applied, distributed, and fostered in social networks with the objective of expanding campaigns and reaching new audiences with new approaches.She has a B.A. in Journalism and now studies Social and Political Sciences at FESP / SP.Before Purpose Climate Lab, she was Planning Manager at Wunderman Brasil and Coordinator of Digital Content at Sunset and AD Brazil, amongst other agencies. Some of her past clients included Intel Latin America, Motorola, Microsoft, and Nokia, which further increased her passion for technology and innovation.

Because of her interest in urban mobility, she began to volunteer with local NGOs related to the theme and participated in the Busão dos Sonhos ("Dream Buses") which gave birth to the City of Dreams, one of the first projects of the Purpose Climate Lab in Brazil. She also worked for a year as a council member of the Thematic Chamber of Bicycles, an organ linked to the São Paulo City Hall, to ensure a dialogue between civil society and municipal management.

Outside of work, Bruna acts as a feminist militant in collective and voluntary work. She admits it may sound cliché, but she is quite passionate about the arts and literature. In her spare time, she enjoys cooking with friends, giving lots of laughter to loved ones around, studying new cultures, and getting into political discussions from time to time.