Purpose Brasil


Purpose Brasil is based in São Paulo.

We have worked with the City Of Dreams coalition, contributed to urban climate solutions policy-making, and supported Resista movement to communicate the sustainable agriculture and land protection agenda. We also work to promote clean urban mobility with Bus of Dreams and boost climate coverage made by communication groups from the outskirts of Brazilian cities with Climate & Territories.

We’d love to get in touch. Send us a note at saopaulo@purpose.com

Mariana Ribeiro

Senior Campaign Director & Head of Office, Purpose Brazil

Pronouns: she / her

Mariana is a Senior Campaign Director and the Head of Office at Purpose Brazil. She brings 10+ years of experience in working at the intersection of communications and social impact in different capacities. From social entrepreneur to campaigner and strategist, to documentary impact producer, in her career Mariana has collaborated with corporate brands, philanthropies, filmmakers, NGOs, grassroots organizations and activists from different parts of the globe.

From 2015 through 2017, Mariana was part of the Strategy Team at Purpose NYC, working primarily with corporate brands such as Unilever South Africa, Intel and Nike on social-mission driven projects, besides collaborating on global campaigns such as #ClimateChangeIsReal and #RefugeesWelcome.

Mariana's background includes producing an acclaimed web series with 75 short docs about activists driving change in all parts of Brazil. Mariana was the Communications and Projects Director at Nossas, a non-profit organization in the field of civic technology, where she created and led a lab structure to push innovative rapid-response campaigns and solidarity networks, with special focus on women’s rights and prevention of gender-based violence. She has also managed the national team of the impact campaign of 2020 Academy Award nominated feature documentary The Edge of Democracy.

Mariana is an MBA graduate in Marketing (FGV/SP) and a specialist in Design for Social change from The School of Visual Arts (NYC). She is a member of the Board of All Out, a global movement working to build a world where no one will have to sacrifice their freedom because of who they are or who they love.

Mariana is a hug activist and will convince you that hugs are also an amazing tool for social change. She's also a firm believer that everyone should visit Rio at least once in a lifetime. But she will hug you even if you think otherwise.

Ana Neca

Senior Project Manager

Pronouns: she / her

As a Senior Project Manager at Purpose Climate Lab, Ana Neca works with the team in Brazil building campaign strategies, taking care of the work flow, and supporting the team on delivering wonderful and impactful campaigns on the climate scenario.

Before joining Purpose, Ana worked with Brazilian non-governmental organizations since 2006, including playing several roles at Instituto Akatu on communications management to promote sustainable consumption and production and campaigning for childhood protection at Instituto Alana and ANDI – Comunicação e Direitos.

Ana holds a B.A. in Law and a post-graduation degree in Communications Management. When she’s not helping Purpose Climate Lab team reach goals, she can be found with her son, friends cooking and playing together or enjoying leisure time in parks and open spaces.

Andréa Albero

Project Manager

Pronouns: she / her

Andréa Albero truly believes in the power of people and good ideas. As a Project Manager for the Purpose Climate Lab, she brings her business background and her passion for social impact to work together with the teams to co-create and develop projects with creativity and energy.

She focused her career on social impact, working more than 9 years in different organizations in Brazil. Her work has ranged from developing projects to promote inclusion through social gastronomy to engaging people and companies in volunteering projects and working with innovation and smart cities.

She has a degree in Business Administration from Sao Paulo University and had a semester as an exchange student in Vrije University in Amsterdam.

Outside of the office, Andrea loves to create crazy projects, cook, practice yoga and enjoy life with friends, nature and the sea.

Bruna Galvão

Digital Campaigner, Purpose Climate Lab

Pronouns: she / her

Bruna Galvão is a digital campaigner at Purpose Climate Lab. Her work consists of building strategies and communication tools that can be better applied, distributed, and fostered in social networks with the objective of expanding campaigns and reaching new audiences with new approaches.She has a B.A. in Journalism and now studies Social and Political Sciences at FESP / SP.Before Purpose Climate Lab, she was Planning Manager at Wunderman Brasil and Coordinator of Digital Content at Sunset and AD Brazil, amongst other agencies. Some of her past clients included Intel Latin America, Motorola, Microsoft, and Nokia, which further increased her passion for technology and innovation.

Because of her interest in urban mobility, she began to volunteer with local NGOs related to the theme and participated in the Busão dos Sonhos ("Dream Buses") which gave birth to the City of Dreams, one of the first projects of the Purpose Climate Lab in Brazil. She also worked for a year as a council member of the Thematic Chamber of Bicycles, an organ linked to the São Paulo City Hall, to ensure a dialogue between civil society and municipal management.

Outside of work, Bruna acts as a feminist militant in collective and voluntary work. She admits it may sound cliché, but she is quite passionate about the arts and literature. In her spare time, she enjoys cooking with friends, giving lots of laughter to loved ones around, studying new cultures, and getting into political discussions from time to time.

Headshot for a campaign agency

Caroline Rego

Strategy Manager

Pronouns: she / her

Caroline Rego is Strategy Manager in Purpose's Brazil office. She develops and implements creative and engagement strategies and campaigns to help partners achieve meaningful social impact. At Purpose, she has worked with non-profit clients and partners, including LEGO Foundation, Luminate, IKEA Foundation and United Nations.

Prior to Purpose, she worked with education and climate issues for organizations such as WWF-Brazil, Victor Civita Foundation and National Geographic – Abril Group creating and managing communication campaigns and driving solutions to business development. She also had experience with branding and marketing in agencies and companies such as Ana Couto and Itaú.

Caroline holds a bachelor's degree in Social Communication, postgraduate degrees in Sustainable Development and Business Management, and Project Management for Development Professionals (PMD Pro) certification.

She is passionate about traveling, discovering different cultures, learning new languages and decided to make a difference every day.

Gabriel Gomes

Campaign Director

Pronouns: he / him

Gabriel Gomes is a Campaign Director at Purpose Brasil. With 10+ years of experience in marketing and social impact, Gab believes that creativity, systemic approach and giving power to the crowds are the three key pillars for building the transformation we need and desire. At Purpose, he leads the development of engagement strategies and creative campaigns to move people to action to achieve real meaningful goals. Gab brings enthusiasm, creative passion and an outstanding capacity to make ideas happen in every project he gets involved with.

Prior to joining Purpose, Gab worked as a Social Innovation Marketing Manager at Red Bull Brasil, accountable for projects, events, mentorships, and storytelling programs for social entrepreneurs and tech innovators throughout the country. Previously, Gabriel was the Cofounder and Creative Director of two companies: Cosmonauta – a design studio, and Shoot – a social impact agency focused on creative urban interventions and engagement strategies.

Gabriel has a B.A in Communication Studies from PUCRS (BR), with a post-graduation degree in Systems Thinking in Practice from The Open University (UK). He is also the co-author of two books and has spoken in more than 50 events on topics related to entrepreneurship, creativity and social impact.

Outside the office, you may find Gab practicing sports (mainly tennis, basketball, skateboarding, chess), or spending time in his little balcony garden where he grows cherry tomatoes, peppers, basil, and other ingredients that he uses for cooking.

Headshot of person for Purpose Campaigns

Laura Guerreira

Operations Trainee

Pronouns: she / her

Laura is an Operations Trainee at Purpose Brasil and is responsible for supporting admin-related issues across all projects.

With 5+ years of experience in the areas such as Education, Cinema and Social Impact, Laura is always looking for opportunities to marry her greatest passions: dynamic, creative work and positive change in the world.

Laura has a special fascination with social movements and causes, and believes that only through social participation is it possible to reach truly diverse, responsible and inclusive societies.

Laura has a degree in Social Sciences from the Federal University of Mato Grosso do Sul and when she is not working, she likes to immerse herself in films, TV series, and documentaries that discuss cultural, social and political issues. Outside of work hours, you can also find her having an ice cream cone in the streets of São Paulo.

Woman headshot for agency, wearing a blue sweater

Lígia Oliveira


Pronouns: she / her

As a Purpose Campaigner, Lígia is a social impact-driven professional, that brings together communication expertise, ability in designing creative narratives and passion for politics. With a background in daily newspapers, electoral politics and non-profit organizations, Lígia is a political marketing specialist that believes that communication is one of the most important tools for social change. At Purpose Brazil, she has worked with the team building campaign strategies and executing projects connected with gender and with electoral advocacy.

Before joining Purpose, Lígia spent almost 3 years as an executive-coordinator of a political renewal movement that develops public policies for elected politicians and technical professionals in government. She has also worked as a freelancer and as a trainee at two of the most prestigious newspapers of Brazil - Folha de S. Paulo and O Estado de S. Paulo.

Lígia graduated in Social Communication/Journalism from State University “Julio de Mesquita Filho” (Unesp) and holds an MBA in Political Marketing and Electoral Propaganda from São Paulo University (USP).

She is also a volunteer at Virada Política, a political, independent and collaborative event that takes place in São Paulo. When not in office, Lígia is passionate about movies, discussions about gender and studying Latin America history.

Headshot for campaign agency, blue shirt

Nathalia Rocha

Senior Strategist

Pronouns: she / her

As a Senior Strategist at Purpose Brazil, Nathalia brings together a solid social impact communication background and campaigning expertise, always fostering partnerships and working to strengthen collective-led processes within organizations and grassroots movements.

As part of the Strategy Team at Purpose Brazil, Nathalia has led a number of climate change campaigns focused on building power for marginalised and under organized groups, having also collaborated with nonprofits and companies working in the environmental field, such as WWF and Natura. 

Before joining Purpose, Nathalia worked at CAUSE, a cause-marketing agency in which she led projects with corporate brands, NGOs and national philanthropies, mainly connected to environmental or human rights issues. Previously, she worked at Amnesty International as a fundraiser, developing storytelling tactics to attract new donors. She has also written articles about LGBT+ rights, mental health and national politics for Vice Media. 

Nathalia has a bachelor degree in Journalism (Unesp/SP) and holds a MBA in Marketing and Digital Communication from ESPM. She is a member of the steering committee of Narrativas, a network of communication professionals working on cause-related projects across Brazil.

When not at Purpose, she can be found playing with her cats or testing new vegetarian recipes.

Rodrigo Terra

Visual Strategist

Pronouns: he / him

As a visual strategist at Purpose, Rodrigo Terra uses his digital, print and branding experience, visual narrative and strategic creative content to make a positive impact on the world.

Before joining Purpose, he has worked in advertising agencies, design studios and magazines such as MTV Brasil, EleEla and SuperInteressante. In the studio of the graphic artist Elifas Andreato, he researched and created for many publications on Brazilian popular culture, as well as covers of music albums, books and magazines.

Rodrigo is also a cartoonist, and his work has been published in Brazilian magazines and newspapers. Terraço, the publishing house he has created to launch his self-publications and books, is also a way he found to launch new authors. Through his small label, he participates in several independent editorial fairs in Brazil.