Purpose Brasil


Purpose Brasil is based in São Paulo.

We have worked with the City Of Dreams coalition, contributed to urban climate solutions policy-making, and supported Resista movement to communicate the sustainable agriculture and land protection agenda. We also work to promote clean urban mobility with Bus of Dreams and boost climate coverage made by communication groups from the outskirts of Brazilian cities with Climate & Territories.

We’d love to get in touch. Send us a note at saopaulo@purpose.com

Caio Coimbra

Campaign Director & Head of Brazil Office

Caio Coimbra is the Head of the Brazil Office and Campaign Director at Purpose. He is marketing strategist that translates ideas into tangible results and creative initiatives for organizations, philanthropies, and companies. 

Caio is an executive and advisor (for start-ups and social businesses) who has been on the front lines of some of the most iconic brands in Brazil, in different sectors like consumer, retail, media and entertainment content Like Globo TV, MTV, National Geographic, Abril Group.

As Head of Office of Purpose Campaigns in Brazil, he is determined about building impact for global businesses. Caio has leadership experience in communication for mass audiences, developing strategies for engagement, content, campaigning, advertising sales, international operations, product development, and content strategy. 

Caio is also a believer in the art of storytelling delivering great content, products, and services to audiences. He is very interested in building diverse teams who thrive in fast-paced environments, with collaborative performance and inspiration from different perspectives to help create platforms to solve some of the most complex challenges of our time.

Ana Neca

Senior Project Manager

As a Senior Project Manager at Purpose Climate Lab, Ana Neca works with the team in Brazil building campaign strategies, taking care of the work flow, and supporting the team on delivering wonderful and impactful campaigns on the climate scenario.

Before joining Purpose, Ana worked with Brazilian non-governmental organizations since 2006, including playing several roles at Instituto Akatu on communications management to promote sustainable consumption and production and campaigning for childhood protection at Instituto Alana and ANDI – Comunicação e Direitos.

Ana holds a B.A. in Law and a post-graduation degree in Communications Management. When she’s not helping Purpose Climate Lab team reach goals, she can be found with her son, husband, and friends cooking and playing together or enjoying leisure time in parks and open spaces.

Bruna Galvão

Digital Campaigner, Purpose Climate Lab

Bruna Galvão is a digital campaigner at Purpose Climate Lab. Her work consists of building strategies and communication tools that can be better applied, distributed, and fostered in social networks with the objective of expanding campaigns and reaching new audiences with new approaches.She has a B.A. in Journalism and now studies Social and Political Sciences at FESP / SP.Before Purpose Climate Lab, she was Planning Manager at Wunderman Brasil and Coordinator of Digital Content at Sunset and AD Brazil, amongst other agencies. Some of her past clients included Intel Latin America, Motorola, Microsoft, and Nokia, which further increased her passion for technology and innovation.

Because of her interest in urban mobility, she began to volunteer with local NGOs related to the theme and participated in the Busão dos Sonhos ("Dream Buses") which gave birth to the City of Dreams, one of the first projects of the Purpose Climate Lab in Brazil. She also worked for a year as a council member of the Thematic Chamber of Bicycles, an organ linked to the São Paulo City Hall, to ensure a dialogue between civil society and municipal management.

Outside of work, Bruna acts as a feminist militant in collective and voluntary work. She admits it may sound cliché, but she is quite passionate about the arts and literature. In her spare time, she enjoys cooking with friends, giving lots of laughter to loved ones around, studying new cultures, and getting into political discussions from time to time.