Campaigns Director, Purpose Climate Lab
Gabriela Vuolo is Campaigns Director, in charge of the work of Purpose Climate Lab in Brazil. Gabriela has a BA in International Relations and has been working with causes for more than 15 years.
Before joining Purpose in 2015, she held a variety of roles across Greenpeace, including positions with the climate, energy, forests, and agriculture campaigns in Brazil. During all these experiences, two central questions have always guided her work: “what can the regular person do?” and “how can we make it easier for this person to act?”
She has also worked for Fundação SOS Mata Atlantica, focusing on a rapid response campaign aimed at avoiding setbacks on the Forest Bill, and she was later the Mobilization Coordinator for Instituto Alana, creating and supporting initiatives of organizations and parents to protect children from consumerism and advertisement.
Gabriela has a long history of hands-on activism and movement building. In 2011, she co-founded the Activism School, a Brazilian initiative created to build capacity and support organizations and informal groups in their campaigns. She also co-founded the Brazilian Network on Childhood and Consumption, where she was until 2015.
As a cyclist and a mother in São Paulo, she dedicates a lot of her time to thinking about how to create welcoming, safe, and healthy urban spaces, especially for women and children. She is also very passionate about farmers markets – which is probably the best place to find her on weekends.