Meet the team on a mission: when it comes to purpose and participation, we’re the experts.
Co-founder & Chief Executive Officer
Jeremy Heimans is the co-founder and CEO of Purpose, a global organization headquartered in New York that builds and supports movements for a more open, just, and habitable world. Purpose has advised organizations such as the Bill and Melinda Gates Foundation, Google and UNICEF. He is co-founder of GetUp!, an Australian political organization with more members than all of Australia's political parties combined, and Avaaz, the world’s largest online citizens’ movement, now with nearly 50 million members worldwide. Heimans has been building movements since the age of 8 when, as a child activist in his native Australia, he ran media campaigns and lobbied leaders on issues like children's rights and nuclear non-proliferation. He is a recipient of the Ford Foundation's 75th anniversary Visionary Award for his work as a movement pioneer and he chaired the World Economic Forum’s Global Agenda Council on Civic Participation.
Heimans has been named one of Fast Company’s Most Creative People in Business, The Guardian has named him as one of the ten most influential voices on sustainability in the US, and The Monthly has observed that Heimans “might be the most influential Australian in the world”. With Henry Timms, Jeremy is co-author of the 2018 bestseller “New Power”, praised by the New York Times’ David Brooks as “the best window I’ve seen into this new world” and by The Guardian as “a manual on how to navigate the 21st century”. The book is a finalist for the 2018 FT & McKinsey Business Book of the Year. Heimans and Timms’ thinking on new power has been featured as the Big Idea in Harvard Business Review, as one of CNN’s “ideas to change the world” and Jeremy’s TED talk on the topic has been viewed more than 1.4 million times.
Heimans has been a keynote speaker at venues such as the World Economic Forum at Davos, TED, the Aspen Institute Ideas Festival, the RSA, Chatham House, the United Nations, Blair House, The Economist, Big Rethink, The Guardian Activate and Social Media Week.
Jeremy was educated at Harvard University and the University of Sydney, and began his career with the strategy consultants McKinsey & Company. He lives in New York.
Managing Director, Strategy and Partnerships
Anne Keenan is Managing Director, Strategy and Partnerships and a member of the Executive team. She brings nearly twenty years of digital marketing and advocacy expertise to Purpose’s partners, with experience at both progressive advocacy organizations like Planned Parenthood and creative agencies including iCrossing. As a strategist, Anne loves that she gets to solve problems for a living—starting with bringing a strategic lens to Purpose's social impact mandate.
At Purpose, Anne leads teams to meet strategy, campaign, and branding challenges for clients, and works to build our partnerships across the company. With a passion for health and healthcare, she chairs the Public Health practice at Purpose, working to build expertise in the issue, and connect clients across sectors.
Anne’s nonprofit experience includes serving as the Director of Online Content and New Media Strategy at Planned Parenthood Federation of America, overseeing online content, strategy and implementation for the organization. In this role, Anne doubled the organization’s number of social media supporters through social media and content strategy, expanded its Spanish-language visitors, and coordinated messages across Planned Parenthood’s 90 affiliates. She also worked at Planned Parenthood of New York City (PPNYC), building the organization’s grassroots organizing program, planning and implementing large-scale marketing campaigns, and serving as the Director of PPNYC’s electoral organization.
On the agency side, Anne was the SVP of Strategy for Hearst’s iCrossing, a full-service digital marketing agency. She built integrated, cross-channel digital programs for healthcare, retail, finance, and publishing clients, including Voya, Bernstein, Hearst Magazines, and BlueCross BlueShield. In this role, she was responsible for strategy in the East and Central regions, as well as the agency’s social media practice. Anne’s previous agency experience included Brodeur Partners, and EchoDitto. At these firms, she worked with clients including Feeding America, Iraq and Afghanistan Veterans of America, American Cancer Society, and National Academy Foundation to develop digital and web strategy that engaged their supporters.
Anne graduated summa cum laude from Smith College and lives in Brooklyn. She is a member of the Board of Directors for the New York Civil Liberties Union (NYCLU), and a former board member and chair of the New York Abortion Access Fund (NYAAF) and the Eastern Massachusetts (EMA) Fund.
Head of Project Management
Betty is the Head of Project Management at Purpose, overseeing a team of stellar project managers and developing methods that address both human and material needs on our projects. She is the go-to person for making sure goals are clear, promises are kept, and that everyone happily reaches the finish line.
Prior to joining Purpose, Betty journeyed her way through focus groups, digital design, front-end coding, and ultimately, project management. She thrives at large-scale digital builds and intricate campaigns that connect organizations with their communities, including Bike New York, Alvin Ailey, March of Dimes, and UN Environment. She's also an active contributor in the project management community as a speaker and moderator.
After 6pm, you’ll often find Betty surrounded by boxing bags practicing her slip-hook-cross. However, her credibility as a fitness nut is often questioned due to her frequent consumption of fried chicken.
Betty graduated from Babson College with a B.S. in Business Management and Marketing.
Head of Brazil Office & Associate Campaigns Director
Caio Coimbra is the Head of the Brazil Office and Associate Campaigns Director at Purpose. He is marketing strategist that translates ideas into tangible results and creative initiatives for organizations, philanthropies, and companies.
Caio is an executive and advisor (for start-ups and social businesses) who has been on the front lines of some of the most iconic brands in Brazil, in different sectors like consumer, retail, media and entertainment content Like Globo TV, MTV, National Geographic, Abril Group.
As Head of Office of Purpose Campaigns in Brazil, he is determined about building impact for global businesses. Caio has leadership experience in communication for mass audiences, developing strategies for engagement, content, campaigning, advertising sales, international operations, product development, and content strategy.
Caio is also a believer in the art of storytelling delivering great content, products, and services to audiences. He is very interested in building diverse teams who thrive in fast-paced environments, with collaborative performance and inspiration from different perspectives to help create platforms to solve some of the most complex challenges of our time.
As Purpose’s Managing Director, Dan Shannon oversees our Agency work, collaborating with mission-driven organizations to design and implement strategies and campaigns aimed at mobilizing people to take action and create meaningful change. With a background in non-profit campaigns, communications, and organizing, Dan has lead projects with US-based civil rights organizations including the ACLU and Anti-Defamation League, as well as INGOs focused on global poverty and human rights including UNICEF and the Bill & Melinda Gates Foundation.
Before joining Purpose in 2011, Dan spent 10 years leading campaigns and organizing for People for the Ethical Treatment of Animals. While there, Dan lead the development of peta2, PETA’s youth arm with more than a million social media followers and 300 affiliated campus organizations. As a national spokesperson, he appeared regularly in national publications and news programs including the New York Times, Washington Post, CNN, MSNBC, and Fox News.
Dan graduated Phi Beta Kappa and with honors from Wesleyan University, receiving a B.A. in English Literature.
When he’s not at Purpose, Dan lives in Brooklyn with his daughter and wife, with whom he’s co-authored two vegan cookbooks. This solar system’s yellow sun gives him a wide range of super-powers.
After growing up in upstate New York in the Carousel Capital of the world, Emma took the only
logical next step and moved to Brooklyn to study Art Direction at Pratt Institute. Upon graduating,
she gained experience at leading establishments such as Eyebeam, PAPER Magazine, BBDO, LBi, and MRY. In 2012, she left the advertising world to focus on work around social change at Matter Unlimited. A year or so later she was joining the team here at Purpose. She's incredibly excited to be a part of a mission-driven team with people who care so deeply about the work they're creating.
Emma has done everything from hand-crafted typography, to packaging, to digital design. As Creative Director and a designer, her strength lies in blending detail-oriented craftsmanship with optimal user experience. In the past, she has created work for clients like the Clinton Global Initiative, Mark Rockefeller, GE, Speedo, Neutrogena, and Johnson & Johnson.
When Emma's not actively designing, she's playing volleyball, scavenging for Rice Krispie Treats, or obsessing over her dog, Frankie.
Head of London Office & Senior Campaigns Director
Gautam Raju is passionate about how technology can be used to create social change. Gautam is a the Head of the London office & a Senior Campaigns Director at Purpose and leads a number of projects across Kenya, India, and the US. Gautam joined Purpose from Oxfam International, where as Head of Digital Campaigns he headed the digital worldwide influencing strategy – an ambitious agenda to build the digital campaigning capacity of Oxfam and partners. There, he took on campaigns from Europe, Middle East, Latin America, Africa, and Asia, working with in-country teams, partners, and coalitions to mobilize around issues on land, climate change, inequality, and humanitarian crises. Under Gautam's leadership, the digital worldwide influencing strategy has mobilized of 2.5 million supporters around the world and built tools and resources that were accessible to over 2,000 partners. Before joining Oxfam, Gautam co-founded OurSay.org – an independent organization started by a team of young people passionate about harnessing the power of social media to revitalize critical participation in democracy. He has also worked on public policy and external relations for Teach For Australia and in the Australian public service.
Gautam has a Master's in International Development and a Bachelor of Commerce (Accounting) and Arts (Advanced Chinese Mandarin). In his spare time, Gautam loves to cook, travel and play the bass guitar. He is a native of Melbourne, Australia and has lived in Shanghai, New Delhi and London.
Partner, Chief Campaigns Officer, and Executive Director of Purpose Labs
Jessy is a Partner, Chief Campaigns Officer and Executive Director of Purpose Labs. Jessy has spent more than 15 years building people-powered movements. From climate change to voting rights to women's leadership, she has specialized in unlocking new strategies and approaches to creating transformative and lasting change.
Jessy has consulted with some of the leading social change organizations in the U.S., having led an international effort to build electric vehicle infrastructure for several major auto companies and as a senior advisor to the Working Families Organization and the Center for Working Families. She served as Co-Executive Director of both Citizen Engagement Laboratory and Energy Action Coalition and as State Director of the New Voters Project, where she helped register more than 130,000 young voters, facilitating one of the highest youth turnout rates in the country and providing the foundation for the historic youth strategies employed in the 2008 presidential election. She also led the largest youth gathering on global warming in U.S. history – POWER SHIFT 2009, a conference of more than 12,000 youth representing all 50 states which culminated in the single largest lobby day on Capitol Hill focused on global warming. POWER SHIFT has since spread to more than 25 countries, and the first Global Power Shift has since convened in Europe.
Jessy received her B.A. in Political Science from the University of Wisconsin-Madison.
She's been featured in Time Magazine, Glamour Magazine, The New York Times, Hardball with Chris Matthews, and Vanity Fair Magazine. In 2008, Rolling Stone Magazine named her one of the 100 agents of change in America.
Head of Campaigns
João is a Brazilian native who has settled in New York 5 years ago, after moving continents 3 times. He is currently Head of Campaigns at Purpose.
Since 2015, João has led the launch and implementation of Purpose Climate Lab's work in Brazil and India, while also overseeing a number of its global projects. In this time, João has supported the development and implementation of a number of campaigns, including City of Dreams, 100% Bihar, 100% UP, Help Delhi Breathe, FaithsforEarth, and 1.5ºC in the Rio Olympics, amongst others. These campaigns have engaged millions of people – from faith leaders like Desmond Tutu to Olympic athletes, users of public transport in São Paulo and rickshaw drivers in Varanasi. Combined, they’ve generated policy, market, and behavior changes in favor of tangible solutions to climate change and air pollution.
João brings 10 years of climate change expertise to Purpose. He combines expertise in technical issues related to climate change and its solutions, with deep strategic vision, creativity, cultural acumen, and experience in campaigning, policy-writing and the coordination of large, multi-stakeholder processes. In 2017, João had the honor of testifying to the United States Senate on the role of decentralized renewable energy for energy access.
Before Purpose, João held a variety of roles across Greenpeace in Brazil, the Netherlands, and the US. Along the way, he directed the Amazonas State Government Climate Center, where he was responsible for a number of initiatives, from coordinating the development of the state’s Environmental Services policy and participation at Rio+20 to organizing and participating in airborne law enforcement activities. One of João’s first jobs as a dive instructor led him to a dream job as an underwater and extreme sports videographer – something he looks forward to going back to when climate change is under control.
Chief Financial Officer
Jon Damon is the Chief Financial Officer at Purpose. He brings over 15 years of Corporate Finance and Strategy experience in the advertising, consulting, media, and technology industries. Jon oversees Purpose's Finance, Accounting, HR and Operations functions and works with the Leadership Team to drive growth, expand internationally and promote business performance.
Prior to joining Purpose, Jon was the Head of Finance and Accounting at AccountAbility, a consulting company specializing in sustainability and corporate responsibility.
Earlier in his career, Jon was the Director of Finance at SourceMedia, a business-to-business media company focused on the financial services industry. Jon holds a B.A. in Economics from the University of Rochester and an M.B.A in Finance from the Zicklin School of Business at Baruch College.
Outside of the office, Jon enjoys the outdoors, traveling, and reading.
Chief Technology Officer & Head of Product
Josh Hendler is Purpose's Chief Technology Officer & Head of Product. Josh joins Purpose after having worked at the intersection of social good and technology throughout his career. His sweet spot is technology leadership roles in politics, having served as the technology chief for the Democratic National Committee and Organizing for America. During the 2008 campaign, he was a consultant to the Obama campaign, managing technology for distributed organizing efforts. Most recently, Josh was the Chief Technology Officer at Hill+Knowlton Strategies, a global communications agency, where he led product and consulted with the Digital and Sustainability practice. Working across NGOs and startups, he has been at Rock the Vote, Jumo and Major League Baseball Advanced Media.
“My goal is to develop the next-generation of tools to empower people across the globe to build movements,” said Hendler. “Purpose is the place to do that. Its power lies in its incredible team—it’s a gathering place for world-changers, movement-makers and social entrepreneurs.”
Josh is a graduate of the Gallatin School at New York University. He lives in Brooklyn with his wife, son and two cats.
Senior Strategy Director
Laura joined Purpose as a Senior Strategy Director in 2019 with 15 years experience in corporate purpose, sustainability, CSR and brand campaigns. With a career that spans multiple global geographies, she brings strategic rigour, creative thinking and an international perspective to reimagining the ways that businesses and citizens can be a force for good in the world.
Before joining Purpose, Laura worked as an independent consultant and founded her own strategy and communications consultancy in New Delhi where she led a team that was responsible for developing CSR strategies and partnerships for major corporations including BG Group, Sterlite Technologies and Shahi Exports. She has developed purpose-led strategies for startups and nonprofits and has worked extensively with manufacturers, retailers and advocacy organisations in the fashion industry to prove the business case for investing in improved worker welfare and human rights.
In her previous avatar, Laura worked in some of the world’s top creative agencies including Wieden+Kennedy and M&C Saatchi where she led client relationships for Nike, Nokia, Unilever and Orange, as well as the UK Home Office, NHS and Transport for London.
Laura graduated from the University of Manchester with a B.A. in Linguistics and Social Anthropology and holds a Post-graduate Certificate in Sustainable Value Chains from the University of Cambridge.
When she’s not working, Laura likes nothing more than to be on the road adventuring to new places. If there’s a hike, cycle, run or swim involved, she’s there.