Purpose builds and supports movements to advance the fight for an open, just, and habitable world.

We use public mobilization and storytelling to help the leading organizations, activists, businesses, and philanthropies engaged in this fight, and we create campaigning labs and new initiatives that can shift policies and change public narratives when it matters most.

What We Do

Build labs that support movements

Mass participation and collective action can unlock big change. Our labs experiment to discover and amplify the best approaches.

Work with others

As a strategy consultancy and creative agency, we collaborate with progressive companies, nonprofits and philanthropies—helping them put purpose and participation at the core of what they do.

Create products

We develop new technology and digital platforms that enable people around the world to build their own power.

Our Values

Common Humanity

We believe in the fundamental equality of all human beings, and we only do work that strives to make human lives better.


We believe that lasting change doesn’t start at the top—it begins when everyday people, acting together, gain a sense of their own agency.

Pragmatic Idealism

We take the world as it is in order to help make it what it ought to be. We challenge power when we need to—but that’s not all we do. We proudly collaborate with the public and private sectors, old and new power, allies and adversaries—all with eyes wide open.