Purpose New York


Founded in 2009, Purpose New York serves as our headquarters.

Purpose’s New York office is based in Union Square, Manhattan.

We’d love to be in touch. Send us a note at weare@purpose.com

Meet our team
Jeremy Heimans Co-founder & Chief Executive Officer
Anne Keenan Managing Director, Strategy and Partnerships
Dan Shannon Managing Director
Jessy Tolkan Partner, Chief Campaigns Officer, and Executive Director of Purpose Labs
Jon Damon Chief Financial Officer
Mathew McDermid Head of Strategy
Joao Talocchi Head of Campaigns
Alexander Malave Executive Assistant
Annie Melia Marketing & Communications Manager
Annjolynn Cales Operations Manager
Betty Chan Head of Project Management
Breanne Rehley Senior Program Manager, Purpose Climate Lab
Catherine Addo Strategy Director
Chelsea Lipman Visual Designer & Creative Content Strategist, Purpose Climate Lab
Claudia Barcha Strategist
Colin Quinn Associate Creative Director & Copywriter
Edward Smith Controller
Emma McDonald Creative Director
Genesis Henriquez Visual Designer
Gissou Nia Senior Advisor
Hyde Yu Financial Analyst
Jackie Lam Human Resources & Talent Manager
Jessica McGhee Associate Design Director
Jill Rosamilia Digital Campaigner
Joshua Shin Junior Accountant
Juliana Uribe Villegas Founder and Executive Director of Movilizatorio, Purpose Peace Lab
Kaitlyn Kelly Project Manager
Kevin Mernin Associate Strategy Director
Lindsay Noyes Associate Director of Project Management
Madison Walsh Executive Assistant to the CEO
Meredith Saucier Business Development & Fundraising Manager
Mohini Narasimhan Strategist
Molly Cihak Strategist
Morgan Sendor Project Manager
Nadja Creavalle Project Manager
Prachi Rao Senior Strategist
Rebecca Christopher Associate Campaign Director
Sami Ehmed Accountant
Savannah O'Leary Head of Video, Associate Creative Director
Steven Bazarian Visual Designer
Tiernan Grehl Associate Director, Resourcing & Operations
Titania Veda Strategy Director

Jeremy Heimans

Co-founder & Chief Executive Officer

Jeremy Heimans is the co-founder and CEO of Purpose, a global organization headquartered in New York that builds and supports movements for a more open, just, and habitable world. Purpose has advised organizations such as the Bill and Melinda Gates Foundation, Google and UNICEF. He is co-founder of GetUp!, an Australian political organization with more members than all of Australia's political parties combined, and Avaaz, the world’s largest online citizens’ movement, now with nearly 50 million members worldwide. Heimans has been building movements since the age of 8 when, as a child activist in his native Australia, he ran media campaigns and lobbied leaders on issues like children's rights and nuclear non-proliferation. He is a recipient of the Ford Foundation's 75th anniversary Visionary Award for his work as a movement pioneer and he chaired the World Economic Forum’s Global Agenda Council on Civic Participation. 

Heimans has been named one of Fast Company’s Most Creative People in Business, The Guardian has named him as one of the ten most influential voices on sustainability in the US, and The Monthly has observed that Heimans “might be the most influential Australian in the world”. With Henry Timms, Jeremy is co-author of the 2018 bestseller “New Power”, praised by the New York Times’ David Brooks as “the best window I’ve seen into this new world” and by The Guardian as “a manual on how to navigate the 21st century”. The book is a finalist for the 2018 FT & McKinsey Business Book of the Year. Heimans and Timms’ thinking on new power has been featured as the Big Idea in Harvard Business Review, as one of CNN’s “ideas to change the world” and Jeremy’s TED talk on the topic has been viewed more than 1.4 million times.

Heimans has been a keynote speaker at venues such as the World Economic Forum at Davos, TED, the Aspen Institute Ideas Festival, the RSA, Chatham House, the United Nations, Blair House, The Economist, Big Rethink, The Guardian Activate and Social Media Week.

Jeremy was educated at Harvard University and the University of Sydney, and began his career with the strategy consultants McKinsey & Company. He lives in New York.

Anne Keenan

Managing Director, Strategy and Partnerships

Anne Keenan is Managing Director, Strategy and Partnerships and a member of the Executive team. She brings nearly twenty years of digital marketing and advocacy expertise to Purpose’s partners, with experience at both progressive advocacy organizations like Planned Parenthood and creative agencies including iCrossing. As a strategist, Anne loves that she gets to solve problems for a living—starting with bringing a strategic lens to Purpose's social impact mandate.

At Purpose, Anne leads teams to meet strategy, campaign, and branding challenges for clients, and works to build our partnerships across the company. With a passion for health and healthcare, she chairs the Public Health practice at Purpose, working to build expertise in the issue, and connect clients across sectors.

Anne’s nonprofit experience includes serving as the Director of Online Content and New Media Strategy at Planned Parenthood Federation of America, overseeing online content, strategy and implementation for the organization. In this role, Anne doubled the organization’s number of social media supporters through social media and content strategy, expanded its Spanish-language visitors, and coordinated messages across Planned Parenthood’s 90 affiliates. She also worked at Planned Parenthood of New York City (PPNYC), building the organization’s grassroots organizing program, planning and implementing large-scale marketing campaigns, and serving as the Director of PPNYC’s electoral organization.

On the agency side, Anne was the SVP of Strategy for Hearst’s iCrossing, a full-service digital marketing agency. She built integrated, cross-channel digital programs for healthcare, retail, finance, and publishing clients, including Voya, Bernstein, Hearst Magazines, and BlueCross BlueShield. In this role, she was responsible for strategy in the East and Central regions, as well as the agency’s social media practice. Anne’s previous agency experience included Brodeur Partners, and EchoDitto. At these firms, she worked with clients including Feeding America, Iraq and Afghanistan Veterans of America, American Cancer Society, and National Academy Foundation to develop digital and web strategy that engaged their supporters.

Anne graduated summa cum laude from Smith College and lives in Brooklyn. She is a member of the Board of Directors for the New York Civil Liberties Union (NYCLU), and a former board member and chair of the New York Abortion Access Fund (NYAAF) and the Eastern Massachusetts (EMA) Fund. 


Dan Shannon

Managing Director

As Purpose’s Managing Director, Dan Shannon oversees our Agency work, collaborating with mission-driven organizations to design and implement strategies and campaigns aimed at mobilizing people to take action and create meaningful change. With a background in non-profit campaigns, communications, and organizing, Dan has lead projects with US-based civil rights organizations including the ACLU and Anti-Defamation League, as well as INGOs focused on global poverty and human rights including UNICEF and the Bill & Melinda Gates Foundation.

Before joining Purpose in 2011, Dan spent 10 years leading campaigns and organizing for People for the Ethical Treatment of Animals. While there, Dan lead the development of peta2, PETA’s youth arm with more than a million social media followers and 300 affiliated campus organizations. As a national spokesperson, he appeared regularly in national publications and news programs including the New York Times, Washington Post, CNN, MSNBC, and Fox News.

Dan graduated Phi Beta Kappa and with honors from Wesleyan University, receiving a B.A. in English Literature.

When he’s not at Purpose, Dan lives in Brooklyn with his daughter and wife, with whom he’s co-authored two vegan cookbooks. This solar system’s yellow sun gives him a wide range of super-powers.

Jessy Tolkan

Partner, Chief Campaigns Officer, and Executive Director of Purpose Labs

Jessy is a Partner, Chief Campaigns Officer and Executive Director of Purpose Labs. Jessy has spent more than 15 years building people-powered movements. From climate change to voting rights to women's leadership, she has specialized in unlocking new strategies and approaches to creating transformative and lasting change.

Jessy has consulted with some of the leading social change organizations in the U.S., having led an international effort to build electric vehicle infrastructure for several major auto companies and as a senior advisor to the Working Families Organization and the Center for Working Families. She served as Co-Executive Director of both Citizen Engagement Laboratory and Energy Action Coalition and as State Director of the New Voters Project, where she helped register more than 130,000 young voters, facilitating one of the highest youth turnout rates in the country and providing the foundation for the historic youth strategies employed in the 2008 presidential election. She also led the largest youth gathering on global warming in U.S. history – POWER SHIFT 2009, a conference of more than 12,000 youth representing all 50 states which culminated in the single largest lobby day on Capitol Hill focused on global warming. POWER SHIFT has since spread to more than 25 countries, and the first Global Power Shift has since convened in Europe.

Jessy received her B.A. in Political Science from the University of Wisconsin-Madison.

She's been featured in Time Magazine, Glamour Magazine, The New York Times, Hardball with Chris Matthews, and Vanity Fair Magazine. In 2008, Rolling Stone Magazine named her one of the 100 agents of change in America.

Jon Damon

Chief Financial Officer

Jon Damon is the Chief Financial Officer at Purpose. He brings over 15 years of Corporate Finance and Strategy experience in the advertising, consulting, media, and technology industries. Jon oversees Purpose's Finance, Accounting, HR and Operations functions and works with the Leadership Team to drive growth, expand internationally and promote business performance. 

Prior to joining Purpose, Jon was the Head of Finance and Accounting at AccountAbility, a consulting company specializing in sustainability and corporate responsibility. 

Earlier in his career, Jon was the Director of Finance at SourceMedia, a business-to-business media company focused on the financial services industry. Jon holds a B.A. in Economics from the University of Rochester and an M.B.A in Finance from the Zicklin School of Business at Baruch College.

Outside of the office, Jon enjoys the outdoors, traveling, and reading.  

Mathew McDermid

Head of Strategy

Mat comes to Purpose with a unique mix of strategy expertise: from war-zone conflicts, to climate change regulatory frameworks, to corporate sustainability strategy, he now joins the world of movements and social change.
Hailing from GreenOrder, a pioneering sustainability strategy firm, Mat helped a major utility work through the predicament of an industry being disrupted, and advised a major apparel and footwear brand on carbon and climate leadership.  
His career began with the Australian Foreign Service focused on intelligence and security: working daily with local officials on his posting to Baghdad, Iraq, then on the Afghanistan desk, it was a quintessentially formative experience.  At Booz & Company’s public sector practice, it was a Department of Climate Change project that nudged his career trajectory towards the environment and our place within it.  It also nudged him across an ocean and a continent to pursue his Masters in environment and energy policy - but really, the bigger draw was his then-girlfriend, now wife (they met trekking in Nepal, of all places).
Educated at New York University and The University of Queensland, Mat is an amateur woodworker, photographer, and architecture enthusiast; loves a good rock climbing problem; and always enjoys the cultural exchange of Aussie-isms and Ken Burns documentaries.

Joao Talocchi

Head of Campaigns

João is a Brazilian native who has settled in New York 5 years ago, after moving continents 3 times. He is currently Head of Campaigns at Purpose.

Since 2015, João has led the launch and implementation of Purpose Climate Lab's work in Brazil and India, while also overseeing a number of its global projects. In this time, João has supported the development and implementation of a number of campaigns, including City of Dreams, 100% Bihar, 100% UP, Help Delhi Breathe, FaithsforEarth, and 1.5ºC in the Rio Olympics, amongst others. These campaigns have engaged millions of people – from faith leaders like Desmond Tutu to Olympic athletes, users of public transport in São Paulo and rickshaw drivers in Varanasi. Combined, they’ve generated policy, market, and behavior changes in favor of tangible solutions to climate change and air pollution.

João brings 10 years of climate change expertise to Purpose. He combines expertise in technical issues related to climate change and its solutions, with deep strategic vision, creativity, cultural acumen, and experience in campaigning, policy-writing and the coordination of large, multi-stakeholder processes. In 2017, João had the honor of testifying to the United States Senate on the role of decentralized renewable energy for energy access. 

Before Purpose, João held a variety of roles across Greenpeace in Brazil, the Netherlands, and the US. Along the way, he directed the Amazonas State Government Climate Center, where he was responsible for a number of initiatives, from coordinating the development of the state’s Environmental Services policy and participation at Rio+20 to organizing and participating in airborne law enforcement activities. One of João’s first jobs as a dive instructor led him to a dream job as an underwater and extreme sports videographer – something he looks forward to going back to when climate change is under control. 



Alexander Malave

Executive Assistant

Alexander is Executive Assistant to the Managing Director and Head of Strategy. With a passion for spreading kindness and helping others, he directly translates this into his work. 

Alexander has volunteered with The Trevor Project as a Lifeline Counselor for the last two years.  They deal specifically with issues surrounding suicide prevention and crisis intervention for LGBTQ+ youth.  Having always been interested in mental health, he is determined to be more involved within the community and make an impact that could change people's lives for the better.  He looks forward to many more years of participation and growth in these endeavors.

For three years, Alexander worked directly with the CEO and VP of Marketing for an international medical device company where he honed his skills on providing executive, operations, and administrative support.  He was responsible for leading their U.S. office and team while managing and building their presence in this country.  He took the lead on planning and executing a variety of events and presentations that would increase the company’s profile at national conventions.

Outside of the office, Alex is most likely chasing the sun, looking for any opportunity to lay in the grass and listen to music. 

Annie Melia

Marketing & Communications Manager

Annie is the Marketing & Communications Manager at Purpose.  Before her time at Purpose, Annie worked on President Obama's successful 2012 campaign in New Hampshire (where she also contributed to the first all-female state delegation in history!) She also worked with the FDNY’s non-profit, the FDNY Foundation, as well as their Counseling Services Unit. After her time with the Fire Department, Annie came to Purpose to help put out more figurative fires in the social justice sphere.

Annie graduated with honors from Providence College, majoring in Sociology and Writing. When she is not focusing on social issues, Annie may be found fostering baby kittens, dancing, or doing puzzles, but is more often relentlessly trying to find ways to incorporate cat puns into social justice campaigns.

Annjolynn Cales

Operations Manager

Annjolynn is Purpose's Operations Manager. In addition to being a wizard of calendar management, she is a people person and enjoys greeting everyone who visits our New York office, never letting anyone walk through the door without a warm welcome and a smile.

Annjolynn joins Purpose with an extensive non-profit theater management background. She is a proud alumni of the University of Buffalo with a B.F.A in Theatre Performance and trainee of The Peoples Improv Theatre — performing throughout NYC with her all-female improv troupe PUNCH! She's also the proud creator of a recurring benefit show, Battlestar Girlactica.

A true nuyorican, Annjolynn loves the city she was born and raised in. She lives the New Yorker motto: "Be there for your neighbor, and for all the other nonsense out there, just 'Fughettaboutit'!" After work, Annjolynn enjoys her commutes back to Staten Island, eating cheese, and discussing cosmology and astrological signs. Her sun sign is Scorpio, how about yours?

Betty Chan

Head of Project Management

Betty is the Head of Project Management at Purpose, overseeing a team of stellar project managers and developing methods that address both human and material needs on our projects. She is the go-to person for making sure goals are clear, promises are kept, and that everyone happily reaches the finish line.


Prior to joining Purpose, Betty journeyed her way through focus groups, digital design, front-end coding, and ultimately, project management. She thrives at large-scale digital builds and intricate campaigns that connect organizations with their communities, including Bike New York, Alvin Ailey, March of Dimes, and UN Environment. She's also an active contributor in the project management community as a speaker and moderator.


After 6pm, you’ll often find Betty surrounded by boxing bags practicing her slip-hook-cross. However, her credibility as a fitness nut is often questioned due to her frequent consumption of fried chicken.  


Betty graduated from Babson College with a B.S. in Business Management and Marketing. 

Breanne Rehley

Senior Program Manager, Purpose Climate Lab

As Senior Program Manager for the Purpose Climate Lab, Breanne Rehley brings together her strong organizational and project management skills, her passion for social good, and her background in development and communications to support the Lab’s fundraising, communications, and internal processes.

Breanne has extensive experience in marketing and resource development for nonprofit organizations, most recently serving as the Communications and Development Coordinator at the New York County Lawyers Association. Previous to that she worked at Center for Science in the Public Interest and the Aga Khan Foundation in DC. 

She has a passion for writing and editing, marketing, and design and received an MS in Digital Publishing from NYU School of Professional Studies in May 2016. Although she attended NYU for grad school, she is a Tarheel through-and-through: She graduated from the University of North Carolina at Chapel Hill with degrees in Biology and English and a minor in Chemistry. 

In her spare time, Breanne loves to travel, read, cook, hike, explore NYC, and make friends with other people’s pets.

Catherine Addo

Strategy Director

Catherine is a Strategy Director who flourishes in roles fusing strategy, creative work, and communication. At Purpose, Catherine contributes her strategic sensibility to projects involving identity and messaging, public engagement campaigns, and Purpose’s increasing initiatives in the criminal justice space. Catherine sits on Purpose’s Civil Rights, Identity, & Democracy issue area team, and is a founding member of Purpose’s Equity Team, leading the company in prioritizing racial sensitivity and inclusivity in its workplace and work product. 

Catherine joined Purpose after eight years in the music industry, where she racked up challenging and eventful experiences like marketing projects for high-profile performers, representing songwriters' copyrights through a range of creative endeavors, and conceptualizing campaigns for artist-brand partnerships. In 2012, Catherine thrived when recruited to establish the marketing department for a young music company. She created the firm's brand assets, developed its voice and communications framework, and identified its partnership outreach priorities to establish the company’s brand.

Outside of the office, Catherine occasionally works as a graphic designer and branding consultant. Recreationally, she enjoys pursuing any bit of creative escape, including practicing French, vocal technique, bass guitar, writing, or exploring her Brooklyn neighborhood with her family in tow. She is a graduate of New York University. 

Chelsea Lipman

Visual Designer & Creative Content Strategist, Purpose Climate Lab

Here at the Purpose Climate Lab, Chelsea works at the intersection of strategy and creative application. With her design degree, background in experiential advertising and knowledge of policy and planning, she develops creative tactics which energize climate action throughout Europe, India and East Africa.


Prior to Purpose, Chelsea worked for the Times Square Alliance where she explored the intersection of design, civic programming and placemaking. In 2017, she founded I Scream!, a philanthropic ice cream kiosk which motivated Times Square's 330,000 daily visitors to remake the world. She doesn't mind telling you that I Scream! recently won a Downtown Achievement Award of Excellence. And the Village Voice won't mind telling you that I Scream! was "the most exciting thing to happen in Times Square since the Clash destroyed it at Bond's in 1981."


Outside of Purpose, Chelsea enjoys cycling through U.S. states she hasn't yet visited, listening to live jazz and exploring various artist spaces and museums.

Claudia Barcha


Claudia is a Strategist at Purpose who brings her experience in communication and storytelling to bridge differences between communities, explain complicated concepts, transform people's mindsets and enhance teamwork within organizations. 

Along her career development in Colombia, she had the opportunity to work with farmers communities from a multinational organization’s perspective. She implemented design research methodologies in the field and inside the company that resulted in the design of services, communication campaigns and products to improve the user experience and perception of the brand. More recently, she moved to New York and had the opportunity to work on projects that sit at the intersection of service, business and UX design. These have included diverse challenges around healthcare, post-incarceration services, and data safety. 

Claudia holds a Master in Strategic Design and Management from Parsons and a Bachelor in Design with an emphasis on communication from Los Andes University in Colombia.

She's passionate about human behavior, learning from stories and traveling. Depending on the time of the day you will find her cooking, reading or dancing around.

Colin Quinn

Associate Creative Director & Copywriter

Colin works on the creative team at Purpose, where he is able to combine his lifelong passion for writing with his equally lifelong drive to make the world in a better, friendlier place.

He grew up in the Blue Ridge Mountains of Virginia and studied journalism at the University of Richmond before spending several years teaching English as a foreign language in Mexico, Peru, Brazil, Japan and the Middle East. During that time, he learned a lot about communication, as well as just how silly the English language can be. In 2008, he returned to the U.S. to attend VCU’s Brandcenter, with a focus on copywriting.

After grad school, Colin spent the next 10 or so years working at creative agencies such as Ogilvy & Mather, Grey NY, BooneOakley and gyro, writing for clients such as Ally Bank, the Charlotte Hornets, Canon, Fujifilm, Siemens, Frontier Airlines, Crown Royal and Joe Torre’s Safe at Home Foundation. Colin joined Purpose in 2018 and is excited to work on social movements and issue spaces that matter to him, and the planet.

When Colin is not working, he’s traveling, writing about traveling, hiking, volunteering and eating his way around NYC.

Edward Smith


As the Controller at Purpose, Edward Smith helps manage the Finance and Accounting functions.

Prior to joining Purpose, Edward spent over a decade working in a range of Finance roles, most recently as Accounting Manager at Avenues: The World School, an international system of private schools for pre-K-12th grades.

Earlier in his career, Edward was a Senior Analyst, then Delivery Lead in Project Accounting at National Australia Bank, the largest business bank in Australia. Prior to this, Edward was Corporate Accountant at IRESS Limited, a leading supplier of innovative technology solutions for financial markets, after starting as a Graduate Accountant in Business Services at Grant Thornton. Edward holds a Bachelor of Commerce from the University of Melbourne and is a qualified Chartered Accountant. Edward also used to sing opera professionally in his native Australia, before he and his wife moved to the Big Apple.

Outside of the office, Edward enjoys sports, movies, Broadway shows and singing bass in his pop a-cappella group, Crosstown Vocal.

Emma McDonald

Creative Director

After growing up in upstate New York in the Carousel Capital of the world, Emma took the only
logical next step and moved to Brooklyn to study Art Direction at Pratt Institute. Upon graduating,
she gained experience at leading establishments such as Eyebeam, PAPER Magazine, BBDO,
LBi, and MRY. In 2012, she left the advertising world to focus on work around social change at
Matter Unlimited. A year or so later she was joining the team here at Purpose. She's incredibly
excited to be a part of a mission-driven team with people who care so deeply about the work they're

Emma has done everything from hand-crafted typography, to packaging, to digital design. As Creative Director and a designer, her strength lies in blending detail-oriented craftsmanship with optimal user experience. In the past, she has created work for clients like the Clinton Global Initiative, Mark Rockefeller, GE, Speedo, Neutrogena, and Johnson & Johnson.

When Emma's not actively designing, she's playing volleyball, scavenging for Rice Krispie Treats,
or obsessing over her dog, Frankie.

Genesis Henriquez

Visual Designer

Genesis works on the Creative Team at Purpose. As a visual designer, she expertly combines her digital, print and branding experience, alongside her passion for social impact design to create smart and compelling visuals for every project she’s assigned.

Before joining Purpose, Genesis was an in-house designer at Voto Latino, a civic media organization based in Washington D.C. Her work played an important role in increasing voter registration among millennials during the 2016-17 election cycle and beyond. Before Voto Latino, Genesis received her Bachelor of Arts in Graphic Design from the University of Maryland, College Park.

When she’s not designing, Genesis can be found exploring the city, reading books from her ever-growing list and testing out new sheet masks.

Gissou Nia

Senior Advisor

Gissou Nia is a human rights lawyer with a passion for world politics, social good and solutions for global displacement. 

Before her most recent posting, Gissou served as the Executive Director of the Iran Human Rights Documentation Center and the Deputy Director of the International Campaign for Human Rights in Iran. Gissou also works on war crimes and crimes against humanity trials at the International Criminal Tribunal for the former Yugoslavia (ICTY) and the International Criminal Court (ICC) in The Hague, The Netherlands. She lectures and publishes widely on human rights developments in the Middle East and North Africa, as well as the rule of law in post-conflict and transitional societies.

Gissou is a producer on Checkmate, a documentary film series about prisoners of conscience around the world, a selection of which premiered at the Oslo Freedom Forum in Norway. Her work has been published and featured on CNN, Forbes, NPR, Foreign Policy, Al Jazeera, The Guardian and other major media outlets.

Hyde Yu

Financial Analyst

At Purpose, Hyde strives to the goal of doing good and doing well. As a financial analyst, Hyde advises on financial and operational decisions to effectively allow Purpose to build ecosystems and deliver the most impact.

Before joining Purpose, Hyde worked in operations and finance roles at organizations across many industries, including nonprofit, art, technology and consulting. Through these diverse roles, Hyde has used his financial acumen and oversight to contribute to the overall success of the organization.

Away from his Excel reports, Hyde is probably hiking, exploring exhibits throughout the city, or eating street food.

Jackie Lam

Human Resources & Talent Manager

As the Human Resources and Talent Manager at Purpose, Jackie brings not only her expertise in HR best practices and high-volume recruitment but her passion for community-building to the People, Culture and Operations Team. Together with the PC&O team, Jackie refines the onboarding process, crafts HR policies and supports the HR and Talent functions across the Purpose globe. Currently, Jackie serves as the co-chair of the Equity Team at Purpose where she devotes her energy to building a diverse, equitable and inclusive work culture.

Jackie received her B.A. from Hollins University in Business and Psychology. Prior to joining Purpose, Jackie worked in both the urban and higher education sectors for a few years as an HR and Talent expert. While working at a local charter school, she developed her skills in finding the right person for the right job, and brought in top-level talent to educate and inspire disadvantaged youth. Jackie was also the co-chair of the Diversity, Equity and Inclusion (DEI) Team, where she helped craft the DEI mission and ensured all school policies were transparent and equitable.

Jackie grew up in Hong Kong and moved to New York City after college. New York City has become her second home and favorite city - but please don’t tell this to her family and friends in Hong Kong. Outside of work, Jackie loves traveling, meeting new people and going on food adventures around the city.

Jessica McGhee

Associate Design Director

As an Associate Design Director at Purpose, Jessica brings together creative expertise and a passion for social impact design. With a diverse design background that includes branding, digital, environmental, and packaging, Jessica delivers compelling creative that is both conceptually and technically considered.

Prior to joining Purpose, Jessica spent nearly 4 years at dc3, a Brooklyn-based branding agency where she developed creative for clients such as Nikon, Verizon and Pfizer. She also worked at CreateHere, a nonprofit focused on civic engagement initiatives. While there, Jessica created compelling graphics for numerous campaigns driven by social issues pertaining to crime, education, arts funding and revitalizing local businesses.

Jessica received her BFA for graphic design at the University of Tennessee at Chattanooga. When she’s not at Purpose, she can be found trying to keep her plants alive, enjoying live music, and eating tacos.

Jill Rosamilia

Digital Campaigner

As a campaigner at Purpose, Jill brings together her experience in content strategy and digital advocacy with a passion for shifting the way people connect with marginalized communities. She believes the key to unlocking empathy is through creating disruptive campaigns that are dripping with authenticity and real stories.

Before joining Purpose, Jill led digital strategy at the Cerebral Palsy Foundation (CPF), spearheading campaigns rooted in inclusion, healthcare, tech, accessibility, and advocacy. For Giving Tuesday and End of Year fundraising campaigns, Jill tapped into digital story-telling tactics and Facebook Fundraising tools to redefine campaign tactics and exponentially surpass revenue targets. In 2019, Jill was awarded a Webby Honoree for her work on Zach Anner & The Quest for the Rainbow Bagel, aimed at building awareness around NYC’s inaccessible transportation system. Prior to CPF, Jill managed the production of AAC (Augmentative and Alternative Communication) apps for children that have difficulties communicating through speech.

Jill graduated from Lafayette College with a B.A. in International Affairs and Film & Media.

Outside of the office, Jill enjoys live music, biking around the city, finding small nooks to curl into, being a gaunt (gay aunt), and helping put-on queer events.

Person posing agency photo

Joshua Shin

Junior Accountant

As the Junior Accountant at Purpose, Joshua is hands on with the day to day accounting operations at Purpose and is deeply involved with both external and internal vendor relationships.

Prior to working at Purpose, Joshua has spent time at private, public, for profit and non-profit companies and has gained years of experience with different accounting duties. He enjoys using his accounting expertise to support Purpose's overall goal of an open, just and habitable world. 

Joshua holds a Bachelor's of Science in Finance from the University of Colorado and hopes to pursue another Bachelor's degree in Surf Science. Outside of the office, Joshua likes to explore all of New York City & the beaches, research the perfect recipes and make an occasional appearance at his local gym.

Juliana Uribe Villegas

Founder and Executive Director of Movilizatorio, Purpose Peace Lab

Juliana lives at the intersection of social innovation, international relations and digital strategy as Founder and Executive Director of Movilizatorio, Purpose Peace Lab. She is passionate about the opportunity new technologies can offer modern society, and about transferring innovations with high social impact to Latin America.


Movilizatorio , the citizen engagement and social innovation Lab she leads, is a space for experimentation, creation and implementation of initiatives on citizen empowerment, leadership and collective work. At Movilizatorio, Juliana and her team combine strategy, creativity, and technology to solve social problems.


One of the platforms Movilizatorio launched, El Avispero allows citizens to create campaigns, and map peacebuilding initiatives in Colombia, reaching more than 38,000 members in the first six months. El Avispero won the Tuner Prize on Social Transformation, awarded by the Peace Nobel Prize Laureates Secretariat.


Juliana is also a co-founder of Escala, an organization that improves educational access. 


Before becoming an entrepreneur, Juliana developed extensive experience in government and consulting in developing countries. She served as Senior Strategist at Purpose, Vice President of FTI Consulting, International Relations Director for the City of Bogota and Marketing Director at ProColombia.


Noted for her work as social entrepreneur, Juliana was named one of the 20 Most Inspiring Women in Colombia by Semana, one of Colombia’s most distinguished and influential political magazines.


Juliana received her Master´s in Public Administration from the Harvard Kennedy School of Government. She holds a B.A. in Economics from the Universidad de los Andes and a Cum Laude Master in International Business from the University of Barcelona.

Kaitlyn Kelly

Project Manager

As a Project Manager at Purpose, Kaitlyn leverages her expertise in strategic account management and client partnership to help elevate and drive movements for social good. In her role, Kaitlyn is passionate about facilitating strong relationships, creating clear channels of communication and finding creative solutions to ensure successful delivery of impactful strategies and campaigns.

Kaitlyn brings extensive experience in account and client services roles at advertising agencies large and small, having supported clients across a diverse array of categories spanning consumer electronics, healthcare, retail, packaged goods and B2B. More recently, she shifted her focus toward purpose-driven work at agency OBERLAND, where she worked directly with nonprofit development and major fundraising teams to develop and execute brand strategies, communications plans and creative campaigns for organizations like The Nature Conservancy, No Kid Hungry, the Edna McConnell Clark Foundation and Nurse Family Partnership.

Kaitlyn holds a B.A. in English and Psychology from New York University. Outside of work, she loves enjoying live music, cooking, exploring the outdoors, and scaring her parents with solo travel to places that her friends have trouble placing on a map (most recently, Azerbaijan).

Kevin Mernin

Associate Strategy Director

Kevin is a Senior Strategist at Purpose. He brings together experience in brand, digital, and social strategies and a passion for healthcare reform that will improve the standard of living for those living with chronic illnesses. He has worked on developing re-brand strategies for March of Dimes and the American Foundation for Suicide and Prevention’s Out of Darkness campaign. 

Prior to Purpose, Kevin was a strategist with Wunderman New York where he helped reposition Miracle-Ear, a large hearing aid supplier, to eliminate the stigma consumers feel when wearing devices. He also helped developed Net Generation, a youth brand and program for the US Tennis Association. He also worked on integrated digital strategies for clients like Coca-Cola and United Airlines. 

Hailing from Virginia, Kevin attended Virginia Commonwealth University’s Brandcenter where he received a M.S. in Business Communications Strategy and the University of Virginia where he received a B.A. in Sociology.

Lindsay Noyes

Associate Director of Project Management

Lindsay is Associate Director of Project Management and joins Purpose after a notable career in advertising and entertainment. Having worked on the most viral commercial yet, Turkish Airlines’ Kobe vs. Messi: The Selfie Shootout, producing websites for Academy Award-winning films and best-selling video games, and managing intensive pitch work, she knows how to run projects successfully and keep teams energized. She leads from her heart and feels strongly that there’s no such thing as a good meeting without laughter.


Lindsay has dual bachelor's degrees in advertising communications and behavioral psychology from the University of New Mexico and attended the San Francisco Academy of Art master's program. In her role at Purpose, she proactively communicates with clients and internal teams, maintains budgets, creates work plans, produces digital experiences, interfaces with vendors, and finds solutions to tough problems. For her, team satisfaction and project success are always top of mind.

Outside of Purpose, Lindsay advocates for women’s health by supporting and fundraising for reproductive rights groups. In addition to reproductive freedom, she also loves talking about crime dramas, margaritas, and her lovable cat, Jack.

Madison Walsh

Executive Assistant to the CEO

Maddie brings her organizational super powers, expertise in people, and past experience as a middle school teacher to the role of providing unwavering support and positivity to Purpose’s CEO. She aims to connect people, build systems, and manage projects in a way that maximizes efficiency and impact for the greater Purpose team and our work.

Before joining Purpose, Maddie worked in the education sector as a teacher and instructional coach. She began her career with Teach for America in the Mississippi Delta, where she learned about the power of community and gained a deeper understanding of the inequities that impact our country. Following that experience, she continued her work in education as a teacher and instructional coach at a charter school in Nashville, TN. At the same time, she co-founded Girls Write the World, a girls-only summer writing and youth development program for high school students, which aims to provide a safe space for female creativity and empowerment. Each of these experiences has widened her worldview, strengthened her leadership skills, and increased her desire to effect positive change.

Maddie graduated from the College of the Holy Cross with a BA in Economics and Peace & Conflict Studies.

Outside of the office, Maddie can often be found addressing envelopes for her friends’ weddings, exploring national parks, or reading young adult literature recommended by a former student.

Meredith Saucier

Business Development & Fundraising Manager

As the Business Development & Fundraising Manager at Purpose, Meredith helps to build partnerships that tap public mobilization and storytelling to foster political and social impact.  

Prior to joining Purpose, Meredith developed cross-cultural exchange and education programs at the Institute of International Education. She specialized in designing initiatives in the Middle East and North Africa and Sub-Saharan Africa, such as Harnessing Innovation through Virtual Exchange (HIVE) which links students in Egypt, Lebanon, Morocco, and Palestine with their U.S. peers to explore STEM subjects. She is most proud of her work developing PEER, an online hub that connects displaced Syrian students to scholarships, online education, and language learning resources.

Meredith has consulted with Qatar Foundation International and volunteered with several human rights organizations in Morocco. She was a Program and Research Fellow for the Nanubhai Education Foundation in India where she helped design a scholarship program and researched the role of schools in the wake of communal violence. 

In her free time, Meredith loves walking around Prospect Park, collecting old things for a future antique store, and taking many weeks to finish puzzles. She has her BFA from the School of Visual Arts and MA from Columbia University.

Mohini Narasimhan


Mohini Narasimhan is a Strategist at Purpose, where she leverages her background which spans industries. She’s previously worked in university-level research, education advocacy and on projects born out of design-thinking and ethnography. Now, inspired and energized by new challenges, she is excited to deliver insights informed by her broad range of experiences.  

Mohini graduated from the University of Southern California with a B.A. in International Relations. 

A California native, Mohini already misses her daily routines of surfing and reading in her hammock. In her spare time, she enjoys making her own earrings and seeing $5 movies on Tuesdays (at any AMC theater)! 

Molly Cihak


Molly is a Strategist at Purpose who brings experience in brand strategy and customer loyalty to help brands engage their consumers to create meaningful change in the world. Since joining Purpose, she has developed a brand strategy for Education Cannot and designed an accelerator program for Unilever to help 8 of their brands develop brand purpose rooted in social impact.

Prior to coming to Purpose, Molly was a strategist at several brand consultancies, including Siegel + Gale and Joe Smith, where she focused on brand positioning, brand purpose development, customer experience strategy, and loyalty programming. In the past, she has worked with brands such as American Express, Chick-fil-A, Hilton and SAP.

Originally from Virginia, Molly attended Virginia Commonwealth University’s Brandcenter where she received a M.S. in Creative Brand Management and Virginia Tech, where she received a B.S. in Marketing Management.

In her free time, Molly enjoys cheering on Hokie football and hiking her way through all the National Parks. 

Morgan Sendor

Project Manager

As a Project Manager at Purpose, Morgan brings her calm and humor to every assignment, and looks to create social good through well-run projects. 

Prior to Purpose, Morgan worked at the aptly named Ideas On Purpose (IOP), where she honed her account management, organization skills and ability to put out fires as a project manager with clients of all sizes. She also organized the inaugural rounds of the IOP’s pro bono initiative, Brand New Brand!. 

When not thinking about making projects their best and how to better organize all of those folders, Morgan is considering her next meal, hoarding craft supplies that she may or may not use one day and attempting to stay up-to-date on the sustainable fashion world.

Nadja Creavalle

Project Manager

Nadja is a Project Manager at Purpose working on the People, Culture, and Operations team where she plans and execute projects, ensuring that projects are delivered on time, within scope, and on budget. Nadja’s daily mantra is: “Happy client, happy team, happy life.”  

Nadja received a B.A. from Hunter College in Urban Studies, where she was a two-time Model UN participant. Prior to joining Purpose, Nadja worked in strategic account management and internal operations at a digital marketing agency focusing on travel and hospitality.

Outside of the office, Nadja enjoys collecting cookbooks (and occasionally whipping up something delicious), buying more books than she can read, and discovering new places—at home and abroad. 

Prachi Rao headshot photo

Prachi Rao

Senior Strategist

Prachi is a Senior Strategist at Purpose and an experienced organizer who has developed compelling campaigns and creative mobilizations, which have been featured in national publications like the New York Times, to help solve society’s most pressing issues.

Before joining Purpose, Prachi worked for Amnesty International where she led Amnesty’s Innovation Lab working at the intersection of technology, human rights and participation. Prachi helped design their lean impact accelerator which was tasked with scaling and testing new ideas. Prior to that, Prachi worked as a community organizer at Amnesty focusing on refugee and migrant rights. She led Amnesty’s family detention organizing strategy in Berks, Pennsylvania which resulted in the release of the four remaining "Castro" families (Castro v. DHS) who had been detained for more than 600 days.

Prior to Amnesty, Prachi worked at the Women's Environment & Development Organization, a global women's advocacy organization, to ensure women's voices were represented in the UN climate change negotiations, particularly in the lead up to the Paris Climate Summit. Prachi managed the Women Delegates Fund, a capacity building fund, at five UNFCCC meetings for a network of over 300 women delegates from 50 countries. At COP21, Prachi was named as one of the women on the frontlines of the climate debate by Cosmopolitan Magazine.

Over the past eight years, Prachi has also worked and volunteered with a variety of non-governmental and grassroots organizations including Peace Women, Amnesty International Australia, the Starlight Foundation, Jeans for Genes and Oaktree.

Prachi, originally from Australia, holds a Bachelor of Laws, with a major in international human rights law, and a Bachelor of Arts (Politics). In her spare time, Prachi loves to eat her way through New York City.

Rebecca Christopher

Associate Campaign Director

Rebecca works as an Associate Campaign Director at Purpose, focused on areas of public advocacy and worker protection. Previously, she worked in progressive politics in America for the past decade, developing creative and messaging across Barack Obama's two presidential elections, an inaugural committee, and a variety of midterms. As a senior writer, she has contributed to developing and interpreting key voices including President Obama, Vice President Biden, and First Lady Michelle Obama. As the creative lead at the Democratic National Committee, she worked to develop the Democrats’ brand, launched and managed the online store, led the Design and Video teams, and managed the digital launch and incubation of the 2016 Convention. She separately managed the launch of Enroll America’s Get Covered America campaign and has lectured on the role of digital voice and branding in politics at George Washington University. She has collected over 600 pug pins on Pinterest.

Sami Ehmed


As a staff Accountant, Sami Ehmed helps maintain the financial records for Purpose's international entities. His mission is to help project teams to easily manage their finances, so that they can execute their campaigns to full effect. He enjoys approaching new problems with creative and practical solutions.
Sami graduated from CUNY Baruch College with a BBA in Accountancy, and a double minor in Business Law and Graphic Communications.
Prior to starting at Purpose, Sami worked as a Loan officer, and financial counselor at a credit union. He took great pride in the credit union’s focus on helpful, and financially supportive services in an industry plagued by predatory practices. He brings his member services experience to Purpose to help create a healthy financial environment for all.
When he isn’t crunching numbers in the office, he likes to explore art exhibitions and pop-ups, and take part in whatever crazy new adventures are invented up next. Other days though, he likes to just lay down and binge through the newest show or documentary.

Savannah O'Leary

Head of Video, Associate Creative Director

Savannah is the Head of Video and Associate Creative Director at Purpose, where she produces and directs in-house videos across Purpose's issue areas, pursuing her passion for innovative, mixed-media approaches and exceptional stories. She loves that her job entails teaming up with producers, animators, cinematographers and editors from all over the country.  

Formerly, she was a Multimedia Producer at HuffPost, where she gained experience as a video journalist and eventually joined the newsroom's experimental storytelling unit. There, she produced interactive features that fused new mediums and collaborated with reporters, international editions, designers, and illustrators to bring these stories to life. 

Savannah also directs and edits outside of work; her most recent documentary short, The Making of Panthera, premiered on DAZED Magazine, is currently on the festival circuit, and was recognized by Vimeo Staff Picks. 

She graduated from NYU Tisch with a BFA in Film Production. She's originally from Toronto and enjoys being the token Canadian most places she goes.

Steven Bazarian

Visual Designer

As a Visual Designer at Purpose, Steven combines his passion for creating with his desire to make a positive impact in the world. His design background consists of branding and identity, web design, editorial design, and packaging design, with an emphasis on conceptual thinking and attention to detail and craft.

Prior to joining Purpose, Steven studied at Massachusetts College of Art and design, where he received a BFA in Graphic Design. He enjoys creative problem solving and experiencing the opportunity to work across a variety of different projects and media with the mission-driven team at Purpose.

Steven has always believed that art and design are meant to co-exist, as creativity is a fluid process and each discipline can learn a lot from the other. In his free time, Steven can be found in the ceramics studio making pottery, scavenging flea markets for curiosities, or working towards personal goals at his local Planet Fitness.

Tiernan Grehl

Associate Director, Resourcing & Operations

Titania Veda

Strategy Director

As a Strategy Director, Titania Veda brings her experience in partnership building, content strategy, and community engagement to Purpose’s Strategy team.

Titania comes to Purpose with a background in journalism, arts, and human-centered design. Before joining the team, she worked with the Santa Cruz Museum of Art & History and the Bloomberg i-team for the City of Austin, where she developed the city’s first homelessness advisory group and co-created their skills-building program with service providers. She spent the last 8 years as a strategist, storyteller, and consultant for social impact organizations and changemakers worldwide, including the Asia Society, Endeavor, and LGT Impact.

Titania has a Masters in Human Computer Interaction & Design from the University of Washington.

When she's not heads down writing up a storm, Titania can be found recharging in silent monasteries, teaching yin yoga, or catching up on her ever-growing reading list.