Purpose New York

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Founded in 2009, Purpose New York serves as our headquarters.

Purpose’s New York office is based in Union Square, Manhattan.

We’d love to be in touch. Send us a note at weare@purpose.com

Meet our team
Ilyse Hogue President
Jeremy Heimans Co-founder & Chief Executive Officer
Jon Damon Partner & Chief Financial Officer
Keno Sadler Partner & Chief Experience Officer
Bernard Hayman Global Head of Impact, Measurement & Learning
Catherine Addo Founder, Racial Equity Impact Practice & Senior Strategy Director
Emma McDonald Head of Creative
Jodie Van Horn Senior Director, Play Movement Lab
Laura Quinn Interim Head of U.S. & Private Sector Lead
Levi Braslow Global Head of Impact, Measurement & Learning
Luz Rodriguez Head of Global Partnerships
Tina Allen Global Head of Human Resources and Equity, Diversity & Inclusion
Alessia García Associate Strategist
Alexandra Callaway Senior Project Manager
Alexandra Prow Associate Director, Program Management
Anna Baranova Manager of Impact, Measurement & Learning
Annie Melia Associate Director of Marketing & Communications
Ashley Kate Preza Marketing & Partnerships Junior Associate
Beatriz Zappa Associate Strategy Director
Becca Antonucci Associate Creative Director
Brian Palmer Financial Planning & Analysis Manager
Carolina Velasquez Purpose Climate Lab Project & Ops Manager
Chelsea Lipman Campaigner
Claudia Barcha Senior Strategist
Corey Smith-West Copywriter
Corina Kwami Associate Strategy Director
Damion Edwards IT Systems Manager
Edward Smith Global Head of Accounting
Elena Scott Art Director
Emma Pulido Strategy Manager
Genesis Henriquez Art Director
Hogan Fritz Executive Assistant
Hyde Yu Associate Financial Planning & Analysis Manager
Jade Taylor Project Manager
Jessica McGhee Associate Design Director
Jessy Tolkan Senior Advisor & Co-founder of Purpose Labs
Juliana Uribe Villegas Founder and Executive Director of Movilizatorio, Purpose Peace Lab
Julianne Alarcio Associate Director, Program Management
Kaitlyn Kelly Senior Project Manager
Katie Spillman Executive Assistant Team Manager & Senior EA
Leela Bhashyam Associate Director, Partnerships
Lindsay Noyes Global Business Operations Director
Lisa Chau Associate Director, Project Management
Liz Deadrick Senior Copywriter
Lou Peralta Culture and Operations Manager
Madison Walsh Global Manager, People, Culture & Operations
Malik Hassan Senior Strategist
Marcela Bustillos Associate Partnerships Manager
Margaret Dawson Director, Project Management & U.S. Local Lead
Matt Lima Tech Lead
Meredith Saucier Associate Director, Partnerships
Morgan Sendor Associate Director, Project Management
Nada Ezzat Project Manager
Nathaniel Olin Associate Director, Impact, Measurement & Learning
Noelle Fries Associate Director, Practice Management & Strategy Racial Equity Impact Practice
Omar Hakim Campaign Director
Prachi Rao Strategy Director
Rosa Ling Senior Accounting Manager
Sami Ehmed Associate Accounting Manager
Sean Swift Data & Operations Manager
Sharon Alpert Senior Advisor
Shira Albagli Campaign Director
T. Courtney Williams Associate Strategy Director, Racial Equity Impact Practice
Person headshot in purple shirt

Ilyse Hogue

President

Pronouns: she / her

Ilyse Hogue is a fierce advocate for justice and a leader, innovator and coalition builder across American and global progressive movements. As Purpose’s President, Ilyse supports the global team of passionate changemakers and steers strategic planning and development. A trained ecologist, she approaches social change from a systems perspective, looking to identify gaps and points of leverage at which to intervene and proactively anticipating trends where Purpose can apply knowledge and capacity to address emerging threats.

Ilyse, who has spent over a quarter century waging fights on behalf of humanity and our planet, most recently served in an eight-year tenure as president of NARAL Pro-Choice America, during which she helped transform the legacy organization into a modern-day organizing and political powerhouse. Under her leadership, NARAL tripled its membership, staff and annual budget in service advancing state and federal legislation to protect and expand abortion access, and fighting an unprecedented wave of abortion bans at the state level. She helped to position reproductive freedom as a central tenet of progressive politics and to engage organizations cross-movement in support of the full spectrum of reproductive freedoms being fundamental human rights. In doing this, they achieved what was said to be impossible: engaging the private sector in the fight to protect abortion access. 

In 2016, Ilyse made history when she became the first speaker to share her abortion story at the Democratic National Convention. In 2020, she co-authored a best-selling book, The Lie That Binds, with former NARAL Research Director Ellie Langford on the history of the radical right, its authoritarian aims, and its reliance on white supremacy, misogyny and disinformation. Her commentary has been featured in The Washington Post, HuffPost, The Nation, Cosmopolitan, and ELLE. She is a frequent guest in the media, appearing as a progressive pundit on MSNBC, CNN, and NPR. She also spoke to popular New York Times podcast The Daily about the interlocking fights against dissolution of democracy, undercutting reproductive freedom and justice and disinformation. 

Prior to her work for NARAL, Ilyse worked for MoveOn.org, Greenpeace, Rainforest Action Network, Media Matters for America, and the Friends of Democracy PAC. She holds a BA from Vassar College, an MS from the University of Michigan, and was named as one of the 10 Most Powerful Women in Washington DC by Elle Magazine. She currently serves on the boards of Demand Justice, a court reform organization, and Governing for Impact.

When not at work, Ilyse can be found spending time with her husband, six-year-old twins, and two dogs Ranger Rooster and Little Yellin. She’s an avid hiker, biker, and home cook, and an aspiring gardener.

Jeremy Heimans

Co-founder & Chief Executive Officer

Pronouns: he / him

Jeremy Heimans is the co-founder and CEO of Purpose, a Public Benefit Corporation headquartered in New York with offices on six continents, that builds and supports movements for an open, just, and habitable world. He is co-founder of GetUp!, an Australian political organization with more members than all of Australia's political parties combined, and Avaaz, the world’s largest online citizens’ movement, now with more than 65 million members. Heimans has been building movements since the age of 8 when, as a child activist in his native Australia, he ran media campaigns and lobbied leaders on issues like children’s rights and nuclear non-proliferation. 

Heimans has been named one of Fast Company’s Most Creative People in Business, The Guardian has named him as one of the ten most influential voices on sustainability in the US and to its World Pride Power List of LGBT+ leaders, and The Monthly has observed that Heimans “might be the most influential Australian in the world”. With Henry Timms, Jeremy is co-author of the international bestseller “New Power”, praised by the New York Times’ David Brooks as “the best window I’ve seen into this new world” and by The Guardian as “a manual on how to navigate the 21st century”. The book was short-listed for the 2018 FT & Business Book of the Year Award and named a best book of the year by Bloomberg, Fortune, Inc, CNBC and others. Heimans and Timms’ thinking on new power has been featured as the Big Idea in Harvard Business Review, as one of CNN’s “ideas to change the world” and Jeremy’s top-rated TED talk on the topic has been viewed 1.5 million times.

He is a recipient of the Ford Foundation's 75th anniversary Visionary Award, the Foreign Policy Association Medal and the Performance Theater’s Inspired Leadership Award. He served as chair of the World Economic Forum’s Global Agenda Council on Civic Participation. Heimans has been a keynote speaker at venues such as the World Economic Forum at Davos, TED, the Aspen Institute Ideas Festival, the RSA, Chatham House, the United Nations, Blair House, The Economist Big Rethink, The Guardian Activate and Social Media Week.

The proud son of two first-generation immigrants to Australia, Jeremy was educated at Harvard University and the University of Sydney, and began his career with the strategy consultants McKinsey & Company. He lives in New York.

 

 

Jon Damon

Partner & Chief Financial Officer

Pronouns: he / him

Jon Damon is a Partner and the Chief Financial Officer at Purpose. He brings over 15 years of Corporate Finance and Strategy experience in the advertising, consulting, media, and technology industries. Jon oversees Purpose’s Finance, Accounting, IT and Legal functions and works with the Leadership Team to drive growth, expand internationally and promote business performance. 

Prior to joining Purpose, Jon was the Head of Finance and Accounting at AccountAbility, a consulting company specializing in sustainability and corporate responsibility. 

Earlier in his career, Jon was the Director of Finance at SourceMedia, a business-to-business media company focused on the financial services industry.

Jon holds a B.A. in Economics from the University of Rochester and an M.B.A in Finance from the Zicklin School of Business at Baruch College.

Outside of the office, Jon enjoys the outdoors, traveling, and reading.

Keno Sadler

Partner & Chief Experience Officer

Pronouns: he / him

Keno brings over 20 years of experience as a social entrepreneur creating and implementing innovative programs in education, leadership development and social justice. With a background that blends military service, classroom teaching and organizational development rooted in diversity, equity and inclusion, he delivers senior-level leadership and guidance to multi-disciplinary teams delivering social impact in the US. At Purpose, he has worked with the Bill and Melinda Gates Foundation to support their effort to elevate diverse voices that can help broaden the conversation about the issues inhibiting economic mobility and generate deeper awareness and actionable understanding. 

Before Purpose, Keno served as Vice-President of Programs at the Echoing Green Foundation where he provided strategic leadership to Echoing Green’s flagship Fellowship programs designed to identify, develop and support early stage social justice and climate change leaders. A 1997 Echoing Green Fellow himself, Keno also created the Breakthrough Atlanta program, an empowering educational experience that has resulted in equitable access to higher education for over 2,000 Atlanta middle school students and prepared over 400 college-aged teaching fellows for education sector roles. An educator at heart with a passion for leadership development, Keno also co-created and taught the Resilient Leadership course at Yale University and has served as an Executive Coach to a wide range of impact leaders around the world.

After hours, you will find Keno enjoying New York’s restaurant scene, hunting for a bike trail to explore or working towards his next belt in Karate and Jiu Jitsu. 

Bernard Hayman

Global Head of Impact, Measurement & Learning

Pronouns: he / him

As Global Head of Impact, Measurement & Learning, Bernard melds evaluative research design and digital campaign strategy to design and implement measurement and evaluation tools for the Voices for Economic Opportunity Incubator Lab. He uses data and information from the Incubator to develop products that can increase the program’s potential and impact. Additionally, his work translates research analysis and testing results into key findings, best practices, and actionable insights for organizational partners, stakeholders, policymakers, and other audiences. 

Before joining Purpose, Bernard was a campaign manager at Color Of Change, where he spearheaded successful digital campaigns that pressured companies like Airbnb to take action against racial discrimination and lobbied U.S. government agencies to improve lead poisoning prevention policies in the wake of the Flint Water Crisis. Prior to entering the digital advocacy sector, Bernard taught at the University of Brasilia as a Fulbright Scholar and served as an interrogator in the U.S. Army. 

Bernard holds a M.A. in Geography from the Ohio State University. He also holds a B.A., with High Honors, in International Relations and Global Studies from the University of Texas at Austin. 

Outside of work Bernard is usually busy chasing his toddler around the house, reading, or playing Magic: the Gathering. 

Catherine Addo

Founder, Racial Equity Impact Practice & Senior Strategy Director

Pronouns: she / her

Catherine joined Purpose in 2016 to lead impact strategy on projects fusing culture, brand, messaging, and activation. While at Purpose, Catherine has served in roles ranging from a leader on the Strategy team, to the creator and lead of Purpose’s first Equity Team, to the Co-Head of Office for the company’s New York City headquarters.

Catherine is the Founder and head of Purpose’s Racial Equity Impact Practice, which leads the company and its partners in prioritizing equity for people of color and other marginalized groups in its social impact work. Catherine’s Purpose portfolio covers issue spaces including criminal justice, public health,  the arts and media, access to play and sport, housing insecurity, and more, all with a mindful equity lens.

Prior to her role at Purpose, Catherine worked in the music industry in a range of marketing, communications, and management roles.

Emma McDonald

Head of Creative

Pronouns: she / her

After growing up in upstate New York in the Carousel Capital of the world, Emma took the only  logical next step and moved to Brooklyn to study Art Direction at Pratt Institute. Upon graduating, she gained experience at leading establishments such as Eyebeam, PAPER Magazine, BBDO, LBi, and MRY. In 2012, she left the advertising world to focus on work around social change at Matter Unlimited. A year or so later she was joining the team here at Purpose. She's incredibly excited to be a part of a mission-driven team with people who care so deeply about the work they're creating.

Emma has done everything from hand-crafted typography, to packaging, to digital design. As the Head of Creative at Purpose, her strength lies in blending detail-oriented craftsmanship with optimal user experience. In the past, she has created work for clients like the Clinton Global Initiative, Mark Rockefeller, GE, Speedo, Neutrogena, and Johnson & Johnson.

When Emma's not actively designing, she's playing volleyball, scavenging for Rice Krispie Treats, or obsessing over her dog, Frankie.

Jodie Van Horn

Senior Director, Play Movement Lab

Pronouns: she / her

Jodie is an advocate and movement-builder working in the service of a more sustainable, just and joyful world. As Senior Director of the Play Movement Lab at Purpose, she leads work with the LEGO Foundation and partners to build a future where learning through play empowers children to become creative, engaged, lifelong learners. 

Prior to joining Purpose, Jodie created and led the largest, most successful 100% clean energy campaign in the United States, winning policy commitments from more than 150 cities, 11 counties and 7 states and generating widespread public support for an equitable transition to clean energy. For 15 years she has worked with Indigenous and environmental justice communities, non-profits, businesses, and policymakers to change policies, shift culture and advance transformative change.

Jodie received her B.A. in Global & International Studies and Spanish from the University of California, Santa Barbara and the University of Barcelona. She lives on the Costa Brava in Spain, where she spends her free time mountain biking and exploring in her camper van.

Laura Quinn

Interim Head of U.S. & Private Sector Lead

Pronouns: she/ her

Laura’s experience spans sustainability, communications and brand building across the non-profit and private sectors. With a career that has stretched across Europe, Asia and the US, she brings strategic rigor, creative thinking and an international perspective to reimagining the ways that organizations and citizens can be a force for good in the world.

Laura leads Purpose's US team, ensuring that our people and expertise are ready to address to the pressing issues that organizations in the US are tackling. She also serves as Purpose’s Private Sector Lead, developing intellectual property and thought leadership on the role of the private sector in delivering societal impact.

As a Principal, Laura provides strategic oversight across much of our client and funder work in the US, tackling issues including human rights, the future of work, civic engagement, gender equality, economic inequality and youth-led climate solutions.

In her previous avatar, Laura founded a CSR consultancy in New Delhi working with major Indian corporations on CSR investment strategy and reporting, with a focus on community impact, worker rights and supply chain sustainability. She's also led client relationships at some of the world’s top creative agencies including Wieden+Kennedy and M&C Saatchi, for Nike Women, Nokia and Unilever, as well as the Fairtrade Foundation, Transport for London and others.

Laura is also Executive Producer of Women in Labour, a comedy-driven podcast about women and work in India.

Levi Braslow

Global Head of Impact, Measurement & Learning

Pronouns: they / them

Levi is the Global Head of Impact, Measurement & Learning at Purpose.  A strategic leader and researcher, they design and implement innovative approaches to program evaluation and measurement, supporting Purpose teams and clients to understand, communicate and maximize the impact of our work.  

Levi comes to Purpose with a range of experience spanning research, data analytics, technology and strategy consulting in policy and politics. Throughout their career, Levi has always looked for innovative ways to answer challenging questions, solve hard problems, and help make the world a better place. 

Levi holds a BA from Brown University in Public Policy and Modern Culture and Media, and a Masters in Nonprofit Management and Policy from the New York University Wagner School of Public Service.  

Outside of work they enjoy cooking and eating adventurously, baking bread, live music (especially bluegrass), and spending as much time as possible outdoors.

Luz Rodriguez

Head of Global Partnerships

Pronouns: she / her

As Head of Global Partnerships, Luz works across the business to drive the development of Purpose’s evolving offer to businesses, brands, philanthropies and NGOs. 

Luz brings 20 years’ experience in building high-impact partnerships with corporations and civil society organizations — working across five continents. Before joining Purpose, Luz led partnership development for the media and health sectors for the World Economic Forum in North America. Her work was deeply focused on forging coalitions to address major social challenges — including extensive work with major medical firms in response to the COVID-19 pandemic. 

Luz previously held business development and partnership roles at a major New York cultural institution, the Paley Center for Media, and the world’s largest business organization — the International Chamber of Commerce. A common thread of Luz’s work has been the development of innovative and authentic relationships with major clients — creating win-win solutions that deliver on the promise of business as a force for good in the world. 

Luz is a graduate of Boston University. Away from Purpose, Luz’s life is driven by three other “Ps”: Peloton, podcasts and her pet dog, Pierre. 

Tina Allen

Global Head of Human Resources and Equity, Diversity & Inclusion

Pronouns: she / her

Tina Allen is the Global Head of Human Resources and Equity, Diversity and Inclusion at Purpose. She is passionate about reimagining, building and evolving the global HR and EDI function. In her role, key areas of focus include global people infrastructure, processes, and initiatives.

Tina brings over 20 years of experience as a purpose-driven HR leader and practitioner with expertise in Organizational Design, Change Management, People and Culture, HR Strategy and Structure and Learning and Development. Prior to joining Purpose, Tina has held numerous leadership positions at various organizations including Kantar, Publicis, the 4As, Scholastic and Sesame Workshop. She has extensive experience working at creative consulting organizations, as well as leading EDI.

In addition to her role at Purpose, Tina is also a professional coach. She provides career action planning and guidance to her coachees. Tina earned her BA, English/Journalism from Baruch College. She currently resides in Westchester with her husband and pet Bearded Dragon Kato. She is an avid spinner, enjoys weight training, beach hopping and jazz music.

Alessia García

Associate Strategist

Pronouns: she / her

As an Associate Strategist at Purpose, Alessia researches and analyzes the sociological, political and cultural dimensions that shape campaign landscapes. She is passionate about steering corporate social responsibility in creative directions and uses her multicultural perspective to deliver insights that shape meaningful, action-oriented work. At Purpose, she has worked with clients including Bloomberg Philanthropies and The Bill and Melinda Gates Foundation. 

Alessia brings experience from both the political and non-profit sector. Before joining Purpose, she worked in data visualization at Mike Bloomberg’s political tech startup, Hawkfish — a 2020 Election effort that engaged with Democratic candidates & causes to reach voters using robust technology, data, and digital-first storytelling. Prior to this, Alessia worked in communications at the American Red Cross and on immigration casework at the office of Congressman Brad Schneider. 

Alessia graduated from New York University with a B.Sc in Media, Culture, and Communication and a minor in Political Science.

Outside of work, you’ll find Alessia trying new ramen places, learning new languages, and spending time with friends and family.

Alexandra Callaway

Senior Project Manager

Pronouns: she / her

Alexandra is a Senior Project Manager at Purpose, helping lead her teams to success through the oversight of project goals, details and trajectories. At Purpose, Alexandra acts as the day-to-day point of contact for her team, external vendors and clients. She manages project workload, all schedules and financial implications. She knows she has done her job well when everyone is feeling happy and proud to be making a societal impact together. 

Alexandra is well-established in client and project management, having worked in both the social impact and entertainment industries. In the social impact space, Alexandra has worked with corporations, government agencies and nonprofits to help oversee the successful and timely completion of projects. Alexandra has become a specialist in many different social sectors, including but not limited to financial literacy, food insecurity, civic engagement and mental health awareness. As the day-to-day contact, she is focused on helping both client and project teams stay aligned on long-term goals and have a clear understanding of the project schedule and next steps.

Outside of work, Alexandra volunteers and raises funds for organizations close to her heart, such as The Make-A-Wish Foundation, St Jude Children’s Research Hospital and Special Olympics. She is an alumna of the University of Colorado at Boulder and was a dancer prior to beginning her career in project management. She loves to travel, eat, cheer on her favorite sports teams and listen to people’s stories.

Alexandra Prow

Associate Director, Program Management

Pronouns: she / her

As Associate Director of Program Management, Alexandra designs and leads programs that provide advocates, organizers, artists, and their partners with the resources and community they need to sustain and scale their narrative change efforts. She currently manages the Voices for Economic Opportunity Incubator, a two-year program that supports 28 organizations across the U.S. to shift pervasive, negative narratives around poverty through training, research, and community-building. She has the pleasure of collaborating alongside the Bill and Melinda Gates Foundation, the Robert Wood Johnson Foundation, and a diverse array of partners and teams to advance this incredibly timely and important work.

Prior to Purpose, Alexandra served as the Director of the Oslo Freedom Forum, an international advocacy program and event series that brings together human rights leaders and their allies to share strategies in nonviolent democratic transformation. In her time there, she collaborated with frontline activists to craft their stories for new audiences, developed relationships with diverse partners ranging from the City of Oslo to Twitter, and produced powerful multi-day summits in Taiwan, Mexico, South Africa, and New York.

Alexandra is a graduate of Vassar College and a creative at heart. Though she’s a classical pianist and vocalist by training, she is often ruining her hearing at punk shows or seeking out new folk musicians from her native North Carolina. She always welcomes recommendations for favorite playlists, venues, or composers.

Anna Baranova

Manager of Impact, Measurement & Learning

Pronouns: she / her

As a Manager of Impact, Measurement & Learning at Purpose, Anna Baranova works with project teams in understanding and measuring project impact and collecting insights.

Anna brings over ten years of international experience in performance, impact and knowledge management working in non-profit, social enterprise and financial sectors. Prior to joining Purpose, she led impact measurement efforts across a wide variety of development projects in clean energy technologies, lean experimentation research, waste management and education sectors in Indonesia. She also ran an award-winning social enterprise in Cambodia that combined cultural immersion with experiential learning, while raising money to support local community development. In another lifetime she evaluated financial and operational risk at a global banking institution. 

Anna graduated with an MSc in Climate Change and Development from University of London, SOAS and a B.A. in Business Administration from Schulich School of Business.

When she’s not evaluating something, Anna prefers being outdoors, especially above and belows water, and battling her friends in board games.

Annie Melia

Associate Director of Marketing & Communications

Pronouns: she / her

Annie is the Associate Director of Marketing & Communications at Purpose, where she leads on showcasing Purpose's renowned global social impact work. Annie manages Purpose's digital presence, brand, external marketing efforts, and knowledge sharing. 

Under her leadership, Purpose’s work has been recognized by the Cannes Lions, Shorty Social Good Awards, Fast Company Innovation by Design, Webby Awards, Lovie Awards, and more. Annie was part of the core team supporting the campaign and launch for the best-selling book, New Power: How Power Works in Our Hyperconnected World--and How to Make It Work for You by Jeremy Heimans & Henry Timms.

Before her time at Purpose, Annie worked on President Obama’s successful 2012 campaign in New Hampshire (which also brought us the first all-female state delegation in US history!) In the world of public health & safety, Annie also worked for the Fire Department of New York’s non-profit, the FDNY Foundation, as well as the FDNY Counseling Services Unit.

Annie graduated with honors from Providence College, majoring in Sociology and Writing. A fierce advocate for homing New York’s animals, Annie works with the Long Beach Humane Society and has fostered over 100 kittens to date.

When she is not at work, Annie may be found dancing or doing puzzles, but is more often relentlessly trying to find ways to incorporate cat puns into social impact campaigns.

Ashley Kate Preza

Marketing & Partnerships Junior Associate

Pronouns: she / her

As Marketing & Partnerships Junior Associate, Ashley helps to showcase Purpose’s global social impact work and supports business development and new relationship cultivation.

Before joining Purpose, Ashley spent time running social media for Tidal Tea, a local bubble tea shop, where she supported generating awareness for the new business since its opening. She also previously worked on marketing and PR at Kitsby, a dessert bar and online baking shop.

Ashley graduated from the City Honors program at the City College of New York CUNY, with a degree in Advertising & Public Relations.

Outside of work, you can find Ashley getting through her never-ending watch list, buying books more frequently than finishing them, and trying to learn new languages.

Beatriz Zappa

Associate Strategy Director

Pronouns: she / her

As an Associate Strategy Director, Bia brings international experience leading brand and digital strategy, and product marketing from both the agency and brand sides. She has built a solid marketing foundation throughout her career while leading multi-channel communication projects for global brands, and embraced the scrappiness and resilience needed to successfully help open and grow a creative agency in New York. As a Latina feminist, she is deeply passionate about gender and racial justice. 

Prior to Purpose, Bia was a Group Strategy and Account Director at CUBOCC New York. As the first hire, she helped build a successful global office from the ground up. At CUBOCC she has led a complete brand overhaul for Nexxus, launched a campaign and program for Hellman's, inviting children and their millennial parents to learn about and connect with where their food comes from. She also helped women with all hair types love and care for their hair on non-wash days in Brazil and the United States, strategizing for TRESemmé and Dove.    

Bia graduated from ESPM University in São Paulo with a B.A. in Social Communication and Marketing.

When she’s not taking care of her plant babies (including foster plants she takes in from her friends to revive), Bia can be found volunteering on a suicide prevention hotline for LGBTQ+ youth, trying veggie recipes, introducing friends she thinks should meet, and laying on McCarren Park reading and soking up the sun.  

Woman headshot

Becca Antonucci

Associate Creative Director

Pronouns: she / her

Becca Antonucci is an Associate Creative Director at Purpose, where she enjoys using her branding, communication, and writing skills to build impactful campaigns.

Becca studied at the Savannah College of Art and Design where she earned a BFA in Advertising. She then spent close to five years at a traditional ad agency, Deutsch, developing work for a variety of global and local clients including Acuvue Contact Lenses, CURE Epilepsy, Samsung, Newman’s Own, and Our Future Festival.

With a passion for women’s rights, Becca keeps busy as a co-founder of Women 4 Women, an initiative with the goal of bringing visibility and financial support to organizations supporting marginalized groups of women. Her spare time is filled with hobbies of yesteryear including baking, embroidery, and vertebrate paleontology.

Brian Palmer

Financial Planning & Analysis Manager

Pronouns: he / him

Brian Palmer is the Financial Planning & Analysis Manager at Purpose. He brings over 7 years of Corporate Finance and Strategy experience in sports, entertainment & media to Purpose. Brian works with Purpose's Finance & Accounting teams to drive growth and increase business performance.

Prior to joining Purpose, Brian was the FP&A Manager for Madison Square Garden Company. Earlier in his career, Brian was the lead analyst for Spectra by Comcast Spectacor. Brian holds a B.A. from Drexel University.

Outside of the office, Brian enjoys playing sports, trying new restaurants and exploring every neighborhood in NYC.

Woman headshot for campaigning agency

Carolina Velasquez

Purpose Climate Lab Project & Ops Manager

Pronouns: she / her

As Purpose Climate Lab Project & Operations Manager, Carolina uses her organization skills and project management expertise to ensure that Purpose Climate Lab is able to deliver innovative campaigns with maximum efficiency and impact. Her deep passion for the planet, along with her analytical and creative background equip her to develop effective processes, ensure timely workflows and use communication for effective problem solving. 

Carolina’s career has fused together her background in fashion with creative strategy and social impact work. Her past roles in visual and project management with companies such as Nike and MaxMara allowed for creative growth while sharpening her attention to detail. She attributes her grit and stamina to her work in fast-paced environment and her deep passion for the planet.

Carolina holds a Bachelors in Business Management & Fashion Design from Montclair State. Carolina’s simple joys are her two dogs, a perfect cup of coffee, Colombian food and being active.

Chelsea Lipman

Campaigner

Pronouns: she / her

Here at the Purpose Climate Lab, Chelsea works at the intersection of strategy and creative application. With her design degree, background in experiential advertising and knowledge of policy and planning, she develops creative tactics which energize climate action throughout Europe, India and East Africa.

 

Prior to Purpose, Chelsea worked for the Times Square Alliance where she explored the intersection of design, civic programming and placemaking. In 2017, she founded I Scream!, a philanthropic ice cream kiosk which motivated Times Square's 330,000 daily visitors to remake the world. She doesn't mind telling you that I Scream! recently won a Downtown Achievement Award of Excellence. And the Village Voice won't mind telling you that I Scream! was "the most exciting thing to happen in Times Square since the Clash destroyed it at Bond's in 1981."

 

Outside of Purpose, Chelsea enjoys cycling through U.S. states she hasn't yet visited, listening to live jazz and exploring various artist spaces and museums.

Claudia Barcha

Senior Strategist

Claudia is a Senior Strategist at Purpose who brings her experience in communication and storytelling to bridge differences between communities, explain complicated concepts, transform people's mindsets and enhance teamwork within organizations. 

Along her career development in Colombia, she had the opportunity to work with farmers communities from a multinational organization’s perspective. She implemented design research methodologies in the field and inside the company that resulted in the design of services, communication campaigns and products to improve the user experience and perception of the brand. More recently, she moved to New York and had the opportunity to work on projects that sit at the intersection of service, business and UX design. These have included diverse challenges around healthcare, post-incarceration services, and data safety. 

Claudia holds a Master in Strategic Design and Management from Parsons and a Bachelor in Design with an emphasis on communication from Los Andes University in Colombia.

She's passionate about human behavior, learning from stories and traveling. Depending on the time of the day you will find her cooking, reading or dancing around.

Corey Smith-West

Copywriter

Pronouns: he / him

Need some clear and concise copy? Corey Smith-West is your guy. With a multicultural advertising and journalism background, he’s equally at home working with big ideas as the finer details. However ambitious the ask or tight the deadline, Corey seems to find the right words at the right time.

Before joining Purpose, Corey honed his writing skills as a Copywriter at UniWorld Group, America’s oldest Multicultural Agency. Corey has also contributed 50+ articles to online platforms, including GQ, Pitchfork, and SoundCloud.

Corey graduated from the University of Pennsylvania with a BA in English.

When he’s not crafting copy, Corey is watching artsy films with his partner, taking photos, or going for a jog along the Hudson River.

Headshot of a person wearing a white shirt

Corina Kwami

Associate Strategy Director

Pronouns: she / her
Corina Kwami is an Associate Director of Strategy at Purpose, bringing her globally recognized expertise in infrastructure, sustainability and cities to our strategy work. Since joining Purpose, she has been leading the curriculum development for the Voices Incubator, sharing her subject-matter expertise on business development and evaluation efforts and collaborating with partner organizations in designing for the planet.
 
With a decade of experience in over 20 countries across Latin America, Africa and Southeast Asia, Corina’s career includes stakeholder engagement and advocacy in global health, infrastructure policy and environmental, social & governance (ESG) initiatives. She has extensive experience in systems thinking, human centered design and collaboration through the arts to cultivate meaningful engagement. Prior to joining Purpose, Corina led the ‘Sustainable living places’ portfolio at the Royal Academy of Engineering which applied a systems approach decarbonizing housing and infrastructure. 
 
Corina holds a bachelors from the Georgetown University School of Foreign Service, masters from the London School of Hygiene & Tropical Medicine and a doctorate from University College London.

As a former competitive swimmer, Corina is never too far from water. Onstage, Corina is a jazz musician often found performing in London and around the globe (voice and tap) and has been recognised for her impressive grasp of what jazz can teach us about leadership, partnerships, and innovative thinking at the UNLEASH Innovation Lab.

Damion Edwards

IT Systems Manager

Pronouns: he / him

As an IT Systems Manager at Purpose, Damion Edwards brings his expertise in digital e-commerce, Apple and Windows desktop management and a passion for technology with a background in Agile strategy.

Before joining Purpose, Damion was a Scrum Master in the Agile environment and a E-Commerce Applications Technical Associate at Eileen Fisher (one of the biggest American female fashion designers and entrepreneurs) and led the digital e-commerce engineering and developer team on the OMNI Project Digital E-Commerce Magento system upgrade in 2019.

Damion graduated from Technical Career Institute in New York with an AA degree in Industrial Electronics in Telecommunications Technology, with over a decade of experience from Verizon to Apple.  

 When Damion is not spending time with his family in Brooklyn, he can be found DJing corporate events for clients such as Hugo Boss, Bloomingdales, Google and Micheal Kors, just to name a few.

 

Edward Smith

Global Head of Accounting

Pronouns: he / him

As the Global Head of Accounting at Purpose, Edward Smith helps manage the Finance and Accounting functions.

Prior to joining Purpose, Edward spent over a decade working in a range of Finance roles, most recently as Accounting Manager at Avenues: The World School, an international system of private schools for pre-K-12th grades.

Earlier in his career, Edward was a Senior Analyst, then Delivery Lead in Project Accounting at National Australia Bank, the largest business bank in Australia. Prior to this, Edward was Corporate Accountant at IRESS Limited, a leading supplier of innovative technology solutions for financial markets, after starting as a Graduate Accountant in Business Services at Grant Thornton. Edward holds a Bachelor of Commerce from the University of Melbourne and is a qualified Chartered Accountant. Edward also used to sing opera professionally in his native Australia, before he and his wife moved to the Big Apple.

Outside of the office, Edward enjoys sports, movies, Broadway shows and singing bass in his pop a-cappella group, Crosstown Vocal.

Elena Scott

Art Director

As an Art Director, Elena utilizes her branding and advertising background to create compelling solutions for the organizations and movements Purpose works with. She is thrilled to be able to use her love of design to contribute positively to the world. 

Before joining the Purpose team, Elena was a designer at Bon Appétit Magazine, where she created print, digital, event design and art directed photo and video projects. Since 2018, she has been a founding member and design director of the New York canvassing group, Knock for Democracy, which recruits, trains, and mobilizes volunteers for local and federal elections. 

Outside of work, you can find Elena throwing dinner parties for friends, drinking natural wine and making Spotify playlists (and accompanying artwork.) Despite being an adventurous eater, she strangely hates carrots.

Emma Pulido

Strategy Manager

Pronouns: she / her

As a Strategy Manager at Purpose, Emma brings together social science research skills, prior professional experience in digital communications, and a commitment to multicultural perspectives in her work.

Before joining the Purpose team, she served as a Zolberg Research Fellow at the International Rescue Committee's Airbel Impact Lab, where she helped ideate and prototype games designed to increase gender equity in the IRC's field teams. Prior to her fellowship, she conducted fieldwork on the management of migration in Lesvos and Sicily, worked as the Communications Coordinator for the New School's Studley Graduate Programs, assisted the media relations team at the Americas Society/Council of the Americas, served as an Editorial and Social Media Management Consultant for a travel media start-up, and volunteered in Rio de Janeiro. She began her career as an AmericorpVISTA member working at the intersection of juvenile justice and arts education in her hometown of New York. 

Emma received her BA in International Studies from Macalester College and her MA in International Affairs from the New School's Studley Graduate Programs in International Affairs. In her off hours, she is often with friends, watching movies with subtitles, or tracking down snacks from around the world. 

Genesis Henriquez

Art Director

Genesis works on the Creative Team at Purpose. As an Art Director, she expertly combines her digital, print and branding experience, alongside her passion for social impact design to create smart and compelling visuals for every project she’s assigned.

Before joining Purpose, Genesis was an in-house designer at Voto Latino, a civic media organization based in Washington D.C. Her work played an important role in increasing voter registration among millennials during the 2016-17 election cycle and beyond. Before Voto Latino, Genesis received her Bachelor of Arts in Graphic Design from the University of Maryland, College Park.

When she’s not designing, Genesis can be found exploring the city, reading books from her ever-growing list and testing out new sheet masks.

Hogan Fritz

Executive Assistant

Pronouns: he / him

Hogan brings his organizational prowess, strategic mindset, and social expertise to his role as an Executive Assistant supporting Purpose’s CEO & Founder, Jeremy Heimans, as well as CFO Jon Damon.

Arriving at Purpose by way of the entertainment industry, Hogan was most recently stationed at the world’s largest talent agency, William Morris Endeavor. Before that, he spent time in the talent departments of such television shows as The Chew on ABC, The Late Show with Stephen Colbert on CBS, and Saturday Night Live on NBC. He also boasts civic experience in the field with the United States Census Bureau, on Capitol Hill in the D.C. Office of U.S. Senator Jeff Merkley, and as a volunteer for the Joe Biden 2020 Victory group in the lead up to last year’s election.

Hogan graduated Cum Laude from Marymount Manhattan College with a BA in Communication Studies and minors in Journalism and Political Science. He originates from the hills of Portland, Oregon in the beautiful Pacific Northwest.

Outside of work, Hogan can be spotted anywhere from Brooklyn’s hottest brunch spots, to the national parks of the American Southwest, while always making time in between for a good old fashioned game night.

Hyde Yu

Associate Financial Planning & Analysis Manager

Pronouns: he / him

At Purpose, Hyde strives to the goal of doing good and doing well. As Associate Financial Planning & Analysis Manager, Hyde advises on financial and operational decisions to effectively allow Purpose to build ecosystems and deliver the most impact.

Before joining Purpose, Hyde worked in operations and finance roles at organizations across many industries, including nonprofit, art, technology and consulting. Through these diverse roles, Hyde has used his financial acumen and oversight to contribute to the overall success of the organization.

Away from his Excel reports, Hyde is probably hiking, exploring exhibits throughout the city, or eating street food.

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Jade Taylor

Project Manager

Pronouns: she / her

As a Project Manager at Purpose, Jade coordinates project processes and operations to facilitate the team’s delivery of impactful work and campaigns. She leverages her background in brand development to be a creative thought partner in problem-solving and storytelling. At Purpose, she has worked with non-profit and foundation clients including The Oak Foundation, Human Rights Watch, and Vermont PBS.

Jade comes to Purpose with a range of project experience supporting clients such as Walmart, U.S. Chamber of Commerce Foundation, Colgate, and early stage startups to create and grow innovative brands in sustainability, telehealth, consumer packaged goods, and B2B categories.

Jade graduated Cum Laude from Scripps College with a degree in Politics & International Relations.

Jessica McGhee

Associate Design Director

As an Associate Design Director at Purpose, Jessica brings together creative expertise and a passion for social impact design. With a diverse design background that includes branding, digital, environmental, and packaging, Jessica delivers compelling creative that is both conceptually and technically considered.

Prior to joining Purpose, Jessica spent nearly 4 years at dc3, a Brooklyn-based branding agency where she developed creative for clients such as Nikon, Verizon and Pfizer. She also worked at CreateHere, a nonprofit focused on civic engagement initiatives. While there, Jessica created compelling graphics for numerous campaigns driven by social issues pertaining to crime, education, arts funding and revitalizing local businesses.

Jessica received her BFA for graphic design at the University of Tennessee at Chattanooga. When she’s not at Purpose, she can be found trying to keep her plants alive, enjoying live music, and eating tacos.

Jessy Tolkan

Senior Advisor & Co-founder of Purpose Labs

Pronouns: she / her

Jessy is a Senior Advisor at Purpose and Co-founder of Purpose Labs. Jessy has spent more than 20 years building people-powered movements. From climate change to voting rights to women's leadership, she has specialized in unlocking new strategies and approaches to creating transformative and lasting change.

Jessy has consulted with some of the leading social change organizations in the U.S., having led an international effort to build electric vehicle infrastructure for several major auto companies and as a senior advisor to the Working Families Organization and the Center for Working Families. She served as Co-Executive Director of both Citizen Engagement Laboratory and Energy Action Coalition and as State Director of the New Voters Project, where she helped register more than 130,000 young voters, facilitating one of the highest youth turnout rates in the country and providing the foundation for the historic youth strategies employed in the 2008 presidential election. She also led the largest youth gathering on global warming in U.S. history – POWER SHIFT 2009, a conference of more than 12,000 youth representing all 50 states which culminated in the single largest lobby day on Capitol Hill focused on global warming. POWER SHIFT has since spread to more than 25 countries, and the first Global Power Shift has since convened in Europe.

Jessy received her B.A. in Political Science from the University of Wisconsin-Madison.

She's been featured in Time Magazine, Glamour Magazine, The New York Times, Hardball with Chris Matthews, and Vanity Fair Magazine. In 2008, Rolling Stone Magazine named her one of the 100 agents of change in America.

Juliana Uribe Villegas

Founder and Executive Director of Movilizatorio, Purpose Peace Lab

Juliana lives at the intersection of social innovation, international relations and digital strategy as Founder and Executive Director of Movilizatorio, Purpose Peace Lab. She is passionate about the opportunity new technologies can offer modern society, and about transferring innovations with high social impact to Latin America.

Movilizatorio , the citizen engagement and social innovation Lab she leads, is a space for experimentation, creation and implementation of initiatives on citizen empowerment, leadership and collective work. At Movilizatorio, Juliana and her team combine strategy, creativity, and technology to solve social problems.

One of the platforms Movilizatorio launched, El Avispero allows citizens to create campaigns, and map peacebuilding initiatives in Colombia, reaching more than 38,000 members in the first six months. El Avispero won the Tuner Prize on Social Transformation, awarded by the Peace Nobel Prize Laureates Secretariat.

Juliana is also a co-founder of Escala, an organization that improves educational access. 

Before becoming an entrepreneur, Juliana developed extensive experience in government and consulting in developing countries. She served as Senior Strategist at Purpose, Vice President of FTI Consulting, International Relations Director for the City of Bogota and Marketing Director at ProColombia.

Noted for her work as social entrepreneur, Juliana was named one of the 20 Most Inspiring Women in Colombia by Semana, one of Colombia’s most distinguished and influential political magazines.

Juliana received her Master´s in Public Administration from the Harvard Kennedy School of Government. She holds a B.A. in Economics from the Universidad de los Andes and a Cum Laude Master in International Business from the University of Barcelona.

Julianne Alarcio

Associate Director, Program Management

Pronouns: she / her

As an Associate Director of Program Management at Purpose, Julianne brings expertise in strategic program design, communications, events and stakeholder management together with her passion for social impact. She connects the dots across sectors and disparate stakeholders to equip changemakers with the systems, relationships and tools they need to make the world a more just and equitable place.

At Purpose, Julianne leads our work with the Bill & Melinda Gates Foundation Alumni Network, connecting thousands of alumni across the globe with the foundation’s mission and each other. Prior to joining Purpose, Julianne reimagined and led community engagement for San Diego’s PGA TOUR event, building capacity support and partner programs that benefited more than 165 local nonprofits annually. Before that, Julianne developed brand activations and implemented campaigns for Toyota’s regional advertising coalition.

Julianne received her BA in Journalism with an emphasis in Advertising and a minor in Political Science from San Diego State University.

When she’s not at work, you can find Julianne spending time with loved ones, volunteering, adventuring or nurturing her “old soul” and honoring her sustainability goals by making things or hunting for unique vintage finds.

Kaitlyn Kelly

Senior Project Manager

As a Senior Project Manager at Purpose, Kaitlyn leverages her expertise in strategic account management and client partnership to help elevate and drive movements for social good. In her role, Kaitlyn is passionate about facilitating strong relationships and healthy teams, creating clear channels of communication, and finding creative solutions to ensure successful delivery of impactful strategies and campaigns.

In her time at Purpose, Kaitlyn has worked across a myriad of projects spanning issue spaces and sectors, from co-creating youth engagement strategies with young people across the world, to mobilizing New Yorkers around issues of climate change and sustainability, to producing full-scale national campaigns. Most recently, she helped lead the Voices for Economic Opportunity Incubator, a two year program supporting 28 organizations working across the US to shift harmful narratives on economic mobility and poverty.

Prior to Purpose, Kaitlyn worked directly with nonprofit development and major fundraising teams to develop and execute brand strategies, communications plans and creative campaigns for organizations like The Nature Conservancy, No Kid Hungry, the Edna McConnell Clark Foundation and Nurse Family Partnership. She also brings extensive experience in account and client services roles at advertising agencies large and small.

Kaitlyn holds a B.A. in English and Psychology from New York University. Outside of work, she loves cooking, painting and drawing, traveling to new places near and far, and chasing after any live music she can find.

Katie Spillman

Executive Assistant Team Manager & Senior EA

Pronouns: she / her

Katie manages the EA team and is Senior EA to the President of Purpose. She oversees and supports the hiring, development and work product of EA’s across Purpose’s global offices. 

She is skilled at creating and streamlining internal processes to drive improved efficiency and elevated performance. She enjoys using her skills to support NGOs addressing some of the world’s biggest challenges such as climate change, equality and criminal justice reform.

Prior to joining Purpose, Katie was Special Projects Lead at REFORM Alliance where she supported the Chief of Content & Comms with priority projects, research and high-level relationship management. She thrives when it comes to team coordination and seeing projects from concept to completion. 

Katie graduated from The New School with a M.A. in Media Management. When not working, you’ll find Katie working with animal rescues, going to the movies or reading.

Leela Bhashyam

Associate Director, Partnerships

Pronouns: she / her

As the Associate Director of Partnerships at Purpose, Leela brings her diverse experience in social impact consulting to support innovative, impactful and thoughtful partnership building throughout the Purpose ecosystem.

Before joining Purpose, Leela was the former Head of Impact for Liberty & Company, a boutique creative, consulting and experiential agency. She also recently served as an Impact Advisor for Renew Oceans, a non-profit focused on the intersection of women’s empowerment and circular economies in India. Previous to these roles, she was the Director of NEXUS India and Diaspora Engagement for NEXUS, a global movement of youth philanthropists and social entrepreneurs.

Leela completed her MPA from New York University’s Robert F. Wagner School of Public Service, where she specialized in International Policy Planning and Management. 

When she’s not learning to garden in her home in suburban New York, she can be found volunteering her time with Collab New Haven and crocheting mismatched socks.

Lindsay Noyes

Global Business Operations Director

Pronouns: she / her

Lindsay has been with Purpose since 2016. Informed by her previous experience leading client work and co-developing the project management function at Purpose, she applies her team-building and systems-thinking skills to her current role as Global Business Operations Director. In this role, she creates and maintains sustainable systems and reports that connect our international teams. 

While on the project management team at Purpose, Lindsay facilitated international workshops with UN groups, managed a major abortion-access concert that brought together reproductive rights groups across the US, produced large-scale convenings to foster narrative change, developed relationships between corporate groups and refugee resettlement organizations, helped rebrand multiple organizations, produced countless videos that welcomed new movement supporters, and so much more. Lindsay’s cross-functional expertise enables her to bring rigorous organization, creative solutions, and thoughtful stakeholder management to everyday operations and business challenges.

Before joining Purpose, Lindsay produced digital experiences for major video games and Academy Award-winning films, worked on viral brand commercials, and managed intensive pitch work. She holds dual bachelor's degrees in advertising communications and behavioral psychology from the University of New Mexico and attended the San Francisco Academy of Art Master's program.

Outside of Purpose, Lindsay advocates and fundraises for reproductive rights groups. She recently welcomed her first baby, and is enthusiastically embracing the “REI mom” look on weekend hikes. 

Lisa Chau

Associate Director, Project Management

Pronouns: she / her

As an Associate Director of Project Management at Purpose, Lisa coordinates timelines, budgets, staff, and process to ensure our project teams are delivering impactful work. 

Her educational background is rooted in Urban Planning, with a postgraduate focus in Sustainable Urbanism. Her love for the planet led her to work for a creative nonprofit, called Global Inheritance, where she still serves as an advisor. Through her project management role there, she helped to design, build and activate experiences at large-scale events to raise awareness around environmental issues. 

One of her past "hats" includes being a restaurant co-owner and general manager, of which she attributes her grit and stamina. She also has served as a Business Development / Marketing Manager for a creative production studio, where she's helped to connect a talented team of artists to top agencies and brands. 

Lisa graduated from UC San Diego with a B.A. in Urban Studies & Planning and from UCL with a post-graduate degree in Sustainable Urbanism.

Outside of work, Lisa can be found traveling, hiking, camping, running, snowboarding, or museum-hopping. Her latest passion project is a family cookbook, which features stories of her family's survival of the Cambodian genocide, alongside Cambodian and Chinese home recipes. She hopes to use the cookbook as a way to highlight her family's experience as refugees and help raise funds for our current global refugee crisis.

Liz Deadrick

Senior Copywriter

Pronouns: she / her

As a Senior Copywriter at Purpose, Liz utilizes her love of words and storytelling to craft language that helps foster social change. In her work with clients like Bloomberg Philanthropies, the Gates Foundation, and CARE, she focuses on narrative change, ethical storytelling, and racial equity.

Prior to Purpose, Liz spent time in government, book publishing, and social media marketing. Most recently, Liz was a content creator and copywriter at Townhouse Digital, a boutique digital marketing agency. During her time at Townhouse, she managed social media strategy and creative for clients like Tripadvisor and Afterpay.

Liz graduated from Northwestern University where she received her B.A. in Political Science and English Literature. Outside of the office, Liz spends her time cycling around the greater New York area, browsing bookstores and reading as much as possible, and deepening her knowledge of obscure pop culture trivia.

Lou Peralta

Culture and Operations Manager

Pronouns: he / him

As the U.S. Culture and Operations Manager at Purpose, Lou focuses on creating an equitable, inclusive, and sustainable environment for all the team members in the U.S. as well as collaborating with the Purpose Partners, the Purpose Senior Leadership team, and the Local Leadership team.

Before joining Purpose, Lou managed operations for a fine-art photography gallery, an angel investment firm, and a boutique architecture design firm. His exposure to these industries helped him sharpen his operational strategy skills which he uses daily at Purpose.

Lou received his Bachelors in Fine Art and Photography from SUNY Purchase. He channels his passion for raising awareness through social media activism and good olde traditional protesting. When he’s not fighting for social justice, you can find him scouring through bins at his local record stores, planning and hosting parties, and enjoying the company of his husband and two cats.

Madison Walsh

Global Manager, People, Culture & Operations

Pronouns: she / her

Maddie brings her organizational super powers, expertise in people, and past experience as a middle school teacher to the role of providing unwavering support to the Purpose team as Global Manager of People, Culture & Operations. She aims to connect people, build systems, and manage projects in a way that maximizes efficiency and impact for the greater Purpose team and our work.

Before joining Purpose, Maddie worked in the education sector as a teacher and instructional coach. She began her career with Teach for America in the Mississippi Delta, where she learned about the power of community and gained a deeper understanding of the inequities that impact our country. Following that experience, she continued her work in education as a teacher and instructional coach at a charter school in Nashville, TN. At the same time, she co-founded Girls Write the World, a girls-only summer writing and youth development program for high school students, which aims to provide a safe space for female creativity and empowerment. Each of these experiences has widened her worldview, strengthened her leadership skills, and increased her desire to effect positive change.

Maddie graduated from the College of the Holy Cross with a BA in Economics and Peace & Conflict Studies.

Outside of the office, Maddie can often be found addressing envelopes for her friends’ weddings, exploring national parks, or reading young adult literature recommended by a former student.

Malik Hassan

Senior Strategist

Pronouns: he / him

Malik is a Senior Strategist at Purpose, where he conducts comprehensive research across multiple cause spaces and market categories, uncovers eye-opening strategic insights, and builds innovative strategies that solve complex issues within purpose-driven institutions and the world at-large. As a Senior Strategist, he uses both the right side and the left side of his brain to combine research and analysis with brainstorming and creative concepting to create the most effective and innovative solutions possible.

Before joining Purpose, Malik was the lead Campaign and Creative Strategist at DoSomething.org — the largest social change organization exclusively for young people. He led campaigns and programs that were centered around impactful calls to action that fueled young people to change the world across 20+ different cause spaces. These projects addressed causes that young people cared about most, causes that were timely, and causes that were too often ignored, including Gun Violence, Colorism, Racial Equity, Loneliness, Climate Justice, and Hygiene Poverty. These social impact initiatives were in partnership with leading nonprofits and philanthropies such as March for Our Lives, Sunrise Movement, Craig Newmark Philanthropies and the Boys and Girls Club, as well as powered by global brands such as Unilever, ESPN, Allstate, and Mattel. Before DoSomething, he also completed various internships, fellowships, and contractor roles in the worlds of NGOs, media, marketing, communications, public policy, grassroots organizing, and political campaigns.

Malik studied Public Relations, Marketing, and Political Science at the City College of New York.

In his free time, Malik can be found touring local foodie spots, binge-watching political dramas, working on a local political campaign, and overseeing the three community centers he is on the board of.

Marcela Bustillos

Associate Partnerships Manager

Pronouns: she / her

As Associate Partnerships Manager, Marcela helps Purpose develop meaningful partnerships with leading organizations and businesses that result in lasting social impact. 

Before joining Purpose, Marcela worked with Vision Democratica, a nonprofit that promotes social welfare in Venezuela by connecting humanitarian organizations on the ground with funders in the U.S. There, she helped develop a humanitarian aid pipeline that provides daily meals to Venezuelan refugees in Colombia. Prior to Vision Democratica, Marcela was a co-creator and manager of the online platform Ask A Venezuelan, an awareness campaign that brought attention to the crisis in Venezuela and the misinformation that surrounds it. Additionally, she also served as a curator for TEDxNorthwestern, where she helped TEDx highlight leading research and innovation in the Chicago area. 

Marcela graduated from Northwestern University with a B.A. in Communication Studies. 

In her free time, Marcela can be found at a dance class, reading French books, or sitting down and people watching New Yorkers. 

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Margaret Dawson

Director, Project Management & U.S. Local Lead

Pronouns: she/her

Margaret brings to her roles as Director, Project Management and U.S. Local Lead, a rich background in education, nonprofit leadership and program development, and social impact strategy.

At Purpose she enjoys tackling complex projects and facilitating smooth project-team dynamics that allow for each team member to focus on producing their best work, building and executing impactful strategies in partnership with innovative brands, nonprofits, and NGOs.

Prior to joining Purpose Margaret was the Director of Strategy at CarrotNewYork, a consultancy specializing in developing public education programs.  Margaret holds a Masters of Science in Education from Portland State University, a Bachelor of Science in Business Administration with an emphasis in marketing from Georgetown University, and a certificate in Digital Marketing from General Assembly.

On her own time, Margaret is keen on anything related to art, food, farming, gardening, and the great outdoors. This combo comes to life in her role as board member at CityGrowers, a NYC based nonprofit that uses urban agriculture to close fundamental gaps in the experiences of city kids.

Matt Lima

Tech Lead

Pronouns: he/him

As Tech Lead at Purpose, Matt oversees application and web development. He is also responsible for translating client desiderata into technical deliverables on projects, and ensuring the newest web technologies are leveraged for the benefit of the client. For the past decade, he and his team have built web applications with open source technology for a range of partners. 

Matt got his first computer back when software still came on cartridges, but his love of music led him to study classical composition. He graduated with a music degree summa cum laude from Harvard before attending the Royal Academy of Music (London) on a Marshall scholarship. After almost a decade in London and Paris, he returned to the U.S. and began a new career with roots in his longstanding interest in programming. He still practices the Goldberg Variations every day. 

Meredith Saucier

Associate Director, Partnerships

As Associate Director of Partnerships at Purpose, Meredith helps to build partnerships that tap public mobilization and storytelling to foster political and social impact.  

Prior to joining Purpose, Meredith developed cross-cultural exchange and education programs at the Institute of International Education. She specialized in designing initiatives in the Middle East and North Africa and Sub-Saharan Africa, such as Harnessing Innovation through Virtual Exchange (HIVE) which links students in Egypt, Lebanon, Morocco, and Palestine with their U.S. peers to explore STEM subjects. She is most proud of her work developing PEER, an online hub that connects displaced Syrian students to scholarships, online education, and language learning resources.

Meredith has consulted with Qatar Foundation International and volunteered with several human rights organizations in Morocco. She was a Program and Research Fellow for the Nanubhai Education Foundation in India where she helped design a scholarship program and researched the role of schools in the wake of communal violence. 

In her free time, Meredith loves walking around Prospect Park, collecting old things for a future antique store, and taking many weeks to finish puzzles. She has her BFA from the School of Visual Arts and MA from Columbia University.

Morgan Sendor

Associate Director, Project Management

Pronouns: she / her

As an Associate Director of Project Management at Purpose, Morgan brings her calm and humor to every assignment, and looks to create social good through well-run projects. She has worked on projects across the Purpose spectrum, from brand-focused work for the American Foundation for Suicide Prevention to campaign strategy and management for Purpose’s grant-based work, including the Voices for Economic Opportunity Incubator and the Early Childhood for Illinois Lab.

Prior to Purpose, Morgan worked at the aptly named Ideas On Purpose (IOP), where she honed her account management approach, organization skills and ability to put out fires as a project manager with clients of all sizes. She also organized the inaugural rounds of the IOP’s pro bono initiative, Brand New Brand!.

Outside of work, Morgan is constantly considering her next meal, hoarding craft supplies that she may or may not use one day, and keeping up with the sustainable fashion world. 

Nada Ezzat

Project Manager

Pronouns: she/her

As a Project Manager at Purpose, Nada works closely with clients, project teams and vendors to produce impactful campaigns.

Prior to joining Purpose, Nada was the Programs and Communications Director at ABANA, a non-profit organization in New York. She also worked as a Program Assistant at Independent Diplomat.

At the start of 2020, Nada joined the New York City Department of Small Business Services, where she works as a part-time instructor and delivers a course that aims to inform and support Arabic-speaking immigrants on the best practices for building a successful business in New York.

Nada graduated from Fordham University with a B.A. in Political Science & French Studies, and she holds a post-graduate degree in Media and Politics in the Middle East, from SOAS, University of London. She is fluent in English, Arabic and French.

Nada is passionate about utilizing media to drive positive social change, especially when it comes to issues like climate change, and the global refugee crisis. When not at work, you might find Nada walking through the streets of Brooklyn, drinking coffee in the sun or sitting somewhere by the beach.

Nathaniel Olin

Associate Director, Impact, Measurement & Learning

Pronouns: he / him

Nathaniel Olin is an Associate Director on the Impact, Measurement & Learning team. He brings a decade of social science research experience in progressive politics, government policy, and academic study, with a focus on quantitative methods, experimental design and analysis, and data visualization.

Before joining Purpose, Nat was the Deputy Director for Research and Analysis in the Mayor's Policy Office in Philadelphia, where he helped develop the work of GovLabPHL, an initiative committed to expanding the practical use of data for evidence and policy in local government. Previously, he worked at the Analyst Institute as Senior Analyst and later Analytics Lead during the 2016-2017 electoral cycle, designing and implementing randomized controlled trials to refine messaging and outreach for progressive political campaigns and causes. In both roles, he helped to develop the organizations' statistical methods and data toolkit, building data analysis infrastructure in the R programming language.

Nat studied political science at the University of Wisconsin-Madison, and got his B.A. in International Relations from Stanford University. He spends much of his time managing his two cats' demands for attention during Zoom calls, pitching overly-complex board games to his friends (who are very good sports about it all), and trying to re-develop a running habit.

Noelle Fries

Associate Director, Practice Management & Strategy Racial Equity Impact Practice

Pronouns: she / her / they / them

Noelle is an Associate Director of Practice Management & Strategy for the Racial Equity Impact Practice at Purpose. She brings over 10 years experience of building transformative interventions, programs, and organizations by centering equity, healing justice, and the people who are most impacted by systemic injustice. Her passion is mobilizing communities towards system change and collective liberation. Noelle supports the expansion of the Practice through strategy and management while building and nurturing coalitions that strengthen impact. 

Noelle’s work has spanned across various public health and social impact issues including gender based violence, youth homelessness, human trafficking, prison abolition, and birth justice. Prior to joining Purpose, she led a national program centering LGBTQ and BIPOC young people with lived experience to be leaders in the movement to end youth homelessness, and provided technical assistance to communities around the country on equity, youth collaboration, and participatory action programming. Noelle has co-authored research on prison abolition as public health, sexual agency in young people, and art activism.

Noelle graduated with a BA in Race, Gender, and Sexuality Studies from Mills College and holds a Master’s of Public Health in Community Health and Public Health Policy from CUNY School of Public Health. 

When not at work, Noelle can be found building a mini-homestead with her partner, painting community murals, or studying herbalism.

Omar Hakim

Campaign Director

Pronouns: he / him

Omar is a Campaign Director at Purpose, leveraging over 15 years of experience spanning political advocacy, community organizing, and narrative development. He centers intersectionality, authentic storytelling and asset-based leadership as vehicles for movement building, working with impacted stakeholders to drive high-impact grassroots action. Working across Labs and Agency at Purpose, a few of Omar's recent projects have included delivering campaigns on immigrant and migrant inclusion for the Global Forum on Migration and Development, research and strategy on digital threats to society for Luminate, and training on narrative change for organizations selected for the Voices for Economic Opportunity Incubator.

Before joining Purpose, Omar worked for Consumer Reports Advocacy as a Campaign Manager, leading efforts to improve consumer safety and protections. He mobilized activists on issues across the financial and tech sectors including algorithmic bias, discriminatory pricing, student debt, net neutrality, and data privacy. Previously, he was the national coordinator for Cities for Action, a coalition of mayors and municipal leaders advocating for immigration and refugee-related reforms at the federal and local level. Omar’s campaign work is rooted in his experience as an organizer; among his many roles, he has worked with the NYC LGBT Center and Public Allies to develop and support community-based leaders on issues relating to foster care, fair housing, and homeless services.

Omar has a Masters of Social Work from the City University of New York at Hunter College and a BFA in Film & Television from the University of California, Los Angeles (UCLA). Having worked at Paramount Pictures, New Regency Productions, and the Doha Film Institute, Omar is still passionate about the power of filmmaking and you may find him tinkering on a screenplay or two.

Prachi Rao headshot photo

Prachi Rao

Strategy Director

Prachi is a Strategy Director & Strategy Lead in the NY office, and an experienced organizer who has developed compelling campaigns and creative mobilizations, which have been featured in national publications like the New York Times, to help solve society’s most pressing issues.

Before joining Purpose, Prachi worked for Amnesty International where she led Amnesty’s Innovation Lab working at the intersection of technology, human rights and participation. Prachi helped design their lean impact accelerator which was tasked with scaling and testing new ideas. Prior to that, Prachi worked as a community organizer at Amnesty focusing on refugee and migrant rights. She led Amnesty’s family detention organizing strategy in Berks, Pennsylvania which resulted in the release of the four remaining "Castro" families (Castro v. DHS) who had been detained for more than 600 days.

Prior to Amnesty, Prachi worked at the Women's Environment & Development Organization, a global women's advocacy organization, to ensure women's voices were represented in the UN climate change negotiations, particularly in the lead up to the Paris Climate Summit. Prachi managed the Women Delegates Fund, a capacity building fund, at five UNFCCC meetings for a network of over 300 women delegates from 50 countries. At COP21, Prachi was named as one of the women on the frontlines of the climate debate by Cosmopolitan Magazine.

Over the past eight years, Prachi has also worked and volunteered with a variety of non-governmental and grassroots organizations including Peace Women, Amnesty International Australia, the Starlight Foundation, Jeans for Genes and Oaktree.

Prachi, originally from Australia, holds a Bachelor of Laws, with a major in international human rights law, and a Bachelor of Arts (Politics). In her spare time, Prachi loves to eat her way through New York City.

Rosa Ling

Senior Accounting Manager

Pronouns: she / her

Rosa is Senior Accounting Manager at Purpose, where she assists with different accounting and finance functions.

Prior to joining Purpose, Rosa has worked in various business sectors, ranging from Pharmaceutical, IT, and the Transportation Industry.

Rosa has a Finance degree from St. John’s University and holds an M.B.A. degree with a concentration in Accounting from Long Island University.

Outside of the office, Rosa volunteers for an animal rescue organization and loves playing with her dog, Nugget!

Sami Ehmed

Associate Accounting Manager

As an Associate Accounting Manager, Sami Ehmed helps maintain the financial records for Purpose's international entities. His mission is to help project teams to easily manage their finances, so that they can execute their campaigns to full effect. He enjoys approaching new problems with creative and practical solutions.
 
Sami graduated from CUNY Baruch College with a BBA in Accountancy, and a double minor in Business Law and Graphic Communications.
 
Prior to starting at Purpose, Sami worked as a Loan officer, and financial counselor at a credit union. He took great pride in the credit union’s focus on helpful, and financially supportive services in an industry plagued by predatory practices. He brings his member services experience to Purpose to help create a healthy financial environment for all.
 
When he isn’t crunching numbers in the office, he likes to explore art exhibitions and pop-ups, and take part in whatever crazy new adventures are invented up next. Other days though, he likes to just lay down and binge through the newest show or documentary.

Sean Swift

Data & Operations Manager

Pronouns: he / him
As the Data & Operations Manager at Purpose, Sean is the facilitator of key operational reports and the system administrator for the third-party platform used by the organization to track time and forecast hours.  
 
Previously, Sean worked for over a decade in the pre-employment background screening industry, serving as the product owner for one of the largest company's Verifications suite of services. This provided a range of experience in data analysis, product and project management, call center operations, Agile development and Six Sigma methodologies. Sean also spent time in the managed HR services industry as the main administrator for that company's proprietary operating platform.
 
Outside of Purpose, Sean can be found playing goalkeeper in a local soccer league, exploring new cities both domestic and foreign, or hiking with his fiancee. 
 
Sean graduated from Plattsburgh State University with a BA in Print Journalism.
 

Sharon Alpert

Senior Advisor

Pronouns: she / her

Sharon Alpert is a Senior Advisor at Purpose, where she works at the intersection of Purpose’s corporate & philanthropic offerings. Sharon Alpert is a visionary philanthropic leader with more than two decades of experience in social justice philanthropy, environmental, community and economic development, and the private sector.  She is known for challenging the status quo and taking risks to support leaders and movements to solve the climate crisis and reimagine our economy to build a just and sustainable future for people and the planet.

Sharon brings her expertise on climate, misinformation, and polarization to Purpose’s work on COVID, Purpose Climate Lab, and our labs work mobilizing diverse constituencies.  She also brings extensive experience working on corporate environmental, social, and governance issues to accelerate purpose driven leadership in the private sector. 

Sharon currently serves as an Executive-in-Residence with Council on Foundations, where she focuses on building common ground across philanthropy and communities. Most recently, Sharon served as the fourth President and first female CEO of the Nathan Cummings Foundation, where she led the foundation to align 100% of its half a billion dollar endowment with its mission, making it the largest foundation to undertake such a commitment. Under Sharon’s leadership, NCF prioritized racial justice, increased its annual payout, held corporations accountable through shareholder activism, and used its moral voice to shine a spotlight on increasing threats to our democracy, including the rise of white nationalism.

Sharon spent 11 years at the Surdna Foundation, one of the oldest and largest family foundations in the U.S.  As the Vice President of Programs and Strategic Initiatives, she was the lead architect of Surdna’s first strategic plan, which centered on social justice and led to a realignment of all its programs, as well as a $100 million commitment to mission related investing.  As Director of Surdna’s Sustainable Environments Program, she supported transformational work at the intersection of the environment and inequality, including helping to conceive Recovery through Retrofit, a signature piece of President Obama’s stimulus plan to increase the energy efficiency of homes and create green jobs.

Sharon began her career in philanthropy at the Ford Foundation, where she launched the first cross‐portfolio regional equity initiative and designed a new multi-year strategy for the environmental justice portfolio.

Prior to that, Sharon was a community organizer and housing developer at Northern Manhattan Improvement Corporation, worked at the Washington Office on Environmental Justice and the Natural Resources Defense Council, and was a liaison to the President’s Council on Sustainable Development. She also worked on Wall Street as the Director of Marketing for a tech startup.

Sharon holds a master’s in public administration and a bachelor’s in agricultural, resource and managerial economics from Cornell University. She lives in Brooklyn, New York, with her Canadian husband, and their two children. 

Shira Albagli

Campaign Director

Pronouns: she / her
Shira is a social impact leader with a track record of building high-profile campaigns that mobilize millions, shift public narratives, and deliver legislative wins. She has led breakthrough public engagement strategies that leverage corporate and influencer partnerships and put power in the hands of people to deliver measurable impact at t the UN, the Bill and Melinda Gates Foundation, Paid Leave for the US, with the First Partner of California Jennifer Siebel Newsom, and currently at Purpose as a Campaign Director & Campaigns Lead for Purpose New York.
 
As the Communications Chair of the Closing the Women’s Wealth Gap initiative, Co-Founder of a Bay Area Women’s Mastermind Group, and guest lecturer on equity advocacy at various universities and organizations, she is deeply invested in building political, social, and economic power for women. 

Shira graduated from Barnard College, Columbia University cum laude with a degree in politics and theatre, a discipline she created at the college. 

T. Courtney Williams

Associate Strategy Director, Racial Equity Impact Practice

Pronouns: they/ them

Court is an Associate Strategy Director for the Racial Equity Impact Practice at Purpose. Court brings a global strategy lens to projects and frameworks that center racial equity objectives, and leads the execution of strategy with partners across sectors. 

Prior to joining Purpose, Court was an Independent Strategist, specializing in embedding and designing intersectional equity in systems. Court founded A Call For Equity, a Global South platform imaging affirming black futures. They’ve collaborated on projects and research around food security, transformative justice in queer communities, and global Black identity while living and traveling the African continent. They have an extensive food justice & youth community engagement background. 

Court is an avid home-cook with a culinary background and a fervent interest in the creolization of food across the diaspora. 

Choose Both: A Digital Guide
for Equity & Evidence