Purpose New York


Founded in 2009, Purpose New York serves as our headquarters.

Purpose’s New York office is based in Union Square, Manhattan.

We’d love to be in touch. Send us a note at weare@purpose.com

Meet our team
Jeremy Heimans Co-founder & Chief Executive Officer
Dan Shannon Partner & Managing Director
Jessy Tolkan Partner, Chief Campaigns Officer, & Executive Director of Purpose Labs
Jon Damon Chief Financial Officer
Kate Swann Chief Operating Officer
Betty Chan Head of Project Management
Emma McDonald Senior Creative Director & Head of Creative
Keno Sadler Senior Director, Labs
Mathew McDermid Head of Strategy
Alex Monroe Associate Strategy Director
Alexander Malave Executive Assistant
Alexandra Callaway Project Manager
Alexandra Prow Senior Program Manager, Labs
Annie Melia Marketing & Communications Manager
Annjolynn Cales Operations Manager
Becca Antonucci Senior Copywriter
Breanne Rehley Associate Director, Global Programs, Purpose Climate Lab
Brian Palmer Financial Planning & Analysis Manager
Cameron Mussar Senior Digital Campaigner
Catherine Addo Strategy Director & Equity Team Chair
Chelsea Lipman Campaigner
Claudia Barcha Strategist
Edward Smith Controller
Elena Scott Senior Visual Designer
Emma Pulido Strategist
Genesis Henriquez Senior Visual Designer
Gissou Nia Senior Advisor
Grace Kwon Strategist
Hyde Yu Senior Financial Analyst
Jack Rosamilia Senior Digital Campaigner
Jackie Lam Human Resources & Talent Manager
Jessica McGhee Associate Design Director
Joshua Shin Junior Accountant
Juliana Uribe Villegas Founder and Executive Director of Movilizatorio, Purpose Peace Lab
Kaitlyn Kelly Senior Project Manager
Katie Esteves Executive Assistant
Kevin Mernin Associate Strategy Director
Lindsay Noyes Associate Director of Project Management
Madison Walsh Senior Assistant to the CEO
Marcela Bustillos Junior Partnerships Associate
Matt Lima Tech Lead
Meredith Saucier Business Development & Fundraising Manager
Mohini Narasimhan Strategist
Molly Cihak Strategist
Morgan Sendor Senior Project Manager
Nirma Rizvic Project Management Coordinator
Omar Hakim Associate Campaign Director
Prachi Rao Associate Strategy Director
Rebecca Christopher Associate Campaign Director
Ricky Altizer Senior Designer
Rosy Kalfus Senior Advisor, Purpose Labs
Sami Ehmed Senior Accountant
Savannah O'Leary Head of Video, Associate Creative Director
Shannon Gordon Senior Digital Designer
Shira Albagli Campaign Director
Simon Laishram Campaign Manager
Sonali Patel Accounting Manager
Tiernan Grehl Associate Director, Resourcing & Operations
William Howard Junior Copywriter

Jeremy Heimans

Co-founder & Chief Executive Officer

Jeremy Heimans is the co-founder and CEO of Purpose, a Public Benefit Corporation headquartered in New York with offices on six continents, that builds and supports movements for an open, just, and habitable world. He is co-founder of GetUp!, an Australian political organization with more members than all of Australia's political parties combined, and Avaaz, the world’s largest online citizens’ movement, now with more than 50 million members worldwide. Heimans has been building movements since the age of 8 when, as a child activist in his native Australia, he ran media campaigns and lobbied leaders on issues like children’s rights and nuclear non-proliferation. 

Heimans has been named one of Fast Company’s Most Creative People in Business, The Guardian has named him as one of the ten most influential voices on sustainability in the US, and The Monthly has observed that Heimans “might be the most influential Australian in the world”. With Henry Timms, Jeremy is co-author of the bestselling book “New Power”, praised by the New York Times’ David Brooks as “the best window I’ve seen into this new world” and by The Guardian as “a manual on how to navigate the 21st century”. The book was short-listed for the 2018 FT & McKinsey Business Book of the Year and named a best book of the year by Bloomberg, Fortune, Inc, CNBC and others. Heimans and Timms’ thinking on new power has been featured as the Big Idea in Harvard Business Review, as one of CNN’s “ideas to change the world” and Jeremy’s top-rated TED talk on the topic has been viewed 1.5 million times.

He is a recipient of the Ford Foundation's 75th anniversary Visionary Award, the Foreign Policy Association Medal and the Performance Theater’s Inspired Leadership Award. He served as chair of the World Economic Forum’s Global Agenda Council on Civic Participation. Heimans has been a keynote speaker at venues such as the World Economic Forum at Davos, TED, the Aspen Institute Ideas Festival, the RSA, Chatham House, the United Nations, Blair House, The Economist Big Rethink, The Guardian Activate and Social Media Week.

Jeremy was educated at Harvard University and the University of Sydney, and began his career with the strategy consultants McKinsey & Company. He lives in New York.

Dan Shannon

Partner & Managing Director

As Purpose’s Managing Director, Dan Shannon oversees our Agency work, collaborating with mission-driven organizations to design and implement strategies and campaigns aimed at mobilizing people to take action and create meaningful change. With a background in non-profit campaigns, communications, and organizing, Dan has lead projects with US-based civil rights organizations including the ACLU and Anti-Defamation League, as well as INGOs focused on global poverty and human rights including UNICEF and the Bill & Melinda Gates Foundation.

Before joining Purpose in 2011, Dan spent 10 years leading campaigns and organizing for People for the Ethical Treatment of Animals. While there, Dan lead the development of peta2, PETA’s youth arm with more than a million social media followers and 300 affiliated campus organizations. As a national spokesperson, he appeared regularly in national publications and news programs including the New York Times, Washington Post, CNN, MSNBC, and Fox News.

Dan graduated Phi Beta Kappa and with honors from Wesleyan University, receiving a B.A. in English Literature.

When he’s not at Purpose, Dan lives in Brooklyn with his daughter and wife, with whom he’s co-authored two vegan cookbooks. This solar system’s yellow sun gives him a wide range of super-powers.

Jessy Tolkan

Partner, Chief Campaigns Officer, & Executive Director of Purpose Labs

Pronouns: she / her

Jessy is a Partner, Chief Campaigns Officer and Executive Director of Purpose Labs. Jessy has spent more than 15 years building people-powered movements. From climate change to voting rights to women's leadership, she has specialized in unlocking new strategies and approaches to creating transformative and lasting change.

Jessy has consulted with some of the leading social change organizations in the U.S., having led an international effort to build electric vehicle infrastructure for several major auto companies and as a senior advisor to the Working Families Organization and the Center for Working Families. She served as Co-Executive Director of both Citizen Engagement Laboratory and Energy Action Coalition and as State Director of the New Voters Project, where she helped register more than 130,000 young voters, facilitating one of the highest youth turnout rates in the country and providing the foundation for the historic youth strategies employed in the 2008 presidential election. She also led the largest youth gathering on global warming in U.S. history – POWER SHIFT 2009, a conference of more than 12,000 youth representing all 50 states which culminated in the single largest lobby day on Capitol Hill focused on global warming. POWER SHIFT has since spread to more than 25 countries, and the first Global Power Shift has since convened in Europe.

Jessy received her B.A. in Political Science from the University of Wisconsin-Madison.

She's been featured in Time Magazine, Glamour Magazine, The New York Times, Hardball with Chris Matthews, and Vanity Fair Magazine. In 2008, Rolling Stone Magazine named her one of the 100 agents of change in America.

Jon Damon

Chief Financial Officer

Jon Damon is the Chief Financial Officer at Purpose. He brings over 15 years of Corporate Finance and Strategy experience in the advertising, consulting, media, and technology industries. Jon oversees Purpose's Finance, Accounting, HR and Operations functions and works with the Leadership Team to drive growth, expand internationally and promote business performance. 

Prior to joining Purpose, Jon was the Head of Finance and Accounting at AccountAbility, a consulting company specializing in sustainability and corporate responsibility. 

Earlier in his career, Jon was the Director of Finance at SourceMedia, a business-to-business media company focused on the financial services industry. Jon holds a B.A. in Economics from the University of Rochester and an M.B.A in Finance from the Zicklin School of Business at Baruch College.

Outside of the office, Jon enjoys the outdoors, traveling, and reading.  

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Kate Swann

Chief Operating Officer

Pronouns: she / her

As Chief Operating Officer, Kate works across the business to develop growth strategies that allow Purpose to create maximum impact. Her focus on business planning ensures that we are prepared for the future and able to mobilize the talent and resources to meet the needs of our partners and communities.

Kate brings extensive experience in managing growth stage consulting organizations. She joined Purpose from Blue State, where she served as COO and was instrumental in the positioning of the business. Kate was previously COO at frog design, where she managed the global business and helped grow the agency’s team and revenue significantly during her tenure. She also has extensive leadership experience with start-ups like Avalanche (acquired by Razorfish) and Organic. 

Kate has a Master’s degree in Performance Studies from New York University and a Bachelor of Arts from Evergreen State College. She serves on several boards including: Graham Windham, a family services agency, and the Women’s Forum of New York, a professional organization of women leaders. 

Kate is a committed New Yorker, with the need for regular nature fixes. When she isn’t working, you can find her reading or learning about TikTok from her teenage daughters.

Betty Chan

Head of Project Management

Pronouns: she / her

As the Head of Project Management, Betty oversees our global team of project managers. She has a knack for co-developing methods that address both human and material needs, and is often the go-to person for making sure goals are clear, promises are kept, and that everyone happily reaches the finish line.
Prior to joining Purpose, Betty journeyed her way through focus groups, digital design, front-end coding, and ultimately, project management. She thrives at large-scale digital builds and intricate campaigns that connect organizations with their communities, including Bike New York, Alvin Ailey, Everytown, March of Dimes, and UN Environment. She's also an active contributor in the project management community as a speaker and moderator.
Betty graduated from Babson College with a B.S. in Business Management and Marketing. 

After 6pm, you’ll often find Betty surrounded by boxing bags practicing her slip-hook-cross. However, her credibility as a fitness nut is often questioned due to her frequent consumption of fried chicken.  

Emma McDonald

Senior Creative Director & Head of Creative

Pronouns: she / her

After growing up in upstate New York in the Carousel Capital of the world, Emma took the only  logical next step and moved to Brooklyn to study Art Direction at Pratt Institute. Upon graduating, she gained experience at leading establishments such as Eyebeam, PAPER Magazine, BBDO, LBi, and MRY. In 2012, she left the advertising world to focus on work around social change at Matter Unlimited. A year or so later she was joining the team here at Purpose. She's incredibly excited to be a part of a mission-driven team with people who care so deeply about the work they're creating.

Emma has done everything from hand-crafted typography, to packaging, to digital design. As Senior Creative Director and Head of Creative, her strength lies in blending detail-oriented craftsmanship with optimal user experience. In the past, she has created work for clients like the Clinton Global Initiative, Mark Rockefeller, GE, Speedo, Neutrogena, and Johnson & Johnson.

When Emma's not actively designing, she's playing volleyball, scavenging for Rice Krispie Treats, or obsessing over her dog, Frankie.

Keno Sadler

Senior Director, Labs

Pronouns: he / him

As Senior Director, Labs, Keno brings over 20 years of experience as a social entrepreneur creating and implementing innovative programs in education, leadership development and social justice. With a background that blends military service, classroom teaching and organizational development rooted in diversity, equity and inclusion, he delivers senior-level leadership and guidance to multi-disciplinary teams delivering social impact in the US. At Purpose, he has worked with the Bill and Melinda Gates Foundation to support their effort to elevate diverse voices that can help broaden the conversation about the issues inhibiting economic mobility and generate deeper awareness and actionable understanding. 


Before Purpose, Keno served as Vice-President of Programs at the Echoing Green Foundation where he provided strategic leadership to Echoing Green’s flagship Fellowship programs designed to identify, develop and support early stage social justice and climate change leaders. A 1997 Echoing Green Fellow himself, Keno also created the Breakthrough Atlanta program, an empowering educational experience that has resulted in equitable access to higher education for over 2,000 Atlanta middle school students and prepared over 400 college-aged teaching fellows for education sector roles. An educator at heart with a passion for leadership development, Keno also co-created and taught the Resilient Leadership course at Yale University and has served as an Executive Coach to a wide range of impact leaders around the world.


After hours, you will find Keno enjoying New York’s restaurant scene, hunting for a bike trail to explore or working towards his next belt in Karate and Jiu Jitsu. 

Mathew McDermid

Head of Strategy

Pronouns: he / him
Mat comes to Purpose with a unique mix of strategy expertise: from war-zone conflicts, to climate change regulatory frameworks, to corporate sustainability strategy, he now joins the world of movements and social change.
Hailing from GreenOrder, a pioneering sustainability strategy firm, Mat helped a major utility work through the predicament of an industry being disrupted, and advised a major apparel and footwear brand on carbon and climate leadership.  
His career began with the Australian Foreign Service focused on intelligence and security: working daily with local officials on his posting to Baghdad, Iraq, then on the Afghanistan desk, it was a quintessentially formative experience.  At Booz & Company’s public sector practice, it was a Department of Climate Change project that nudged his career trajectory towards the environment and our place within it.  It also nudged him across an ocean and a continent to pursue his Masters in environment and energy policy - but really, the bigger draw was his then-girlfriend, now wife (they met trekking in Nepal, of all places).
Educated at New York University and The University of Queensland, Mat is an amateur woodworker, photographer, and architecture enthusiast; loves a good rock climbing problem; and always enjoys the cultural exchange of Aussie-isms and Ken Burns documentaries.
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Alex Monroe

Associate Strategy Director

Pronouns: he / him

Alex K. Monroe is a global campaign strategist and researcher that uses creative storytelling to help improve the lives of youth and marginalized people around the world. Utilizing a variety of tactics, Alex has helped to shift culture, policy, and public opinion on multiple issues including modern slavery + human trafficking, education in emergencies, racial justice and gun violence prevention. Alex’s time spent as a Peace Corps Volunteer inspires his commitment to elevating marginalized voices, especially those of young people, in working toward a more just world for all of us.


With 10+ years of experience in the sector, Alex has forged national and global partnerships--working with local nonprofits and multilateral agencies alike--to develop programs and policy frameworks that best address the needs of marginalized and young people globally. He has designed initiatives, curricula, and campaigns for a variety of organizations, including the Office of the President of the Philippines, Color of Change, Theirworld, Walk Free, Everytown for Gun Safety and the International Labor Rights Forum. 


Alex has an MA in International Human Rights from the Korbel School at the University of Denver and a BA in Political Science from Georgia College. In his spare time, you can find him on the edge of his couch anxiously awaiting Benson’s next move on Law & Order SVU.

Alexander Malave

Executive Assistant

Pronouns: they / them

Alexander is Executive Assistant to the Managing Director and Head of Strategy. With a passion for spreading kindness and helping others, he directly translates this into his work. 

Alexander has volunteered with The Trevor Project as a Lifeline Counselor for the last two years.  They deal specifically with issues surrounding suicide prevention and crisis intervention for LGBTQ+ youth.  Having always been interested in mental health, he is determined to be more involved within the community and make an impact that could change people's lives for the better.  He looks forward to many more years of participation and growth in these endeavors.

For three years, Alexander worked directly with the CEO and VP of Marketing for an international medical device company where he honed his skills on providing executive, operations, and administrative support.  He was responsible for leading their U.S. office and team while managing and building their presence in this country.  He took the lead on planning and executing a variety of events and presentations that would increase the company’s profile at national conventions.

Outside of the office, Alex is most likely chasing the sun, looking for any opportunity to lay in the grass and listen to music. 

Alexandra Callaway

Project Manager

Pronouns: she / her

Alexandra is a Project Manager at Purpose, helping lead her teams to success through the oversight of project goals, details and trajectories. At Purpose, Alexandra acts as the day-to-day point of contact for her team, external vendors and clients. She manages project workload, all schedules and financial implications. She knows she has done her job well when everyone is feeling happy and proud to be making a societal impact together. 

Alexandra is well-established in client and project management, having worked in both the social impact and entertainment industries. In the social impact space, Alexandra has worked with corporations, government agencies and nonprofits to help oversee the successful and timely completion of projects. Alexandra has become a specialist in many different social sectors, including but not limited to financial literacy, food insecurity, civic engagement and mental health awareness. As the day-to-day contact, she is focused on helping both client and project teams stay aligned on long-term goals and have a clear understanding of the project schedule and next steps.

Outside of work, Alexandra volunteers and raises funds for organizations close to her heart, such as The Make-A-Wish Foundation, St Jude Children’s Research Hospital and Special Olympics. She is an alumna of the University of Colorado at Boulder and was a dancer prior to beginning her career in project management. She loves to travel, eat, cheer on her favorite sports teams and listen to people’s stories.

Alexandra Prow

Senior Program Manager, Labs

Pronouns: she / her

As the Senior Program Manager for Purpose Labs, Alexandra brings together her background in strategic program design and creative human rights advocacy to the Voices for Economic Opportunity Incubator Lab, where she organizes and implements hands-on programs that elevate the diverse voices of changemakers and storytellers working to shift pervasive narratives around poverty in the U.S. She is currently working alongside the Bill and Melinda Gates Foundation, as well as other leading foundations across the U.S., to support and strengthen these powerful communities.

Prior to Purpose, Alexandra most recently headed the Human Rights’ Foundation flagship advocacy program and international event series, the Oslo Freedom Forum. As the Director of Programs and Events, she built long-lasting relationships with diverse partners ranging from the City of Oslo and Amnesty International to Twitter and Wikipedia to expand the Oslo Freedom Forum program to Taiwan, Mexico, South Africa, and New York, activated an international dissident art series, and instituted a fully-funded fellowship for young global activists fighting against dictatorship.

A creative at heart, Alexandra graduated from Vassar College with a B.A. in Music and is usually playing her piano in Brooklyn, ruining her hearing at punk shows, or seeking out new folk musicians from her native North Carolina.

Annie Melia

Marketing & Communications Manager

Pronouns: she / her

Annie is the Marketing & Communications Manager at Purpose.  Before her time at Purpose, Annie worked on President Obama's successful 2012 campaign in New Hampshire (where she also contributed to the first all-female state delegation in history!) She also worked with the FDNY’s non-profit, the FDNY Foundation, as well as their Counseling Services Unit. After her time with the Fire Department, Annie came to Purpose to help put out more figurative fires in the social justice sphere.

Annie graduated with honors from Providence College, majoring in Sociology and Writing. When she is not focusing on social issues, Annie may be found fostering baby kittens, dancing, or doing puzzles, but is more often relentlessly trying to find ways to incorporate cat puns into social impact campaigns.

Annjolynn Cales

Operations Manager

Pronouns: she / her

Annjolynn is Purpose's Operations Manager. In addition to being a wizard of calendar management, she is a people person and enjoys greeting everyone who visits our New York office, never letting anyone walk through the door without a warm welcome and a smile.

Annjolynn joins Purpose with an extensive non-profit theater management background. She is a proud alumni of the University of Buffalo with a B.F.A in Theatre Performance and trainee of The Peoples Improv Theatre — performing throughout NYC with her all-female improv troupe PUNCH! She's also the proud creator of a recurring benefit show, Battlestar Girlactica.

A true nuyorican, Annjolynn loves the city she was born and raised in. She lives the New Yorker motto: "Be there for your neighbor, and for all the other nonsense out there, just 'Fughettaboutit'!" After work, Annjolynn enjoys her commutes back to Staten Island, eating cheese, and discussing cosmology and astrological signs. Her sun sign is Scorpio, how about yours?

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Becca Antonucci

Senior Copywriter

Pronouns: she / her

Becca Antonucci is a Senior Copywriter at Purpose where she enjoys using her communication skills to affect important social change.

Becca studied at the Savannah College of Art and Design where she earned a BFA in Advertising. She then spent close to five years at Deutsch, (the agency, not the bank), developing campaigns for global clients across a variety of channels. During this time she created work for clients including Acuvue Contact Lenses, CURE Epilepsy, Samsung, Newman’s Own, and Our Future Festival.

With a passion for voting and women’s rights, Becca keeps busy as a member of Never The Less, a collective of women in advertising standing for truth, empathy, human rights, and resistance. She also co-runs Womxn 4 Womxn, an initiative with the goal of bringing visibility to organizations supporting marginalized groups of women.

Her spare time is filled with hobbies of yesteryear including baking, embroidery, writing in cursive, and vertebrate paleontology.

Breanne Rehley

Associate Director, Global Programs, Purpose Climate Lab

Pronouns: she / her

As Associate Director of Global Programs for the Purpose Climate Lab, Breanne Rehley brings together her strong organizational and project management skills, her passion for social good, and her background in development and communications to support the Lab’s fundraising, communications, and internal processes.

Breanne has extensive experience in marketing and resource development for nonprofit organizations, most recently serving as the Communications and Development Coordinator at the New York County Lawyers Association. Previous to that she worked at Center for Science in the Public Interest and the Aga Khan Foundation in DC. 

She has a passion for writing and editing, marketing, and design and received an MS in Digital Publishing from NYU School of Professional Studies in May 2016. Although she attended NYU for grad school, she is a Tarheel through-and-through: She graduated from the University of North Carolina at Chapel Hill with degrees in Biology and English and a minor in Chemistry. 

In her spare time, Breanne loves to travel, read, cook, hike, explore NYC, and make friends with other people’s pets.

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Brian Palmer

Financial Planning & Analysis Manager

Pronouns: he / him

Brian Palmer is the Financial Planning & Analysis Manager at Purpose. He brings over 7 years of Corporate Finance and Strategy experience in sports, entertainment & media to Purpose. Brian works with Purpose's Finance & Accounting teams to drive growth and increase business performance.

Prior to joining Purpose, Brian was the FP&A Manager for Madison Square Garden Company. Earlier in his career, Brian was the lead analyst for Spectra by Comcast Spectacor. Brian holds a B.A. from Drexel University.

Outside of the office, Brian enjoys playing sports, trying new restaurants and exploring every neighborhood in NYC.

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Cameron Mussar

Senior Digital Campaigner

Pronouns: he / them

As a Senior Digital Campaigner, Cameron brings his experience of engaging with communities online and offline to issues where equity, love, and justice are a top priority. Utilizing the power of authentic stories, targeted and direct demands, as well as the tactics to amplify those messages across networks, online and in-person, Cameron advances key organizing principles in his work in order to make real change that leaves a lasting impact. 

Prior to Purpose, Cameron spent time organizing in the education space, building a movement of young people passionate about improving the quality of education through coordinated online and offline tactics and worked to develop the next generation of civically engaged leaders. Cameron has also spent time supporting organizations in the for-profit and non-profit sector to leverage digital tools that allow mission-driven organizations to find, engage, and activate their communities. 

Cameron holds a BA in Psychology with a Minor in Marketing from the University of Arkansas and an MA in Higher Education Administration from New York University. 

When he’s not helping build movements and engage communities, he centers love and curiosity at the core of his experience. He loves time spent outside in the warmth and sunshine either with himself and a good book or in the company of his tribe.

Catherine Addo

Strategy Director & Equity Team Chair

Pronouns: she / her

Catherine is a Strategy Director who flourishes in roles fusing strategy, identity, and communication. At Purpose, Catherine leads projects involving branding and messaging, strategies for public engagement, and Purpose’s growing portfolio of initiatives in the criminal justice space. In addition to her role in Strategy, Catherine is a founding member and Chair of Purpose’s Equity Team, leading the company in prioritizing racial sensitivity and inclusivity in its workplace and work product. Catherine joined Purpose after eight years in the music industry, where her experiences included marketing projects by high-profile performers, copyright representation for songwriters and producers, and concept development for creative artist-brand partnerships. In 2012, Catherine was recruited to establish a marketing department for a young music publishing company. Stepping in as Director of Marketing & Communications, Catherine developed the company’s brand identity alongside a design team, created its communications framework and thought leadership approach, produced brand assets, and identified partnership opportunities to further establish the brand. Catherine enjoys exchanging ideas about ways to positively impact the world, and has spoken at events hosted by Huge, Branding Magazine, and Courageous Conversation. Outside of the office, Catherine follows her curious nature to a range of creative pursuits, from paint to design to perfumery. She is a graduate of New York University.  

Chelsea Lipman


Pronouns: she / her

Here at the Purpose Climate Lab, Chelsea works at the intersection of strategy and creative application. With her design degree, background in experiential advertising and knowledge of policy and planning, she develops creative tactics which energize climate action throughout Europe, India and East Africa.


Prior to Purpose, Chelsea worked for the Times Square Alliance where she explored the intersection of design, civic programming and placemaking. In 2017, she founded I Scream!, a philanthropic ice cream kiosk which motivated Times Square's 330,000 daily visitors to remake the world. She doesn't mind telling you that I Scream! recently won a Downtown Achievement Award of Excellence. And the Village Voice won't mind telling you that I Scream! was "the most exciting thing to happen in Times Square since the Clash destroyed it at Bond's in 1981."


Outside of Purpose, Chelsea enjoys cycling through U.S. states she hasn't yet visited, listening to live jazz and exploring various artist spaces and museums.

Claudia Barcha


Claudia is a Strategist at Purpose who brings her experience in communication and storytelling to bridge differences between communities, explain complicated concepts, transform people's mindsets and enhance teamwork within organizations. 

Along her career development in Colombia, she had the opportunity to work with farmers communities from a multinational organization’s perspective. She implemented design research methodologies in the field and inside the company that resulted in the design of services, communication campaigns and products to improve the user experience and perception of the brand. More recently, she moved to New York and had the opportunity to work on projects that sit at the intersection of service, business and UX design. These have included diverse challenges around healthcare, post-incarceration services, and data safety. 

Claudia holds a Master in Strategic Design and Management from Parsons and a Bachelor in Design with an emphasis on communication from Los Andes University in Colombia.

She's passionate about human behavior, learning from stories and traveling. Depending on the time of the day you will find her cooking, reading or dancing around.

Edward Smith


As the Controller at Purpose, Edward Smith helps manage the Finance and Accounting functions.

Prior to joining Purpose, Edward spent over a decade working in a range of Finance roles, most recently as Accounting Manager at Avenues: The World School, an international system of private schools for pre-K-12th grades.

Earlier in his career, Edward was a Senior Analyst, then Delivery Lead in Project Accounting at National Australia Bank, the largest business bank in Australia. Prior to this, Edward was Corporate Accountant at IRESS Limited, a leading supplier of innovative technology solutions for financial markets, after starting as a Graduate Accountant in Business Services at Grant Thornton. Edward holds a Bachelor of Commerce from the University of Melbourne and is a qualified Chartered Accountant. Edward also used to sing opera professionally in his native Australia, before he and his wife moved to the Big Apple.

Outside of the office, Edward enjoys sports, movies, Broadway shows and singing bass in his pop a-cappella group, Crosstown Vocal.

Elena Scott

Senior Visual Designer

As a Senior Visual Designer, Elena utilizes her branding and advertising background to create compelling solutions for the organizations and movements Purpose works with. She is thrilled to be able to use her love of design to contribute positively to the world. 

Before joining the Purpose team, Elena was a designer at Bon Appétit Magazine, where she created print, digital, event design and art directed photo and video projects. Since 2018, she has been a founding member and design director of the New York canvassing group, Knock for Democracy, which recruits, trains, and mobilizes volunteers for local and federal elections. 

Outside of work, you can find Elena throwing dinner parties for friends, drinking natural wine and making Spotify playlists (and accompanying artwork.) Despite being an adventurous eater, she strangely hates carrots.

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Emma Pulido


As a Strategist at Purpose, Emma brings together social science research skills, prior professional experience in digital communications, and a commitment to multicultural perspectives in her work.

Before joining the Purpose team, she served as a Zolberg Research Fellow at the International Rescue Committee's Airbel Impact Lab, where she helped ideate and prototype games designed to increase gender equity in the IRC's field teams. Prior to her fellowship, she conducted fieldwork on the management of migration in Lesvos and Sicily, worked as the Communications Coordinator for the New School's Studley Graduate Programs, assisted the media relations team at the Americas Society/Council of the Americas, served as an Editorial and Social Media Management Consultant for a travel media start-up, and volunteered in Rio de Janeiro. She began her career as an AmericorpVISTA member working at the intersection of juvenile justice and arts education in her hometown of New York. 

Emma received her BA in International Studies from Macalester College and her MA in International Affairs from the New School's Studley Graduate Programs in International Affairs. In her off hours, she is often with friends, watching movies with subtitles, or tracking down snacks from around the world. 

Genesis Henriquez

Senior Visual Designer

Genesis works on the Creative Team at Purpose. As a senior visual designer, she expertly combines her digital, print and branding experience, alongside her passion for social impact design to create smart and compelling visuals for every project she’s assigned.

Before joining Purpose, Genesis was an in-house designer at Voto Latino, a civic media organization based in Washington D.C. Her work played an important role in increasing voter registration among millennials during the 2016-17 election cycle and beyond. Before Voto Latino, Genesis received her Bachelor of Arts in Graphic Design from the University of Maryland, College Park.

When she’s not designing, Genesis can be found exploring the city, reading books from her ever-growing list and testing out new sheet masks.

Gissou Nia

Senior Advisor

Gissou Nia is a human rights lawyer with a passion for world politics, social good and solutions for global displacement. 

Before her most recent posting, Gissou served as the Executive Director of the Iran Human Rights Documentation Center and the Deputy Director of the International Campaign for Human Rights in Iran. Gissou also works on war crimes and crimes against humanity trials at the International Criminal Tribunal for the former Yugoslavia (ICTY) and the International Criminal Court (ICC) in The Hague, The Netherlands. She lectures and publishes widely on human rights developments in the Middle East and North Africa, as well as the rule of law in post-conflict and transitional societies.

Gissou is a producer on Checkmate, a documentary film series about prisoners of conscience around the world, a selection of which premiered at the Oslo Freedom Forum in Norway. Her work has been published and featured on CNN, Forbes, NPR, Foreign Policy, Al Jazeera, The Guardian and other major media outlets.

Grace Kwon


Pronouns: she / her

Grace is a Strategist at Purpose whose expertise lies at the intersection of Design Research, Service Design, and Content Strategy. 

Prior to joining Purpose Grace was at the Donors of Color Network where she worked on the design strategy for ‘The Apparitional Donor: Understanding and Engaging High Net Worth Donors of Color’ report - a qualitative research project that shared insights of interviews from 112 High-Net-Worth Donors of Color. Grace was also a Social Innovation Fellow at The Vaid Group where she created a Community Design curriculum for nonprofit leaders, facilitated design research projects for Wikimedia's chief of staff, and led the comms strategy for the inaugural LGBTQ+ Women's Survey - a comprehensive national survey that addresses the life experiences, concerns, needs and challenges faced by LGBTQ+ Women.

Before coming to New York Grace was heavily involved with Human-Centered Design work in South Korea. With UN-Habitat she led a group of 15 designers, half North Korean refugee youth and half South Korean, in co-designing what a unified Korean education system could look like. Shortly after, Grace led corporate social impact projects at SAP. There she taught over 150+ university students on design thinking, led service design projects that focused on digital services made by social entrepreneurs, and consulted nonprofit clients at Greenpeace, The Red Cross, and Department of Defense in what design and innovation culture can do in preparing for digital transformation.

Grace holds a BA in Visual Communication Design at Yonsei University Wonju Campus and a MFA in Design for Social Innovation from the School of Visual Arts in New York. Passionate about decolonizing design education, Grace is also an educator and Faculty at the School of Visual Arts where she teaches master’s students on Mapping for Visualization and Community Design.

Pre-COVID19, Grace enjoyed hopping in to her local community pool in the mornings and hosted hotpot-potlucks Sunday dinners for her community of international friends.

Hyde Yu

Senior Financial Analyst

At Purpose, Hyde strives to the goal of doing good and doing well. As Senior Financial Analyst, Hyde advises on financial and operational decisions to effectively allow Purpose to build ecosystems and deliver the most impact.

Before joining Purpose, Hyde worked in operations and finance roles at organizations across many industries, including nonprofit, art, technology and consulting. Through these diverse roles, Hyde has used his financial acumen and oversight to contribute to the overall success of the organization.

Away from his Excel reports, Hyde is probably hiking, exploring exhibits throughout the city, or eating street food.

Jack Rosamilia

Senior Digital Campaigner

Pronouns: they / them

As a Senior Digital Campaigner at Purpose, Jack (they/them) brings together their experience in content strategy and digital advocacy with a passion for shifting perceptions. They believe the key to unlocking empathy is through story-telling with the voice of the community as the constant drumbeat.

Before joining Purpose, Jack led digital strategy at the Cerebral Palsy Foundation (CPF), spearheading campaigns rooted in inclusion, healthcare, tech, accessibility, and advocacy. In 2019, Jack was awarded a Webby Honoree for their work on Zach Anner & The Quest for the Rainbow Bagel, aimed at building awareness around NYC’s inaccessible transportation system.

Jack graduated from Lafayette College with a B.A. in International Affairs and Film & Media. Outside of the office, Jack enjoys going to shows, biking around the city, finding small nooks to curl into, being a gaunt/guncle (gay aunt/uncle), and helping put-on queer events.

Jackie Lam

Human Resources & Talent Manager

As the Human Resources and Talent Manager at Purpose, Jackie brings not only her expertise in HR best practices and high-volume recruitment but her passion for community-building to the People, Culture and Operations Team. Together with the PC&O team, Jackie refines the onboarding process, crafts HR policies and supports the HR and Talent functions across the Purpose globe. Currently, Jackie serves as the co-chair of the Equity Team at Purpose where she devotes her energy to building a diverse, equitable and inclusive work culture.

Jackie received her B.A. from Hollins University in Business and Psychology. Prior to joining Purpose, Jackie worked in both the urban and higher education sectors for a few years as an HR and Talent expert. While working at a local charter school, she developed her skills in finding the right person for the right job, and brought in top-level talent to educate and inspire disadvantaged youth. Jackie was also the co-chair of the Diversity, Equity and Inclusion (DEI) Team, where she helped craft the DEI mission and ensured all school policies were transparent and equitable.

Jackie grew up in Hong Kong and moved to New York City after college. New York City has become her second home and favorite city - but please don’t tell this to her family and friends in Hong Kong. Outside of work, Jackie loves traveling, meeting new people and going on food adventures around the city.

Jessica McGhee

Associate Design Director

As an Associate Design Director at Purpose, Jessica brings together creative expertise and a passion for social impact design. With a diverse design background that includes branding, digital, environmental, and packaging, Jessica delivers compelling creative that is both conceptually and technically considered.

Prior to joining Purpose, Jessica spent nearly 4 years at dc3, a Brooklyn-based branding agency where she developed creative for clients such as Nikon, Verizon and Pfizer. She also worked at CreateHere, a nonprofit focused on civic engagement initiatives. While there, Jessica created compelling graphics for numerous campaigns driven by social issues pertaining to crime, education, arts funding and revitalizing local businesses.

Jessica received her BFA for graphic design at the University of Tennessee at Chattanooga. When she’s not at Purpose, she can be found trying to keep her plants alive, enjoying live music, and eating tacos.

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Joshua Shin

Junior Accountant

As the Junior Accountant at Purpose, Joshua is hands on with the day to day accounting operations at Purpose and is deeply involved with both external and internal vendor relationships.

Prior to working at Purpose, Joshua has spent time at private, public, for profit and non-profit companies and has gained years of experience with different accounting duties. He enjoys using his accounting expertise to support Purpose's overall goal of an open, just and habitable world. 

Joshua holds a Bachelor's of Science in Finance from the University of Colorado and hopes to pursue another Bachelor's degree in Surf Science. Outside of the office, Joshua likes to explore all of New York City & the beaches, research the perfect recipes and make an occasional appearance at his local gym.

Juliana Uribe Villegas

Founder and Executive Director of Movilizatorio, Purpose Peace Lab

Juliana lives at the intersection of social innovation, international relations and digital strategy as Founder and Executive Director of Movilizatorio, Purpose Peace Lab. She is passionate about the opportunity new technologies can offer modern society, and about transferring innovations with high social impact to Latin America.


Movilizatorio , the citizen engagement and social innovation Lab she leads, is a space for experimentation, creation and implementation of initiatives on citizen empowerment, leadership and collective work. At Movilizatorio, Juliana and her team combine strategy, creativity, and technology to solve social problems.


One of the platforms Movilizatorio launched, El Avispero allows citizens to create campaigns, and map peacebuilding initiatives in Colombia, reaching more than 38,000 members in the first six months. El Avispero won the Tuner Prize on Social Transformation, awarded by the Peace Nobel Prize Laureates Secretariat.


Juliana is also a co-founder of Escala, an organization that improves educational access. 


Before becoming an entrepreneur, Juliana developed extensive experience in government and consulting in developing countries. She served as Senior Strategist at Purpose, Vice President of FTI Consulting, International Relations Director for the City of Bogota and Marketing Director at ProColombia.


Noted for her work as social entrepreneur, Juliana was named one of the 20 Most Inspiring Women in Colombia by Semana, one of Colombia’s most distinguished and influential political magazines.


Juliana received her Master´s in Public Administration from the Harvard Kennedy School of Government. She holds a B.A. in Economics from the Universidad de los Andes and a Cum Laude Master in International Business from the University of Barcelona.

Kaitlyn Kelly

Senior Project Manager

As a Senior Project Manager at Purpose, Kaitlyn leverages her expertise in strategic account management and client partnership to help elevate and drive movements for social good. In her role, Kaitlyn is passionate about facilitating strong relationships, creating clear channels of communication and finding creative solutions to ensure successful delivery of impactful strategies and campaigns.

Kaitlyn brings extensive experience in account and client services roles at advertising agencies large and small, having supported clients across a diverse array of categories spanning consumer electronics, healthcare, retail, packaged goods and B2B. More recently, she shifted her focus toward purpose-driven work at agency OBERLAND, where she worked directly with nonprofit development and major fundraising teams to develop and execute brand strategies, communications plans and creative campaigns for organizations like The Nature Conservancy, No Kid Hungry, the Edna McConnell Clark Foundation and Nurse Family Partnership.

Kaitlyn holds a B.A. in English and Psychology from New York University. Outside of work, she loves enjoying live music, cooking, exploring the outdoors, and scaring her parents with solo travel to places that her friends have trouble placing on a map (most recently, Azerbaijan).

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Katie Esteves

Executive Assistant

Katie brings her leveled communication and project planning abilities to her role as the Executive Assistant to the Partner, Chief Campaigns Officer, and Executive Director of Purpose Labs.  Her background in the education sector jump-started her passion for working in the social justice realm and trained her to put people at the forefront of her work. 

Before joining Purpose, Katie served in the Teach for America South Louisiana corps as 3rd and 4th grade inclusion teacher.  While a teacher in the corps, she also took on the position of the Associate to the Director of School and District Partnerships, where she supported newly accepted corps members apply for teaching positions around South Louisiana.  Katie moved back to her home state, New York, as a Recruiter and Program Manager for a NYC based non-profit, which supports low income scholars gain acceptance to and graduate from into high performing 4 year colleges.  She then applied her knowledge of the education sector and knack for organization at a Brooklyn-based charter school as the Program Manager and Director of Operations, Resident.  Katie's drive to create and manage systems that supporting companies that create lasting positive impacts led her to Purpose.

Katie completed her BA in Political Science at Colgate University and MA in Conflict, Security and Development at King's College London.

Outside of work, Katie can be found attempting to replicate a food network recipe, playing board games with friends and walking her English Bulldog.

Kevin Mernin

Associate Strategy Director

Kevin is a Senior Strategist at Purpose. He brings together experience in brand, digital, and social strategies and a passion for healthcare reform that will improve the standard of living for those living with chronic illnesses. He has worked on developing re-brand strategies for March of Dimes and the American Foundation for Suicide and Prevention’s Out of Darkness campaign. 

Prior to Purpose, Kevin was a strategist with Wunderman New York where he helped reposition Miracle-Ear, a large hearing aid supplier, to eliminate the stigma consumers feel when wearing devices. He also helped developed Net Generation, a youth brand and program for the US Tennis Association. He also worked on integrated digital strategies for clients like Coca-Cola and United Airlines. 

Hailing from Virginia, Kevin attended Virginia Commonwealth University’s Brandcenter where he received a M.S. in Business Communications Strategy and the University of Virginia where he received a B.A. in Sociology.

Lindsay Noyes

Associate Director of Project Management

Lindsay is Associate Director of Project Management and joins Purpose after a notable career in advertising and entertainment. Having worked on the most viral commercial yet, Turkish Airlines’ Kobe vs. Messi: The Selfie Shootout, producing websites for Academy Award-winning films and best-selling video games, and managing intensive pitch work, she knows how to run projects successfully and keep teams energized. She leads from her heart and feels strongly that there’s no such thing as a good meeting without laughter.


Lindsay has dual bachelor's degrees in advertising communications and behavioral psychology from the University of New Mexico and attended the San Francisco Academy of Art master's program. In her role at Purpose, she proactively communicates with clients and internal teams, maintains budgets, creates work plans, produces digital experiences, interfaces with vendors, and finds solutions to tough problems. For her, team satisfaction and project success are always top of mind.

Outside of Purpose, Lindsay advocates for women’s health by supporting and fundraising for reproductive rights groups. In addition to reproductive freedom, she also loves talking about crime dramas, margaritas, and her lovable cat, Jack.

Madison Walsh

Senior Assistant to the CEO

Pronouns: she / her

Maddie brings her organizational super powers, expertise in people, and past experience as a middle school teacher to the role of providing unwavering support and positivity to Purpose’s CEO. She aims to connect people, build systems, and manage projects in a way that maximizes efficiency and impact for the greater Purpose team and our work.

Before joining Purpose, Maddie worked in the education sector as a teacher and instructional coach. She began her career with Teach for America in the Mississippi Delta, where she learned about the power of community and gained a deeper understanding of the inequities that impact our country. Following that experience, she continued her work in education as a teacher and instructional coach at a charter school in Nashville, TN. At the same time, she co-founded Girls Write the World, a girls-only summer writing and youth development program for high school students, which aims to provide a safe space for female creativity and empowerment. Each of these experiences has widened her worldview, strengthened her leadership skills, and increased her desire to effect positive change.

Maddie graduated from the College of the Holy Cross with a BA in Economics and Peace & Conflict Studies.

Outside of the office, Maddie can often be found addressing envelopes for her friends’ weddings, exploring national parks, or reading young adult literature recommended by a former student.

Marcela Bustillos

Junior Partnerships Associate

As Junior Partnership Associate, Marcela helps Purpose develop meaningful partnerships with leading organizations and businesses that result in lasting social impact. 

Before joining Purpose, Marcela worked with Vision Democratica, a nonprofit that promotes social welfare in Venezuela by connecting humanitarian organizations on the ground with funders in the U.S. There, she helped develop a humanitarian aid pipeline that provides daily meals to Venezuelan refugees in Colombia. Prior to Vision Democratica, Marcela was a co-creator and manager of the online platform Ask A Venezuelan, an awareness campaign that brought attention to the crisis in Venezuela and the misinformation that surrounds it. Additionally, she also served as a curator for TEDxNorthwestern, where she helped TEDx highlight leading research and innovation in the Chicago area. 

Marcela graduated from Northwestern University with a B.A. in Communication Studies. 

In her free time, Marcela can be found at a dance class, reading French books, or sitting down and people watching New Yorkers. 

Matt Lima

Tech Lead

Pronouns: he/him

As Tech Lead at Purpose, Matt oversees application and web development. He is also responsible for translating client desiderata into technical deliverables on projects, and ensuring the newest web technologies are leveraged for the benefit of the client. For the past decade, he and his team have built web applications with open source technology for a range of partners. 


Matt got his first computer back when software still came on cartridges, but his love of music led him to study classical composition. He graduated with a music degree summa cum laude from Harvard before attending the Royal Academy of Music (London) on a Marshall scholarship. After almost a decade in London and Paris, he returned to the U.S. and began a new career with roots in his longstanding interest in programming. He still practices the Goldberg Variations every day. 

Meredith Saucier

Business Development & Fundraising Manager

As the Business Development & Fundraising Manager at Purpose, Meredith helps to build partnerships that tap public mobilization and storytelling to foster political and social impact.  

Prior to joining Purpose, Meredith developed cross-cultural exchange and education programs at the Institute of International Education. She specialized in designing initiatives in the Middle East and North Africa and Sub-Saharan Africa, such as Harnessing Innovation through Virtual Exchange (HIVE) which links students in Egypt, Lebanon, Morocco, and Palestine with their U.S. peers to explore STEM subjects. She is most proud of her work developing PEER, an online hub that connects displaced Syrian students to scholarships, online education, and language learning resources.

Meredith has consulted with Qatar Foundation International and volunteered with several human rights organizations in Morocco. She was a Program and Research Fellow for the Nanubhai Education Foundation in India where she helped design a scholarship program and researched the role of schools in the wake of communal violence. 

In her free time, Meredith loves walking around Prospect Park, collecting old things for a future antique store, and taking many weeks to finish puzzles. She has her BFA from the School of Visual Arts and MA from Columbia University.

Mohini Narasimhan


Mohini Narasimhan is a Strategist at Purpose, where she leverages her background which spans industries. She’s previously worked in university-level research, education advocacy and on projects born out of design-thinking and ethnography. Now, inspired and energized by new challenges, she is excited to deliver insights informed by her broad range of experiences.  

Mohini graduated from the University of Southern California with a B.A. in International Relations. 

A California native, Mohini already misses her daily routines of surfing and reading in her hammock. In her spare time, she enjoys making her own earrings and seeing $5 movies on Tuesdays (at any AMC theater)! 

Molly Cihak


Molly is a Strategist at Purpose who brings experience in brand strategy and customer loyalty to help brands engage their consumers to create meaningful change in the world. Since joining Purpose, she has developed a brand strategy for Education Cannot Wait and designed an accelerator program for Unilever to help 8 of their brands develop brand purpose rooted in social impact.

Prior to coming to Purpose, Molly was a strategist at several brand consultancies, including Siegel + Gale and Joe Smith, where she focused on brand positioning, brand purpose development, customer experience strategy, and loyalty programming. In the past, she has worked with brands such as American Express, Chick-fil-A, Hilton and SAP.

Originally from Virginia, Molly attended Virginia Commonwealth University’s Brandcenter where she received a M.S. in Creative Brand Management and Virginia Tech, where she received a B.S. in Marketing Management.

In her free time, Molly enjoys cheering on Hokie football and hiking her way through all the National Parks. 

Morgan Sendor

Senior Project Manager

Pronouns: she / her

As a Senior Project Manager at Purpose, Morgan brings her calm and humor to every assignment, and looks to create social good through well-run projects. She has worked on projects across the Purpose spectrum, from brand-focused work for the American Foundation for Suicide Prevention to campaign strategy and management for Purpose’s grant-based work.

Prior to Purpose, Morgan worked at the aptly named Ideas On Purpose (IOP), where she honed her account management, organization skills and ability to put out fires as a project manager with clients of all sizes. She also organized the inaugural rounds of the IOP’s pro bono initiative, Brand New Brand!.

When not thinking about making projects their best and how to better organize all of those folders, Morgan is considering her next meal, hoarding craft supplies that she may or may not use one day and attempting to stay up-to-date on the sustainable fashion world.

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Nirma Rizvic

Project Management Coordinator

Pronouns: she / her

Nirma Rizvic is a Project Management Coordinator at Purpose. Her dedication and drive to create social impact by helping those who are in need and supporting to amplify those who are marginalized are at the foundation of her origin. Nirma is an ex-refugee from Bosnia Herzegovina, who moved to the US at an early age. Her roots and passion lay in human rights, social equity and community investment. 

Nirma brings exceptional communication and organizational skill to the forefront of her role. Her experience working as a Financial Analyst at Bloomberg LP and Program Manager for a foundation sponsored literacy intervention program called "Reading Rescue" has given her experience in both a non-profit and corporate environment. Nirma manages deadlines and budgets, coordinates and liaisons with internal and external stakeholders and supports Project Management teams with all the little details that contribute to project completion and success.

Nirma studied Social Thought and the Political Economy at the University of Massachusetts, Amherst. This interdisciplinary major prepares individuals to critically think and analyze about the systems, institutions and constructs we have in place today. Her studies are aligned with grassroot mobilization and organization to drive social impact.

Nirma loves meeting new people, traveling, languages, dancing, making jewelry and collaging. She speaks 3.5 languages fluently: Bosnian/Serbian/Croatian, German, English and partial French. Her personal interests lie in Racial Justice, Gender Equality, Sustainability and Refugee Acceptance, to name a few.  Nirma enjoys connecting with fellow Purpose employees on issues they care about and having the ability to either take action, strategize or learn about ways that will empower and spread collaboration and solutions.

Omar Hakim

Associate Campaign Director

Pronouns: he / him

Omar is an Associate Campaign Director at Purpose, bringing a range of experience spanning political advocacy, community organizing, and media development.  He centers intersectionality, authentic storytelling and asset-based leadership as vehicles for movement building, working with impacted stakeholders to drive high-impact grassroots action.

Before joining Purpose, Omar worked for Consumer Reports Advocacy as a Campaign Manager, leading efforts to improve consumer safety and protections.  He mobilized activists on issues across the financial and tech sectors including algorithmic bias, discriminatory pricing, student debt, net neutrality, and data privacy. Previously, he was the national coordinator for Cities for Action, a coalition of mayors and municipal leaders advocating for immigration and refugee-related reforms at the federal and local level.  Omar’s campaign work is rooted in his experience as an organizer; among his many roles, he has worked with the NYC LGBT Center and Public Allies to sustainably develop and support community-based leaders on issues relating to foster care, fair housing, and homeless services. 

Omar has a Masters of Social Work from the City University of New York at Hunter College and a BFA in Film & Television from the University of California, Los Angeles (UCLA).  In a former life, Omar worked in Hollywood as an aspiring filmmaker, so you may still find him tinkering on a screenplay or two.

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Prachi Rao

Associate Strategy Director

Prachi is an Associate Strategy Director at Purpose and an experienced organizer who has developed compelling campaigns and creative mobilizations, which have been featured in national publications like the New York Times, to help solve society’s most pressing issues.

Before joining Purpose, Prachi worked for Amnesty International where she led Amnesty’s Innovation Lab working at the intersection of technology, human rights and participation. Prachi helped design their lean impact accelerator which was tasked with scaling and testing new ideas. Prior to that, Prachi worked as a community organizer at Amnesty focusing on refugee and migrant rights. She led Amnesty’s family detention organizing strategy in Berks, Pennsylvania which resulted in the release of the four remaining "Castro" families (Castro v. DHS) who had been detained for more than 600 days.

Prior to Amnesty, Prachi worked at the Women's Environment & Development Organization, a global women's advocacy organization, to ensure women's voices were represented in the UN climate change negotiations, particularly in the lead up to the Paris Climate Summit. Prachi managed the Women Delegates Fund, a capacity building fund, at five UNFCCC meetings for a network of over 300 women delegates from 50 countries. At COP21, Prachi was named as one of the women on the frontlines of the climate debate by Cosmopolitan Magazine.

Over the past eight years, Prachi has also worked and volunteered with a variety of non-governmental and grassroots organizations including Peace Women, Amnesty International Australia, the Starlight Foundation, Jeans for Genes and Oaktree.

Prachi, originally from Australia, holds a Bachelor of Laws, with a major in international human rights law, and a Bachelor of Arts (Politics). In her spare time, Prachi loves to eat her way through New York City.

Rebecca Christopher

Associate Campaign Director

Rebecca works as an Associate Campaign Director at Purpose, focused on areas of public advocacy and worker protection. Previously, she worked in progressive politics in America for the past decade, developing creative and messaging across Barack Obama's two presidential elections, an inaugural committee, and a variety of midterms. As a senior writer, she has contributed to developing and interpreting key voices including President Obama, Vice President Biden, and First Lady Michelle Obama. As the creative lead at the Democratic National Committee, she worked to develop the Democrats’ brand, launched and managed the online store, led the Design and Video teams, and managed the digital launch and incubation of the 2016 Convention. She separately managed the launch of Enroll America’s Get Covered America campaign and has lectured on the role of digital voice and branding in politics at George Washington University. She has collected over 600 pug pins on Pinterest.

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Ricky Altizer

Senior Designer

As a Senior Designer at Purpose, Ricky Altizer helps create compelling visual expressions of the movements and organizations working to address today’s most pressing challenges. He is equally committed to interpreting broad-strokes strategy, imagining new possibilities, and investing in the fine-grain details of a finished concept. Most of all, Ricky strives to collaborate with others on projects that lead to more equitable, sustainable, and just outcomes for people and the planet.

Ricky brings experience from a range of formats and audiences. Prior to joining Purpose, he spent nearly 4 years at an independent design firm, Studio A. He has designed brands, publications, exhibits, and digital products, serving clients such as the Smithsonian Institution, the National Museum of Women in the Arts, and the National Gallery of Art. In 2018, the United States Postal Service released Honoring First Responders, a Forever stamp Ricky co-designed with Antonio Alcalá.

Ricky attended the Corcoran School of the Arts & Design at the George Washington University, where he received a BFA in Graphic Design.

When he’s not at Purpose, Ricky enjoys running in Central Park, attending concerts, and spending quality time with his community.

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Rosy Kalfus

Senior Advisor, Purpose Labs

Pronouns: she / her

Rosy is a Senior Advisor at Purpose Labs with more than 15 years of experience helping organizations design and implement innovative engagement-centered programs and campaigns. 

As an independent consultant, Rosy worked with leading social change organizations and social impact start up ventures including: The Bill and Melinda Gates Foundation, Everytown for Gun Safety, Mobilisation Lab, CTZNWELL and Beespace. Her integrated approach draws on systems thinking, organizational design, and campaign strategy. 

Prior to starting her consulting practice she was the director of MoveOn.org’s partnerships program, a strategy consultant at Grassroots Solutions, and a campaigner for Obama for America 2008.

Rosy has a Masters of Science in Political Sociology from the London School of Economics and Political Science and a Bachelor of Arts in Political Science from Kenyon College.

Sami Ehmed

Senior Accountant

As a Senior Accountant, Sami Ehmed helps maintain the financial records for Purpose's international entities. His mission is to help project teams to easily manage their finances, so that they can execute their campaigns to full effect. He enjoys approaching new problems with creative and practical solutions.
Sami graduated from CUNY Baruch College with a BBA in Accountancy, and a double minor in Business Law and Graphic Communications.
Prior to starting at Purpose, Sami worked as a Loan officer, and financial counselor at a credit union. He took great pride in the credit union’s focus on helpful, and financially supportive services in an industry plagued by predatory practices. He brings his member services experience to Purpose to help create a healthy financial environment for all.
When he isn’t crunching numbers in the office, he likes to explore art exhibitions and pop-ups, and take part in whatever crazy new adventures are invented up next. Other days though, he likes to just lay down and binge through the newest show or documentary.

Savannah O'Leary

Head of Video, Associate Creative Director

Savannah is the Head of Video and Associate Creative Director at Purpose, where she produces and directs in-house videos across Purpose's issue areas, pursuing her passion for innovative, mixed-media approaches and exceptional stories. She loves that her job entails teaming up with producers, animators, cinematographers and editors from all over the country.  

Formerly, she was a Multimedia Producer at HuffPost, where she gained experience as a video journalist and eventually joined the newsroom's experimental storytelling unit. There, she produced interactive features that fused new mediums and collaborated with reporters, international editions, designers, and illustrators to bring these stories to life. 

Savannah also directs and edits outside of work; her most recent documentary short, The Making of Panthera, premiered on DAZED Magazine, is currently on the festival circuit, and was recognized by Vimeo Staff Picks. 

She graduated from NYU Tisch with a BFA in Film Production. She's originally from Toronto and enjoys being the token Canadian most places she goes.

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Shannon Gordon

Senior Digital Designer

As a Senior Digital Designer at Purpose, Shannon Gordon uses her background in advertising and branding to bring together digital and visual experiences. With a process-first-driven mindset, she delivers engaging design through thoughtful information architecture.
Prior to working at Purpose, Shannon worked mainly in the advertising space, working closely with mental health, tech, and accessibility startups.  As an Integrated Designer and Ui/Ux consultant, she helped to develop branding, marketing, and digital presence. 
When Shannon is not working with her local community or catching up on a K-drama, she is finding new experiences around the city, such as archery, fencing, and concerts.

Shira Albagli

Campaign Director

Pronouns: she / her
Shira is a social impact leader with a track record of building high-profile campaigns that mobilize millions, shift public narratives, and deliver legislative wins. She has led breakthrough public engagement strategies that leverage corporate and influencer partnerships and put power in the hands of people to deliver measurable impact at t the UN, the Bill and Melinda Gates Foundation, Paid Leave for the US, with the First Partner of California Jennifer Siebel Newsom, and currently at Purpose as a Campaign Director. 
As the Communications Chair of the Closing the Women’s Wealth Gap initiative, Co-Founder of a Bay Area Women’s Mastermind Group, and guest lecturer on equity advocacy at various universities and organizations, she is deeply invested in building political, social, and economic power for women. 

Shira graduated from Barnard College, Columbia University cum laude with a degree in politics and theatre, a discipline she created at the college. 

Simon Laishram

Campaign Manager

Pronouns: he / him

As a Campaign Manager at Purpose, Simon draws from his experience as a digital content strategist in advertising to build brand and campaign strategies for social impact.

Before joining Purpose, Simon was the Lead Content Strategist at Tribal DDB in Mumbai, India during which he led digital communication for 25+ brands across automotive, entertainment, corporate, lifestyle and non-profit categories. Some of his favorite projects include launching Spotify in India in 2019, and creating the brand architecture of Chhaa Jaa, a Girl Effect brand that aims to inform, equip, and inspire teenage Indian girls with the right skills and confidence to navigate adolescence. In 2019, Simon was awarded an Effie for driving positive environmental change through his work to promote electric mobility in low-income societies.

Simon has an MA in Media & Creative Enterprise from Birmingham City University, UK and a BA in Communication & Media, English & Psychology from Christ University, India.

Sonali Patel

Accounting Manager

Sonali Patel is the Accounting Manager at Purpose. She provides direct support to the accounting team and helps to ensure accurate and timely financial reporting.

Prior to joining the Purpose Team, Sonali spent the last five years working for a boutique PR Firm in Midtown Manhattan. She has experience in the A/R, A/P and Billing functions, which she used to help tighten the month-end closing process.

Sonali received her CPA license, after graduating from the Lubin School of Business at Pace University with her MBA in Public Accounting. Having split her undergrad education between NYU and St. Johns, she very much considers herself a “New Yorker” (although she lives in New Jersey!).

When she is not crunching numbers, Sonali enjoys binge-watching crime shows, cooking and spending time with her family.

Tiernan Grehl

Associate Director, Resourcing & Operations

Tiernan came to Purpose with a background in resource management, project management, and operations at digital advertising agencies, tech startups, and consultancies in Shanghai and New York City. As Associate Director of Resourcing and Operations at Purpose, he leverages his past experience to optimize our internal processes, collaborating closely with our different teams and leadership across our offices to find ways in which we can continue to improve the way we work. He believes that only by combining data with human insights can we fully understand and solve staffing and operational challenges companies face regularly, and brings that perspective with him every day at Purpose.

Prior to Purpose, Tiernan was in charge of staffing and operations at a consultancy called sparks & honey, which focused on tracking trends in culture to help clients navigate the future.

Tiernan graduated from Ursinus College, with a B.A. in Business with a focus in Marketing.

Outside of work, Tiernan can be found playing basketball, or planning his next scuba diving adventure. At least, that’s what he’d like to be doing.

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William Howard

Junior Copywriter

Pronouns: he / him

William is a Junior Copywriter at Purpose. He uses his background in traditional advertising and justice seeking to support the copywriting team and broader creative team in developing and producing creative ideas that make the world more just and habitable.

He has worked in agencies large and small, and spent a year working for the Archdiocese of Cincinnati in their Catholic Social Action office, supporting the Catholic Campaign for Human Development’s efforts to eradicate poverty nationally. William also lived in and supported a justice seeking intentional community in Manhattan's Upper West Side for two years.

He received his Bachelor of Arts in Communication from Xavier University, double majoring in advertising and public relations, and double minoring in political communication and media studies. He received his Masters Degree from the City College of New York’s BIC Program.

When he isn’t working, he is probably thinking about golfing, biking, music, movies, TV, art, or just cruising around the internet.