Purpose and Here Now featured in The Guardian
February 2, 2015
Last week, world leaders gathered from across all sectors to attend the World Economic Forum’s Annual Meeting in Davos. Purpose contributed to both events on the ground in Davos as well as the broader conversation online. BeyondDavos.com was launched, providing a fresh take on key themes of the Annual Meeting, focusing on the social, environmental and economic issues that matter most to people everywhere
In addition to being a participating partner of the #BeyondDavos coalition, a group of leading organizations committed to social impact, including The B Team, Global Citizen, Here Now, Omidyar Network, Purpose, and We Mean Business, Purpose’s senior leadership also added to The Guardian‘s international coverage of the Annual Meeting. Jeremy Heimans, CEO of Purpose, and Paul Hilder, Executive Director of Here Now, were recently featured in a Guardian piece where they discussed the importance of corporate sector commitment towards combating climate change. In Davos, two things were apparent to Jeremy and Paul; 1) The surprising amount of corporations publicly announcing their efforts to curb climate change; 2) How little, if any, participatory involvement they sought from their consumers. In the article, which you can read here, the two advocate for corporations to actively engage their consumer base in this fight, with the hope of simultaneously strengthening their clean-energy message and boosting their respective brands.