Visual Designer & Design Researcher
As a Visual Designer & Design Researcher at Purpose, Suma combines her skills in branding, illustration and design thinking to create campaigns that make people stop and listen. She strongly believe that design is a powerful tool to bring about change and solve complex social problems.
Having studied her Masters in Strategic Design & Management at Parsons School of Design in New York, Suma is skilled in diverse methodologies that drive innovation through systems thinking, ethnographic research and rapid prototyping. Her Bachelors in Design Communication at LASALLE College of the Arts in Singapore, gave her a deep insight and a firm foundation in graphic design, illustration and advertising.
Suma’s passion for the ocean and wildlife has a strong influence on her work. Marine conservation, waste management and inclusive education are a few key areas she has worked on. She also has prior design experience working with financial institutions, consumer goods companies, fashion brands and not for profit organizations.
At Purpose, she has been a part of creating campaigns that highlight crucial issues like raising awareness on avoidable blindness in Uttar Pradesh, encouraging sexual and reproductive health rights for women in Bihar, tackling the crisis-level air pollution in Delhi and promoting the use of renewable energy as a cleaner source of power in India.
When Suma is not designing, she is usually sitting in a corner somewhere drawing animals in her sketchbook. She has had the opportunity to travel extensively since childhood which has exposed her to different cultures and diverse art forms. She’s a water baby! She loves scuba diving, hiking and taking wildlife photography @thewildling.