Senior Director & Head of Office, Purpose IndiaPronouns: she / her
Harpreet Bagga, as Senior Director at Purpose India leads the India office with a focus on building our India presence, guiding India growth strategy, deepening partner relationships, overseeing projects and managing the India team.
She brings over 14 years of experience spanning business strategy, corporate finance, non profit management and philanthropy investments. She has previously worked at Dasra (Indian philanthropy foundation); KPMG and PwC. She has worked across social impact sectors including gender, adolescents, sanitation, education, health and climate.
She has a masters from SOAS and Oxford University, in addition to being a CFA holder.
In her spare time, Harpreet loves to spend time with her two kids.
Campaign ManagerPronouns: she / her
Arpita Bhagat is a Campaign Manager at Purpose where she supports development and lead execution of campaigns that bring diverse voices into the climate movement. She's spent a decade doing impact work across climate, gender and environmental space in different capacities. Before joining Purpose, Arpita was leading a project in rural Maharashtra to set up socio-technical systems of solid waste management. She holds equity and gender justice at the heart of her campaigning. At Purpose, she has been driving the work in Maharashtra, building youth advocacy and managing stakeholder relationships.
Arpita comes with a Masters in Environment Management and a Bachelors in Life Sciences from University of Delhi. She has been a Digital Campaigner with Greenpeace and a failed enviropreneur. From 2013-2015, she served as Director for the Mumbai chapter of Hollaback! (a global campaign against street harassment).
She recently finished the graduate certificate program in public policy from the Takshashila Institution to build technical know-how of political changemaking. In her free time, Arpita can be found volunteering her time at mental health support networks, listening to podcasts, and playing with her dog Zeus.
Campaign DirectorPronouns: she/ her
As Campaign Director, Divya plays a leadership role on Purpose’s Campaign team, leads campaign projects, collaborates with the creative campaigning team, manages clients, grows the business and contributes to the development of the wider campaign team.
A storyteller at heart, Divya’s 14+ year career has been focused on leveraging quantitative data and qualitative insights to build brands, marketing strategies and communications plans. Her prior experience includes 8 years at Ogilvy and Mather’s Strategy Consulting Group (New York and London) and as Communications Manager at Dasra, a strategic philanthropy foundation, she led campaigns and built partnerships to empower adolescent girls in marginalised and vulnerable communities across India.
Prompted by the need to educate and reassure children at the onset of the COVID-19 pandemic, Divya wrote and illustrated a children's picture book 'Go Away Coronavirus'. It was published by Tulika Books and given multilingual voice and reach by well-known actors in India.
Divya holds a BSc. Communications from Cornell University and a MSc. Data Driven Marketing from Northwestern University. She is passionate about the convergence of creative content and technology to drive behavioural and social change, underpinned by measurement and optimisation.
Associate Strategy DirectorPronouns: he / him
Govind is an Associate Director of Strategy and the Strategy Lead for Purpose India, tasked with providing oversight and guidance to multi-disciplinary teams that develop big ideas, solve problems and deliver social impact. At Purpose he has worked across issues ranging from climate to COVID; and engaged a range of audiences.
Prior to Purpose he worked on strategy and due diligence for philanthropy foundation Dasra, where he helped identify and direct millions of dollars to high-performance nonprofits. He has also spent a decade working in communications for a range of consulting and technology businesses; and co-founded Sensible.Earth, a centre for sustainability in Goa, India.
Passionate about combining analytical rigour and creativity, he holds a Bachelor’s degree in Mathematics from Sri Venkateswara College, Delhi University and a Master’s degree in Mass Communication from Jamia Milia Islamia University.
Outside work he enjoys hiking, yoga and pop mash-ups.
CampaignerPronouns: she / her
Gurpriya is a campaigner at Purpose, where she designs and implements public mobilization strategies and narrative change initiatives in India. She believes in the power of participatory methods and bringing forth the voices and experiences of the community to drive sustainable and long-term social and behaviour change.
Prior to joining Purpose, Gurpriya worked at Dasra, as part of the 10to19 Dasra Adolescents Collaborative, she worked on strategic communications and narrative change campaigns focusing on sexual and reproductive health and rights, menstrual hygiene management and most recently, with the Ministry of Health and Family Welfare on combating stigma and discrimination at the time of COVID19. As part of the working group on first-ever girl-led social audit and accountability campaign (Ab Meri Baari) in India, Gurpriya managed multi-state partnerships, mobilization, capacity building, community advocacy and on-ground activations. Gurpriya is a strong advocate of youth-centered programming, and aspires to become a youth facilitator.
Gurpriya has also worked at Digital Empowerment Foundation and contributed stories to the 1947 Partition Archive.
When not working, Gurpriya likes to read personal narratives and stories, she has discovered her love for collecting and reading Granta Magazine.
Senior Project Manager
As a Senior Project Manager at Purpose, Harpreet Bhullar ensures effective and timely delivery of Purpose Climate Lab projects in India. Ensuring that the teams are well-resourced, internal and external stakeholders are aligned and institutional knowledge guides the team in achieving its goal are her everyday milestones.
Prior to joining Purpose, Harpreet worked with the International Labour Organization and Save the Children in India. She has strong technical experience on high-skilled labour mobility, international migration and child protection. She has gained rich insights through grassroot activation of child agents of change, piloting innovative research projects and building new strategic partnerships.
Harpreet holds a Masters Degree in Social Work from Tata Institute of Social Sciences, Mumbai and a Masters Degree in English from University of Delhi. She is also a certified Art Based Therapist with a specialization with children at-risk.
Outside of work, she is most likely to be found with a book in her hands, coffee by the table side and some acoustic music playing in the backdrop. Having recently conquered her fear of water by learning to swim, you can also indulge her with a conversation on training the mind!
Manager, People, Culture & OperationsPronouns: she / her
Ila Bose is Manager, People, Culture & Operations for Purpose in India. Her work involves supporting PC&O initiatives and priorities in the India office. She works closely on Culture initiatives, Recruitment & Talent, Partnerships, Learning & Development and Operations.
She has been working in the social development sector since 2012. In the past, Ila has held the position of Senior Project Coordinator at ACCESS Development Services, a national level development organization in India, running an Asia-level summit campaign on incubating innovations and sustainable models for livelihoods promotion of the poor. She has previously worked at the Centre for Urban and Regional Excellence (CURE) in India on conceptualization, implementation, and monitoring of projects in slum redevelopment and upgradation tackling issues of sanitation, water conservation, and reproductive health.
Ila has a Master's Degree in Sociology from the Delhi School of Economics and a Bachelors Degree in Philosophy Honors. She has past experience in writing research papers for development organizations on marginalized communities in urban cities. She is also a passionate animal activist and works on rehabilitating and rescuing homeless animals in urban cities.
Associate Project ManagerPronouns: she / her
Keerti is an Associate Project Manager at Purpose where she addresses people management, staffing, and execution of work plans for Purpose Climate Lab. With project management experience in the non-profit and government sector, she brings expertise in project implementation, financial management and budgeting, and stakeholder engagements.
In her previous role at ACCESS Development Services, she worked on the implementation of Business and Financial Literacy Training for micro-entrepreneurs in India. She also led the organisation’s flagship initiative on the Inclusive Finance India Summit, a global platform to foster dialogue and deliberation for universal and comprehensive financial inclusion. Prior to ACCESS, as a Young Professional with Kudumabashree National Resource Organisation under the National Rural Livelihoods Mission, Government of India, she worked at the grassroots in providing capacity building to community based organisations.
Keerti holds a Master’s degree in Development from Azim Premji University, Bengaluru and is a graduate of St. Xavier’s College, Mumbai where she majored in Economics and Sociology (Hons). Outside of work, she enjoys listening to jazz and Indian classical music. In her spare time, if she is not organising someone’s drawer, you will find her re-organising her cupboard.
Kritica supports multiple campaigns as a Senior Campaigner at Purpose. At Purpose, her role involves bringing diverse groups into the climate conversation in India. She has been a part of the Climate Lab campaigns in India that address issues such as power sector reform and air pollution. As a recent entrant in the non-profit sector, she brings a fresh perspective to an experienced team, helping them to build creative and more inclusive campaigns.
She comes with an extensive experience of corporate engagement and leading diverse event management projects. Prior to Purpose, she managed the business development and client servicing team of a global integrated marketing company, Epic India Group where she worked with a diverse set of partners, stakeholders and clients.
Kritica has completed her B.Sc in Hospitality and Hotel Administration from Institute of Hotel Management, Pusa. With Purpose, she has decided to focus her skills in visual communication and people engagement on campaigns which can make social and environmental impact. When not in work-mode, Kritica can be found making not so funny puns, doodling @penning_prisms and reading about various mythologies.
Mallika is a Senior Campaigner at Purpose. She brings together her experience from the education sector along with advocating for behaviour change through communications and Psychology. She has previously worked on self started campaigns as well as helped WWF Australia design their national campaign on single-use plastics .
Before Joining Purpose Mallika was leading outreach for Renew Oceans in Varanasi, (UP, India), a project aimed at diverting ocean bound plastic waste from the Ganges. She worked on identifying local partners, creating the Information-education and communication modules and also played a key role in implementing these modules in the communities through which she was able to positively impact, include and educate local riverside communities.
Mallika holds a Master of Sustainability degree from the University of Sydney, Australia where she was also awarded the Dean’s award for Citizenship and Outreach. She did her Bachelors in Psychology from Lady Shri Ram College, Delhi.
Mallika loves reading, gardening, spending heaps of time with her dog Ashe, playing soccer, sipping endless cups of tea and can often be found peeping into dustbins to analyse the waste and understand how it can be reduced!
Visual DesignerPronouns: she/ her
Manika Garg is a Visual Designer at Purpose where she uses her designer brain and artistic skills to bring impactful campaigns to life. She believes a pinch of imagination, a dollop of cleverness and a spoonful of creativity can do wonders and draw out the brilliance in a project.
Manika has a background in advertising and has previously focused on sustainability with organisations like Greenpeace and WWF. At WWF, she had the opportunity to execute celebrated movements like Earth Hour and had a hands-on experience of interviewing the heroes of the Jim Corbett National Park. She’s also had the chance to work for clients like ActionAid, Corona Extra, Easy Jet, Aeroporti di Roma and Snapdeal.
Manika holds a Masters in Graphic Design from Istituto Europeo di Design, Florence and a Bachelors in Fashion Communication from National Institute of Fashion Technology, Delhi. She likes to experiment with mixed media and especially likes to work with her hands. In her free time you would find her experimenting with photography and hand-crafted art, playing with clay or watching funny cat videos.
Mohammad Akbar Khan
Administrative & Ops Associate
Akbar works at Purpose as an Administrative & Ops Associate. In this role, he has been managing all the administrative related work in the India office. Akbar also assists the project manager in India by coordinating with local vendors and providing logistical support. Having worked in both the profit and non-profit sector in India, Akbar makes use of best practices to deliver results in the most productive manner.
Before joining Purpose, Akbar worked with the International Committee of the Red Cross (ICRC) as an Administrative Assistant. He has also worked with EXL Services and Competent Software Pvt Ltd as an Analyst. Akbar feels that working with different organizations has enhanced his technical skills and has helped him gain the ability to work with different databases and software.
Akbar has Graduated (B.Sc) from T. M Bhagalpur University, Bhagalpur and has a Diploma in management from All India Management Association (AIMA), New Delhi.
In his spare time, Akbar loves to spend time with his young daughter and help her complete school assignments.
As Campaign Director & Campaigns Lead for Purpose India, Navdha leads the Purpose Climate Lab in India. Her role involves strategising, overseeing and implementation of campaigns linked to air pollution, renewable energy and sustainable transport.
With more than ten years of experience in areas of education, environment, human rights and gender, Navdha also works closely with the global leadership team to identify new opportunities for collaboration and partnerships to strengthen Purpose’s presence in India.
Passionate about public engagement, her expertise is in bringing together diverse stakeholders for social good. She has worked across India, United Kingdom, Ethiopia, and Vietnam with organisations such as Greenpeace, HelpAge International, Breakthrough and Centre for Social Research.
Navdha holds a Master's Degree in Critical Media and Cultural Studies from School of Oriental and African Studies, University of London. She is also an aspiring ceramicist and the Co-founder of Museum of Material Memory - a digital repository of material culture from the Indian subcontinent.
Creative LeadPronouns: he / him
Samya (Sam) is the Creative Lead at Purpose. In his work, Sam guides teams to design movements and sustainable solutions that are tailored to address the needs of the people and advance the fight for a just and habitable world. With 7.5 years of experience, Sam is passionate about applying creativity to the climate and social impact sector. He believes in the power of observation, research and storytelling, and treats each challenge as an opportunity for growth.
Previously, he has worked in advertising, designing for clients including Apple, Facebook, Budweiser, Adidas, Netflix, UNICEF. He’s a member of Type Director’s Club and AIGA (The Professional Association for Design), a mentor at UAL (University of the Arts London) and has been featured in London Design Festival 2017 and Jerusalem Design Week 2019. Sam holds a degree in Communication Design from St. Xavier’s College and a Design for Sustainability certificate from UAL.
When not working, he likes to read Gothic Horror, sketch, and enjoy late-night snacks
with his wife.
Partnerships Associate ManagerPronouns: she / her
Saudamini Zutshi manages Partnerships at Purpose India where she supports our efforts on projects and campaigns to build partnerships with, and manage stakeholders across programmes and movements. She believes that narratives and stories we tell are critical to collectivising people and catalysing change.
Saudamini has over 10 years of experience in the development sector, and has been involved with several people’s movements at the grassroot level as well as at International NGOs working on issues of WASH, child rights and media literacy.
Saudamini has a Phd in Ancient Indian History and a Master’s Diploma in Conflict Transformation and Peace Building from Jawaharlal Nehru University. Her area of research includes social practices and institutions, ancient knowledge and medical systems.
Saudamini enjoys collecting micro-histories of people, places and food.
Senior StrategistPronouns: he / him
Shashvat is a Strategist with Purpose India, where he combines an in-depth understanding of culture with various research tools to identify opportunities for change and arrive at campaign platforms. He brings with him unbridled curiosity and a deep sense of empathy that drives him to put the vulnerable, underserved and and und at the center of his thinking.
Shashvat is a graduate from MICA, Ahmedabad, and has spent eight years in marketing communications. Before joining Purpose, he spent time as a brand manager, a brand consultant and an advertising strategist, working in organizations like Hero MotoCorp and DDB Mudra, among others. His grounding in both the theoretical and applied aspects of communication have shone through in work for some of the country’s leading brands - experience that is contributed immensely to his work at Purpose as well.
Beyond work, Shashvat is a fierce foodie, a dormant writer, and an avid motorcyclist.
Sonali Bhasin is a Senior Strategist at Purpose where she uses her passion for communication and a technical background in sustainability to create strategic campaigns in India. She believes that a combination of empathy and science can change the world, and uses her experience working across the policy, research and private sectors to communicate best practices for air pollution, renewable energy and better public transport for Purpose Climate Lab.
Sonali has worked in the urban sustainability space for the last 8 years, jumping into the deep end of many different subjects: creating policy recommendations for vehicular emissions in New Delhi, advising clients on biophilic design in New York, and designing certification systems for green and healthy buildings in Washington, DC. Prior to Purpose, Sonali worked at the U.S. Green Building Council to grow and establish the WELL Building Standard for indoor environmental quality.
Sonali has a Master’s degree in Environmental Management from Yale’s School of Forestry and Environmental Science. When not working out of Purpose’s New Delhi office, Sonali is drawing cartoons @sonalidoodles, singing showtunes in her kitchen, and pretending to enjoy yoga.
Senior Visual Designer & Design Researcher
As a Senior Visual Designer & Design Researcher at Purpose, Suma combines her skills in branding and human-centered design to create campaigns that make people stop and listen. She strongly believes that design is a powerful tool to bring about change and solve complex social problems.
At Purpose, she has been a part of creating campaigns that highlight crucial issues like raising awareness on avoidable blindness in Uttar Pradesh, encouraging sexual and reproductive health rights for women in Bihar, tackling the crisis-level air pollution in Delhi, protecting Mumbai’s biodiversity and promoting the use of renewable energy as a cleaner source of power in India.
She holds a Masters in Strategic Design & Management from Parsons School of Design and a Bachelors in Design Communication from LASALLE College of the Arts. In the past, she has designed for clients like L’Oréal, Lipton, Mamagoto and The Four Seasons Resorts. Her passion for marine conservation has deeply influenced her choice of academic projects and volunteer work.
When Suma is not designing, she is usually sitting in a corner somewhere drawing animals in her sketchbook. She’s a water baby! She loves scuba diving, hiking and taking wildlife photography @thewildling_
Senior Creative StrategistPronouns: she / her
As a Senior Creative Strategist at Purpose, Tanisha applies her multi-disciplinary skills in design, creative strategy, storytelling and experiential marketing to create and support climate action campaigns and movements in India. She believes in the power of collaboration, community, art and technology to shift perceptions and accelerate meaningful change.
Before joining Purpose, Tanisha worked as a creative strategist and spatial designer for event and retail design agencies. She led projects for fashion, automobile and technology clients such as Nissan, BMW, Facebook, Amex, Farah Khan Fine Jewellery and several mid-market fashion brands in India. Globally, she has worked on recycled art installation and design projects in London and New York. In her 8+ years of experience working as a designer, she has constantly encouraged and supported her clients to adopt sustainable methods, materials and design choices in their approach.
Tanisha was awarded the Tara Nirula Scholarship to complete her Masters in Fashion Entrepreneurship from London College of Fashion.
When not working, she is busy baking, playing board games and experimenting with mixology. She loves collecting illustration and children’s books from across the world.
Vincy Abraham is a Campaign Manager at Purpose where she focuses on working with businesses and inter-governmental processes. She believes that connecting the right people, ideas and organizations can spark a just and sustainable movement on-ground. She holds SDG 17 (Partnerships for the Goals) at the heart of her work.
Previously, Vincy worked with foreign governments, aid agencies and corporates in India. She brings with her a deep knowledge of the water, urban and climate sectors. She is a recognized speaker and subject expert on water at the United Nations and other development processes. In 2019, she was recognized by the World Economic Forum as a Global Shaper and by the International Water Association as an Emerging Water Leader.
Vincy has a Masters in Political Science. In her free time, she volunteers at Water Youth Network where she leads a Dutch government funded youth innovation project called, “YouKnoW!” (Youth-driven Knowledge of Water).
Digital CampaignerPronouns: he / him
As a Digital Campaigner at Purpose, Yash Dang brings together strategic marketing expertise and a passion for creating progressive change in the world. His role involves developing digital strategies and creative concepts aimed creating meaningful social change.
With a background in digital and social media marketing, Yash is experienced in developing strategies and content that shifts narratives and drives action. He has worked across India, Ireland, and Europe with organisations such as IBM, Arup and Havas Media.
Yash holds a Master’s degree in Marketing from Smurfit Business School, University College Dublin. As a recent entrant in the social impact sector, he intends to use his expertise to help make the world a better place.
When not at work, Yash likes to spend his time traveling, hiking, playing/watching football, reading online and trying new food.