Purpose India

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Purpose India is based in New Delhi.

Send a note to Leading Purpose Campaigns in India at newdelhi@purpose.com

Harpreet Bagga

Senior Director & Head of Office, Purpose India

Pronouns: she / her

In her spare time, Harpreet loves to spend time with her two kids. 

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Arpita Bhagat

Campaign Manager

Pronouns: she / her

Arpita Bhagat is a Campaign Manager at Purpose where she focuses on expanding the climate movement to include voices from across socio-economic backgrounds, identities and beliefs. She holds the values of equality and justice very close to her heart. She believes in creating campaigns that act as catalysts to ignite the reaction where positive change turns into the natural way forward.

Before joining Purpose, Arpita was leading a project in rural Maharashtra to set up socio-technical systems of solid waste management. Rooted in ecology and sustainable livelihoods, it involved closing the loop between local informal economies of reverse scrap supply chains with the formal setup of producer responsibility organizations under the Extended Producer Responsibility norms. 

Arpita comes with a Masters in Environment Management and has spent a number of years working on campaigns on issues including bird conservation, food security, menstrual hygiene waste, renewables and plastic pollution. She has been a Digital Campaigner with Greenpeace and a failed enviropreneur. From 2013-2015, she served as Director for the Mumbai chapter of Hollaback!

In her free time, Arpita can be found volunteering her time at mental health support networks, gulping another Milan Kundera novel, crafting verses and tending to her dog, Zeus.

Divya Thomas

Campaign Director

Pronouns: she/ her

As Campaign Director, Divya plays a leadership role on Purpose’s Campaign team, leads campaign projects, collaborates with the creative campaigning team, manages clients, grows the business and contributes to the development of the wider campaign team. 

A storyteller at heart, Divya’s 14+ year career has been focused on leveraging quantitative data and qualitative insights to build brands, marketing strategies and communications plans. Her prior experience includes 8 years at Ogilvy and Mather’s Strategy Consulting Group (New York and London) and as Communications Manager at Dasra, a strategic philanthropy foundation, she led campaigns and built partnerships to empower adolescent girls in marginalised and vulnerable communities across India.

Prompted by the need to educate and reassure children at the onset of the COVID-19 pandemic, Divya wrote and illustrated a children's picture book 'Go Away Coronavirus'. It was published by Tulika Books and given multilingual voice and reach by well-known actors in India.

Divya holds a BSc. Communications from Cornell University and a MSc. Data Driven Marketing from Northwestern University. She is passionate about the convergence of creative content and technology to drive behavioural and social change, underpinned by measurement and optimisation. 

Gurpriya Singh

Campaigner

Pronouns: she / her

Gurpriya is a campaigner at Purpose, where she designs and implements public mobilization strategies and narrative change initiatives in India. She believes in the power of participatory methods and bringing forth the voices and experiences of the community to drive sustainable and long-term social and behaviour change. 

Prior to joining Purpose, Gurpriya worked at Dasra, as part of the 10to19 Dasra Adolescents Collaborative, she worked on strategic communications and narrative change campaigns focusing on sexual and reproductive health and rights, menstrual hygiene management and most recently, with the Ministry of Health and Family Welfare on combating stigma and discrimination at the time of COVID19.  As part of the working group on first-ever girl-led social audit and accountability campaign (Ab Meri Baari) in India, Gurpriya managed multi-state partnerships, mobilization, capacity building, community advocacy and on-ground activations. Gurpriya is a strong advocate of youth-centered programming, and aspires to become a youth facilitator.

Gurpriya has also worked at Digital Empowerment Foundation and contributed stories to the 1947 Partition Archive.

When not working, Gurpriya likes to read personal narratives and stories, she has discovered her love for collecting and reading Granta Magazine.

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Harpreet Bhullar

Project Manager

As a Project Manager at Purpose, Harpreet Bhullar ensures effective and timely delivery of Purpose Climate Lab projects in India. Ensuring that the teams are well-resourced, internal and external stakeholders are aligned and institutional knowledge guides the team in achieving its goal are her everyday milestones. 

Prior to joining Purpose, Harpreet worked with the International Labour Organization and Save the Children in India. She has strong technical experience on high-skilled labour mobility, international migration and child protection. She has gained rich insights through grassroot activation of child agents of change, piloting innovative research projects and building new strategic partnerships.   

Harpreet holds a Masters Degree in Social Work from Tata Institute of Social Sciences, Mumbai and a Masters Degree in English from University of Delhi. She is also a certified Art Based Therapist with a specialization with children at-risk. 

Outside of work, she is most likely to be found with a book in her hands, coffee by the table side and some acoustic music playing in the backdrop. Having recently conquered her fear of water by learning to swim, you can also indulge her with a conversation on training the mind!

Ila Bose

Associate Manager, People & Culture

Pronouns: she / her

Ila Bose is Associate Manager, People & Culture for Purpose in India. Her work involves supporting PC&O initiatives and priorities in the India office. She works closely on Culture initiatives, Recruitment & Talent, Partnerships, Learning & Development and Operations.

She has been working in the social development sector since 2012. In the past, Ila has held the position of Senior Project Coordinator at ACCESS Development Services, a national level development organization in India, running an Asia-level summit campaign on incubating innovations and sustainable models for livelihoods promotion of the poor. She has previously worked at the Centre for Urban and Regional Excellence (CURE) in India on conceptualization, implementation, and monitoring of projects in slum redevelopment and upgradation tackling issues of sanitation, water conservation, and reproductive health.

Ila has a Master's Degree in Sociology from the Delhi School of Economics and a Bachelors Degree in Philosophy Honors. She has past experience in writing research papers for development organizations on marginalized communities in urban cities. She is also a passionate animal activist and works on rehabilitating and rescuing homeless animals in urban cities. 

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Kritica Mahajan

Campaigner

Kritica supports multiple campaigns as a Campaigner at Purpose. At Purpose, her role involves bringing diverse groups into the climate conversation in India. She has been a part of the Climate Lab campaigns in India that address issues such as power sector reform and air pollution. As a recent entrant in the non-profit sector, she brings a fresh perspective to an experienced team, helping them to build creative and more inclusive campaigns.

She comes with an extensive experience of corporate engagement and leading diverse event management projects. Prior to Purpose, she managed the business development and client servicing team of a global integrated marketing company, Epic India Group where she worked with a diverse set of partners, stakeholders and clients.


Kritica has completed her B.Sc in Hospitality and Hotel Administration from Institute of Hotel Management, Pusa. With Purpose, she has decided to focus her skills in visual communication and people engagement on campaigns which can make social and environmental impact. When not in work-mode, Kritica can be found making not so funny puns, doodling @penning_prisms and reading about various mythologies.

 

 

Mallika Arya

Campaigner

Mallika is a Campaigner at Purpose. She brings together her experience from the education sector along with advocating for behaviour change through communications and Psychology. She has previously worked on self started campaigns as well as helped WWF Australia design their national campaign on single-use plastics . 

Before Joining Purpose Mallika was leading outreach for Renew Oceans in Varanasi, (UP, India), a project aimed at diverting ocean bound plastic waste from the Ganges. She worked on identifying local partners, creating the Information-education and communication modules and also played a key role in implementing these modules in the communities through which she was able to positively impact, include and educate local riverside communities. 

Mallika holds a Master of Sustainability degree from the University of Sydney, Australia where she was also awarded the Dean’s award for Citizenship and Outreach. She did her Bachelors in Psychology from Lady Shri Ram College, Delhi.

Mallika loves reading, gardening, spending heaps of time with her dog Ashe, playing soccer, sipping endless cups of tea and can often be found peeping into dustbins to analyse the waste and understand how it can be reduced!

Manika Garg

Visual Designer

Pronouns: she/ her

Manika Garg is a Visual Designer at Purpose where she uses her designer brain and artistic skills to bring impactful campaigns to life. She believes a pinch of imagination, a dollop of cleverness and a spoonful of creativity can do wonders and draw out the brilliance in a project.

Manika has a background in advertising and has previously focused on sustainability with organisations like Greenpeace and WWF. At WWF, she had the opportunity to execute celebrated movements like Earth Hour and had a hands-on experience of interviewing the heroes of the Jim Corbett National Park. She’s also had the chance to work for clients like ActionAid, Corona Extra, Easy Jet, Aeroporti di Roma and Snapdeal.

Manika holds a Masters in Graphic Design from Istituto Europeo di Design, Florence and a Bachelors in Fashion Communication from National Institute of Fashion Technology, Delhi. She likes to experiment with mixed media and especially likes to work with her hands. In her free time you would find her experimenting with photography and hand-crafted art, playing with clay or watching funny cat videos.

Megha Chadha

Digital Campaigner

Megha is a Digital Campaigner at Purpose. Her work consists of developing optimised creative content, building and implementing digital communication strategies with a focus on mobilising wider audiences and supporting campaign capacity of partner organizations in India. She has been involved in growing and strengthening audience engagement on social media for campaigns including Help Delhi Breathe and 100% UP. She has also been creating impactful videos for online distribution.

Megha holds a degree in Journalism and Mass Communication and a Bachelor’s degree in English Literature from Delhi University. Before Purpose, she has worked with some of India’s prominent news organizations. In her spare time, Megha enjoys watching travel/adventure video blogs, exploring new trends on social media, meeting new people and sketching. She believes in the power of people to inspire change and looking forward to build a more just, peaceful and sustainable world together.

Mohammad Akbar Khan

Administrative Associate

Akbar works at Purpose as an Administrative Support Associate. In this role, he has been managing all the administrative related work in the India office. Akbar also assists the project manager in India by coordinating with local vendors and providing logistical support. Having worked in both the profit and non-profit sector in India, Akbar makes use of best practices to deliver results in the most productive manner.

Before joining Purpose, Akbar worked with the International Committee of the Red Cross (ICRC) as an Administrative Assistant. He has also worked with EXL Services and Competent Software Pvt Ltd as an Analyst. Akbar feels that working with different organizations has enhanced his technical skills and has helped him gain the ability to work with different databases and software.

Akbar has Graduated (B.Sc) from T. M Bhagalpur University, Bhagalpur and has a Diploma in management from All India Management Association (AIMA), New Delhi.

In his spare time, Akbar loves to spend time with his young daughter and help her complete school assignments.  

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Navdha Malhotra

Associate Campaign Director

As Associate Campaign Director, Navdha leads the Purpose Climate Lab in India. Her role involves strategising, overseeing and implementation of campaigns linked to air pollution, renewable energy and sustainable transport. 

With more than ten years of experience in areas of education, environment, human rights and gender, Navdha also works closely with the global leadership team to identify new opportunities for collaboration and partnerships to strengthen Purpose’s presence in India. 

Passionate about public engagement, her expertise is in bringing together diverse stakeholders for social good. She has worked across India, United Kingdom, Ethiopia, and Vietnam with organisations such as Greenpeace, HelpAge International, Breakthrough and Centre for Social Research. 

Navdha holds a Master's Degree in Critical Media and Cultural Studies from School of Oriental and African Studies, University of London. She is also an aspiring ceramicist and the Co-founder of Museum of Material Memory - a digital repository of material culture from the Indian subcontinent.

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Nida Hasan

Project and Staffing Manager

Pronouns: she / her

As a Project and Staffing Manager, Nida Hasan looks after projects’ execution and delivery in the India office and ensures everyone is staffed on assignments suiting their skill set and professional development objectives. She has a knack for developing practices that are both systems and human-friendly and have a high uptake value within teams. She believes that change can be brought by creating communities of doers rather than just beneficiaries. Her working principle is - Ideate, Iterate, Deliver.

Prior to joining Purpose, Nida worked for Rotary International and Plan International in project/program management and partnership management roles. With her assignments spanning Latin America, Africa and India, 20+ Indian states and 50+ NGO partners, she brings to Purpose core issue area expertise in water and sanitation and alternative energy. Within these realms, she has gained progressive experience in developing organizational strategy, converting pilot projects to at-scale programs and agility in client relations across the bilateral, multilateral and corporate funder base. 

Nida earned her Masters degree in Natural Resources Management from TERI University, New Delhi. 

Traveling and exploring the hinterland is what keeps her occupied outside of work, while the rest of her spare time is spent planning the next expedition. Her son is her new travel companion. 

Samya Ghosh

Creative Lead

Pronouns: he / him

Samya Ghosh (Sam) is the Creative Lead for Purpose in India. His work involves leading the creative team and creating campaigns and new initiatives to help public narratives and create impact where it matters most. Samya believes in an approach driven by research, experimentation and brutal simplicity.

Before joining Purpose, Samya led the design team at Animal on projects for Apple, Facebook, UNICEF, Budweiser, and helped them become one of the 100 fastest growing agencies in the world, ranked 15th by Adweek in 2020. He was also one of the artists to raise funds for combating coronavirus as part of the Designers Against Coronavirus initiative by Carosello Lab and the International Red Cross.

Samya graduated from St. Xaviers College, Calcutta with a degree in Multimedia and Communication Design. He also holds a B2 level (professional proficiency) language certificate in German from Goethe Institut.

When not working, he likes to read Gothic Horror, sketch, and enjoy late-night snacks with his wife.

Sandeep Dahiya

Campaigner

Sandeep Dahiya works as a Campaigner at Purpose Climate Lab. His work involves supporting the team on campaign strategy development, implementation and evaluation, capacity building of local partners and liaison with local & global teams, overseeing the allocated budget and ensuring impactful campaigns on the ground. He currently leads the 100% UP, SeeNow, Energy & Power Sector reform work in India.

He believes that a clear strategy, proper implementation and collective action can bring much needed positive change in today’s world. He is a motivated campaigner and researcher on health, social & environmental issues. Before joining Purpose Sandeep was working with (MDWS, GoI) Ministry of Drinking Water and Sanitation and Tata Trust for Swachh Bharat Mission (SBM)/ Clean India Mission.  With his impactful strategy, regular follow-ups, effective team management and strong management & networking with District, Block and Panchayat Officers, on 2nd October 2017 GoI announced and recognized his working district Ramanagra as an ODF (Open Defecation Free) District.

He has gained experience in policy advocacy, community interactions, research & data management on various issues related to environment and energy sector by virtue of working across a wide spectrum of projects ranging from scientific to grassroot communities development projects across Delhi, Uttar Pradesh, Karnataka and Europe (FU, Berlin).

Sandeep has a Master's Degree in Environment and Resource Management from TERI School of Advanced Studies, New Delhi. In his spare time Sandeep loves to travel, enjoys gardening & loves to spend time with friends and family.

 

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Sonali Bhasin

Senior Strategist

Sonali Bhasin is a Senior Strategist at Purpose where she uses her passion for communication and a technical background in sustainability to create strategic campaigns in India. She believes that a combination of empathy and science can change the world, and uses her experience working across the policy, research and private sectors to communicate best practices for air pollution, renewable energy and better public transport for Purpose Climate Lab.

Sonali has worked in the urban sustainability space for the last 8 years, jumping into the deep end of many different subjects: creating policy recommendations for vehicular emissions in New Delhi, advising clients on biophilic design in New York, and designing certification systems for green and healthy buildings in Washington, DC. Prior to Purpose, Sonali worked at the U.S. Green Building Council to grow and establish the WELL Building Standard for indoor environmental quality. 

Sonali has a Master’s degree in Environmental Management from Yale’s School of Forestry and Environmental Science. When not working out of Purpose’s New Delhi office, Sonali is drawing cartoons @sonalidoodles, singing showtunes in her kitchen, and pretending to enjoy yoga.

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Suma Balaram

Senior Visual Designer & Design Researcher

As a Senior Visual Designer & Design Researcher at Purpose, Suma combines her skills in branding and human-centered design to create campaigns that make people stop and listen. She strongly believes that design is a powerful tool to bring about change and solve complex social problems.

At Purpose, she has been a part of creating campaigns that highlight crucial issues like raising awareness on avoidable blindness in Uttar Pradesh, encouraging sexual and reproductive health rights for women in Bihar, tackling the crisis-level air pollution in Delhi, protecting Mumbai’s biodiversity and promoting the use of renewable energy as a cleaner source of power in India.

She holds a Masters in Strategic Design & Management from Parsons School of Design and a Bachelors in Design Communication from LASALLE College of the Arts. In the past, she has designed for clients like L’Oréal, Lipton, Mamagoto and The Four Seasons Resorts. Her passion for marine conservation has deeply influenced her choice of academic projects and volunteer work.  

When Suma is not designing, she is usually sitting in a corner somewhere drawing animals in her sketchbook. She’s a water baby! She loves scuba diving, hiking and taking wildlife photography @thewildling_

Tanisha Arora

Senior Creative Strategist

Pronouns: she / her

As a Senior Creative Strategist at Purpose, Tanisha applies her multi-disciplinary skills in design, creative strategy, storytelling and experiential marketing to create and support climate action campaigns and movements in India. She believes in the power of collaboration, community, art and technology to shift perceptions and accelerate meaningful change.

Before joining Purpose, Tanisha worked as a creative strategist and spatial designer for event and retail design agencies. She led projects for fashion, automobile and technology clients such as Nissan, BMW, Facebook, Amex, Farah Khan Fine Jewellery and several mid-market fashion brands in India. Globally, she has worked on recycled art installation and design projects in London and New York. In her 8+ years of experience working as a designer, she has constantly encouraged and supported her clients to adopt sustainable methods, materials and design choices in their approach. 

Tanisha was awarded the Tara Nirula Scholarship to complete her Masters in Fashion Entrepreneurship from London College of Fashion. 

When not working, she is busy baking, playing board games and experimenting with mixology. She loves collecting illustration and children’s books from across the world. 

Vincy Abraham

Campaign Manager

Vincy Abraham is a Campaign Manager at Purpose where she focuses on working with businesses and inter-governmental processes. She believes that connecting the right people, ideas and organizations can spark a just and sustainable movement on-ground. She holds SDG 17 (Partnerships for the Goals) at the heart of her work.

Previously, Vincy worked with foreign governments, aid agencies and corporates in India. She brings with her a deep knowledge of the water, urban and climate sectors. She is a recognized speaker and subject expert on water at the United Nations and other development processes. In 2019, she was recognized by the World Economic Forum as a Global Shaper and by the International Water Association as an Emerging Water Leader.

Vincy has a Masters in Political Science. In her free time, she volunteers at Water Youth Network where she leads a Dutch government funded youth innovation project called, “YouKnoW!” (Youth-driven Knowledge of Water). 

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Yash Dang

Digital Campaigner

Pronouns: he / him

As a Digital Campaigner at Purpose, Yash Dang brings together strategic marketing expertise and a passion for creating progressive change in the world. His role involves developing digital strategies and creative concepts aimed creating meaningful social change.

With a background in digital and social media marketing, Yash is experienced in developing strategies and content that shifts narratives and drives action. He has worked across India, Ireland, and Europe with organisations such as IBM, Arup and Havas Media. 

Yash holds a Master’s degree in Marketing from Smurfit Business School, University College Dublin. As a recent entrant in the social impact sector, he intends to use his expertise to help make the world a better place.

When not at work, Yash likes to spend his time traveling, hiking, playing/watching football, reading online and trying new food.