Peers for Airbnb

Peer-to-peer sharing, such as ridesharing and apartment sharing, is defining a new economic model with community and individuality at its core. Purpose worked alongside sharing economy companies to develop the strategy, branding, and creative content for Peers, a movement supporting the sharing economy. Within six months, Peers gained 250,000 members, had peer groups in 90 cities across the globe, earned four policy wins in support of sharing, inspired 70 partners to join the cause, and caught the attention of 75 media outlets.