Debt Financing for Renewables and Beautiful Design: an unlikely duo!

May 2, 2018

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Purpose Climate Lab (PCL) is thrilled to have partnered with on their brand and website, which was recently honored with a Webby nomination! Established in 1996 during the Web’s infancy, The Webbys is presented by the International Academy of Digital Arts and Sciences (IADAS)—a 2000+ member judging body, and is the leading international award honoring excellence on the internet.Loans4SME

This is the latest in a string of awards for Loans4SME, after the Joint Secretary of New and Renewable Energy Mr Tarun Kapoor announced they were also one of the four winning ideas demonstrating the most potential to drive more private investment and leverage public finance for India’s green growth targets.

About Loans4SME

Lead by Simmi Sareen, former Head of Risk at Grameen Impact, Loans4SME supports micro, small and medium businesses to raise the debt capital required to launch their initiatives. Specifically, this platform has been used to secure the debt capital required to launch ambitious Renewable Energy and Green Finance initiatives. To date, Loans4SME has facilitated $31 million USD in loans to facilitate the implementation of renewable energy in India.

About the collaboration

After meeting with Loans4SME CEO Simmi Sareen and recognizing the opportunity to further support this small firm making outsized impact, PCL campaigners worked with the Loans4SME team to determine the utility of the website, and the ambition of the brand. Jess Hines (Campaign Director), then led a process that united Purpose designers, branding experts and developers with the Loans4SME team to develop a simple and beautiful website.

The Loans4SME team is extremely proud to have been a Webby Award Nominee in the category of Financial Services/ Banking, for sites providing financial services and/or information. 

To learn more about Loans4SME, check out their website here.


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