New York Observer Recognizes ‘Scenes from Everytown: 4:08pm’ Video
January 9, 2015
In a recent New York Observer article, writer Laura Dawn highlighted online video as one of the “most powerful cultural and political forces in the world.” She credited the transformative and moving video content of 2014 with sparking protests, raising awareness of key issues, and affecting substantive change.
Her article named the top 10 most significant online videos released in 2014, with ‘Scenes from Everytown: 4:08pm’ coming in third on the list. She said the following about the video: “Possibly the most harrowing and effective interactive video ever made on a political issue. No matter where you land on the gun safety debate, this video is unforgettable.”
Purpose and Everytown set out to create a video and campaign experience that captured people’s attention and re-energized the conversation about gun violence in the U.S. ‘Scenes from Everytown: 4:08pm’ is the first film in a 3-part series that depicts everyday scenes that quickly change in a way that challenges viewers. In this film, a game of hide-and-seek goes wrong when a young girl discovers an unsecured gun. An interactive prompt then urges viewers to literally stop the video and stop the violence from happening. By clicking to stop the violence they are connected to the next part of the story, a site that directs them to help end gun violence in real life.
Purpose’s Director of Content, Simon Duncan-Watt, shared the following about the video’s aim: “We had to make people uncomfortable, and tap into their greatest fear…that this could happen to someone they love.”
Experience it for yourself by watching the video below:
Links from the article:
http://observer.com/2015/01/top-10-online-videos-that-mattered-in-2014/
https://www.youtube.com/watch?v=_GBSwxyPuaE
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