Athlete Ally

Athlete Ally partnered with Purpose to create a new organizational website that would attract potential funders, engage grassroots supporters, and host campaigns that could speak to both the LGBT community and straight sports fans and athletes. Along with the new website, Purpose developed a Campaign Handbook for 2013-2014, helped identify low barrier entry for points for participation, and advised on campaigns to help grow the organization’s supporter base.

athleteally.org