Athlete Ally

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Making sports inclusive for everyone

Athlete Ally partnered with Purpose to create a new organizational website that would attract potential funders, engage grassroots supporters, and host campaigns that could speak to both the LGBTQ+ community and straight sports fans and athletes. Along with the new website, Purpose developed a Campaign Handbook for 2013-2014, helped identify low barrier entry for points for participation, and advised on campaigns to help grow the organization’s supporter base.

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