Purpose Wins 2022 Global Indigo Awards for Design for Social Change Campaigns

mai 3, 2022


Purpose is honored to share that our creative work around the world has been recognized by the 2022 Indigo Design Awards in the Design for Social Change category!

We are proud to announce that six Purpose campaigns were recognized this year, spanning across our global regions and intersectional issue areas such as public health, reproductive health, education, child development, and racial equity. We also want to extend our appreciation to our amazing creative team and partners- without them, this work would not be possible.

The Indigo Design Awards promote global creativity by recognizing projects that are unique in graphic design, digital, mobile, and game design every year. Their Design for Social Change category not only highlights efforts that drive the design industry forward, but also drive impact and advance social issues.

See the full list of winners here, and learn more about the Purpose campaigns that have been selected as best in class by the Indigo Awards:


Category: Digital Design in Design for Social Change
Award: Gold

Zwakala, part of the global Verified campaign with the UN, is a targeted community-based campaign in South Africa. The campaign is working with local community influencers, social media, radio PSAs, murals painted by local artists, OOH ads and more to actively change the culture & push young people to engage in preventative behavior for their loved ones, asking them “who they are doing it for.”

Read more about Verified in our case study.

LEGO Together for Play

Category: Digital Design for Design for Social Change
Award: Silver

Category: Integrated Graphic Design for Design for Social Change
Award: Bronze

Together for Play consists of a range of initiatives building localized tools & experiences to provide governments with a platform to promote playful learning and help organizations to embrace play as part of their programmes, unlocking play for a more diverse and larger pool of children. The LEGO Foundation partnered with Purpose, NGOs, education networks & early childhood development organizations across Brazil, Colombia, Rwanda & South Africa to build a strong and enduring movement for play.

Learn more about Together for Play here.

Purpose Equity Frameworks Website

Category: Website Design for Design for Social Change
Award: Gold

Purpose built a virtual workbook with three racial equity frameworks that represent our approach to working on race in the U.S. The frameworks ask users to explore how they can uncover the systemic story behind an issue, create empowering content to uplift the movement, and turn abstract ideas into concrete actions.

See the full Equity Frameworks website here.

Care with Dignity / Khud Se Pooche

Category: Mix Media/Moving Image in Design for Social Change
Award: Gold

Purpose helped launch the Khud se Pooche, or Care with Dignity, campaign to build awareness around what dignified healthcare means for women in Bihar, and why it is such a necessity. Through community events such as roadshows and college events, art installations, an ambassador program, and the co-creation of the “Khud Se Pooche Pin”- a symbol representing dignity, repair, unity and protection- Purpose has been able to engage and collaborate with more than 10,000 women in the conversation around healthcare.

Right to Care

Category: Branding for Design for Social Change
Award: Bronze

Purpose designed the Right to Care campaign against the backdrop of the broken childhood education and care system in the U.S., that has been exacerbated throughout the pandemic. With a goal of building awareness around the human side of the childcare crisis & its possible solutions, the campaign is rooted in uniting families, caregivers, educators & advocates to push narrative and policy change. Through social media content, a new digital community hub, online resources, a website, focus groups & a targeted advocacy campaign, Right to Care has built a powerful and visible coalition of impacted families, professionals and advocates working to make real change in the child care system.

Learn more about Right to Care here.

Choose Both: A Digital Guide
for Equity & Evidence