Launching the Global T1D Index

Over 9 million people globally are affected by Type 1 diabetes, losing 10-15 years of their lives as a result. Despite insulin therapy and blood glucose monitoring being key treatments for almost a century, high costs hinder access in low- and middle-income nations. The Global T1D Index had been created to offer detailed data and simulations of country-specific interventions, but it needed an exciting and effective public launch in order to reach its promise as an advocacy tool.

Our strategy was to encourage both individuals and grassroots organizations to engage with the Global TID Index via a new brand, interactive website, advocacy toolkit and awareness campaign. We positioned the index as key to helping the global diabetes community raise awareness and demand action. Plus, through consultations, workshops and a developed suite of resources we collaborated with regional organizations to support their own initiatives.

We surveyed Type 1 diabetes advocates to shape the brand according to their preferences for tone, visual symbols and colors. Inspired by the blue circle of diabetes awareness, our logo adds a unique twist with an open circle, symbolizing ongoing efforts. We crafted brand elements and guidelines, then designed an interactive website that blends personal stories with clear data. The complementary campaign toolkit is a powerful advocacy tool, merging data, messaging and a variety of promotional materials.

For the website, we humanized the data by integrating personal narratives, relatable measurements such as the number of birthdays affected by Type 1 diabetes, and clear data visualizations.

Throughout the project, our close collaboration with essential partners, including Type 1 diabetes organizations and dedicated advocates, was pivotal — allowing us to gain critical insights into where capacity gaps existed and how we could address them.