Catherine Addo

Strategy Director & Equity Team Chair

Pronouns: she / her

Catherine is a Strategy Director who flourishes in roles fusing strategy, identity, and communication. At Purpose, Catherine leads projects involving branding and messaging, strategies for public engagement, and Purpose’s growing portfolio of initiatives in the criminal justice space. In addition to her role in Strategy, Catherine is a founding member and Chair of Purpose’s Equity Team, leading the company in prioritizing racial sensitivity and inclusivity in its workplace and work product. Catherine joined Purpose after eight years in the music industry, where her experiences included marketing projects by high-profile performers, copyright representation for songwriters and producers, and concept development for creative artist-brand partnerships. In 2012, Catherine was recruited to establish a marketing department for a young music publishing company. Stepping in as Director of Marketing & Communications, Catherine developed the company’s brand identity alongside a design team, created its communications framework and thought leadership approach, produced brand assets, and identified partnership opportunities to further establish the brand. Catherine enjoys exchanging ideas about ways to positively impact the world, and has spoken at events hosted by Huge, Branding Magazine, and Courageous Conversation. Outside of the office, Catherine follows her curious nature to a range of creative pursuits, from paint to design to perfumery. She is a graduate of New York University.