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Adam Fetcher

Senior Advisor

Pronouns: he / him

Adam is a Senior Advisor at Purpose, where he is focused on building partnerships with the world’s leading brands in service of creating a more open, just, and habitable world. Adam’s experience sits at the intersection of business, politics and advocacy, and includes executive-level roles with some of the world’s greatest mission-driven organizations, from Patagonia to Obama, as well as extensive client work with companies on the vanguard of social and environmental action. 

As a consultant, Adam works with companies to develop advocacy platforms that enable meaningful participation in today’s most urgent social and environmental movements. Working with courageous leaders willing to invest in a strong and focused foundation grounded in real action, Adam’s approach combines policy, social impact and marketing to support and amplify frontline activists, drive a clear and consistent brand narrative, engage customers more deeply around shared values, and prepare companies to lead in the big moments when they come. His current and past clients include Patagonia, New Belgium Brewing Company, Sonos, Lyft, Dashlane, Meati, Askov Finlayson, Bloomberg Philanthropies, Bitmark, Yerdle, and more.

Most recently, he served as Senior Director of Brand Advocacy at Lyft, where he developed and launched LyftUp, a comprehensive platform for social impact, advocacy and customer engagement. As Director of Global Communications at Patagonia, Adam played a key role in evolving the company’s famous activist voice for a modern media environment in order to grow Patagonia’s sharp edge as a leader in corporate advocacy and innovation – during a period of historic growth for the business and unprecedented customer mobilization for the brand. 

Before joining Patagonia, Adam held key communications roles in President Obama’s campaigns and administration. In 2012, Adam was named Deputy National Press Secretary for President Obama’s reelection campaign, based in Chicago – a role in which he engaged daily with top national journalists on the most important stories shaping the race as a senior spokesman for the campaign, and worked closely with the campaign’s top leadership to set and execute communications and press strategy.

During President Obama’s first term in office, Adam served as Press Secretary for the U.S. Department of the Interior and as a spokesman for the U.S. Department of Homeland Security, roles in which he helped lead communications efforts on a wide range of front-page issues – including counterterrorism, immigration, aviation security, energy development, and land and water conservation. Adam was deployed to the Gulf of Mexico during the 2010 BP Oil Spill to assist the White House in managing press relations, and he battled Republican opposition to President Obama’s energy and environmental policies – helping to pave the way for the President’s significant renewable energy and conservation accomplishments.

In 2013, after President Obama’s reelection and before joining Patagonia, Adam worked alongside Robert Gibbs and Ben LaBolt, former top aides to President Obama, to help launch The Incite Agency, a startup strategic communications firm based in Washington, D.C. At Incite, he served as Managing Director, helping to lead client relations, strategy and business development on a wide range of high profile corporate and advocacy projects.

Adam attended Carleton College – graduating in 2006 with a B.A. in English. He first worked as a journalist in Minneapolis and New York City before first getting involved in politics as a field organizer based in Florida for President Obama’s first historic run for president in 2008. Adam lives in San Francisco with his partner, Christine, and pet rabbit, Roger.