Partner & Managing Director, Purpose Australia & Asia Pacific
Simon has deep experience working on some of the world’s most complex problems - crafting new ways to channel the power of culture toward positive social change. Through his career he has built unique partnerships to harness the potential of powerful storytelling to mobilize people to action. At Purpose, Simon has contributed to the growth and expansion of our international work in Europe, Africa, and Asia. He has developed and led projects with clients including the World Health Organization, Unilever, Liverpool Football Club, The Fred Hollows Foundation, and BT on a variety of issues including women's empowerment, climate change, avoidable blindness, and sports-for-development. In 2018, he is relocating to Australia to lead on the establishment of a new regional office.
Prior to Purpose, Simon spent over a decade working at the intersection of media and social change. After joining Viacom International in London to work on MTV’s social responsibility initiatives, Simon co-founded the MTV EXIT Foundation, an independent non-profit organization based in London and Bangkok committed to ending human trafficking and exploitation, becoming its Chief Executive in 2009. In 2013, Simon became Executive Director of FilmAid International, an organization that uses the power of film and media to bring life-saving information, psychological relief and empowerment to refugees.
Simon completed a degree in Engineering and Business Finance from University College, London, which somehow lead to making a television program about his journey across the Caucasus and Central Asia in search of Xanadu. He hopes the resulting program remains buried in the archives.
He is a native of Brighton, England, and has lived in London and Bangkok.