Purpose Sydney

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Purpose’s office in Sydney is a hub for our work in Asia and the Pacific.

We’d love to get in touch – send us a note at [email protected]

We acknowledge the Traditional Owners – the Gadigal people of the Eora Nation – upon whose ancestral lands we live and work. We pay respect to their Elders, past, present and emerging, and acknowledge the pivotal role that Aboriginal and Torres Strait Islander people continue to play within the Australian community.

Simon Goff

Managing Director, Europe + Asia-Pacific

Simon has deep experience working on some of the world’s most complex problems - crafting new ways to channel the power of culture toward positive social change. Through his career he has built unique partnerships to harness the potential of powerful storytelling to mobilize people to action. At Purpose, Simon has contributed to the growth and expansion of our international work in Europe, Africa, and Asia. He has developed and led projects with clients including the World Health Organization, Unilever, Liverpool Football Club, The Fred Hollows Foundation, and BT on a variety of issues including women's empowerment, climate change, avoidable blindness, and sports-for-development. In 2018, he is relocating to Australia to lead on the establishment of a new regional office.

 

Prior to Purpose, Simon spent over a decade working at the intersection of media and social change. After joining Viacom International in London to work on MTV’s social responsibility initiatives, Simon co-founded the MTV EXIT Foundation, an independent non-profit organization based in London and Bangkok committed to ending human trafficking and exploitation, becoming its Chief Executive in 2009. In 2013, Simon became Executive Director of FilmAid International, an organization that uses the power of film and media to bring life-saving information, psychological relief and empowerment to refugees.

 

Simon completed a degree in Engineering and Business Finance from University College, London, which somehow lead to making a television program about his journey across the Caucasus and Central Asia in search of Xanadu. He hopes the resulting program remains buried in the archives.

 

He is a native of Brighton, England, and has lived in London and Bangkok.

Chris Cooper

Senior Campaigner

As Senior Campaigner, Chris brings over a decade of experience working to design and implement issue-driven programs and campaigns. 

 

Building on his early career in photography, video production, and digital design, Chris also studied international development and politics. This has led him to work across numerous continents on initiatives that have fought for better rights and policy outcomes on issues including migration, health, climate change, and poverty alleviation. 

 

He has a strong commitment to participatory development and is driven by work that enables vulnerable and marginalised communities to self-advocate and design their own progress. 

 

With his broad experience, Chris brings to Purpose the ability to work across the private, NGO, and activist sectors.

Marguerite Pettit

Campaigns Director

Marguerite’s role at Purpose focuses on creating and executing cutting edge campaigns that inspire new audiences to take action. She works in close collaboration with the Purpose Creative Team and external partners to bring to life engaging campaigns. She has worked for Nike, the UNEP, IKEA Foundation, Vice Media, and many other leading organizations dedicated to social change. Marguerite is passionate about finding ways to speak to new audiences and find common ground around shared values.

Prior to joining Purpose she worked for the corporate watchdog SumOfUs.org where she ran online campaigns to engage consumers to take action on critical corporate accountability issues. In the aftermath of the tragic events in the Bangladesh garment industry she worked with stakeholders around the world to develop and implement strategies to push apparel companies to sign the Accord on Fire and Building Safety in Bangladesh. In her role as a corporate responsibility consultant she supported the Estee Lauder Companies' global CSR team, convened stakeholder engagement sessions for Cisco and wrote and project-managed GRI reports for clients in the finance and education sectors. She has a Masters in Environmental Law from the University of Sydney and her research on carbon finance and human rights was published in the Asia Pacific Journal of Environmental Law.

Originally from Australia Marguerite is a trained classical dancer and theater actor. Like all good Australians she loves to travel and is never far from booking her next adventure. On weekends you will find her taking ballet classes at Steps on Broadway, exploring New York’s epic food scene and dragging her reluctant husband onto the dance floor whenever possible.