Purpose India

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Purpose India is based in New Delhi.

Our office serves as a hub for leading air pollution and clean energy transition campaigns like Help Delhi Breathe, #MyRightToBreathe, 100% Uttar Pradesh, and 100% Bihar. We also lead campaigns on eye health care, women’s access to health care with dignity, electric mobility and countering hate speech on social media platforms.

Send a note to Leading Purpose Campaigns in India at [email protected]

Some of our work
Latest news
maio 30, 2018

Ila Bose

Project Manager, Purpose Climate Lab

Ila Bose is a Project Manager for Purpose Climate Lab in India. Her work involves supporting the team on building campaign strategies, monitoring work flow, and ensuring impactful campaigns on the ground.

She has been working in the social development sector since 2012. In the past, Ila has held the position of Senior Project Coordinator at ACCESS Development Services, a national level development organization in India, running an Asia-level summit campaign on incubating innovations and sustainable models for livelihoods promotion of the poor. She has previously worked at the Centre for Urban and Regional Excellence (CURE) in India on conceptualization, implementation, and monitoring of projects in slum redevelopment and upgradation tackling issues of sanitation, water conservation, and reproductive health.

Ila has a Master's Degree in Sociology from the Delhi School of Economics and a Bachelors Degree in Philosophy Honors. She has past experience in writing research papers for development organizations on marginalized communities in urban cities. She is also a passionate animal activist and works on rehabilitating and rescuing homeless animals in urban cities.  

Kritica Mahajan

Junior Campaigner

Kritica supports multiple campaigns as a junior campaigner at Purpose. As a recent entrant in the non profit sector, she brings a fresh perspective to an experienced team, helping them to build creative and more inclusive campaigns.

Kritica comes with an extensive experience of corporate engagement and leading diverse event management projects. Prior to Purpose, she managed the business development and client servicing team of a global integrated marketing company, Epic India Group where she worked with a diverse set of partners, stakeholders and clients.

Kritica has completed her B.sc in Hospitality and Hotel Administration from Institute of Hotel Management, Pusa. With Purpose, she has decided to focus her skills in visual communication and people engagement on campaigns which can make social and environmental impact. When not in work-mode, Kritica can be found making not so funny puns, doodling @penning_prisms and reading about various mythologies.

 

Manasi Nandakumar

Associate Creative Content Strategist

Manasi supports the Purpose office in India with creative strategy and visual content, particularly for social media and brand development. With a combined background in design strategy, sustainability and visual communication - she thrives at the scope of applying a human-centered design thinking mindset within business and communication strategy frameworks, to facilitate socially impactful and innovative solutions.

Prior to joining Purpose, Manasi was a graduate student at Savannah College of Art and Design (SCAD) pursuing a dual masters in Design for Sustainability and Design Management. It paved the way for her to transform from a graphic designer to a creative researcher & strategist, information designer, systems thinker, social innovator, and most of all a problem-solver. At SCAD she was the Chapter President of Net Impact, a global community of students and professionals who wish to pursue a career as drivers of social and environmental change. She was also the Communication Lead of the SCAD Design Research & Strategy Club.

Outside of work, Manasi is a social recluse, content with browsing Netflix all day and exploring new artistic endeavors while popping out every now and then to reconnect with the city and her friends.

Megha Chadha

Social Media Associate

Megha is a Social Media Associate at Purpose. Her work consists of developing optimised creative content, building and implementing digital communication strategies with a focus on mobilising wider audiences and supporting campaign capacity of partner organizations in India. She has been involved in growing and strengthening audience engagement on social media for campaigns including Help Delhi Breathe and 100% UP. She has also been creating impactful videos for online distribution.

Megha holds a degree in Journalism and Mass Communication and a Bachelor’s degree in English Literature from Delhi University. Before Purpose, she has worked with some of India’s prominent news organizations. In her spare time, Megha enjoys watching travel/adventure video blogs, exploring new trends on social media, meeting new people and sketching. She believes in the power of people to inspire change and looking forward to build a more just, peaceful and sustainable world together.

Mohammad Akbar Khan

Administrative Associate

Akbar works at Purpose as an Administrative Support Associate. In this role, he has been managing all the administrative related work in the India office. Akbar also assists the project manager in India by coordinating with local vendors and providing logistical support. Having worked in both the profit and non-profit sector in India, Akbar makes use of best practices to deliver results in the most productive manner.

Before joining Purpose, Akbar worked with the International Committee of the Red Cross (ICRC) as an Administrative Assistant. He has also worked with EXL Services and Competent Software Pvt Ltd as an Analyst. Akbar feels that working with different organizations has enhanced his technical skills and has helped him gain the ability to work with different databases and software.

Akbar has Graduated (B.Sc) from T. M Bhagalpur University, Bhagalpur and has a Diploma in management from All India Management Association (AIMA), New Delhi.

In his spare time, Akbar loves to spend time with his young daughter and help her complete school assignments.  

Navdha Malhotra

Social Media Strategist, Purpose Climate Lab

Navdha Malhotra is a Social Media Strategist at Purpose Climate Lab. Her role involves building and implementing digital strategies for our projects in India, growing and strengthening audience engagement, and building capacity for local partners. 

A digital communications specialist, Navdha was previously with Greenpeace India as a Digital Campaigner and then Interim Head of Mobilisation. She led the digital mobilization for the Save Forests campaign and Greenpeace's rapid response work. 

Prior to this, Navdha worked with HelpAge International in London where she coordinated online communications content and advocacy activities for HelpAge's 40 regional offices. 

She has worked in the development sector in India, United Kingdom, Ethiopia, and Vietnam on issues including education, older people's rights, gender, and violence against women. 

Navdha holds a Master's Degree in Critical Media and Cultural Studies from School of Oriental and African Studies, University of London. She is also an aspiring ceramics artist and the Co-founder of Museum of Material Memory, a digital repository of material culture from the Indian subcontinent.

Reecha Upadhyay

Campaigns Director, Purpose Climate Lab

Reecha Upadhyay works as the Campaigns Director for the Purpose Climate Lab in our India office. She leads, manages, and strategizes all of our India work. 

Reecha has spent the last decade working in India on disaster management, gender, sexuality, and violence against women.  She also started Jamun, a boutique film production company in Delhi which develops unique digital content.  

Before that, Reecha worked for the United Nations Development Programme on conflict and disaster prevention and recovery in New York, Geneva, South Sudan, and New Delhi. She has has worked with a number of local NGOs in New York, Thailand, Nepal, and India. She has developed and implemented global advocacy campaigns like the Stop Rape Now campaign to end sexual violence and the One Billion Rising campaign in Delhi. She has developed content and communication strategies for human rights, environment justice, labour rights, and peace and security issues. 

Reecha holds a Master’s Degree in International Affairs from the New School University in New York. 

Rohan Gupta

Strategy Associate

Rohan Gupta is a strategist at Purpose, and excels in blending sharp insights and strategic communication with relatable stories, to move people and change narratives. With a background that spans across different mediums of communication, Rohan builds strategies that can make a deep impact in culture. At Purpose, Rohan is working on different issues including - climate change, electric mobility, online hate speech and reproductive health.

Rohan comes from a background of building corporate and brand strategies for Indian and Global brands. He has conducted extensive ethnographic research in cities, small towns and villages across India, and brings a strong cultural perspective to developing campaigns on social issues. He has worked across sectors from commercial trucks to fashion retail, and has stories to tell about the different people he met across India.

Rohan has a Masters degree in Literature from the University of Delhi. Outside of work, Rohan is cultivating his interest in Sufi music and trying to make the perfect cup of tea.

Sandeep Dahiya

Campaigner

Sandeep Dahiya works as a Campaigner at Purpose Climate Lab. His work involves supporting the team on campaign strategy development, implementation and evaluation, capacity building of local partners and liaison with local & global teams, overseeing the allocated budget and ensuring impactful campaigns on the ground. He currently leads the 100% UP, SeeNow, Energy & Power Sector reform work in India.

He believes that a clear strategy, proper implementation and collective action can bring much needed positive change in today’s world. He is a motivated campaigner and researcher on health, social & environmental issues. Before joining Purpose Sandeep was working with (MDWS, GoI) Ministry of Drinking Water and Sanitation and Tata Trust for Swachh Bharat Mission (SBM)/ Clean India Mission.  With his impactful strategy, regular follow-ups, effective team management and strong management & networking with District, Block and Panchayat Officers, on 2nd October 2017 GoI announced and recognized his working district Ramanagra as an ODF (Open Defecation Free) District.

He has gained experience in policy advocacy, community interactions, research & data management on various issues related to environment and energy sector by virtue of working across a wide spectrum of projects ranging from scientific to grassroot communities development projects across Delhi, Uttar Pradesh, Karnataka and Europe (FU, Berlin).

Sandeep has a Master's Degree in Environment and Resource Management from TERI School of Advanced Studies, New Delhi. In his spare time Sandeep loves to travel, enjoys gardening & loves to spend time with friends and family.