Purpose India

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Purpose India is based in New Delhi.

Send a note to Leading Purpose Campaigns in India at newdelhi@purpose.com
Um pouco do nosso trabalho pelo mundo

Harpreet Bagga

Partner & Managing Director, Purpose India

Pronouns: she / her

In her spare time, Harpreet loves to spend time with her two kids. 

Ancy Susan Abraham

Executive Assistant & Talent Coordinator

Pronouns: she / her

Ancy Susan Abraham is an Executive Assistant and Talent Coordinator at Purpose India. The role requires her to work closely with the India Head of Office and with the People, Culture & Operations Lead on the recruitment process and coordination for the India team. 

Prior to joining Purpose, Ancy worked with WASH Institute, PRADAN, Sparrow Interactive Pvt Ltd., and Derik Group of Companies respectively. She has a mixed range of experience as an EA and Administration, and as Human Resources Officer mainly handling recruitment and General HR Administration.

Ancy has a Post Graduation Diploma in Management in HR and Finance from DCSMAT Business School and B.Com in Sales Management from The MarThoma College for Women.

Dhruv Arora

Campaign Manager

Pronouns: he / him

Dhruv Arora is a communications and campaigns expert from New Delhi, with a keen interest in gender, human rights, and creating a free and just world.

Prior to Purpose, he has led communications in various capacities at organisations such as UNICEF, Centre for Policy Research, Youth Ki Awaaz, CREA, and has previously founded the award winning GotStared.At, an award winning campaign against gender-based violence. At UNICEF, Dhruv led Communications and Advocacy for YuWaah (Generation Unlimited India), where he helped set up the Communications team, approach to advocacy, and designed the communications strategy for the Young Warrior movement.

Dhruv holds a Master’s in Media Practice for Development and Social Change from the University of Sussex, where he won the Best Dissertation Award for his thesis on Intersectional Representation in Popular Media.

Dhruv is an avid cinema and film buff, and on any given Sunday you can probably find him watching anything from Bollywood/Hollywood classics, indie films from across the world, to Bollywood films from the 90s/2000s.

Govind Mukundan

Associate Strategy Director

Pronouns: he / him

Govind is an Associate Director of Strategy and the Strategy Lead for Purpose India, tasked with providing oversight and guidance to multi-disciplinary teams that develop big ideas, solve problems and deliver social impact. At Purpose he has worked across issues ranging from climate to COVID; and engaged a range of audiences.

Prior to Purpose he worked on strategy and due diligence for philanthropy foundation Dasra, where he helped identify and direct millions of dollars to high-performance nonprofits. He has also spent a decade working in communications for a range of consulting and technology businesses; and co-founded Sensible.Earth, a centre for sustainability in Goa, India.

Passionate about combining analytical rigour and creativity, he holds a Bachelor’s degree in Mathematics from Sri Venkateswara College, Delhi University and a Master’s degree in Mass Communication from Jamia Milia Islamia University. Outside work he enjoys hiking, yoga and pop mash-ups.

Gurpriya Singh

Campaigner

Pronouns: she / her

Gurpriya is a campaigner at Purpose, where she designs and implements public mobilization strategies and narrative change initiatives in India. She believes in the power of participatory methods and bringing forth the voices and experiences of the community to drive sustainable and long-term social and behaviour change. 

Prior to joining Purpose, Gurpriya worked at Dasra, as part of the 10to19 Dasra Adolescents Collaborative, she worked on strategic communications and narrative change campaigns focusing on sexual and reproductive health and rights, menstrual hygiene management and most recently, with the Ministry of Health and Family Welfare on combating stigma and discrimination at the time of COVID19.  As part of the working group on first-ever girl-led social audit and accountability campaign (Ab Meri Baari) in India, Gurpriya managed multi-state partnerships, mobilization, capacity building, community advocacy and on-ground activations. Gurpriya is a strong advocate of youth-centered programming, and aspires to become a youth facilitator.

Gurpriya has also worked at Digital Empowerment Foundation and contributed stories to the 1947 Partition Archive.

When not working, Gurpriya likes to read personal narratives and stories, she has discovered her love for collecting and reading Granta Magazine.

Harpreet Bhullar

Program Manager

Pronouns: she / her

Harpreet Bhullar is a Program Manager at Purpose India. As part of this role, Harpreet manages the climate portfolio in India. Working towards operational excellence, impact and sustainability driven strategic planning and partnerships are her everyday milestones. 

Prior to joining Purpose, Harpreet has worked with the International Labour Organization and Save the Children in India. She has strong technical experience on labour migration, child protection, urban programming and policy engagement. Her experience of working in the Indian development sector for over ten years has helped her gain rich insights on social and structural inequity, community led participation and agency and interdisciplinary programming.

Harpreet holds a double Masters Degree in Social Work from Tata Institute of Social Sciences, Mumbai and English from University of Delhi. She is also a certified Art Based Therapist with a specialization with children at-risk. 

Outside of work, she is most likely to be found with a book in her hands, coffee by the table side and some acoustic music playing in the backdrop. Having recently conquered her fear of water by learning to swim, you can also indulge her with a conversation on training the mind!

Ila Bose

Manager, People, Culture & Operations

Pronouns: she / her

Ila Bose is Manager, People, Culture & Operations for Purpose in India. Her work involves leading People, Culture, and Operations initiatives and priorities for the India office, including Cultural Initiatives, Recruitment & Talent, Partnerships, Learning & Development, Diversity, Equity & Inclusion, Resource Management and Operations.

She has been working in the social development sector since 2012. In the past, Ila has held the position of Senior Project Coordinator at ACCESS Development Services, a national level development organization in India, running an Asia-level summit campaign on incubating innovations and sustainable models for livelihoods promotion of the poor. She has previously worked at the Centre for Urban and Regional Excellence (CURE) in India on conceptualization, implementation, and monitoring of projects in slum redevelopment and upgradation tackling issues of sanitation, water conservation, and reproductive health.

Ila has a Master's Degree in Sociology from the Delhi School of Economics and a Bachelors Degree in Philosophy Honors. She has past experience in writing research papers for development organizations on marginalized communities in urban cities. She is also a passionate animal activist and works on rehabilitating and rescuing homeless animals in urban cities.

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Keerti Bhandary

Project Manager

Pronouns: she / her

Keerti is a Project Manager at Purpose where she addresses people management, staffing, and execution of work plans for Purpose Climate Lab. With project management experience in the non-profit and government sector, she brings expertise in project implementation, financial management and budgeting, and stakeholder engagements.

In her previous role at ACCESS Development Services, she worked on the implementation of Business and Financial Literacy Training for micro-entrepreneurs in India. She also led the organisation’s flagship initiative on the Inclusive Finance India Summit, a global platform to foster dialogue and deliberation for universal and comprehensive financial inclusion. Prior to ACCESS, as a Young Professional with Kudumabashree National Resource Organisation under the National Rural Livelihoods Mission, Government of India, she worked at the grassroots in providing capacity building to community based organisations.

Keerti holds a Master’s degree in Development from Azim Premji University, Bengaluru and is a graduate of St. Xavier’s College, Mumbai where she majored in Economics and Sociology (Hons). Outside of work, she enjoys listening to jazz and Indian classical music. In her spare time, if she is not organising someone’s drawer, you will find her re-organising her cupboard.

Komal Chaudhry

Project Manager

Pronouns: she / her

As a Project Manager, Komal ensures successful delivery of social impact projects by managing team deliverables, timelines & budgets. Her role requires balancing of client expectations, internal priorities & scope of work. She also provides operational support to the India team by gathering insights for team utilization & keeping the project pipeline up to date.

Before joining Purpose, Komal has held Operations & Project Management roles in diverse sectors such as FMCG, SaaS & E-commerce. Most recently she worked at Mars Wrigley India where she managed domestic & international projects & helped develop key internal processes.

When not in front of a screen, Komal can be found trying out new vegan recipes & befriending as many dogs as she can. Much like her dog, she thoroughly enjoys long walks and getting out in the sun. An avid content consumer, she’s always on the lookout for new music & book recommendations!

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Kritica Mahajan

Senior Campaigner

Pronouns: she / her

Kritica manages multiple campaigns as a Senior Campaigner at Purpose. Since the beginning of the pandemic, she has been spearheading the Indian leg of Verified, an initiative by the United Nations in partnership with Purpose, to promote lifesaving science communication and factual information about COVID-19. Through her work in the past few years, she focused on bringing diverse groups together to combat misinformation around COVID-19.

She has also been a part of multiple Purpose Climate Lab campaigns in India that address issues such as power sector reform and air pollution and helped build creative and more inclusive campaigns. Prior to Purpose, she managed the business development and client servicing team of a global integrated marketing company, Epic India Group where she gained an extensive experience of corporate engagement and leading diverse event management projects.

When not in work-mode, Kritica can be found making not so funny puns, doodling @penning_prisms and reading about various mythologies.

 

 

Lavrez Chaudhary

Associate Project Manager

Pronouns: he / him

Lavrez Chaudhary is an Associate Project Manager at Purpose who is desirous of being part of the journey of social change at micro and macro levels with a keen interest in climate change, livelihoods, and gender justice. He joined Purpose from CARE India, where as a Project Manager he headed a project pertaining to clean cooking solutions—an ambitious project to enable households to adopt more eco-friendly and clean cooking solutions. Under Lavrez's leadership, 5,500 households were able to adopt improved cookstoves as clean cooking energy solutions. 

Lavrez has also worked extensively with SHGs in Rajasthan with the State Rural Livelihood Mission, where he closely worked with government agencies to implement the livelihood project with self-help groups. There are multiple papers in the domains of livelihoods and sociology that Lavrez has published and presented at international conferences. 

He holds a Master's degree in Social Work from the Tata Institute of Social Sciences, Mumbai. Lavrez is also a recipient of a DAAD scholarship as part of a student exchange program to Erfurt University of Applied Sciences, Erfurt - Germany. Lavrez enjoys cricket and non fictional reading. He is fond of Mughlai cuisines, too. 

Mallika Arya

Senior Campaigner

Mallika is a Senior Campaigner at Purpose. She brings together her experience from the education sector along with advocating for behaviour change through communications and Psychology. She has previously worked on self started campaigns as well as helped WWF Australia design their national campaign on single-use plastics . 

Before Joining Purpose Mallika was leading outreach for Renew Oceans in Varanasi, (UP, India), a project aimed at diverting ocean bound plastic waste from the Ganges. She worked on identifying local partners, creating the Information-education and communication modules and also played a key role in implementing these modules in the communities through which she was able to positively impact, include and educate local riverside communities. 

Mallika holds a Master of Sustainability degree from the University of Sydney, Australia where she was also awarded the Dean’s award for Citizenship and Outreach. She did her Bachelors in Psychology from Lady Shri Ram College, Delhi.

Mallika loves reading, gardening, spending heaps of time with her dog Ashe, playing soccer, sipping endless cups of tea and can often be found peeping into dustbins to analyse the waste and understand how it can be reduced!

Mandira Kalra Kalaan

Campaigns Director

Pronouns: she / her

As a Campaign Director and Campaign Lead, Mandira leads the Sexual and Reproductive Health (SRH) work at Purpose India. Her role involves strategising, overseeing, and implementation of campaigns linked to sexual and reproductive health, quality of care, gender and youth. In her role, Mandira hopes to strengthen and expand the work on SRHR at Purpose.

Previously, Mandira led the communication work at Population Foundation of India focussing on campaigns and interventions on gender, reproductive health, rights and justice and adolescent/youth health and rights. She has worked as a Strategic Consultant with both national and international organisations across India and has over 17 years of experience in health, gender, social justice and communication.

Mandira holds a Master’s degree in Social Anthropology from the London School of Economics.  She is an organic vegetable farmer and the co-founder of VANA, a social entrepreneurship working with traditional weavers across India to support India’s handloom workers.

When not working, Mandira can be found reading, writing, farming or just trying to sanely raise feminist teenage daughters!

Manpreet Matharu

Senior Visual Designer

Pronouns: she / her

Manpreet Matharu is a Senior Visual Designer at Purpose, committed to building brands and experiences that promote a sense of belonging. Passionate about applying creativity and joy to the social sector, she believes that the fusion of design principles with a user-centric mindset can create a basis for groundbreaking design.

Prior to Purpose, Manpreet worked as a visual designer on a variety of branding and campaign projects for PepsiCo and explored the role of sustainability in packaging. She holds a Lifestyle and Accessory Design degree from the National Institute of Fashion Technology, Hyderabad, and has since worked across multiple disciplines exploring and leading projects for clients including 7up, Lays, Pepsi, Nestle, Dubai Cares, Amazon, DLF, and StoreBound.

In her off time, Manpreet enjoys traditional mediums of art and is passionate about animal welfare. She's most in flow when surrounded by nature. These days you can find her experimenting with polymer clay and obsessing over her neighborhood mutt friends! Say hello any time - doodle.shower

Mohammad Akbar Khan

Admin & Ops Associate

Pronouns: he / him

Akbar works at Purpose as an Administrative & Ops Associate. In this role, he has been managing all the administrative related work in the India office. Akbar also assists the project manager in India by coordinating with local vendors and providing logistical support. Having worked in both the profit and non-profit sector in India, Akbar makes use of best practices to deliver results in the most productive manner.

Before joining Purpose, Akbar worked with the International Committee of the Red Cross (ICRC) as an Administrative Assistant. He has also worked with EXL Services and Competent Software Pvt Ltd as an Analyst. Akbar feels that working with different organizations has enhanced his technical skills and has helped him gain the ability to work with different databases and software.

Akbar has Graduated (B.Sc) from T. M Bhagalpur University, Bhagalpur and has a Diploma in management from All India Management Association (AIMA), New Delhi.

In his spare time, Akbar loves to spend time with his young daughter and help her complete school assignments.  

Mrinalini Ray Mehta

Manager, Impact, Measurement & Learning

Pronouns: she / her

As Manager of Impact, Measurement & Learning (IML) and IML Lead at Purpose India, Mrinalini brings her interdisciplinary research background to develop insights and center impact in Purpose’s work. Applying empathetic approaches to engage with communities, her observations on unboxing identities helps her design custom suited strategies to address intersectional marginalities and generate learnings.

Prior to joining Purpose, she has advised UN and philanthropic agencies on their programme strategy and conducted M&E for many of their programmes in India and Bangladesh. She has co-founded Nil, a social impact lab that uses behavioural and design thinking approaches to address development challenges. She also teaches Cultural Anthropology and Visual Culture as guest faculty at NIFT.

Mrinalini holds a Master’s degree in Community Organization and Development Practice from Tata Institute of Social Sciences. Mrinalini is extremely passionate about issues of gender, displacement and identity and continues to research and write about trans-issues in India. Outside of work, you will catch her obsessing over her four-legged babies, doodling in her journal, breaking into splits or practicing mindfulness to pause her hyperactive brain!

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Navdha Malhotra

Global Head of Campaigns

Pronouns: she / her

As Global Head of Campaigns, Navdha leads the Purpose Climate Lab in India. Her role involves strategising, overseeing and implementation of campaigns linked to air pollution, renewable energy and sustainable transport. 

With more than ten years of experience in areas of education, environment, human rights and gender, Navdha also works closely with the global leadership team to identify new opportunities for collaboration and partnerships to strengthen Purpose’s presence in India. 

Passionate about public engagement, her expertise is in bringing together diverse stakeholders for social good. She has worked across India, United Kingdom, Ethiopia, and Vietnam with organisations such as Greenpeace, HelpAge International, Breakthrough and Centre for Social Research. 

Navdha holds a Master's Degree in Critical Media and Cultural Studies from School of Oriental and African Studies, University of London. She is also an aspiring ceramicist and the Co-founder of Museum of Material Memory - a digital repository of material culture from the Indian subcontinent.

Samya Ghosh

Creative Lead

Pronouns: he / him

Samya (Sam) is the Creative Lead at Purpose. In his work, Sam guides teams to design movements and sustainable solutions that are tailored to address the needs of the people and advance the fight for a just and habitable world. With 7.5 years of experience, Sam is passionate about applying creativity to the climate and social impact sector. He believes in the power of observation, research and storytelling, and treats each challenge as an opportunity for growth.

Previously, he has worked in advertising, designing for clients including Apple, Facebook, Budweiser, Adidas, Netflix, UNICEF. He’s a member of Type Director’s Club and AIGA (The Professional Association for Design), a mentor at UAL (University of the Arts London) and has been featured in London Design Festival 2017 and Jerusalem Design Week 2019. Sam holds a degree in Communication Design from St. Xavier’s College and a Design for Sustainability certificate from UAL.

When not working, he likes to read Gothic Horror, sketch, and enjoy late-night snacks
with his wife.

Saudamini Zutshi

Partnerships Associate Manager

Pronouns: she / her

Saudamini Zutshi manages Partnerships at Purpose India where she supports our efforts on projects and campaigns to build partnerships with, and manage stakeholders across programmes and movements. She believes that narratives and stories we tell are critical to collectivising people and catalysing change.

Saudamini has over 10 years of experience in the development sector, and has been involved with several people’s movements at the grassroot level as well as at International NGOs working on issues of WASH, child rights and media literacy. 

Saudamini has a Phd in Ancient Indian History and a Master’s Diploma in Conflict Transformation and Peace Building from Jawaharlal Nehru University. Her area of research includes social practices and institutions, ancient knowledge and medical systems. Saudamini enjoys collecting micro-histories of people, places and food.

Shalini Sridhar

Digital Campaigner

Pronouns: she / her

Shalini is a Digital Campaigner at Purpose. Her interests intersect with creative communications and technology, digital futures, and social impact. Her role at Purpose involves developing digital strategies and content aimed at shifting narratives and driving social change.

Prior to Purpose, Shalini has worked across India, Japan, and the UK in innovative, fast-paced, and multicultural environments of tech startups and impact communications agencies.

Shalini holds a Master’s degree in Media and Communications from London College of Communication, University of the Arts London, and a Bachelor’s degree in Economics, Political Science, and Sociology from Christ University, Bangalore.

Shashvat Shukla

Senior Strategist

Pronouns: he / him

Shashvat is a Strategist with Purpose India, where he combines an in-depth understanding of culture with various research tools to identify opportunities for change and arrive at campaign platforms. He brings with him unbridled curiosity and a deep sense of empathy that drives him to put the vulnerable and underserved at the center of his thinking.

Shashvat is a graduate from MICA, Ahmedabad, and has spent eight years in marketing communications. Before joining Purpose, he spent time as a brand manager, a brand consultant and an advertising strategist, working in organizations like Hero MotoCorp and DDB Mudra, among others. His grounding in both the theoretical and applied aspects of communication have shone through in work for some of the country’s leading brands - experience that is contributed immensely to his work at Purpose as well.

Beyond work, Shashvat is a fierce foodie, a dormant writer, and an avid motorcyclist.

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Sonali Bhasin

Senior Strategist

Sonali Bhasin is a Senior Strategist at Purpose where she uses her passion for communication and a technical background in sustainability to create strategic campaigns in India. She believes that a combination of empathy and science can change the world, and uses her experience working across the policy, research and private sectors to communicate best practices for air pollution, renewable energy and better public transport for Purpose Climate Lab.

Sonali has worked in the urban sustainability space for the last 8 years, jumping into the deep end of many different subjects: creating policy recommendations for vehicular emissions in New Delhi, advising clients on biophilic design in New York, and designing certification systems for green and healthy buildings in Washington, DC. Prior to Purpose, Sonali worked at the U.S. Green Building Council to grow and establish the WELL Building Standard for indoor environmental quality. 

Sonali has a Master’s degree in Environmental Management from Yale’s School of Forestry and Environmental Science. When not working out of Purpose’s New Delhi office, Sonali is drawing cartoons @sonalidoodles, singing showtunes in her kitchen, and pretending to enjoy yoga.

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Suma Balaram Schippers

Art Director

Pronouns: she / her

As an Art Director at Purpose, Suma combines her skills in branding, communication and human-centered design to build impactful campaigns. She strongly believes that design is one of the most powerful tools to bring about change and draw attention to pressing global issues.

As someone who cares deeply about nature and its relationship with people, she has designed campaigns that advocate for climate action, protecting biodiversity, marine conservation, clean energy transition and equitable health care. Prior to joining Purpose, she worked with a diverse range of brands and organisations like L’Oréal, Neutrogena, Parley for the Oceans and The 5 Gyres Institute.

She holds a Masters in Strategic Design & Management from Parsons School of Design and a Bachelors in Design Communication from LASALLE College of the Arts. Her concern for marine conservation has deeply influenced her choice of academic projects and volunteer work.  

When Suma is not designing, she is usually sitting in a corner somewhere drawing animals in her sketchbook. She’s a water baby! She loves scuba diving, hiking and taking photos of wildlife @suminthewild

Tanisha Arora

Senior Creative Strategist

Pronouns: she / her

As a Senior Creative Strategist at Purpose, Tanisha applies her multi-disciplinary skills in design, creative strategy, storytelling and experiential marketing to create and support climate action campaigns and movements in India. She believes in the power of collaboration, community, art and technology to shift perceptions and accelerate meaningful change.

Before joining Purpose, Tanisha worked as a creative strategist and spatial designer for event and retail design agencies. She led projects for fashion, automobile and technology clients such as Nissan, BMW, Facebook, Amex, Farah Khan Fine Jewellery and several mid-market fashion brands in India. Globally, she has worked on recycled art installation and design projects in London and New York. In her 8+ years of experience working as a designer, she has constantly encouraged and supported her clients to adopt sustainable methods, materials and design choices in their approach. 

Tanisha was awarded the Tara Nirula Scholarship to complete her Masters in Fashion Entrepreneurship from London College of Fashion. When not working, she is busy baking, playing board games and experimenting with mixology. She loves collecting illustration and children’s books from across the world. 

Vincy Abraham

Campaign Manager

Pronouns: she / her

Vincy Abraham is a Campaign Manager at Purpose where she focuses on working with businesses and inter-governmental processes. She believes that connecting the right people, ideas and organizations can spark a just and sustainable movement on-ground. She holds SDG 17 (Partnerships for the Goals) at the heart of her work.

Previously, Vincy worked with foreign governments, aid agencies and corporates in India. She brings with her a deep knowledge of the water, urban and climate sectors. She is a recognized speaker and subject expert on water at the United Nations and other development processes. In 2019, she was recognized by the World Economic Forum as a Global Shaper and by the International Water Association as an Emerging Water Leader.

Vincy has a Masters in Political Science. In her free time, she volunteers at Water Youth Network where she leads a Dutch government funded youth innovation project called, “YouKnoW!” (Youth-driven Knowledge of Water). 

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