A pop-up shop, a podcast, and a book launch – all about periods! Period poverty effects the well-being of people all over the world. The Project Period team has been working hard to support some unconventional engagement tactics to elevate conversations on period poverty to a global level. Creating a pop-up shop, recording a podcast about periods, speaking at events, and supporting the launch of Period. the book are just some of the ways the period poverty team has recently worked to activate participation around period poverty.
These efforts are part of a broader mission to accelerate, create, test, and grow high-potential initiatives that will drive public engagement on global development issues in UK, France and Germany. Project Period was seeded during our campaign for Raise The Roof, and is now a global coalition on the issue. Project Period continues to raise money for Raise the Roof and Juliana Katina’s efforts to provide sanitary pads for women and girls who can’t afford them in Juliana’s community in Kenya, while also aiming to broaden the discussion around global period poverty.
In September, the Project Period team opened a pop-up shop all about periods, with 100% of the profits going toward ending global period poverty. The pop-up shop was in Shoreditch Boxpark, in London, and received a lot of attention.
Come to the Project Period Pop-Up Shop
This East London pop-up tackles period poverty head on… and that's not an ovary-action!
Posted by Project Period on Thursday, September 27, 2018
People were invited in to purchase art, books, products and merchandise related to periods and gender equality. Artists and small businesses from all over London kindly donated their work and products to support this venture. Within the pop-up shop, you could sign a paper version of a pad with your promise or commitment to take a stand against global period poverty.
In an exciting partnership, Project Period teamed up with Emma Gannon to record a live version of her chart topping podcast, Ctrl Alt Delete – and this time, it was all about periods! Ctrl Alt Delete is a pod cast that discusses, work, social media and careers. Ctrl Alt Delete has received 2.5 million downloads to date with over 60k downloads per episode, and is listened to in over 100 countries.
Holly Bantleman from Project Period spoke on the panel with Emma and other influencers outspoken about periods to an intimate audience. Discussing periods opened up dialogue on a whole host of reproductive health issues. Conversation on periods in the UK was elevated to the experiences of people with periods across the world, and even those without. The event had an 80% engagement rate from the audience with folks signing up to get involved with Project Period, and asking to host fundraisers for global events.
The Project Period team has also been assisting with the launch of Natalie Byrne’s book, Period. Period. is a book for everyone; for children and adults, mums and dads, womb-owners and ex-womb-owners. With practical tips and advice from what a period actually is, to who and who doesn’t have them, this book is a myth-busting must-read. At the launch event, Holly from the Project Period team hosted a panel discussion which explored the importance of talking about periods and period poverty openly and inclusively. The audience members were encouraged to take a ‘journey’ on the night, where they learned about period poverty all over the world, and more importantly how to take action and join the fight.
The Project Period Instagram has been an active force in spreading knowledge about period poverty and growing the community taking on the fight for progressive policy on periods across the world.
Learn more about Project Period at: thisisourperiod.org
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