Brands Seek a Bigger Purpose

People increasingly want their brands to believe in something, to pursue a social mission and add meaning to their lives. How can companies respond? And who is successfully creating meaningful participation platforms and mass social engagement? In this Stanford Social Innovation Review piece, our own Senior Strategy Director Justin Stokes and Dominic Prinz of Interbrand discuss how to engage the new consumer and highlight four brands that are doing it right.

Links from the article:
http://www.ssireview.org/blog/entry/delivering_on_the_promise_of_a_purpose_driven_brand