See Now

Vision loss is one of the most common disabilities in the world, with over 223 million people affected, 4 out of 5 people don’t need to be. See Now is a global movement to end avoidable blindness – raising awareness and mobilising communities to call on governments to do more to address the issue. Purpose teamed up with The Fred Hollows Foundation to launch the See Now campaign with the goal of getting eye care to everyone who needs it. Sight Simulator Article - Article -


Right now, more than 223 million people suffer from vision loss or blindness. This is something we can change. The majority of eye conditions are treatable and preventable but the health sector has been unable to mobilize people to take action.

The Fred Hollows Foundation worked with Purpose to engage new and non-traditional audiences on the impact of and solutions for avoidable blindness.


4 out of 5 people that are blind don’t need to be. A single doctor’s visit or screening can prevent or cure the world’s most common vision problems. Together, we can make access to quality eye care a universal reality.

To do this, we need to build new constituencies to take action and pressure decision makers to prioritize universal eye health care and increase funding for addressing fundamental and debilitating eye health issues.

Theory of Change

Work closely with traditional actors in the field of eye health to create compelling and engaging content to support and promote their advocacy efforts to… 

Raise awareness of avoidable blindness in order to mobilize new and non-traditional audiences to take strategic actions that increase public support on local and national decisions makers to…

Create an enabling environment for decision makers to implement policies, increase funding and lift their ambitions in the field of eye health.


In partnership with Fred Hollows Foundation, Purpose developed the brand, content and organizing strategy for See Now, with the goal of engaging new audiences on and offline and increasing the visibility and salience of eye heath with decision makers and their public health agendas.


We created a website for See Now that’s integrated into their CRM system with a responsive campaign page optimized for supporter conversion.

Online Sight Simulator

We created an immersive tech experience to engage supporters with what it is like to live with blindness.

Social Media

We created, launched and promoted a series of share graphics to get the world talking about preventable blindness.


We created a series of shareable video content that features healthcare heroes.

Meet Dr Ganesh

Meet Dr Ganesh! She's dedicated her life to saving the sight of kids in Delhi

Posted by See Now on Wednesday, March 1, 2017

Meet Dr Ruit

Meet Dr Ruit: He's given sight back to thousands of people across India!Here's how you can help Dr Ruit save more lives:

Posted by See Now on Monday, February 20, 2017

Campaign Brand, Name and Identity

We created a new movement brand for the campaign called See Now.


In the first year of See Now, the campaign quickly became one of the leading eye health entities on social media, reaching tens of millions of people and amassing millions of video views.

In just a few days, our sight simulator was viewed over 120K times and received coverage in major news and technology publications for its innovative approach to sensitively communicating a disability.

Through a strategic partnership with Prevent Blindness, See Now mobilised over 80,000 Americans to help unlock over $40million for federal eye health initiatives in the US. As well as successfully securing the reinstatement of crucial state funding for school vision screenings in Iowa.