The Purpose Climate Lab identified the political influence of young Evangelical Millennials, and set out to compel them to take action ahead of the 2015 Paris Climate summit. The Climate Lab created For the Love Of – a documentary that told the story of one Evangelical musician and influencer’s time at the summit and personal commitment to protecting the planet. The documentary sparked unprecedented positive and productive discussion and set the stage for political action that defies traditional party lines.
Conduct research to confirm the political influence of Evangelical Millennials, and identify the most salient messages and messengers.
Based on these findings, identify Evangelical influencers and take them to the Paris COP, providing opportunities to learn and be inspired.
Together with these influences, create compelling, human and God-centered content to mobilize young Evangelicals in the US.
Inspire young Evangelicals to act for the love of creation at the grassroots, state and national levels.
For The Love Of sparked an unprecedented amount of positive and productive discussion on climate change amongst millennial evangelicals, and set the stage for political action that defies the traditional party lines.
The documentary had a broad organic reach, with nearly 10% (more than 4X standard rates) of organic users watching the full documentary. Over 80% of the targeted audience watched the documentary, and content boosted the channels audience by 240%.
After screenings of the documentary around the country, over 100,000 people joined live Facebook discussions with the Evangelical influencers to further explore the content of the documentary.
for Equity & Evidence