Fighting COVID-19 through lifesaving information
The COVID-19 Lab and its flagship initiative, Verified, is a global infrastructure built in partnership with the United Nations to deliver rapid response public health communications, build trust in the COVID-19 vaccine, and fight misinformation. Since launching in March 2020, we have used global media platforms, grassroots groups, and trusted influential messengers—from Malala and Pope Francis to the famous Brazilian comic book series Turma da Mônica—to reach over one billion people with accurate and accessible communications around COVID-19.
We are growing and strengthening the media and communications infrastructure around COVID-19 to reach mass audiences with critical messages.
We are building an unprecedented coalition of trusted messengers to reach and persuade targeted audiences.
We are working with a deep network and local partners on the ground to ensure that vulnerable communities have access to vital information and have the tools to fight misinformation.
Verified is a global program aimed at flooding the internet with compelling public health information. The program has reached more than a billion people, engaged 250+ organizations and influential voices— including mass media partners, social media companies, corporates, civil society and public figures.