This year, the Purpose Climate Lab partnered with the UN Environment Programme to celebrate World Environment Day on June 5th, 2017.
There is a growing body of evidence to suggest that when people spend time in nature and have a connection with a special place that matters to them, they are more likely to want to protect the environment. That’s why on World Environment Day we asked people to go outside and share a story or a photo of a place that matters to them.
Gisele Bundchen and Don Cheadle joined the global call to action, sharing their favorite place in nature and encouraging others to get outside and celebrate what matters. Their faces beamed across Times Square for 10 days leading up to World Environment Day.
This is the first video to go live in a campaign we've produced in collaboration with the wonderful folks at @Purpose for World Environment Day. Stay tuned to UN Environment over the next several days for the rest of the series – you don't want to miss this!⠀ ⠀ #DonCheadle #June5th @gregsonpictures ⠀ Reposting @UNEP:⠀ ⠀ What is Don Cheadle's favorite spot in nature? Hit the volume to find out! Join Don – share a 📷of the place that matters most to you for #WorldEnvironmentDay. ⠀ #WithNature
Check out the first part of the UN Environment's #WorldEnvironmentDay campaign we created with the brilliant folks at @purpose featuring @gisele & #doncheadle now playing in #timessquare @ 45th & Broadway on the #LG screen #UN #withnature #footagefilms #4k #environment #filmmaking #psa #giselebundchen
Source: Instagram, Footage Films
Across the world people shared their photos and stories of the places that matter to them, submitting over 35,000 photos to the album and holding close events to clean up a local beach, plant trees or learn more about their local ecology. Partners such as Global Citizen, MTV and Earth Justice helped spread the message, increasing the campaigns reach by 5.5 million people.
— United Nations (@UN) June 5, 2017
Let's all connect with Nature ~ #MissEarth 2016 Katherine Espin's #WorldEnvironmentDay video message. #WithNature #BeautiesForACause #EmpoweredToMakeAChange UN Environment
Posted by Miss Earth on Monday, June 5, 2017
UNEP also partnered with iNaturalist to get people everywhere contributing to science by taking photos and describing local plants and animals. Nature is changing quickly around us. To help keep track of our precious wildlife, iNaturalist asks people to get out and record the wonders of biodiversity in their own backyards. From the rarest butterfly to the most common weeds, iNaturalist shares people’s findings with the scientific community to support conservation efforts around the world.
Whether it’s forest bathing in Japan or spending time in your own backyard, every moment #WithNature is proven to be good for you. Look out for next year’s World Environment Day, and until then, get outside!