#StepUp2018 is a coalition campaign that aims to ramp up climate action by pushing companies and governments to make bigger and more aggressive climate commitments.
The coalition partners — including Climate Action Network, World Resource Institute, World Economic Forum and others — are engaging supporters and decision makers around big moments and convenings this year like Davos, The G20, The Bonn Climate Talks, The Global Climate Action Summit and COP24.
The campaign had messengers and messages, moments and ambition — but no cohesive creative resources to tie it all together. This need presented an opportunity for us to add value to grow this crucial message, and of course we couldn’t turn down a chance to make Trump look even more out of “step” in the world.
Working with the coalition, we developed an energetic campaign identity and creative assets that could be easily deployed and adapted by all the partners.
This allowed partners to amplify the campaign with a unified look and feel for messages, displays, social content… and even a literal football to encourage decision makers to kick bigger against climate change.
Today 7 EU countries called for the European Union to step up its ambition on climate change in line with the #ParisAgreement. Read on: https://t.co/PovzxmXVIn #stepup2018 #ActonClimate pic.twitter.com/v3SnnpY0EJ
— WRI Climate (@WRIClimate) April 25, 2018
2017 saw devastation from climate-related disasters with vulnerable communities disproportionately affected. There is a window of opportunity to act, and it is now. #StepUp2018 to enhance climate goals by 2020 #SB48Bonn @CANEurope pic.twitter.com/hYMvHFInTc
— CIDSE (@CIDSE) May 11, 2018
— CAN-International (@CANIntl) May 2, 2018
The Step Up display was a big hit at the recent Bonn Climate Talks, and we look forward to seeing how the coalition uses it to build momentum throughout the year.
— COP23 (@COP23) May 10, 2018
At #SB48Bonn, leaders from around the world are coming together to #StepUp their #climate ambition, and new paths for enhanced action are emerging https://t.co/t7T2uENwMk #StepUp2018 #Talanoa4Ambition #Climate Action #TalanoaDialogue pic.twitter.com/n7P4phmOSg
— Manish Bapna (@ManishBapnaWRI) May 10, 2018
— UnaMay Gordon (@gemgord) May 4, 2018
The @COP24 climate talks in Poland need a 'balanced' outcome that includes robust guidelines for implementing the #ParisAgreement and a clear commitment for countries to enhance their national climate plans by 2020. We cannot go forward with just one #stepup2018 #SB48Bonn pic.twitter.com/ZbnMsE6dAg
— WRI Climate (@WRIClimate) May 9, 2018
If you have ideas – let them know!
Uh oh, we have run out of footballs and t-shirts at the #stepup2018 booth at the #SB48Bonn UN #climate talks. Tweet us what we should do at the Bangkok session to encourage countries to enhance their NDCs by 2020! pic.twitter.com/RY1ZhV3a83
— WRI Climate (@WRIClimate) May 8, 2018