Organix

Organix, a UK-based organic baby food company, sought to find a way to tell the story of the brand and engage the public around its mission to inspire a lifelong love of good food. Organix partnered with Purpose to develop a comprehensive strategy to revamp its social mission and create activation campaigns that would engage the public around its mission. Its “No Junk Challenge” is inspiring parents to take a stand for healthier food and campaigning for change in the food industry, schools, nurseries & restaurants.

No Junk Challenge Site Launch Video

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