The Purpose Climate Lab sought to unify climate, justice and labor movements by creating a statewide coalition to fight for climate change policies ground in equity and justice. By bringing these diverse groups together, the campaign rallied unprecedented support, resulting in significant political progress and the unlocking of millions of dollars.
A small financial investment of $50,000, and a staff person’s time to build and unify this diverse coalition unlocked millions of dollars. The campaign, ground in a commitment to justice and equity, rallied unprecedented support and resulted in significant political progress.
The Climate Lab provided the coalition with excellent design assets, communications, and digital strategy to bring the campaign for economic justice, good jobs, healthier communities and social justice through 100% clean energy above and beyond.
Over 1,200 people turned out on the steps of the state capitol at the end of the legislative session, representing over 75 progressive New York based community organizations. #NYRenews trended nationally on social media and attracted dozens of media hits.
Because of the strength and commitment to a 100% clean renewable energy future for New York, this coalition saw the strongest pieces of climate justice legislation (The Climate & Community Protection Act) in the country passed in the State Assembly with a 92 – 41 vote.
for Equity & Evidence